Business model - Assignment Example

The company is one that focuses to make games that are easy to learn and still maintain the fun element. The company has differentiated the way it looks at the gaming market from its competitors. The company is focussing on providing gaming that is fun and easy to children and adults alike. There has also been an effort to incorporate both male and female players into the gaming experience The main point of focus with Nintendo games is in the simplicity of their products. The product’s simplicity can be looked at in two ways.

On the one hand you have the devices that have few buttons for their operation, a good example is the Wii console. Despite this they are able to give the customer an experience like no other when it comes to gaming. Secondly the games that they offer to their clients are simple in terms of game play. These are usually easy to play. The company has been able to differentiate itself from the industry norm of only appealing to a few devoted gamers. It has been able to do this through offerings of consoles such as the lately released Wii which has beaten rivals in the gaming console market (Torres, 2013) The company has tried to ensure that it markets and delivers its products in a way that saves both on cost as well as delivery times for the products that they offer.

It has therefore taken the approach of using already established retailers to bring their products to market in the different regions of the world. Such retailers include partnerships with the likes of Amazon that guarantee as U.S. wide presence for the company. This leaves the online store that they maintain to service only replacement parts for their products. The one thing that the company has invested heavily in is ensuring that they utilize the feedback that they get from consumers. On the one hand the company has heavily invested in ensuring that this information is shared