Marketing Mix of Fuze Drinks - Essay Example

Fuze Drinks sets to establish itself as a flavored beverage. The brand also aims to establish itself as a nutritional ingredient in the market. In Brazil the product should feature with lot more variety and it should try to introduce new flavor so that it may try to satisfy the wide taste and preference of the Brazilians. Generally the product is available in seven base color varieties and it is also available in five slenderize flavor varieties. (DBR staff writer) The product should aim to grab the attention of people of all generation.

Generally in Brazil the demand for drinks and beverage is high and the product is expected to do a good amount of business if marketed properly. Place: The next element of the marketing mix is place. In order to make the product popular, the availability of the product should be made abundant. The product should feature in popular areas and in places where there is much more probability of the product to get sold. Efforts should be made so that abundant quantity of the drink is available near schools, colleges, offices, shopping malls, entertainment parks, community halls.

The product also needs to be available in local retail stores. Initially the product should be targeted to sell in the urban and the popular areas of Brazil and with increase in popularity, the product should be aimed to be introduced in the rural areas as well. . Though the presence of intermediaries also demands a share of the profit but the mass sale of soft drinks does not harm the cause of overall profitability. Promotion: As Fuze Drink is a new product in the Brazilian market, effective and strong promotion is required to create awareness among the people regarding the launch of the new drinks.

The popular mode of promotion needs to be utilized to their full extent. Fuze Drinks have already established a good market in USA. The brand popularity in USA needs to be used in the Brazilian market to prove its stand among the other competitors. The mass promotion by a Brand ambassador is a common way to reach out to people. Extensive advertisement in the media needs to be done. As the product is new, banners and cutouts describing about the product should be made visible in important parts of the city.

To provide a taste of the product, distribution of some free samples can also be a lucrative idea. Introductory offers and discounts should also be made to create interest among the general public. Promotion over the web space is also a must as it is the most popular source of media in the present generation.  Price: Setting up a comparative price range is crucial for the success of a product in is initial days. Often people have the perception that price determines the quality of a product.

But as a new entrant in the market Fuze Drink should mark the price of its product in reach of average customers and also in parity with the price of other drinks available in the market. In The United States, Fuze Drink in 18 oz bottle is priced around $ 2 to $ 2.50.( Patrice)In Brazil the cost of .33 liter of coke and Pepsi ranges around