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The History of Advertising - Essay Example

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This paper highlights we are now in a stage where the habit of mass consumption is threatening the very foundation of our existence. People are buying for the sake of buying and not out of any real need. They buy just for the satisfaction of owning a status symbol. …
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The History of Advertising
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The History of Advertising

Download file to see previous pages... This discussion stresses that there are many reasons for this like, culture, wealth, availability of credit and of course product promotion. This paper looks at these habits on the basis of an important chapter in the history of advertising. The advertising industry was shaken up by a man called William Bernbach. His most notable achievements were the ads produced by his company for the German automaker Volkswagen, soon after their introduction in the US. The work here will study some of the features of the module and its relation to the advertisements of Bernbach for Volkswagen. 
From this paper it is clear that William Bernbach and his colleague Ned Doyle and Maxwell Dane formed the advertising agency named Doyle Dane Bernbach (DDB) in 1949. This agency created the revolutionary ad campaigns for the 1950s and 1960s.The Volkswagen campaign was regarded as one of the best campaign because it increased the sales of the Volkswagen car. “This ad campaign established the Volkswagen brand as a marker for nonconformity.” Bernbach’s advertising strategy was to trey to keep customers rather than attracting the attention of those who were not interested in the product. Bernbach understood that an advertisement didn’t sell a product and he formulated innovative styles in printing the advertisements. Their idea was to give simplicity in print advertisements. These advertisements were entirely different from the familiar advertisements which gave importance to the American automobile’s powerful engines, and large size etc. The Volkswagen advertisements urged people to buy a car which they could drive cheaply.  ...Download file to see next pagesRead More
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