Consumers Reaction to Racial and Stereotypical Advertising - Term Paper Example

It needs to be very targeted, precise and significant for them in order for them to take notice and understand that the particular brand connects with them in the best and easiest of manners possible and hence they should be the ones to buy it for themselves and for this reason satisfy their need or even please themselves more than they had already expected. It is a sure tough job for the people who have to extract the perfect message which needs to be sharpened again and again before it actually gets down to the right kind of people who will make the actual purchase and therefore the product will be sold in the end.

However, on the flip side of the coin, this requires selling the product or the brand in the mind of the consumer before he actually decides to go and buy the very same. This is referred to as the pre-selling stage and advertising has got a lot to do with it. This paper takes an incisive look as to how an advertiser sells his or her product in the mind of the consumer and what are the ways in which he or she is persuaded so that this person can make the actual purchase of the intended product under the process of selling.

This is with respect to the racial and stereotypical advertising that is being done on products and what affects the same have on the minds of the consumers and the intended ones as well.Psychologically speaking, consumers connect with what is there on the electronic and/or print media for them in the form of a message that says a lot about their preferred brand and lists down the details as to how it could benefit the same person if he or she uses it. Therefore consumer is pretty much open to all kinds of messages which are fed up onto them and it is their prerogative as to how they like to respond to the very same.