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Advertising - Essay Example

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It usually uses media outlets to bring goods and services offered to the attention of consumers in a targeted market. The use advertising makes sure…
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Download file to see previous pages Advertising has changed over time, and advertising of the present time is not as the same what advertising used to be sixty years ago. In this paper, I will look at how the techniques used in advertising have changed over the years while some aspects still maintain the appeal, as well as analyze how advertising works.
The gradual technological advancement over the years has bought with it modern forms of advertising such as the use of the internet. However, in all the developing aspects of advertising media, there is still that appeal that advertisers use to get the attention of potential customers. According to Fowles (2011), advertisers usually target the psychological needs of consumers through their use of graphics and texts based on the emotional point of view. Advertisers take advantage of the fact that people have deep-lying desires and that individuals privately yearn for certain things to present their propositions in the most appealing ways. They do this by creating images in the minds of consumers about how good they will feel when they finally satisfy their longing (Fowles, 2011).
An advertisement contains a combination of both texts and graphics but in some cases, only texts or graphics. When there is the use of textual components in advertisement, one has to make sure that the words used bring out the message in the best way possible. Bovée et al. (2009) suggest that the services of a copywriter, as unknown to many, are extremely crucial in the success of an advertisement. Copywriters know how to play around with words that capture the attention of possible buyers and promote the merits of products and services to the consumer. They combine the various aspects of textual components to make sure that when the advert is finally out, everything flows well, and the intended message is clear to all.
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