E-Commerce business model - Coursework Example

Comments (0) Cite this document
E-Commerce Business Model By Date Table of Contents Executive Summary Without a doubt, at the present information technology plays a significant role in all the areas of life. It has not only modernized the way we live in this world but also improved the way business organizations carry out their tasks…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
E-Commerce business model
Read TextPreview

Extract of sample "E-Commerce business model"

Download file to see previous pages In fact, the business has been making a profitable use of its e-commerce platform to attract new customers as well as retain existing customers. For this purpose the business model that this business has adopted is known as business2customer (B2C) model. This business model allows GAP Enterprise to perform transactions directly with its customers. The web site contains a wide variety of dresses for both males and females including with other accessories. In this report I will analyze the business structure of GAP Enterprise by paying a particular attention on its e-commerce business. In this report I will discuss its e-commerce model and how it makes use of its e-commerce business to attract its customers. In this report I will present some of recommendations regarding e-procurement, e-marketing, and improvement of online ordering and for Internationalization of the GAP website. Introduction In the past few years, traditional business practices have been replaced with modern and innovative business environment. In this scenario, e-commerce is a very attractive trend that has attained the attention of the majority of business organization. Basically, e-commerce is a way of carrying out business tasks using the Internet or over the Internet. In this scenario, business and customers can communicate with each other. There are so many benefits of using an e-commerce business platform (Laudon & Laudon, 1999; Turban et al., 2005). This report will present a detailed analysis of an ecommerce platform. For this report I have chosen GAP’s e-commerce platform. Basically, this firm uses a business2customer business model for attracting different customers. In this report I will present an analysis of its different aspects. Though, the GAP Corporation is a web based e-commerce platform however it also works through a physical store can provide its customers with a wide variety of products varying from outfit and accessories such as head to toe with a well established brand. In addition, GAP Enterprise is aimed at offering and meeting the customer’s requirements and expectations in a unique manner. Thus, currently the GAP has also established the business offering a full range of “accessories and furnishings” for business customers to individualize their home, with a unique style of living and wearing. This report presents a detailed analysis of GAP’s e-commerce platform, e-commerce model and major recommendations for e-procurement, e-marketing, improvement of online ordering and for Internationalization of the GAP website. Figure 1Web site of GAP Enterprise, Image Source: www.GAP.com Organizational Overview Gap Inc. is a well-known retailer which presents a wide variety of accessories, clothing, and personal care products specially designed for women, men, babies and children under the Gap, Old Navy, banana republic, Athleta and Piperlime brands. Additionally, the staff working at Gap Inc. consists of more than 132,000 people. In addition, it has more than 3,000 corporate stores and more than 250 franchise stores all around the world. Some of the well-known brands of Gap Inc. are: (Gap Inc., 2012) Gap GapKids babyGap GapMaternity GapBody Banana Republic Old Navy Piperlime Athleta Figure 2 A Banner to Attract the customers Attraction for Customers GAP Inc. offers a wide variety of accessories and dressing styles developed through high quality fabrics and materials. Historically, this business started by offering outfit and access ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“E-Commerce business model Coursework Example | Topics and Well Written Essays - 2750 words”, n.d.)
Retrieved from https://studentshare.org/e-commerce/1403264-e-commerce-business-model
(E-Commerce Business Model Coursework Example | Topics and Well Written Essays - 2750 Words)
“E-Commerce Business Model Coursework Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/e-commerce/1403264-e-commerce-business-model.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF E-Commerce business model

An E-Commerce Business Model: Questions and Answers

...An E-Commerce Business Model: Questions and Answers It is without question that the prospect of beginning an e-commerce sight entails a massive amount of work and a great deal of expense. Payment systems have be determined and tested, the ease of checkout must be gauged, even the color schemes and banners might need to be tested by outside entities to determine if they add to or detract from the customer experience (Abhiman, 2012). Additionally, marketing firms may be consulted to provide assessments of product offerings and how the techniques used on the website might be improved upon. Lastly, external advertising must be decided...
6 Pages(1500 words)Assignment

A case study on E-commerce business model

...A case study on E-commerce business model Farmyard Nurseries Farmyard Nurseries has been into Selling of Plants, Trees, and Herbs to the locals. Farmyard's business model involves directly selling to the customers. Their market was confined to the nearby localities where there is minimum logistics involved with outlets to back up their presence. Farmyard nurseries has a varied special plants to market and they were hoping to expand the scope of selling these plants to the regular customers and even look into new customer base. The specialist plants have good market potential far from their existing business regions. The company has moderately started its operations with minimum number of staff supported... the...
4 Pages(1000 words)Assignment

