Nobody downloaded yet

Country Branding: Australia - Essay Example

Comments (0) Cite this document
The past century has seen a rapid increase in trade and financial integration of the world. Countries are now dependent on one another and no country can survive seclusion. Countries are now focusing on their core competence meaning they are producing goods in which they have a competitive advantage over other countries. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Country Branding: Australia
Read TextPreview

Extract of sample
"Country Branding: Australia"

Download file to see previous pages Countries are now focusing on their core competence meaning they are producing goods in which they have a competitive advantage over other countries. For other goods they are dependent on other countries and this has given rise to global integration. In such times it is becoming increasingly important to focus of country branding. It is important to build a brand name of the country like a product so that the country can attract tourist and foreign investment. Also country branding informs the world about the core competence of the country and this aid export of the economy. Building a brand for a country is also important because it helps improve the perception of the world about that particular country. In this essay we will talk about country branding with regards to Australia. Advantages and disadvantages of branding of Australia will be discussed and a strategic plan for country bran ding of Australia will also be given. The future of Australia country brand will also be evaluated in the essay. Background and Information Australia is based in the South hemisphere and constitutes most of the Australian continent of the world. Australia is a developed country with a highly urbanized population. The economy of the county is also extremely strong and Australia is placed 13th in the list of world’s largest economies (IMF, 2010). ...
The country also has to create a brand image that should attract skilled labour. It is important to understand that skilled labour is very rare in the world therefore it is not easy to attract foreigners with specific skills. The culture of Australia is also extremely diverse and there are many different culture practiced in the country. This cultural diversity is creating certain ethical rifts in the country. There have been seen some racially motivated incidents in the country which are tarnishing the reputation of the country. Such events might resist skilled immigrants from coming to the country. These events are also a sign that cultural tensions exist in the country. Advantages of Country Branding In today’s business environment branding is extremely important. It is important to develop a brand for a product or service because it allows companies to capture profits. Value creation is not limited to product or service provided but brand name is also included in value creation. Country branding is therefore important for a country because it serves many benefits of the country. Country branding attracts tourist from all over the world. Countries that are well branded attract many tourists from all over the world (Future Brands, 2009). This is an important source of revenue for many countries. Foreigners when visiting countries sell their domestic currency to buy the currency of that country. This is beneficial for the currency of a country as well. Country branding enhances the brand image of the country in the eyes of the tourist. All countries have few or many tourist destinations but it is important to market these destinations in proper manner and country branding ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Country Branding: Australia Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from
(Country Branding: Australia Essay Example | Topics and Well Written Essays - 1500 Words)
“Country Branding: Australia Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
International Newspaper Business Report about country Australia
...?Executive summary This report is an International Newspaper Report about my assigned country Australia. The report shall be looking at newspaper articles that raise important events that have occurred in Australia that relate to the various chapters of International Business covered in class. This coverage shall supersede simplistic summary, because the report aims at raising in-depth analysis on how each of the issues raised by the articles covered impacts Australia’s interaction in international business. Australia, as a country, has an interesting background that almost mirrors that of the United States in the sense that Europeans men...
21 Pages(5250 words)Book Report/Review
...of the Marketing of the Concerned 28 October Branding There is no denying the fact that the theorem “successful brands are built on successful products” is totally true and valid. Many a time companies try to push weak and irrelevant products in the market by backing them with costly and pointed marketing and advertising campaigns. This primarily happens owing to a misplaced and faulty understanding of the overall concept of branding. Branding involves some sacrosanct and pithy attributes which are closely intertwined with the quality and utility of the product being branded, which if overlooked could lead to unexpected results. The primary thing is that...
3 Pages(750 words)Essay
The Country of Australia
