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Marketing Planning - Domino's Pizza - Essay Example

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Summary

This report aims to develop a positioning strategy for Domino’s pizza in United Kingdom (UK), which is a leading pizza delivery organization…

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Subject: Marketing
Type: Essay
Level: Masters
Pages: 6 (1500 words)
Downloads: 3
Author: kochsavanna

Extract of sample "Marketing Planning - Domino's Pizza"

? [Accessed 29 October 2013]. Henry, J., 2010. Domino’s Pizza [pdf] dsu. Available at < http://www2.dsu.nodak.edu/users/rbutz/international%20business/pdf/sample_s10case.pdf> [Accessed 29 October 2013]. Marketingweek, 2012. Pizza Hut preps 'major' marketing push [online] Available at < http://www.marketingweek.co.uk/news/pizza-hut-preps-major-marketing-push/4005076.article> [Accessed 29 October 2013]. Mintel Group Ltd., 2011. Pizza - UK - July 2011 [online] Available at < http://store.mintel.com/pizza-uk-july-2011> [Accessed 29 October 2013]. Mintel Group Ltd., 2012. Pizza - UK - July 2013 [pdf] oxygen.mintel.com. Available at [Accessed 29 October 2013]. Mintel Group Ltd., 2013. Pizza - UK - July 2013 [online] Available at [Accessed 29 October 2013]. PizzaExpress, n.d. About PizzaExpress [online] Available at < http://www.pizzaexpress.com/about-us> [Accessed 29 October 2013]. Tragus Group, 2013. About Us [online] Available at < http://www.stradacareers.com/> [Accessed 29 October 2013]. Appendix I: Additional details on the organization: Domino’s Pizza Group plc (DPG) wholly owns the Domino’s Pizza UK & Ireland Limited and is listed in the London Stock Exchange. DPG is the leading pizza delivery organization operating in United Kingdom (UK) and Ireland and holds the master franchise for operating, owning and franchising the stores of Domino’s pizza in these markets. In Irish and UK stores, a total of 21,000 people are working and providing a range of supports functions ranging from training, IT, marketing to production. In 2012, there were 770 stores in Switzerland, Germany, Ireland and UK Read More

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