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Art and Advertising - Essay Example

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This essay describes the connection between advertising and art that has become one of the most important links between the business world and the creative souls. Art today can be said to no longer be created for the sake of art or even any hallowed objective like peace…
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Art and Advertising
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Art and Advertising

Download file to see previous pages... This essay "Art and Advertising" outlines the connection between the business world and creative; and what areas of overlap might exist between art and advertising. We only have to look at the commissioned work of the masters in the renaissance era to see the influence of the rich and famous patrons of the arts in their works. Going further back, we can examine how the kings and queens influenced the works of the artists in the classical and medieval eras. Therefore, it is perfectly logical to see how some of the best artists in present times (including the top graduates of art schools) have been recruited by advertising agencies and media syndicates to work for them.
In the modern world, art and advertisements seem to have the same purpose, i.e. to motivate and move people towards some form of action (Lee, 2000). In this respect advertising may be a more difficult art form than painting or sculpture since it might be far easier for people to give off an emotion which costs them nothing rather than loosen their purse strings and spend money on something which they might even not need at all.
Given the times we live in, even things like the GUI (Graphical User Interface) design of a computer or the layout and graphics used on a website could indeed by accepted as a valid form of art (Brierley, 2002). Moreover, even the applications being used on the computer for productivity or entertainment can be art forms as exemplified by the computer gaming industry which now beats Hollywood in terms of monetary size (Wikipedia, 2006). ...Download file to see next pagesRead More
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