Marketing Plan for Emirates Airline - Essay Example

The Airline even has strong market presence in those countries which are not being served by other airlines as they have minimal connection to the global transportation network via airlines, Emirates provide services to those countries as well that lack local flag carrier. Although the aviation industry worldwide is shrinking because of strategic alliances among different airlines Emirates continues to integrate into any kind of alliance as it still believes in serving as an independent carrier. The airline has boldly faced the allegations imposed by the alliance airlines and it is the key area of concern for the airline.

It has sought assistance from the political parties and concerned aviation policymakers to safeguard the independent carriers by making such policies that they are not deprived of serving the destinations which are dominated by the alliance airlines. Despite these allegations, Emirates has to address the issues of rising fuel prices and threats from new entrants i.e. Qatar Airways and Etihad Airways. Hence, Emirates Airline is still providing excellent service to its customers by not changing its pricing policy and still maintaining the low-cost competitive profile.

Since the management of Emirates Airline is following everything strategically, the airline has more bright chances of future expansion which will enhance the quality level of the airline’s service. 

According to Ministry, the competitors are concerned about the success of Emirates Airlines because of its strong marketing strategy. The marketing managers of the airline have a focused approach and they have awareness of what needs to be done about its success. Some of the marketing activities that the international airline does in abundance are sponsoring sports events and other events in UAE as well as in other countries worldwide.