E-Commerce Business Model By Date Table of Contents Executive Summary Without a doubt, at the present information technology plays a significant role in all the areas of life. It has not only modernized the way we live in this world but also improved the way business organizations carry out their tasks…
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In fact, the business has been making a profitable use of its e-commerce platform to attract new customers as well as retain existing customers. For this purpose the business model that this business has adopted is known as business2customer (B2C) model. This business model allows GAP Enterprise to perform transactions directly with its customers. The web site contains a wide variety of dresses for both males and females including with other accessories. In this report I will analyze the business structure of GAP Enterprise by paying a particular attention on its e-commerce business. In this report I will discuss its e-commerce model and how it makes use of its e-commerce business to attract its customers. In this report I will present some of recommendations regarding e-procurement, e-marketing, and improvement of online ordering and for Internationalization of the GAP website. Introduction In the past few years, traditional business practices have been replaced with modern and innovative business environment. In this scenario, e-commerce is a very attractive trend that has attained the attention of the majority of business organization. Basically, e-commerce is a way of carrying out business tasks using the Internet or over the Internet. In this scenario, business and customers can communicate with each other. There are so many benefits of using an e-commerce business platform (Laudon & Laudon, 1999; Turban et al., 2005). This report will present a detailed analysis of an ecommerce platform. For this report I have chosen GAP’s e-commerce platform. Basically, this firm uses a business2customer business model for attracting different customers. In this report I will present an analysis of its different aspects. Though, the GAP Corporation is a web based e-commerce platform however it also works through a physical store can provide its customers with a wide variety of products varying from outfit and accessories such as head to toe with a well established brand. In addition, GAP Enterprise is aimed at offering and meeting the customer’s requirements and expectations in a unique manner. Thus, currently the GAP has also established the business offering a full range of “accessories and furnishings” for business customers to individualize their home, with a unique style of living and wearing. This report presents a detailed analysis of GAP’s e-commerce platform, e-commerce model and major recommendations for e-procurement, e-marketing, improvement of online ordering and for Internationalization of the GAP website. Figure 1Web site of GAP Enterprise, Image Source: www.GAP.com Organizational Overview Gap Inc. is a well-known retailer which presents a wide variety of accessories, clothing, and personal care products specially designed for women, men, babies and children under the Gap, Old Navy, banana republic, Athleta and Piperlime brands. Additionally, the staff working at Gap Inc. consists of more than 132,000 people. In addition, it has more than 3,000 corporate stores and more than 250 franchise stores all around the world. Some of the well-known brands of Gap Inc. are: (Gap Inc., 2012) Gap GapKids babyGap GapMaternity GapBody Banana Republic Old Navy Piperlime Athleta Figure 2 A Banner to Attract the customers Attraction for Customers GAP Inc. offers a wide variety of accessories and dressing styles developed through high quality fabrics and materials. Historically, this business started by offering outfit and access
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“E-Commerce Business Model Coursework Example | Topics and Well Written Essays - 2750 Words”, n.d. https://studentshare.org/e-commerce/1403264-e-commerce-business-model.
HTML provides web page designers with a fixed set of mark up 'tags' that are used to format a web page. These tags, when inserted into a web page are interpreted by the browser and shown in the form of the page display. It is possible to see the source HTML code for any web page through the 'page source' command that can be found on all browsers.
E-Commerce is defined as the process of carrying out a business transaction using the modern technologies of digital and electronic communication. (Zorayda Ruth Andam, 2003) Parties in this exercise, i.e the buyer and seller do not meet but the transaction takes place electronically over the internet.
This report will examine the impact of electronic commerce and marketing in the commercial activities of the companies and management issues that might t arise from electronic commerce and adopt the crucial ways to address those issues that might be regarded as critical to the company by management.
The reality we live in today can be described as an Internet-boom or even Internet revolution, as performing many of the 'traditionally offline' activities in the WWW has been growing more and more popular, and conducting business in the Internet brings more and more profit.
With Internet technology fast becoming an integral part of the business environment, most e-commerce is conducted over the Internet, though not exclusively.
Smart card technology and electronic kiosks that do not utilize the Internet are also considered as e-commerce applications.
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Lightened changes in information technology, especially in previous one ten years, has given the new concept of marketing in which buyer and owner do not see one another personally nor see the goods physically. The whole transaction is carried out with the aid of online communication. The complete deal is carried out by usage of a computer.
Organizations rely on the internet to advertise, display their products and services, meet with the customers, conduct other transactions, receive payments and dispatch the products. Thus, the internet and its enabling
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