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Business planning - Assignment Example

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The business environment of Quick Pizza has been discussed in context to the position of the business organization in the industry, its prospects and market trend. Alongside, the external environment has been assessed in terms of economic condition, opportunities in the market…
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Download file to see previous pages The food purchasing pattern of consumers is not only driven by the taste of the food but the food and the store should also have a pleasing impact on the aesthetic senses of the consumers. Since 2009, the food service and fast food industry is growing at a rapid rate and interestingly growth is high in the fast food sector. Quick Pizza is expected to attract significant number of consumers as a result of its high quality pizzas, cost effectiveness and innovative nature of business (Market Line, 2011).
The pizza industry can be classified into three segments, such as, dine-in, takeout and home delivery services. According to market report, delivery services and takeouts form a major share of the industry revenue. Dine-in choices are presented by most adequately sized establishments while takeout is a convenient choice presented to consumers by mobile vendors as well as restaurants. The proposed business idea comes under the purview of quick service business model where the overall cost associated with the business is minimised because of lack of fixed establishment. The current consumer trend suggests that consumers are increasingly becoming health conscious and most fast food sellers are incorporating this requirement in their food menus (IBIS World, 2015).
The United States is slowing recovering from the devastating recession and economic slowdown. In last half decade, the fiscal position of the country has improved considerably but the economy is still struggling with income inequality and unemployment issues. The purchasing power of consumers continues to be all time low but is expected to improve in recent time. The cost of infrastructure is increasing in an abrupt manner and the gross domestic product of the country is relatively low among other developed economies. Besides these, the labour wage and price of commodities are increasing at a rapid rate. The consumption pattern in the food service industry has been affected by present economic scenario and ...Download file to see next pagesRead More
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