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Willian Buck Services: Marketing Plan - Essay Example

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William Buck BPO Services Ltd. is a small sized internet based accounting firm affiliated with William Buck and Associates however specializing in accounting/bookkeeping and other valuable services…
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Willian Buck Services: Marketing Plan
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"Willian Buck Services: Marketing Plan"

Download file to see previous pages The offerings of the company save time, resources and efforts on the part of the client in managing the accounting and payroll operations by providing value based services.
William Buck will join with a Business Process Outsourcing firm based out of India (ie. Genpact), providing value to its customers by savings costs incurred on their internal accounting and payroll operations in Australia and other countries. Bookkeeping and Payroll management can be a substantial cost to small and mid-sized firms due to lack of scales in operations. William Buck(WB) Services provides them cost effective services by sourcing the accounting and payroll operations at a lower cost. ...
ces are small and medium (SME) sized businesses operating in Australia, where the labor costs are high, making accounting and payroll operations for small sized firms relatively costly. The firms can use outsourcing as a tool to reduce cost of operations and focus their efforts on the core business operations. Outsourcing provides these companies with strategic advantages of lower cost in operations hence a rise in the profitability margins of the clients. 1.4 Products and Offerings The company offers products and offerings to cater to the accounting, book keeping and payroll process outsourcing needs of its clients. The company offers complete solutions to clients by providing end-to-end operations outsourcing. The services provided include the under mentioned: Accounting Sales Invoicing Accounting Reconciliation Sales Ledger Control General Ledger Maintenance Finance Bank Reconciliation Credit Control and Reconciliation Cash Flow Management Taxation Operations Payroll Processing Inventory Management 1.5 SWOT Analysis The SWOT Analysis is an analytical tool that can be used to gauge the internal strengths and weakness of the firm as well as study the external opportunities and threats the firm is facing. The SWOT analysis involves specifying the objectives of the organization and identifying the internal and external factors that may affect achieving the objectives in a favorable or unfavorable manner (Hill and Westbrook, 1997). The SWOT Analysis of William Buck Services Ltd. shows the internal and external factors that influence the company’s profitability and growth. Strengths: These are the characteristics of firm that helps them to gain a strategic advantage over their competitors. The company’s strength includes the under mentioned Low cost of operations ...Download file to see next pagesRead More
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