We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

New Zealand Tourism - Essay Example

Comments (0)
Summary
New Zealand Tourism Table of Contents Summary 3 Target market segments and stakeholders 3 Role played by social marketing elements 6 Recommendations- Strategic Marketing 7 Impact of the strategies 8 Reference 9 Summary The project seeks to present the concepts of social marketing which can be used by the tourism authorities in New Zealand for improving tourism sector of the region…
Download full paper
GRAB THE BEST PAPER

Extract of sample
New Zealand Tourism

Download file to see previous pages... This is because people falling in the above age limit are known to make frequent visit to places and destinations. Some of the social marketing elements which could be sued for the purpose are promotional campaigns like public announcements, billboards, media events and community outreaches. The importance of video marketing and blog marketing and social networking sites could also be used for the purpose. This would allow a two way communication process between the authorities and the general public. The advantage of social marketing is that the viewers would be able to provide their views and suggestions regarding their needs and requirements based on which the authorities would be able to provide the facilities. Target market segments and stakeholders Natural disaster has great impact on the tourism and also on the economic condition of the country. Thus effective marketing strategy is very essential to communicate with people over the globe that the country is ready for business. For successfully implementing the strategies proper evaluation of the target market and the stakeholders analysis is very important for NZ Tourism. ...
Figure 1: Visitor arrival trend rise with income (Source: Local Government New Zealand, 2011, p. 9) The top two markets which has great trend of tourism attraction for New Zealand are China and Australia which are needed to be focused for marketing of the Tourism activity. Figure 2: China and Australia are the Key market (Source: Local Government New Zealand, 2011, p. 10) The interactive segments who are involved in the process of engagement and interaction with respect towards the social, cultural, environmental of these potential markets are the main target segment for the tourism industry. The primary stakeholders for the tourism of New Zealand may be divided into three major categories- 1. Industry groups like Hotel Council of the country, TIANZ and Inbound Tour Operators Council of the country. 2. Tourism businesses like Air New Zealand and Tourism Holdings Limited and 3. Public organizations like Department of Conservation and Tourism Research Councils. International stakeholders of the country include industries like hotel, transport and travel companies who are supplying tourists for New Zealand (Inter brand, 2005, p. 57-58). With time better relationship of the country with the global market and effective communication system will increase the number of stakeholders if the marketing communication strategy can be effectively developed and marketed. Role played by social marketing elements The field of tourism has been changing rapidly over the years. This holds true for the country of New Zealand which has been struck by natural disasters like earthquakes, volcanic eruptions and landslides etc. On account of the above aspects the tourism sector of the nation has suffered a setback and has been demonstrating ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Ethnicity Measures, Intermarriage and Social Policy
Statistics New Zealand recognizes a number of factors that contribute to someone’s ethnicity: name, ancestry, culture, dwelling place, race, nationality and/or place of birth, citizenship, and religion/language. Each individual’s definition of their ethnicity is also confined to how society views that person.
13 Pages(3250 words)Essay
Wellness Tourism - Australia
Wellness Tourism - Australia. Currently, a great attention of society is paid to recreation, health treatment and beauty. Beautiful appearance is a sign of success and successful woman or man is supposed to be beautiful or handsome. Australia is a continent, where thousands of tourists travel in order to become healthier and wealthier.
8 Pages(2000 words)Essay
Food And Wine Tourism in Newzealnd
This assessment focuses on “special interest tourism” in a particular country. Every country has its own competitive advantage in terms of tourism; some have natural beauty, while others have delicious food. Moreover, special interest tourism has come into existence due to the increasing demands of the tourist.
16 Pages(4000 words)Essay
The Significance of Improving Productivity in the Hospitality Industry
Though it is difficult to define productivity, generally all people agree on the factors that can affect productivity. Thus, this work identifies the factors that affect productivity in hospitality industry specifically in bars and clubs, and then suggests some ways to ensure high productivity in this labour-intensive field.
10 Pages(2500 words)Essay
New Zealand Economy
New Zealand is an island nation in the southern Hemisphere. It is an isolated island with many islands around; it has unique plants and animals (Britton 4). The Polynesians were the first people to settle in New Zealand. The New Zealand people are the descendants of European immigrants and native people of Maori.
7 Pages(1750 words)Essay
Marketing communications Master Essay
Tourists across continents undertake the long journey to NZ because of the oppurtunities it offers but with the changed situations and the challenges that eco-tourism poses, the tour operators have to attract them through dissemination of the right information.
6 Pages(1500 words)Essay
Strategic Planning for International Tourism
Thus, this paper analyzes the tourism business in New Zealand. More particularly, the paper will focus on the tourism authority of New Zealand and the online tourism website; New Zealand Tourism Online (www.tourism.net.nz) and how the company promotes tourism attractions in their country.
10 Pages(2500 words)Essay
Journey to New Zealand
I am going from East to West, and then South to North. I am a traveler not of the ancient stressful world but of the 21st century where I may gather comfort on my way to feel the serenity of this beautiful mother Earth. I left my country behind me carrying my Thai passport from one unseen land to another to live with different people and learn about their culture, tradition, customs, and many places of my interest.
3 Pages(750 words)Personal Statement
Destination Branding and Tourism Marketing
This includes to the complexity of preserving and scheming the excellence of the experience. To prevail over this obstacle, tourism connected businesses, agencies, and organizations require working jointly to wrap up and promote tourism opportunities in their regions and line up their efforts to guarantee reliability in product quality.
5 Pages(1250 words)Essay
INTERNATIONAL MARKETING REPORT FOR New Zealand
(CIA) Protestant 38.6% (Anglican 13.8%, Presbyterian, Congregational, and Reformed 10%, Christian 4.6%, Methodist 3%, Pentecostal 2%, Baptist 1.4%, other Christian 3.8%), Roman Catholic 12.6%, Maori Christian 1.6%,
4 Pages(1000 words)Essay
Let us find you another Essay on topic New Zealand Tourism for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us