We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Cross Cultural Advertising - Essay Example

Comments (0)
This means that a society can be understood from its cultural point of view, and the corresponding characteristics that define it. As such, any form of interactive activity geared towards a…
Download full paper
Cross Cultural Advertising
Read TextPreview

Extract of sample
Cross Cultural Advertising

Download file to see previous pages... ds that generalize their approach to a distinctive market place.’ This contextualizes this study, consequently augmenting the fact that advertising has relied on culture to deliver a message effectively. This is what entails the whole concept of Cultural Advertising. Furthermore, the current element of globalization has resulted in the industry adjusting accordingly, and this necessitated the need to move from a cultural based advertising platform to a cross-cultural one. This has been facilitated by the developments in social media that makes it possible to share content widely and rapidly among consumers. As much as this seems to be a noble idea, it has raised questions regarding the effect of designing advertisements across platforms. In light of this, the controversy generated raises the question, ‘Is cross-cultural advertising bringing a unified message or a unified culture into a society?’ The affirmative power of advertising is brought into this research through previous studies, and this facilitates the learning of how culture influences advertising and focusing on the advertising strategies and techniques used. This enables the proper adaptation into a country’s culture. Additionally, it brings to light the individualistic structuring of the American/European culture and the collective or communal Asian culture. Another factor to consider is the way that previous studies focused on the means rather than the consequences on the society. To this end, the subsequent research proposal will put emphasis on the following:
In consideration of the research, the first assumption that can be made is that a cross-cultural advertising approach is an obstacle to a society’s endemic culture. Studies have confirmed that most consumers have had some form of opposition and negative reactions to the cross-cultural approach to advertising, thereby supporting this assumption. Therefore, this strengthens the understanding that the strategy is not particularly ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Cross culture communication and negotiation
This article highlights the importance of cultural intelligence towards cultural competence among people working abroad. It also highlights some of the important factors such as attitude and norms that influence the working of different institutions in other countries.
12 Pages(3000 words)Essay
Cross cultural management
As an emerging economy, there are high expectations on the current crop of business leaders of Egypt to usher in international business in the country. The study conducted here on cross cultural management is intended to bring to light the critical factors, reasons and its solutions related to Leadership in Egypt and the associated challenges to its international business and management.
42 Pages(10500 words)Essay
I met him in my apartment and he stays in the house next to mine. I have invited him to visit my house three times and we went out for coffee. We spent a larger part of last semester together and this helped us learn more about each other including our differences and similarities.
10 Pages(2500 words)Essay
Advertising Campaign among the United Kingdom and Italy
What is the role of culture in management and in advertising Cross-cultural management studies the behavior of people in organizations around the world and trains people to work in organizations with employee and client populations from several countries. Cross-cultural solutions in advertising to international business demands are increasingly being viewed as a valid and necessary method in enhancing communication and interaction in and between companies, between companies and customers.
8 Pages(2000 words)Essay
Cross Cultural Communication
But it has come to pass that as history evolved to advance in its present stage, ways of convergence including cross-cultural communications through the use of a prevalent language have also evolved, and English became, although never imposed in such a way that individuals were forced to learn it, a commonly accepted form of communicating.
13 Pages(3250 words)Essay
Cross-Cultural Analysis Report
It is therefore necessary to meet the needs of consumers from different countries. According to Douglas and Craig (1997) this will be achieved through the implementation of a stable means for instance
12 Pages(3000 words)Essay
In the modern competitive business environment companies are looking to enter the international market not only to cope up with the fluctuating economic conditions but also to gain competitive advantage. However,
11 Pages(2750 words)Essay
Cross Cultural Communication
Corporate business environments have been highlighted in this report as the centers of the study while the analysis of the low context comparison included case studies of China and Greece. The research has been backed by
8 Pages(2000 words)Essay
Cross Cultural
The society and culture of Mexico is divided into different structures like any other cultural divisions. From family to social norms, Mexican practice in their way for their society. About 60% of the people are Amerindian-Spanish, around 30% are
5 Pages(1250 words)Essay
Cross Cultural Differences
The clearest boundary that may emerge is correspondence. The Chinese individuals talk an alternate dialect than the U.S. local dialect. So we have to take in their dialect enough to viably speak with them. Certain things we say in the United States may be hostile to the executives of China or the shoppers. 
4 Pages(1000 words)Essay
Let us find you another Essay on topic Cross Cultural Advertising for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us