Working in an International Market - Assignment Example

The smartphone launched by Google Inc is the first gadget from its initiative of Android One which is meant to boost sales in major emerging markets through better quality software and cheaper prices. The company is partnering with Acer Inc, Panasonic Corp, and HTC Corp to develop more gadgets under Android One. With Android One, the company aims to enhance the quality of software and hardware by giving handset creators a reference frame. Android One smartphone's high sales should mean more manipulation of Google's suite products and more Internet access. India is an appealing market for firms, such as Google that produce low-cost smartphones since more people can afford smart-phone, for the first time.

The article relates since it shows the operations of Google Inc in the international market. Google launches a new smartphone Android in the Indian market. Google's new Android system targets the booming segment of the inexpensive world's fastest-expanding smartphone market. Currently, most low-cost smartphones in India and various emerging markets run diverse and somewhat customized Android operating system versions. The many disparities they generate make smartphones prone to malfunctions and leave Google with nearly no control over its platform.

Working in an international market entails outdoing the competition by providing a unique product or a low-cost item. Android One phones, for example, offer consumers affordability. Google, thus, competes with China's Xiaomi, Samsung Electronics Co, and Motorola, which all make equally priced devices. Android One phone has quality software and hardware and is affordable which makes Google compete effectively in the international market. The Android One phone software upgrades would come precisely from Google, hence giving the firm better management of the operating system. It also ensures customers get steady service. Another feature that allows Google to compete in the international market includes customizing the content of the web to suit Indian consumers. The new Android phone can also be used in various Indian languages, involving Hindi.

The writer in this article discusses the phone market in India, which is dominated by foreign markets. Xiaomi and Google are examples of foreign companies seeking to exploit the customer demand for low-priced substitutes for iPhones. Being an ambitious firm, Google launches a new Android smartphone in India as its first market. India has the largest market for smartphones due to the country’s population. According to the writer, India particularly requires better low-cost phones.

I, therefore, agree with the author that the Indian market requires better Android phones. The average incomes in India are lower, and the costs of the handset are higher. Hence, the majority of the Indian population cannot afford the iPhones available in the market. For instance, some inexpensive phones might be associated with obsolete Android versions, limiting the consumers’ ability to utilize newer apps. Google, thus, curbs the potential to monetize those consumers.

The impact of this topic is great both on a national and local level as working in the international market can be a significant factor in the success of a business. Businesses need to identify the gaps in the market and develop ways to fill them. For example, before Xiaomi joined the Indian market, there was no shortage of cheap phones. Nevertheless, Google identified the quality of the hardware was not what it needed to be. They, hence, launched the Android One phone which possesses quality software and hardware and is also inexpensive. Consumers will also have more alternatives as Google plans to produce, eight more brands, both foreign and domestic. Introducing Android One phones, involving HTC (2498: TT), Acer (2353: TT), and Lenovo (0992: HK).

The article’s headline attracted my attention because Google is famous for its innovative products. Technology has also become part of people’s lives, and it is, consequently essential to ensure that the devices available in the market meet the requirements of the current market. iPhones and smartphones have become part of today’s life. The report also included companies that carry out international business, such as Google and Xiaomi, which covered my topic of study. From the editorial, it is evident that technology is a significant segment of the current generation and firms should ensure their developments are up-to-date.