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Nokia Smart Smartphone - Essay Example

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Summary
Nokia is a mobile phone company whose headquarters are based in Finland. The aim of this paper is to outline the meaning of design thinking and its benefits to organizations. More so, the paper will look at Nokia Company and its design thinking effects on global sales and market share…
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Nokia Smart Smartphone
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Nokia Smart Smartphone

Download file to see previous pages... Nokia Company Nokia is a mobile phone company whose headquarters are based in Finland. The company started in 1865 through innovative skills of an engineer named Fredrik Idestam. The company started from humble beginnings but tremendously grew over the years beating up political and market waves to become the largest mobile phone maker in the world. However, Nokia’s market share has been declining over the years especially in the 21 century due to the emergence of touch screen phones and outstanding Smartphones from rival companies. This is a fact because statistics claim that in 2012, Nokia operated in 150 countries globally, with annual revenues of 30 billion pounds, and with a global market share of 18.0%, and 3.2 % market share in smart phones. More so, Fortune Global 500 claims that the company’s position stood at 274th in 2013 in terms of revenue measurement, an indication that Nokia’s market share is declining by the day. Nevertheless, Nokia is trying hard to improve its products and sales in order to retain its past market share. Among the strategies that the company has put forth is that it has teamed up with Microsoft Corporation in a way to add up strategy on mobile phone innovation and design. This combination has led to the development of Nokia’s windows phones like the Nokia Lumia 920. The innovation of the product was a great development for the company but the brand did not successfully hit the market due to copying by other rival companies. Analysts claim that the reason why Nokia lags behind in terms of innovation is because it lacks adequate design thinking and that it is dependent to its partner Microsoft for innovative designs, which yields to lack of unique models (Hinrichs 2013, p. 11). This is a fact because Nokia has...
This paper approves that the device also has a transparent and flexible screen that could be viewed at any angle without light interference and reflections. This feature also applies to diverse customers who deal with diverse tasks in their daily activities especially the outdoor activities. This means that the screen of the Smartphone will not be affected by reflections but rather will have an accurate colour, image contrast, picture quality and above all flexible readability. The screen is a major determiner on customer behaviour while purchasing phones will mean that flexible and readable screen will attract a vast range of customers because customers love the uniqueness of the products.
This report makes a conclusion that product designing and creativity means that the company needs to intensively research on appropriate products that aligns with the changing trends because it latest smart phone design Nokia Lumia 525, has outstanding features but still do not possess the required uniqueness compared to other Smartphones. This means that the company’s design team should research and borrow a piece from other leading companies like Apple’s design team whose product designing is unique and different from the rest and above all exactly befits customers’ needs. This seems to be the recommendable way for Nokia who holds a strong brand and outstanding customer loyalty because analysts claim that the company could experience more declines in revenue and market share if necessary innovations do not take place. Therefore, the ball lies on Nokia’s executive team to implement necessary measures that will rejuvenate the company from its current downfall because the company has all the needed resources and capabilities to prosper and become a leader in the industry. ...Download file to see next pagesRead More
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