StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Peculiarities of Client Relationship Marketing - Coursework Example

Comments (0) Cite this document
Summary
This work "Peculiarities of Client Relationship Marketing" describes the main aspects of the target market, the competition that can occur, benefits of communication, various strategies and tactics of work with consumers. The work outlines campaigns that can help in the development of a particular market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.2% of users find it useful
Peculiarities of Client Relationship Marketing
Read TextPreview

Extract of sample "Peculiarities of Client Relationship Marketing"

Download file to see previous pages Direct competitors. Nintendo operates under the electronic gaming console industry. The company’s major direct competitors include Xbox 360 by Microsoft and PlayStation3 by Sony. Xbox 360 has the capability to play High Definition DVDs. According to Xbox.com, this console’s CPU “was a custom triple-core Power PC—based design manufactured by IBM, known as the Xenon (Xbox.com 2009).” This console “played all its games in 5.1-channel Dolby Digital surround sound, and along with the HD display, the Xbox 360 could truly display excellent picture and sound quality (Xbox.com 2009).” Microsoft Xbox 360 comes in three variations: the Elite, the Premium System and the Core System (Hesseldahl 2005).
Sony’s seventh video game console is launched in 2006—the PlayStation3. According to Playstation.com, “the PlayStation 3 could play music CDs, connect to the Internet, copy CDs directly to its hard drive, play Blu-Ray Discs and DVDs, connect to a digital camera, view photos, and more (US.PlayStation.com 2009).” Apart from these features, the wireless controller of the console has a built-in sensor in order to enable the player to move and angle while she plays. PS3’s target market according to Sony includes young urban males.
Indirect competitors. The gaming console industry is just a part of a larger market. It is part of the electronics industry that caters to the entertainment market. Thus, Wii’s indirect competitors include those that substitute what it can do to the consumers, which is to entertain. These substitutes include other PC games, books, board games, and other activities that could provide entertainment or gaming experience to the people.
Values. Nintendo has chosen Wii for a variety of reasons, but according to Carless, the closest reason for the choice is that Wii sounds as ‘we’ which promotes the concept of ‘being for everyone’, as well as a brand name that can easily be remembered by everyone and does not require much translation (Dess, Lumpkin & Eisner 2008, 583). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Peculiarities of Client Relationship Marketing Coursework, n.d.)
Peculiarities of Client Relationship Marketing Coursework. Retrieved from https://studentshare.org/marketing/1721158-client-relationship-marketing
(Peculiarities of Client Relationship Marketing Coursework)
Peculiarities of Client Relationship Marketing Coursework. https://studentshare.org/marketing/1721158-client-relationship-marketing.
“Peculiarities of Client Relationship Marketing Coursework”. https://studentshare.org/marketing/1721158-client-relationship-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Peculiarities of Client Relationship Marketing

Relationship Marketing

...?“Relationship Marketing may still be regarded as an ‘umbrella philosophy’ with numerous relational variations rather than as a wholly unified concept with strongly developed objectives and strategies’. (Egan, J, 2004, Relationship Marketing: Exploring Relational Strategies in Marketing, Prentice Hall, p.19) Consumer behavior is rapidly changing in today’ s world. Most of this changing behavior stems from rapidly evolving technology and its growing importance in our life. The emergence of Web 2.0 has also made it possible. It has helped pave way for door to content driven information which could either make one’s business or bring it down. Thus technology has a strong relationship with consumer behavior and eventually its impact...
5 Pages(1250 words)Essay

Building International Client Relationship

... and support requirements. Client profile information can help the company to develop a suitable market segment from a detailed profile of customer purchasing behaviour and preferences. This information will assist an organisation to interact with its customers in the best possible way and work together effectively. For example, information about issues and concerns, performance, and future strategies can help a business in understanding customers’ characteristics and developing consumer profiles. Market research can be used to collect data to enhance consumer awareness and build long-term relationships. 3. List different modes of communication that could be used to communicate with international clients? Face-to-face Phone calls E-mail Fax...
19 Pages(4750 words)Assignment

Client Relationship

... above) contribute to long-term customer satisfaction, they can ensure repeat purchases, improve customer relationships and loyalty, decrease marketing costs, increase sales revenue, and thereby increase profit margins. CRM is a company-wide attitude as much as a software solution. ("Customer relationship management", 2006) Situation review The company currently handles long-term stationery supply contracts with many major accounts. Lately however, due to the lack of a good customer relations strategy, the competition that offers better prices and has better customer relations, gave rise to an increased volume of complaints and threats of withdrawal. Business objectives The company's aim is to provide clients with excellent stationery...
5 Pages(1250 words)Essay

