Indoor Go Kart Track - Go-Karts of Bowie Advertising - Essay Example

?< > < > < > < > Promotion Plan for an indoor go kart track- Go Karts of Bowie Go karting has caught theimagination of all the people who love racing. Usually built at locations far away from the city, go karting involves a track and a small four-wheeled vehicle. Mostly used at amusement parks, go karts are used for recreational purposes. The tracks can be built either indoor or outdoor. Indoor tracks are usually for racing purposes which gives the thrill in a safe racing environment. One such thrilling and safe indoor track is go karts of Bowie. This indoor track with all its latest engineered tracks and karts is one of the finest tracks around. Go karting has been famous among the young people and the main aim would be to attract them. Advertising Printed advertising is the most effective way to reach people. Newspaper is a powerful promotional tool which reaches everyone. Advertising in newspapers is the perfect start to the campaign. It reaches most homes and has the power to attract a lot of youngsters and families. It is hugely popular among the young people since it gives amazing racing environment. A monthly advertising will keep the people interested and make them come back. Advertising will be done when there are any additional features included in the indoor track. Another powerful medium of printed advertising is magazines and journals. A number of popular magazines and journals get printed either weekly or monthly. These magazines are followed by a lot of people and are an important advertising tool. Technical, health, racing and sports magazines are mostly preferred by the younger generation. Targeting these magazines and advertising in them will catch the eye of many. Discount coupons and free first ride offer will be printed along with the advertising in newspapers and magazines. Our new technology karts will be highlighted in the newspapers and magazines and the DP4 kart being the latest of all. The DP4 Super Go-Kart is powered by a motorcycle engine and a unique chain drive system (trendhunter.com). We also have the kart which allows kids to enjoy as well. This package comes with a 50cc engine, 800mm wheelbase kart, one piece wheels, mechanical brakes, side pods, tires, chain, sprocket and fairing panel ( tsracing.com ). With the advancements in technologies, it has become easier to reach people whenever and wherever possible. Internet and Email have now become a common medium for communication. Sending mails which highlights the features of the indoor event will attract first time customers. Emails can be sent to retain and enhance customer relationship by notifying via mails when new features are introduced and inviting them. Internet with millions of web pages is the hub for majority of people in the world. Attractive videos and images of the tracks, races conducted and the location will grab the attention of users. Videos displayed on websites related to racing, sports, games and even search engines will help in showcasing its features. Advertising on the web during live broadcasting of racing events, sports and streaming channels will get the interest of a major lot. Outdoor advertising is one another powerful promotional tool. Images of the latest karts or the upcoming races will be pasted on the billboards to attract people. The logo of Go karts of Bowie along with its tag line “Fun on wheels” will be displayed on the internet, newspapers, magazines and bus boards to enhance reputation. Marketing collateral Marketing collateral is a term used for printed materials used to present information about your business and its capabilities, products or services (smallbusinessnotes.com). These can include brochures, flyers, charts and business cards. A personal business card is a must which will reveal our identity. It will highlight the attributes of the indoor go kart along with its whereabouts. These are used to share with people during social events, parties or during formal introductions. Brochures contents range from a wide variety of karts available to the tracks or its features. Go karts of Bowie brochure will include the latest engineered tracks on the front side. Inside will be the latest technology karts used at the indoor track along with its features. The back side of the brochure will include the list of special features and races which a customer can experience. Brochures and flyers will be distributed during college events, carnivals, and at racing events to attract the young. Flyers depicting the logo or the upcoming races and events at go karts of Bowie will be distributed similar to brochures. Website An own website will be maintained which will give all the updated information about the indoor go karting. Users can get all the information about the engineered tracks and the latest technologies used in the go karts. A separate video section will feature all the videos taken during the race. This website will be the hub for all the information like the updated information on the winners of the race, the pictures taken during the race and schedule of the upcoming race. Users can give their feedback about us at the website, giving us a chance to improve. All the registered users will get a quarterly newsletter which will highlight our features and plans for the next quarter. The link to this website will be shared through most mediums like newspapers, journals, in the freebees and the internet. Getting along with the crowd To win the crowd, involvement with the crowd is important. Events will be conducted where a special celebrity or a renowned racer of the people’s choice will be invited and special races be conducted. Special stunts will be conducted by famous racers. The crowd gets a chance to meet their hero which will attract more crowds. Giving a free ride attracts most. Schemes involving giving free ride for a new customer will be introduced. Weekend races will be conducted and attractive prizes will be given for the winners. Free caps with the company’s logo printed on it will be distributed for the audience. Special offers for students from the same college will be introduced to encourage more participation. Musical and cultural events will be organized after the races to keep the crowd moving. Stalls will be put up at carnivals. Distribution of caps, free mugs and brochures highlighting the indoor track features at the carnival will help promote it. Promoting such an event involves getting attractive packages for the customers. The aim of the above mentioned strategy would be not only to gain new customers, but to retain them. After all customer comes first. Works cited Manzil. “Mini racing sportscars.” Web. n.d. “Promotion Plan.” Web. n.d “New Kart packages.” Web.n.d < www.tsracing.com> Read More