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A proposal to the leadership of the Bumble Corporation explaining the issues, and recommending a strategy to address each issue - Essay Example

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A proposal to the leadership of the Bumble Corporation explaining the issues, and recommending a strategy to address each issue Table of Contents Background 4 The Problems with Current Online Business 4 Objectives 6 Developmental Objective 6 Immediate Objective 7 The Proposed E-Commerce Model 7 Planning & Implementation 7 Expected Results 9 Benefits for Bumble Corp 10 Benefits for Old Customer & New Customer 10 Limitations 10 MEMO 11 Introduction 11 Definition of M-Commerce 11 M-Commerce Companies 12 Benefits from Integration of M-Commerce with E-Commerce 12 Summary 12 Work Cited 13 Background Bumble Corp is a department store that offers home, fashion, and electronics goods…
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A proposal to the leadership of the Bumble Corporation explaining the issues, and recommending a strategy to address each issue
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A proposal to the leadership of the Bumble Corporation explaining the issues, and recommending a strategy to address each issue

Download file to see previous pages... This was one of the main reasons for the success of Bumble Corp’s traditional stores. The company has recently launched an electronic commerce website to reach the potential customers more easily and quickly. Bumble Corp believes that their online success is directly tied to recreating their brick and mortar customer experience in E-Commerce space. After the launch of their new E-Commerce website, the existing Bumble Corp customers were excited about the new online shopping opportunity form the company they already trust and love. Bumble Corp has three centrally located warehouses in Unites States. One is located in West coast, and the other two are located in the East coast and Texas respectively. Their current E-Commerce business model accepts orders from the customers through the internet and after that these online orders are processed and shipped to the local stores, closest to the customers shipping address. The Problems with Current Online Business Bumble Corp decided to offer their products to their existing as well as future potential customers through their recently launched E-Commerce website. Their existing customers were excited about their new online shopping experience with their trusted company. However, these loyal customers soon became disillusioned by the impersonalized shopping experience as their real life experience was contrary to their existing belief. When the online model was implemented, it was found that the company’s existing customer information and profile was not accessible online even though they were members in the company’s reward program for many years. Some of the customers even had Bumble branded credit card for buying Bumble Corp’s goods. The new online shopping experience was quickly becoming disappointing without the face to face interaction between the customer and employee of Bumble Corp. Their potential new customers were initially interested on the word of mouth recommendation from their family and friends who had already shopped at the company’s traditional stores before. But after the launch of E-Commerce website, customers have often complained that the shipping and handling times are very inconsistent. The store managers have also complained that the store employees do not have the required time to serve both the in-store and online customers simultaneously. These new potential customers tried out the online E-Commerce offering only because they did not have a local store at their place, but, the great experience described by their friends and family created a negative sentiment in them. Hence the company failed to attract new customers and was also on the verge of losing their loyal customers because of limited resources and lack of proper planning before implementing the online model. Objectives Developmental Objective Bumble Corp needs to give the same experience to new customers that it gave to its customers at the traditional brick and mortar stores in order to maintain their goodwill to their loyal customers. The success of E-Commerce platform lies with the fact that as to what extent ...Download file to see next pagesRead More
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