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Strategic Position of Honda Motor Company - Assignment Example

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The following paper under the title 'Strategic Position of Honda Motor Company' gives detailed information about Honda Motor Company, Ltd is a Japan-based public multinational corporation that primarily engages in the production of automobiles and motorcycles…
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Strategic Position of Honda Motor Company
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Download file to see previous pages While analyzing the corporate history of the Honda Motor Company, it seems that the company had been following a “glocalization” strategy since the mid 1980s in order to internationalize its business segments giving more focus on local markets. However, the company has recently brought a strategic change in its global market operations, according to which the Honda sets up its own wholly-owned subsidiaries across the globe. To illustrate, referring to Aylward (2003), Honda established its wholly-owned subsidiary in India in 1999 under the name Honda Motorcycle & Scooter India and announced plans on canceling the joint venture with its Indian partner Hero. This strategic change is supported by the performance comparison framework, which tells that stockholders expect more revenues as time goes by (Lecture note). In addition, the company has abandoned its traditional manufacturing policies and adapted to a new manufacturing policy called the ‘Lean manufacturing system’ by the end of the 20th century. The lean manufacturing strategy would produce a maximum level of output with a minimum level of inventory. Also, this strategy would avoid production waste. Strategic change approaches illustrate that a change process involves three phases including strategic planning, project management, and operationalization.
Today, governments worldwide encourage foreign direct investments as it is one of the best measures to promote economic growth. This trend is particularly seen in emerging economies like India and China. Since Honda is a globally recognized company and a potential employment provider, governments tend to welcome the organization on the belief that Honda can add value to the nation’s industrial and economic status. In addition, since globalization has eliminated cross border trade barriers, organizations enjoy easy access to foreign markets. At this juncture, the Honda management thinks that the strategic change would provide them with more operating freedom and innovation capabilities.
While analyzing the global economic spectrum, it is clear that the global financial crisis 2008-09 has seriously affected the global economy.  ...Download file to see next pagesRead More
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