Nobody downloaded yet

Project on Recent Developments in Marketing Management - Essay Example

Comments (0) Cite this document
Summary
Project on Recent developments in marketing management By Student: Professor: Course: Date: University, State, City (please place all data on the title page) Marketing management is one of the most important elements of any type of business. The role of marketing management is focusing on the practical application of different kinds of marketing techniques and managing the marketing resources and activities…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Project on Recent Developments in Marketing Management
Read TextPreview

Extract of sample "Project on Recent Developments in Marketing Management"

Download file to see previous pages Some advanced features have been added to the marketing management techniques by the companies which helped them to bring their business in front of global people. Some recent developments in marketing management offer various opportunities in business which contributed a lot for future. The recent economic crisis has been faced by almost all the companies who are involved in global businesses and that is the main reason why the companies are trying to bring some developments in their marketing management techniques (Lee, 2001). Most of the companies were dependent on manual marketing techniques like newspaper, Television advertising, radio etc but it was found that the companies were only able to attract their local customers through these marketing techniques and they were able to promote their products in local people. It was quite difficult for them to reach the potential customers of other countries and they were facing trouble in their business. The modern marketing techniques are mostly based on internet. Internet is a great source to reach global people at a very low cost. The modern inventions of search engines have changed the way to find information related to every business a lot. People can make their decision in a very short time and quite easily with the help of these search engines. The search engines can provide the detailed information on every business by entering a suitable search term which is often called as keywords. The most popular search engine “Google” can find all related results to the search term entered (Chaffey, 2001). People can visit the websites of the businesses which is searched by Google and they can make their decision. Website is a great way for the business owners to reach global people as the websites are not confined within a city or country. People from any country can visit the websites from any other country. There are some other developments in marketing management too. Today, people of a particular country can watch the television channels of another country which is quite a good way for marketing. People can watch the advertisements of the products of foreign countries and they can order for them. The online shopping method is quite popular now-a-day and people can buy everything sitting in their home by ordering through internet or telephone. It helped people a lot to buy products from foreign companies. The best thing about internet marketing is it is quite cheap. If we look at the earlier days we can see that the companies used to spend a lot of money in order to promote their business. The earlier sources of marketing like television, newspaper, radio etc charged a huge amount of money to place the advertisements of the companies and their products and it was not possible for the small and medium level companies to afford the amount of money but today, the companies can post their advertisements, details of their products in numerous social bookmarking websites for free and a major portion of modern people visit these websites in a daily basis. So, this technique seems to be very useful for small and medium level companies who do not have enough money to promote their businesses through television, newspaper and other sources. People are quite tech savvy today and they like to spend hours sitting in front of computer and surfing internet. There are lots of social networking ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Project on Recent Developments in Marketing Management Essay”, n.d.)
Project on Recent Developments in Marketing Management Essay. Retrieved from https://studentshare.org/marketing/1431730-evaluate-recent-developments-in-marketing
(Project on Recent Developments in Marketing Management Essay)
Project on Recent Developments in Marketing Management Essay. https://studentshare.org/marketing/1431730-evaluate-recent-developments-in-marketing.
“Project on Recent Developments in Marketing Management Essay”, n.d. https://studentshare.org/marketing/1431730-evaluate-recent-developments-in-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Project on Recent Developments in Marketing Management

Research into Recent Developments in Gold Prices

...Research into Recent Developments in Gold Prices Table of Contents Question 1a 3 Fluctuations in the Gold Price during 2008 and 2009 3 Probable Causes for Gold Price Fluctuations 4 Question 1b 5 Rapid and Sustained Rise in Gold Price 5 Gold Price in August 2011 and the Causes of the Fluctuations 5 Supply And Demand Diagram Along With Price Fluctuations of Gold in 2010-11 6 Question 2 7 Answer to a and b: Mid-Point Elasticity of Demand 7 Answer to c and d: Mid-Point Elasticity of Demand 8 Answer to e 9 References 10 Question 1a Fluctuations in the Gold Price during 2008 and 2009 Gold, as an asset has a growing significance in the current market scenario. It is termed to be...
5 Pages(1250 words)Research Paper

Recent developments in the UK housing market

...? RECENT DEVELOPMENTS IN THE UK HOUSING MARKET Table of Contents Answer 3 Answer 2 3 Answer 3 4 Answer 4 6 Answer 5 7 Answer 6 8 Answer 7 10 Answer8 11 Answer 9 12 Answer 10 13 References 15 Answer 1 During the period starting from the year 1998 to 2007 there had been a significant rise in the house prices in UK which had a growth rate of around 11% annually. This price rise in the UK housing sector was different from other house price rises because the there was a surge in the real prices even when the rise in inflation rates were comparatively low. This unprecedented rise in house price was followed by significant fall in 2008 because of the impact of Global Financial Crisis. The...
11 Pages(2750 words)Essay

