Analysis of the Rivalry between Video Games(Playstation, Wii and Xbox)
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Previously, Sega was a prominent player in the industry, however, in current times, the three leaders in the industry; namely, Sony, Nintendo and Microsoft, have always been neck-to-neck against each other.... Throughout the course of time, Atari began the industry with its 4-bit games and then, Nintendo's rivalry with Sega spanned throughout the 1980's and until the middle of 1990's.... The growth rate of global video games has been very healthy especially since 2000; the market size increased from 24,352 million in 2000 to 51,292 million in 2010 (Competition in the Video Game Console Industry: Nintendo, Sony, And Microsoft Battle For Supremacy, 2009)....