Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Will Nintendo Survive the Vastly Developing Video Game Industry in North America - Research Paper Example

Comments (0) Cite this document
The question that this study seeks to ascertain is: Will Nintendo survives the vastly developing video game industry in North America? This study discussed various factors that affect planning of strategies for the company using SWOT, Porter’s Five Force and PESTEL analysis…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Will Nintendo Survive the Vastly Developing Video Game Industry in North America
Read TextPreview

Extract of sample "Will Nintendo Survive the Vastly Developing Video Game Industry in North America"

Download file to see previous pages This research will begin with the statement that in this age, the demands of the individual are changing just as the alterations within the economy. This is mainly due to the introduction of varied types of inventive technologies, techniques, and models. Due to which, the demand and preferences of the customers are also changing at a rapid pace that enhances the rate of switchovers. However, in order to retain the customers within the brands, varied types of value-added games are introduced by the game console organizations at a quite competitive price. Therefore, due to the presence of numerous rival players, the rate of competitiveness is increasing at a rapid speed thereby enhancing its image and position to a significant extent among others. Nintendo is one of the reputed and largest, Japanese multinational organization attaining a profit margin of ¥7.2 billion and total assets of ¥1.4 trillion in the financial year of 2013. Within a very small time span, it expanded its wings in the entire globe that amplified its sustainability. Bargaining power of the buyers: the bargaining power of the buyers is extremely high. This is mainly due to the presence of numerous rival payers in the market of North America. As a result of which, the customers always desire to attain most advanced and modernized games at a quite low cost. However, in order to fulfill the inner desire of the customers, the organizations operating in the segment of video games or game console tries to offer value-added games at a competitive cost. So, the customers stick to the segment of video games in-spite of economic recession. Bargaining power of the suppliers: the bargaining power of the suppliers is moderate. This is mainly because; Nintendo sorted or selected its suppliers by itself and so the suppliers desired to retain its value within this strong brand as compared to others. Therefore, in order to maintain the competitiveness, the suppliers always tried to offer varied types of modern and advanced software’s and technologies at a quite low cost to these reputed brands such Nintendo, Sony etc. Competitive rivalry: due to the presence of numerous rival players in the market of North America such as Sony, Microsoft etc, the rate of competition is extremely high. As the customers of the game console or video game market always prefer modern technologies to the maximum extent of the organizations, such as Sony, Microsoft etc try to introduce varied types of products at a quite low cost. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Will Nintendo Survive the Vastly Developing Video Game Industry in Research Paper”, n.d.)
Will Nintendo Survive the Vastly Developing Video Game Industry in Research Paper. Retrieved from
(Will Nintendo Survive the Vastly Developing Video Game Industry in Research Paper)
Will Nintendo Survive the Vastly Developing Video Game Industry in Research Paper.
“Will Nintendo Survive the Vastly Developing Video Game Industry in Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Will Nintendo Survive the Vastly Developing Video Game Industry in North America

Brand Management of Video Game Industry

...-markets of non-gamers and ex-gamers, was a first-mover in the latter and was successful in targeting the mass market beyond the scope of just hardcore gamers. This made it the biggest game console seller in the market with a massive of 75% to its credit in the year 2008. However, as Sony repositioned its Play Station 2 and launched Play Station 3 along the same lines, Nintendo was to be faced by enormous competition from the global giant which threatened its position. Nintendo started to lose its share to Sony’s Play Station and was further threatened by Xbox’s market offerings. Currently, Nintendo survives at 45% of the total market share in the...
16 Pages(4000 words)Essay

Video Game Industry Case:

...Video Game Industry The video game industry has grown significantly in the recent years because of the advances in technology and consumer trends. The companies that have remained strong and profitable in the industry such as Sony, Nintendo and Microsoft all have excellent advertising campaigns and high corporate resources. For an entrant in the industry to be successful it must have an effective strategy formulation to lead and anticipate competitive changes in this rapidly growing industry. Like Microsoft, a large portion of the company’s revenues are spent on research...
1 Pages(250 words)Case Study