The recent developments in the business environment

...Running Head: STRATEGIC MARKETING IN WAL-MART Strategic Marketing in Wal-Mart in APA Style by The recent developments in the business environment show the evolution of marketing strategies employed in the global business landscape. It is irrefutable that even before the economic development in the world; merchants have long focused on mass merchandising or the standardization of products which is offered to the customers (DeWitt and Meyer 1998). The idea of "pile it high, sell it cheap" becomes prominent in the retailing industry where a "one-size-fits-all" product is the key to success. Mass marketing which is...
3 Pages(750 words)Essay

Marketing management project

...JointCom: Managing an advertising agency in Myanmar Advertising agency like JointCom is an agency working for quite some time in a developing economylike Myanmar. Being a medium sized firm, it provides marketing communication services. It is a local agency, managed by local competent staff. The clientele of the agency is both local as well as foreign companies. The team is headed by two directors and one general manager. There are 18 employees who are versatile and creative. Foreign agencies would have to struggle with local language problems. However having a multilingual competent staff has solved the problem for JointCom. Critical Problem: The...
2 Pages(500 words)Case Study

Recent Developments in the UK Housing Market

...Business Environment- Recent Developments in the UK Housing Market Question 6: Why is there a waiting list for affordable housing in the UK? What policies could the government undertake to improve the situation? There are more than two million people in the United Kingdom who struggle to pay their mortgages and rent. This in turn affects the chances of payment. Many home owners are having their houses recuperated; this is because the home owners are not able to keep up and pay their mortgages reimbursements. Another reason for the common waiting list is the fact that families on low incomes and are renting homes have to live in poor living states and no security. The government should...
4 Pages(1000 words)Essay

Recent Developments in Undercover Policing

...in a day. On the contrary, light cover infiltrator also have false identification, but most probably, they maintain their real life role. Since the two female detectives are going to deep undercover, they would certainly require maintaining their status as well as follow various protocols for 24 hours on a continuous basis (Marx, “Recent Developments in Undercover Policing”). Should the two female Detectives be allowed to commit misdemeanors such as smoking cannabis (marijuana) or shoplifting (petit theft) in order to keep their undercover status from being compromised? From an ethical viewpoint, committing misdemeanors in terms of smoking cannabis or shoplifting may be treated as immoral activities....
5 Pages(1250 words)Assignment

Marketing, Management Project ( Introduction)

...An investigation of how luxury car brands use social media to communicate with their s (Institution) (Date) CHAPTER 1: INTRODUCTION 1.1 Background of the study Mercedes Benz in an international automobile manufacturer and brand based in Stuttgart, Germany whose brands include luxury cars, trucks and buses. In the recent past, the Mercedes brand has penetrated different markets particularly America and Africa due to the use of major advertising strategies. Mercedes has widely used electronic media such as television, radio and social media to create awareness of their product as well as influence the buying decisions of customers (Ferrel and Hartline, 2010). However, penetration in Middle East and Asian...
4 Pages(1000 words)Essay

Marketing Management project wk3

....) Encyclopedia of Distance Learning, Second Edition (pp. 847-854). Hershey, PA: Information Science Reference. doi:10.4018/978-1-60566-198-8.ch119 http://www.igi-global.com/chapter/encyclopedia-distance-learning-second-edition/11846 Tim Ambler, Flora Kokkinaki (1997) Measures of Marketing Success, Journal of MarketingManagement, pages 665-678 http://www.tandfonline.com/doi/abs/10.1080/0267257X.1997.9964503#.VNugYvmUfiw... would learn free Few Business Problems/Challenges: Following are some problems and challenges of this product, Weaknesses This website would take more than one year to complete and if the idea leaked out, new people will start same venture like this Some websites like Wikipedia, Scribd, Slideshare, Sparkenotes, etc....
2 Pages(500 words)Essay

Marketing Management Project wk4

...Marketing Management Project Wk4 Marketing Management Project Wk4 Business markets are important in that they create a venue for theresale of products and services bought from other businesses. They are more like businesses working hand in hand to support the sale and distribution of a product or service. The importance of market segments to the business owners is that they assist in identifying how to distribute and present products or services to consumers, having in mind that each market segment is unique in its needs. When running a business, success is partly determined by whether...
2 Pages(500 words)Essay

Recent developments in treatment for anorexia

...Recent Developments in the Treatment of Anorexia March 21, Anorexia nervosa (AN) is a serious mental illness. Its main symptoms are significant food restriction, strong fear of gaining weight or becoming fat, and disturbance in the way a person’s body weight or shape is experienced. AN has the highest mortality rate of all mental illnesses. It also has a high treatment refusal rate. For those who do recover, they have a relapse rate of 30 to 50% after a year of treatment and weight gain. Treating anorexia is difficult because it is highly comorbid with anxiety disorders and has complex biological and psychological dimensions. Different treatment options are available, with some of them combining several approaches all in one. Some... ...
1 Pages(250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Project on Recent Developments in Marketing Management for FREE!

Contact Us