Business Process Management of Domino's Pizza - Coursework Example

The researcher states that in the United States alone, on the average, over one million pizzas are sold each day. The Dominos Pizza company has a focused menu of pizza and complementary side items. The company has so rightly been using its marketing mix. Instead of focusing on the four Ps (Price, product, placement and promotion), the company considers the four Cs (cost, convenience, customer solution and communication) while developing a new product or promotion. The company has adopted Cost leadership strategy which is an integrated set of actions and activities to deliver service at lowest cost as compared to competitors.

Since Domino is all about fast delivery and efficient time management, it needs to reiterate this fact to the customers. But sometimes, due to any unforeseen circumstances, customers do not receive the pizza in due time. This will help the company to satisfy their customers even in circumstances where they are not able to fulfil their promise. So whenever the hungry customer appears and order for pizza, there should be something for the entertainment of the customers so that they have a good time while waiting for their pizza.

The researcher then concluds that overall, Domino Pizza’s business process is well planned. The researcher, however mentiones that there needs to be a little work done for their dine-in services in the franchise. Although, it is definetly concluded that the delivery system of Dominos Pizza is almost perfect and is highly commendable.