Nobody downloaded yet

Nespresso Entering Kiev Market - Assignment Example

Comments (0) Cite this document
Summary
This report is basically a marketing plan designed for Nespresso entering Kiev Market. This report encompasses the purpose of the plan, situation analysis etc. In this report it has been discussed what kind of hurdles Nespresso may face while entering Kiev, Ukraine, which is a new and international market.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Nespresso Entering Kiev Market
Read TextPreview

Extract of sample
"Nespresso Entering Kiev Market"

Download file to see previous pages It also includes target market, brand positioning and marketing mix. The report also encompasses market development which shows how Nespresso will survive and struggle. Finally, there is an exit strategy for Nespresso. Thus, this report will give an overall view of the possible hurdles and the outcomes that Nespresso might have to face.
Keywords: Nespresso, Kiev, International Market
According to Nespresso (2011), “As the worldwide pioneer, Nespresso redefined the way coffee lovers around the world enjoy their Espresso coffee through a unique combination of premium quality Grand Cru coffees, smart coffee machines and exceptional customer services.”
“Kiev is the capital city of Ukraine, its largest economical, political, educational and cultural centre. Kiev offers endless opportunities for tourism” (Kiev, 2011)
From the facts above, it is obvious that Nespresso has been doing great in international markets and Kiev seems to be a good investment for Nespresso. Even so, there are bound to be hurdles and opportunities at the same time. Therefore, the analysis done ahead will give us an insight on how Nespresso will do on entering Kiev.
Purpose of the Plan
The purpose of this business plan is to analyze the possibility of survival in Ukrainian market, to define the entry, marketing mix, and even to formulate an exit strategy, just in case. The situation analysis will help us learn whether it is feasible for Nespresso to enter Kiev or not. Thus, this business plan will help us foresee the outcomes of Nespresso entering Kiev market. The Idea Kiev is a good place for tourists, plus the people of Kiev not only eat local food but also eat continental food. They have Italian and French restaurants as well. They also like to eat fast food, American and Russian dishes. Thus, given that the people at Kiev have taste buds for food other than local Ukrainian dishes (Kiev, 2011). People all around the world crave coffee and if the coffee you are having is Nespresso then it is difficult to resist. Nespresso does not only give high quality coffee, but also provides an unmatched personal service. These days, service has become just as important as the product, and Nespresso proves that it is excellent at both and that is what makes it so much better than other coffees. According to Nespresso (2011) “At Nespresso, creating the perfect coffee is at the heart of what we do. Delighting coffee lovers is why we do it.” Hence that is basically the idea behind entering Kiev as well, to satisfy not only the need of taste buds but also the need of good service seekers. Situation Analysis In this case, the situation analysis will be done with the help of 5C’s. (Net MBA, 2010) Company Nespresso is espresso made by Nestle, it has a healthy rapport in the market not only locally but also in international market, be it west or east. Nespresso not only produces excellent quality coffee but also gives quality service which a huge plus. It also has a huge range of Nespresso machines which are smart, stylish and user friendly. Collaborators Nespresso works with its Ecollaboration partners to improve its sustainability (Nespresso, 2011) Customers When it comes to coffee, there are those who go for supreme quality, then there are those who have coffee on daily basis and will go for coffee of any kind, some don’t like plain coffee and like to create drinks that have coffee with caramel, chocolate and other syrups. Nowadays, kids also tend to go for coffee as a beverage. For kids, however, there is more sugar involved. Thus, coffee is for all market segments, and Nespresso can cater to the needs of all. Competitors For Nespresso, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Nespresso Entering Kiev Market Assignment Example | Topics and Well Written Essays - 1750 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1432432-marketing-plan-nespresso-entering-kiev
(Nespresso Entering Kiev Market Assignment Example | Topics and Well Written Essays - 1750 Words)
https://studentshare.org/marketing/1432432-marketing-plan-nespresso-entering-kiev.
“Nespresso Entering Kiev Market Assignment Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/marketing/1432432-marketing-plan-nespresso-entering-kiev.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Nespresso
...company and Sara lee enter a monopolist market, Geneva. Cronin, MJ 2010, Smart Products, Smarter Services: Strategies for Embedded Control, Cambridge University Press, Cambridge. Denning, S, 2011, august 7, why no apple in the food industry, Retrieved august 3, 2012, from forbes: http://www.forbes.com/sites/stevedenning/2011/08/07/why-no-apple-in-the- food- industry/ Eigenhuis, A & Dijk, RV 2007, High Performance Business Strategy: Inspiring Success Through Effective Human Resource Management, Kogan Page Publishers, London. Kourdi, J 2009. Business Strategy: A Guide to Taking Your Business Forward, John Wiley & Sons, Hoboken. Lausanne, 2011, august 17, Nespresso: Growth Engine for...
10 Pages(2500 words)Essay
Nespresso
...? Nespresso The development of innovative products/ services is a prerequisite for firms which are interested in securing their position in the global market; the introduction of Nespresso in the market can be characterized as such initiative. Nestle has managed to identify the gaps in the particular market – referring to the need for simplifying the process related to the preparation of Espresso – and developed a product which is characterized by quality and time-saving. Despite the fact that the public has experience on such products – referring especially to the Metodo iperEspresso of Illy and other pods/ capsules of similar characteristics - consumers...
