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Domino's pizza - Case Study Example

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This paper focuses upon Domino's, the fast food dealer company that has been operational since 1960. Despite the stiff competition, the company has always faced from other players in the industry, its customer-centered information strategy has always ensured that it remains relevant in the market. …
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Dominos pizza case study
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Domino's pizza

Download file to see previous pages... This analysis presents the elemental constructs of the new information strategy, the digital technologies used in the implementation of the strategy as well as the qualification of such technology to be part or reminiscent of a digital ecosystem.
Domino’s revolutionary information system stems primarily from operation innovation complimented by technology-enabled processes, and more specifically the store design. Since the basic steps of making pizza available entail placement of the order by the customer followed by an immediate order preparation that takes into consideration the waiting time duration balanced against quality maintenance, the need for store managers to monitor the rate of order preparation became imperative. Consequently, the business based on its operational design and available technology rolled out a program, the leaderboard that provides store managers with real-time information on performance analytics and operational metrics. Through this platform, store managers are able to monitor the performance of their respective stores relative to that of neighboring ones.
In addition to providing information to the store managers, the leaderboard also relayed the same information to regional managers and to the headquarters, which implies that remote monitoring of store became possible. It also increased transparency in the operations of the stores since employees were able to track key performance indicators and make corrections whenever a situation arose that warranted such. ...Download file to see next pagesRead More
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