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Google - Assignment Example

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Google Executive Summary: The Google Company has been significantly successful over the years leading the industry and generating huge profits. The different business analytical tools determine the different factors that might affect the company and hence allow the management of the company to decide on appropriate measures…
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Download file to see previous pages... Since its formation, the primary goal of the company has been to put information across the globe in an order and make them available to the population of the world at large. With its mission, the company has been highly successfully providing the world with several products and services including web products (Google, n.d.). The current research focuses on the growth and development of the Google Company and the various changes, challenges and opportunities encountered by the company over the years. The impact of such changes would also be learnt in the process and using the business analytics tools like the SWOT analysis, BCG growth matrix, Porter’s five forces model, Nine forces model, customer segmentation, and win/loss analysis, a detailed analysis of the company in regard to the industry has been conducted followed by suggested recommendations for further improvement of the company’s prospects. ...
The company obtains huge income from their ad systems and the bargaining power of the suppliers can be expected to be low if the company can sustain it dominance over the market with respect to its products and services. Google has supremacy on around 60 percent of the information searches conducted over the internet. This provides the company with a competitive advantage over its competitors like the Yahoo and the Microsoft. The buyers of the company too do not have a controlling power over the company since the different accounts of the company depending on the earnings of the company do not have a contribution to the total revenue of the company. Also, not more than 5 percent of the revenue is generated from the networking sites of the company. Since Google provides its customers with informed as well as sorted data in the present business world when large population are dependent on the internet exploration, other companies have not been found to be as effective as Google in providing such facilities, thus lessening the threats of substitutes (Morrow, 2008). The Google Company can thus be observed to maintain its position its position in the industry efficiently in regard to all the five forces that Porter had mentioned to be focused for the success of the company. Organization: The Organization of the company may be analyzed through a SWOT analysis and the use of BCG Matrix. The strengths of the company lie in its effective team of management that guides the company through all the decision making of the company’s actions. Moreover the company tries different measures that are followed across the world to determine its planning and procedure. The company is dominant in providing its customers ...Download file to see next pagesRead More
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I believe that Google has core competencies because it was able to make a breakthrough in the Internet business by transforming its technological tool into a profitable business, by relating its core competence with an innovative way to generate revenue flows and structuring its business with the correct mix of technology and innovation.
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