E-Commerce and E-Business

...legal and ethical issues. There are numerous threats to the security of Internet e-commerce. Dell has a strong brand and already established its position with effective business strategies, efficient use of technology and business model which gave them a competitive advantage from online stores. Introduction Our company, Delta IT Consultancy2, is an internet consultancy firm which includes servicing clients from e-business consultancy to providing e-solutions. As the client seeks recommendation about what counteract plans regarding their plan of redevelopment and enhancement of their online...
11 Pages(2750 words)Research Paper

E-Commerce Business Strategy

...Ecommerce Business Strategy Contents Introduction 2. The Opportunity 3. Business Model adopted by the company 4. Interface 5. Marketing Communication 6. Branding 7. Implementation 8. Metrics 9. Convergence of Activities 10. Future of IT in the Airline industry 11. Conclusion 1. Introduction British Airways is one of the largest international carriers in the world. They fly to over 550 destinations across the world. British Airways Plc consists of the flagship company with a number of their subsidiaries as well. BA which was in a major financial strait about five years back has come out of it and recorded a huge profit making it the largest profit making airline in the world. It has even...
10 Pages(2500 words)Essay

E-business/E-commerce LAW

... that would be encountered in an e-commerce transaction? How could these be overcome in the first instance without having to resort to litigation? The ecommerce business model offers numerous opportunities however similar to offline contracts, ecommerce transactions will also give rise to disputes and in order to ensure consumer confidence in transacting online, there needs to be an adequate method of resolving disputes (Cortes, 2010). In particular the problems of addressing consumer complaints in ecommerce transactions are perpetuated by the issues regarding governing law and the fact that disputes are cross-border (Cortes 2010). Additionally, another fundamental issue in ecommerce transactions is identity, data security... 1....
5 Pages(1250 words)Essay

E-Commerce Critique Business Structure and Model

... 30 March E-Commerce Critique – Business Structure and Model One: The Webby Awards presents some of the bets websites that have beenmade in a year with a view to not only encourage more and more website developers to better the looks and outcomes of their portals, but also to make more people aware of the kind of effort that is being taken in order to make their lives better as well. It is true that most of these websites have some or the other mover advantage given to the people that visit the websites. Most websites work or are popular only because of added and increased traffic and feed by people all over the world. One website that takes the cake when it comes to combining innovative design to achieve its objectives... a perfectly...
10 Pages(2500 words)Essay

Amazon.coms E-Business Model

.... It is one of the largest e-stores at the moment. Its product assortment is huge. It capitalizes on its huge product assortment, fast and efficient delivery and efficient services. It has focused on 4 primary areas for its focus strategy. These include the 1. Product focus. 2. Customer focus 3. Technology focus 4. Distribution focus As mentioned before, Amazon has a huge product assortment. Its product assortment has always attracted customers. Technology has always been central to Amazon’s business. It is an e-commerce business, a virtual market place, where every transaction is done online. 3. Determine if it would be possible for Barnes and Noble or...
3 Pages(750 words)Term Paper

E-Commerce Business Model

...E-Commerce Business Model Table of Contents Introduction 3 Difference between B2C and B2B 4 Task Analysis 4 Research with a Potential 5 Analysis of User Requirements 5 Analysis of E-Commerce Business Model 9 Timmer’s 8 Key Elements 10 Recommendations for E-procurement and E-marketing 13 Conclusion 16 References 17 Introduction The report is based on an analysis of business of an e-commerce website named ‘SportsDirect’. It was established in 1982 in Maidenhead, United Kingdom. At present, the...
11 Pages(2750 words)Assignment

E-business and E-commerce

...UNDER ONE ROOF Inc. By + Under One Roof Inc. E-business refers to the use of internet technology to expedite carrying out of business transactions. The term ‘e-commerce’ is at times used interchangeably with e-business. The difference is that e-commerce is defined as the process of online purchase and sale of commodities whereas e-business, a much broader term describes a variety of electronic on goings (E. Business 1999). E-business plays a vital role in society today. A few of its...
5 Pages(1250 words)Essay

Critically evaluate the ways by which e-commerce companies use social media to enhance their business model

...E-commerce Companies use Social Media to enhance their Business Model Table of Contents Introduction 3 Finding and Analysis 5 Finding and Analysis 7 Conclusion 8 Reference 10 Introduction Social networks have changed the conveying, offering and searching information style of the users. Users use these networks as well as on regular routine update, his/her profile share photographs and connections to friends, which demonstrates that user, discover these networks dependable. As we all are aware that online market places every day interact with strangers and the likelihood of making misrepresentation is high because of the reason users play with their reputation system...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic E-Commerce business model for FREE!

Contact Us