...? The Country of Australia Introduction The country Australia is recognized as the smallest continent in the world. The country has trade relations with numerous countries of the world. Trade is considered as an essential part of the Australian economy. The country has a very open economy. Although it is believed that in spite of the country’s flexibility towards trade, it is considered as a small trade country as compared to other industrialized countries (Guttmann & Richards, 2004, pp. 1-37). The paper would analyze the trade relations between Australia...
4 Pages(1000 words)Research Paper
Intercultural Business Communication about Australia Country
...Intercultural Business Communication about Australia Country I. Brief Country The Australia comes from aGreek name Australis which means southbound. Australia was discovered by explorers mid second millennium. After many years of colonisation, the country got its independence from Britain but chose to maintain its allegiance to the monarch of Britain. Australia is one of the world’s largest countries, with an estimated area of square kilometres 7,692,024. The country 'was formerly colonized by Britain and is still under the British monarchy. It was colonised by Europeans after it was...
6 Pages(1500 words)Research Paper
...?Brand audit Introduction: The Big Issue “The Big Issue” (TBI) is one of the most renowned entertainment magazines of United Kingdom (UK). It was launched in the year 1991 by Gordon Roddick and John Birdin in response to the increased number of homeless people in UK (Big Issue, 2013d). The startup capital of $50000 was provided to the magazine by “The Body Shop”. The launch of the magazine TBI was actually inspired by Street News, a leading newspaper in the United States of America (USA) sold by the homeless people. The main objective behind the launch of the TBI was to provide employment opportunity of the homeless people of UK. The TBI magazine is sold by the vendors who are homeless in UK (Big Issue, 2013d)....
5 Pages(1250 words)Essay
...Cole, the president of Cinnabon to the distribution channel along with the varied range of products and at the same time making sure that the expanding brand of Cinnabon continuous to operate as an integrated and seamless whole (Fehrenbach, 2013; BusinessWire, 2013). Multi-Channel Operations Cinnabon Inc, does not operates as a one-dimensional brand that plays in just one segment or channel. They are into a multichannel business leading the brand across different channels and ensuring that every channel integrates with each other so that it can accelerate the brand image. Thus, the multichannel brand management successfully is the major challenge for the...
8 Pages(2000 words)Assignment
...PRODUCT BRANDING What definition of branding makes most sense to you? Branding is an act of product marketing that entails creating a unique image, name, and reputation for a product to win consumer’s mind and loyalty through marketing techniques such a product advertising campaigns (Aronczyk and Devon 72). The main aim of product branding is to establish a differentiated and significance presence in the target market. The marketers use a consistent theme when doing product branding to achieve consumer loyalty and trust in the product. A brand on the other hand is the image or idea about a specific service/product that consumers...
1 Pages(250 words)Essay
Australia Mini Country Culture of Society
...Australia Mini Country – Culture of Society According to John and Fathi (91-121), there are many factors which affect the culture of a society. These cultural factors are measured by the Hofstede’s Power distance Index which shows a number of indices on a society’s culture. Australia ranks low in the power distance index scale and this means that Australians are less likely to accept rules and laws created by those in power. The wealth distribution in Australia is much equalized and this indicates the power distance score is lower. Unlike in countries where the wealth distribution is low and the power distance is higher, Australians have a higher chance...
2 Pages(500 words)Research Paper
... Branding and positioning crucial in any business competitiveness in any business because it helps in the implementation of the organization’s objectives, goals, and missions. Works Cited Segrave, K. America brushes up: The use and marketing of toothpaste and toothbrushes in the twentieth century. Jefferson, N.C: McFarland & Co, 2010. Print. Pride, William M, and O C. Ferrell. Foundations of Marketing. Australia: South-Western, Cengage Learning, 2013. Print.... DD Month YYYY Branding Introduction In the modern marketing, companies have a high level of competition in order to gain new market shares and maintain their existing market shares. In order to make sure that this is a success, branding has become...
2 Pages(500 words)Assignment
...Branding Branding is among the most significant features that business enterprises should contain whether theyare large business enterprises or small ones as well as the retail ones and B2B. An efficient and effect type of a brand will in most cases give a business enterprise an advantage over the enterprises that do not have a good branding strategy in the current market which has become very competitive. Branding has to do with the promise a business enterprise has towards a customer. It depicts to the consumers an overview of what they expect from the business organization in question. It answers the question of what do consumers expect from a...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Country Branding: Australia for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us