Relationship Marketing

Relationship Marketing: Relationship marketing is more about making a customer relationship and encouraging consumers to have a broader purchase rate and more satisfaction with their products. Typically relationship marketing is pitched towards long-term growth.
Since the newspaper has not thought about relationship marketing the visitors make one buy and are never seen or heard from again. The newspaper continues to spend huge amounts of money in order to attract customers and has very little repeat business. Relationship marketing is all about the repeat business.
Relationship marketing is a cost-effective method that finds to retain visitors (Goldglantz, 2007). The advantage of relationship marketing is that it aids re...
11 Pages(2750 words)Essay

Relationship Marketing

..., it is very important for brands to have recognition and be accepted as a part of the local scenery as much as any small business would be (Harker and Esan, 2006). While this situation is often the one marketing executives strive for, it is often found that customers have different relationships with different brands and it is the strongest relationship between company and client which survives even when the product quality has suffered or the competition has offered a better alternative (Tenser, 2006). What is Relationship Marketing? To keep the relationship alive, relationship marketing becomes essential. This does not mean that the company should be ‘best friends’ with the client, rather it signifies the idea that a company should use...
16 Pages(4000 words)Essay

Relationship marketing

...Relationship marketing Introduction: International trade had existed even during the times of the great Roman and Egyptian empires. But high levels of globalization and free trade seen today have opened up new markets for many organizations and they are making use of this opportunity in diverse ways. Many organizations have been labeled multinationals where they operate in several markets including the home country. It needs a high level of skill and strategy for successful marketing in any situation. But international marketing involves additional parameters that have to be analyzed and understood. It also entails additional risk when compared to domestic marketing. Many factors like culture, statutory obligations, working styles...
12 Pages(3000 words)Essay

The Client-Practitioner Relationship/Project 2

...A Visit To A Lonely Old Woman The interview of the practitioner is with a client who is an old lady living in a nursing home. She is happy to have avisitor because she is lonely for her children who do not visit her anymore. Legend: P – Practitioner C – Client P: Good morning! How are you today? (leans forward and looks into C’s eyes with a smile) C: Hello! I’m good…. Except for some recurring backache. P: Oh… You’ve been having backaches? C: Uh huh…having them for quite a while… actually it was hurting a while ago while I walked in the garden (winces in pain) P: You ok? (leans forward and closer to C with a worried expression) you seem to be in pain. C: A bit… it comes and goes… thanks for caring. P: You’re welcome….. does...
2 Pages(500 words)Essay

Relationship Marketing

... environment for quality service provision and dissemination of information between the company and customers. A planned communication process requires the company to share information to its customers through distinct communications media. Thus, a company should have a platform where clients can access its important information and get knowledge of the services. Interaction forms another major part of relationship marketing. It creates a framework where a company can share information to the customers and in return get the response from them (Parasuraman et al, 2004). Interaction may be through social media or direct interaction in the process of service delivery. It helps understand customer requirements and needs. The process of RM also...
6 Pages(1500 words)Essay

Client Relationship Management

...Client Relationship Management Introduction In the increasingly competitive global market environment, the organizations are seeking out for new ways to achieve a competitive position in the industry. One of the most effective ways to achieve that is to create a good relationship with the clients with whom the business is being conducted. Over the years, the global business practices have evolved dramatically. Previously, the companies took a product oriented approach which usually evolved to a customer oriented approach that gave birth to the concept of relationship marketing (Dyche, 2008). This paper is focused on the relevance of client relationship management in the constantly changing market environment. It will encompass the details...
9 Pages(2250 words)Essay

Nurse Client Relationship

Maladaptive behavior therapy affiliation Introduction W.S is a 20-year-old suffering from maladaptive behavior following the loss ofher grandmother and significant other. Since then she has been involved in excessive intake of marijuana, which has led to drug-induced psychosis. Freud explains the psych determinism which is determined by the preceding events in a person’s life. The two levels of consciousness that include knowledge and precociousness which means if one was thinking of something, it is easy for one to move back to a previous. Second is a John Watsons theory on behavior perspective and genetics. Psychodynamic perspective theories explains that one’s behavior is determined by what they think of most of the time and th...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Peculiarities of Client Relationship Marketing for FREE!

Contact Us