How Advertising Has Changed over Time - Essay Example

However, in all the developing aspects of advertising media, there is still that appeal that advertisers use to get the attention of potential customers. According to Fowles (2011), advertisers usually target the psychological needs of consumers through their use of graphics and texts based on the emotional point of view. Advertisers take advantage of the fact that people have deep-lying desires and that individuals privately yearn for certain things to present their propositions in the most appealing ways. 

They do this by creating images in the minds of consumers about how good they will feel when they finally satisfy their longing (Fowles, 2011). An advertisement contains a combination of both texts and graphics but in some cases, only texts or graphics. When there is the use of textual components in the advertisement, one has to make sure that the words are used to bring out the message in the best way possible. Bovée et al. (2009) suggest that the services of a copywriter, as unknown to many, are extremely crucial to the success of an advertisement.

Copywriters know how to play around with words that capture the attention of possible buyers and promote the merits of products and services to the consumer. They combine the various aspects of textual components to make sure that when the advert is finally out, everything flows well, and the intended message is clear to all. Coming up with an effective advertising message is crucial in developing an advertising campaign. Modern developments in technology have made it easier than it was to reach a target market.

However, since advertising works on the principle that the marketer targets the needs of the consumer by prompting them to buy products, it goes without saying that the message needs to have an effective layout (Fowles, 2011). That way the consumer can be able to identify the most appealing message from a collection of many because all marketers are trying to sell their products. It is, therefore, necessary to acknowledge that advertising experts have the difficult task of reaching out to consumers in by appealing to their innermost desires.

Buyers are usually loyal to the products they use thus making it challenging for new brands to break their loyalty. However, when these products get a breakthrough, it is with regards to the effectiveness of the advertisement (Behrens & Josen, 2010)