4 Pages(1000 words)Research Paper
Nespresso marketing research
...number the paper Nespresso marketing research Introduction The marketing field has experienced a paradigm shift in the past century. A similar trend has been noted in the current century where major changes have occurred. Broadly defined, marketing research basically serves to answer tough managerial questions that assist in the growth of organizations. In addition, it seeks new knowledge on market dynamics. In the process, set objectives are met ultimately assisting the organization to improve on its current situation (Parasuraman 12). Nespresso is a major brand in the market of portion coffee, which is a fast growing...
8 Pages(2000 words)Essay
Marketing Strategy For Entering Chinese Market
...Running Head: Marketing Strategy For Entering Chinese Market Marketing Strategy Academia Academia Research Market Research / Segmentation The Chinese market is expanding day by day, the evidence that proves the scenario is the textile sector which has put a lot of damage on the textile industry of United States and the entire Europe, however when it comes to consumer products which is very wide in range than the behavior of people automatically change, for example there are so many electricity goods that are brought on by China and people are buying them because of the pricing which is very cheap. In order to introduce a new product...
5 Pages(1250 words)Essay
Entering an international market
...Running head: Marketing Marketing Report: BARCLAY'S BANK __________ _______________________ ________________ Marketing Report: BARCLAY'S BANK 1.Introduction For any company entering an international market or a new country-market requires it to penetrate and then develop the prospective market. With no infrastructure for sales, marketing and little knowledge about the market, it is indeed a very challenging task for any company. But in today's globalization era companies take this type of situation like an extension of their business by devising suitable diversification/...
16 Pages(4000 words)Essay
Entering the Out of Home Market
...Entering the Out of Home Market: The Case for MagiqADs A firm that is successful in a certain market may find difficult to succeed in another market. Nevertheless, there are ways in which to increase the probability of success and this requires an extensive and holistic review of the market. The company or the entrepreneur should always bear in mind that when competitors are well established, they would have also done an intensive analysis of the market thereby making it necessary to have excellent opportunity recognition skills. Given the rather well established competition, MagiqADS will have to find an opportunity in the industry...
2 Pages(500 words)Case Study
Entering HVAC Market
...This document is a report that proposes a corporate wide programme to prepare the company for entering the HVAC market. It is divided intofour sections namely Managerial Goals and Plans, Innovation Management, Training Requirements and Strategic Leadership. It uses various theories of management to put forward various requirements and provides suggestions for the management on various approaches. INTRODUCTION: This report is based on core managerial techniques and outlines the steps required to be taken by the firm to enter the HVAC market. Keeping in mind the recent merger with the firm providing technological expertise in wireless communications the report outlines...
12 Pages(3000 words)Assignment
Entering english market(from poland)
...incentives for the alternative fuel developers. This area can be a major boom for a company like “Szarlat” to enter into highly awaited England market. Market for these bio-fuels is very promising according to current requirement. in England. Bio-fuels are above an edge when compared to other degradable fuels as they are no-pollutants. When market is looking for a product of this kind the business proposal has to be forwarded to the authorities The project can be implemented with the active support of government authorities. References: Green fuel challenge, A proposal from industry http://www.biofuels.fsnet.co.uk/challenge.htm Evan Davies, BBC Economic editor,...
2 Pages(500 words)Essay
Nespresso - Strategy and Competition
...of the company is being providing an exclusive and portioned form of coffee and equipment to customers has been to revolutionize the way the coffee is perceived and consumed. The company saw the trend towards smaller family sizes and single person households in the 1970’s and has built on it to produce the single serving coffee capsules as well as the single serving coffee making machines. The customer satisfaction for the products manufactured and provided by the Nespresso Company has been bountiful. The high quality exclusive coffee and the coffee making equipment are highly appreciated by the niche market that Nespresso caters to. Aside form this the company has also been making...
2 Pages(500 words)Essay
Zipcar Entering the Foreign Market of Germany
...Introducing Zipcar Into Germany Table of Contents I. Introduction 3 II. Germany as a New Market for Zipcar 3 References 6 I. IntroductionThis paper discusses the reasons behind the choice of Germany as a new market for Zipcar, considering such factors as German economic growth, development and stability, political stability, and factors relating to facility or lack of facility/ease in the conduct of business among others. By way of providing a background, Zipcar is known for its flexible car rental services, where cars are rented by the day or on an hourly basis, offering advantages in flexibility and ease of use over competitors who rent on a weekly basis. As of 2012, it had presence in key urban and...
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Nespresso Entering Kiev Market for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us