Video game industry in North America

...with Russell Steven with his colleagues or Baer Ralph as they developed Magnavox Odyssey and Space wars respectively (Yost, 2005). These two individuals are just among the few that the video game industry cites as the developers of video game consoles in North America. In essence, the game console is the most significant aspect of video games as the device is needful in the running of video games. In definitive terms, the game console is a gaming device that can host...
4 Pages(1000 words)Essay

Video Game Violence

...(they showed increased activity in brain waves, heart rate, blood pressure, and skin conductance) through exposure to the level of violence presented. After habituating to that level they required higher level of aggression to be aroused - from overexposure to aggression [Calvert, 1999], that presupposes the gamers' violent behavior in real-life. Anderson and Bushman (2001) have even developed the 'General Aggression Model', according to which aggressive thoughts provoked by violent video games serve as the intermediary between violent video game content and aggressive behavior. But further researches didn't prove the theory, showing that gamers'...
7 Pages(1750 words)Essay

Video Game Guru

...Video Game Guru Even if you’ve never met a video gamer before in your life, which is highly unlikely, you’d probably have no trouble recognizing me as a full-bred gamer from your first glance. Shaking my hand, you would guess it wasnt accustomed to hard labor in the fields. Talking to me would be the clincher, though. If you hadnt already guessed at this point, you would now understand why most of my friends and relatives classify me as a gamer and why I identify myself as one since I fit several of the basic characteristics of the classic gamer type. My outward appearance gives a lot of my friends reason to classify me as a gamer. This is most likely because the images proudly...
2 Pages(500 words)Essay

North America intoxicate the Indians into a subservient status within the Protestant state. Finally, the Indians were cruelly used as pawns as white man fought with white man for religious or secular power in the land. This confused them and made it difficult for them to develop any sort of trust for the European who comes in friendship. The wild depictions of these two men regarding life in North America are much different from the highly domesticated life of the white female. Anne Bradstreet reveals a strong Protestant dogma within her poetry and letters that dominates every aspect of her life. While she continues to highlight how she takes comfort in her faith, this assertion is often...
4 Pages(1000 words)Essay

Video Game Research

...Positive and Negative Correlation Positive and Negative Correlation According to LeFrancois , positive correlation between two variables is reported when a change in one of the variables reflects a similar change in the other variable, while a negative correlation between two variables is recorded when a change in one variable leads to a negative change in the other variable. Therefore, when comparing the effects of the amount of time spent in playing video games to aggressive behaviour and academic performance, various conclusions can be drawn. If there is a positive correlation between the amount of time spent while playing video games with aggressive behaviour,...
1 Pages(250 words)Essay

The Home Video Game

...strategy was creation of cheap but high quality games. Another important aspect was creating games with few instructions. The environment of the home video game does not allow for a single company to remain dominant over a long period. This is because success in the industry attracts many competitors. To achieve success, a video game company must create great games that are wanted by everyone. The company should also develop hardware that will be appreciated by software engineers. In order to succeed in future, top video game executives of...
2 Pages(500 words)Case Study

Video game

...Topic: Positive and Negative Effects of Video Games Positive and Negative Effects of Video Games Video games are dated as far back as the 1980’s and have been revolutionized in various aspects to date due to the growth of the industry. In gaining a competitive edge, the companies dealing with video games are bringing new features such as dimensional games that are fast with the aim of giving real life experience to the players. The rapid growth in this industry has brought about both criticisms and support arguments as to whether video...
4 Pages(1000 words)Essay

Sony, Microsoft and Nintendo in Video Game Industry

...structure of the industry is relatively stable; however, the violence in games is under tight scrutiny. Under Economic, the video game industry is highly lucrative and contributes to the Gross Domestic Product of the United States and Japan primarily, and more recently Europe’s via its software developers (Stadtler, 2010, pp. 1-14). The state of a nation’s economy has a direct impact on the industry in that it affects consumer disposable income as the recent slowdown in buying has revealed (Stadtler, 2010, pp. 1-14). Nintendo’s pricing strategy as a result of its lowered developmental costs compared to...
17 Pages(4250 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Will Nintendo Survive the Vastly Developing Video Game Industry in North America for FREE!

Contact Us