Electronic Commerce Of Bumble Corporation - Essay Example

Topic: Electronic Commerce Table of Contents: Introduction Bumble Corporation’s Online Business and successful experience of E-Commerce Implementing Social Commerce into the company to recreate their famous employee and customer relations Developing Bumble Corporation’s Customers and creating referrals Improving efficiency in Order Fulfillment and Customer Satisfaction Conclusion Memo to the Bumble Corporation References Introduction: Bumble Corporation is a well-known department store offering personalized services in their brick-and-mortar stores. They provide home goods and electronics as well as deal with the fashion line of products. With various advancements emerging day by day, the company recently adopted the strategy of e-commerce and thus introduced their e-commerce website. The company has high hopes that the web site will attract clients by giving excellent personalized facilities, which will in turn increase profit. On the other hand, there have been a lot of complaints about the website in its present form. Bumble Corporation has determined to bring in a consultancy to address and cater to their clients concerns. The primary concern for Bumble Corporation is finding the best way to turn its online business into a profitable e-commerce experience. A comprehensive method or strategy is highly called for in order to overcome this concern. Bumble Corporation’s second concern is how to use social commerce to recreate the common interaction of employee and customer. There are a number of simple solutions that can make the company’s shopping experience more social, thus Bumble Corporation needs to focus on these solutions and implement the apt one. The third concern for the Company is how Bumble Corporation can increase its customer base by reaching new customers and changing referrals into repeat clients. A couple of wonderfully low-cost ideas could help the company attain this goal. The final concern is the best way to develop customer satisfaction and efficiency. The main purpose of this report is to observe how Bumble Corporation can increase its “Electronic commerce” presence without affecting its establishment of brick-and-mortar services (Introduction to e-commerce). The company’s main aim is to maintain the personalized services, which have made their brick-and-mortar stores extremely profitable over the years. Bumble Corporation’s Online Business and successful experience of E-Commerce According to the journal called ‘Balancing business and user experience perspectives to create Successful e-commerce sites’ what makes a really successful electronic commerce experience is a “dynamic synergy between usability,” persuasion, power and branding (Balancing business and user experience perspectives to create successful e-commerce site). It is through balancing these services that e-tailors fulfill their business objectives and create a joyful user experience, which clients will desire to revert to again and again. Therefore usability, persuasion, power and branding of Bumble Corporation will help the company to concentrate on ways to run a successful online business. The initial key to building a profitable online business is to make the client’s shopping experience effortless, therefore the company website needs to be extremely user-friendly. Bumble Corporation can thus attain this by ensuring their clients can navigate the website without difficulty and that their clients will always identify where they are in the site as well as easily find the things they are looking for. Another important feature of a successful online business is to have an orderly webpage. In this example, it is good to follow the ‘less is more’ principle. Sharp, powerful websites use other techniques for advertising promotions. For example, e-mail newsletters can alert clients to present promotion items that are based on their history of purchase. By utilizing e-mail to bring this extra data, Bumble Corporation could maintain its website free from surplus information, which otherwise could be an overload for the customers. Influencing the client to purchase any product is highly made effective when the company’s support number is posted on all single pages of the web site. Doing so will first of all be convenient for the customer, as they can call support no matter on which page they are, and this will also alert the client to the organization’s eagerness to help at any point throughout the shopping experience of customers. When the customer believes and relies highly on a particular company it is shopping in, then it is more likely that he or she will become a loyal customer of the organization. Bumble Corporation’s branding can be done by having the organization’s logo posted on all shopping bags, receipts, boxes and webpages. However, “branding” becomes difficult in the way that every customer needs to feel relatable with the company (Strebinger & Treiblmaier). This feeling can be induced by providing an “About Us” part on the website, where the Bumble Corporation can share its desires, passions and philanthropic activities with its customers. In addition to making Bumble Corporation appear more real, this section will facilitate the customers to attach with the company. Whereas the four values of usability, persuasion, power and branding could help make a successful online empire there are other features of today’s internet that can bring about the success of e-commerce. Social Commerce could be an extremely powerful technique that Bumble Corporation can incorporate into their online business. The overall expansion of electronic business has been staged and will carry on to be increased by business-to-business movements and transactions. Electronic business offers the chance for businesses enterprises to create latest competitive standards by increasing distribution channels, combining external and internal procedures and offering a “cost effective method” of providing products and services (Balancing business and user experience perspectives to create successful e-commerce site). Implementing Social Commerce into the company to recreate their famous employee and customer relations: Social Commerce performs a vast function in electronic commerce. No one desires to go to concerts, parties or other social gatherings alone, and by that judgment, it becomes clear that not a lot of people desire to shop online alone either. It is vague whether this public shopping started due to an enhanced quantity of people shopping online or for a number of other unknown reasons. On the other hand, people are inclined to trust word of experiences and mouth reviews from their friends a lot more than from classic advertisements. This form of word of mouth advertising is extra advantageous to organizations like Bumble Corporation for basically two reasons. First one is that the customers trust their personal acquaintances and friends, and thus are better likely to blindly receive their advices. Secondly, the word of mouth advertising does not make the company incur any costs, thus it is a very effective and highly affordable form of advertising. Social commerce can be integrated with E-commerce when organizations incorporate social media into their websites, for example, through Facebook and Twitter. Bumble Corporation can make use of Facebook’s word of mouth advertising in two major methods. At first Bumble Corporation must make a Facebook page where clients could press the “like” button, thereby implying that they like the company. This would allow existing as well as potential customers to view Bumble Corporation during their social networking on Facebook, thus helping them to find out what the organization is about and what the organization could offer them. Bumble Corporation would higher a social platform worker who will be responsible for updating the industry’s Facebook page and daily engaging in contact with customers that approach the page. Similarly, other employees can be put in charge for the different social media that Bumble Corporation decides to be included with. Having every day contacts with clients via Facebook will prove to be more personal and facilitate direct and immediate interactions with customers, instead of replying through e-mails after a couple of days. Furthermore, Bumble Corporation can combine a Facebook connection choice for clients to register with the company’s site. By tying the customer’s reviews and purchases to their page of Facebook, Bumble Corporation will raise visibility and can reach new viewers through interaction with existing customers. For instance, if a consumer buys a new PC from the department of electronics after logging in with Facebook Connect, an image of the PC with data about the PC and a connection will be posted to the Facebook profile of the customer. Friends can view this on their ‘Homepage’ and can then ‘comment’ whether to buy or not, thus making an interactive conversation among consumers as well as the company of Bumble Corporation about the particular product. This dialog will give clients the chance to ask questions, which other clients or the Facebook page of Bumble Corporation could reply to. Another method to implement “social commerce” into the electronic commerce site of Bumble Corporation would be to tweet day by day deals as well as making an event of Facebook specifically a sweepstakes for consumers to enter (Journal of Internet Banking and Commerce 1). Tweeting every day and providing information about new products on a regular basis will create a social media excitement, which will get consumers included and make them feel to visit the company’s web site more regularly. The idea of everyday transactions will also maintain the brand of Bumble Corporation in their consumer’s minds, and provide their present consumers with things to look forward to. Improving efficiency in Order Fulfillment and Customer Satisfaction:             Presently Bumble Corporation has three centrally located warehouses. The online orders are processed and shipped through the local store, whichever is nearer to the customer’s house. This has led for conflict in shipping and handling times that irritates customers. Second problem related with filling online orders is that the store does not have sufficient employees to serve both the in-store customers and online customers. There was a belief that these issues can be resolved by means of the warehouse locations to push their online orders. With the use of warehouses for completion of orders, the store personnel will be capable of focusing on providing for in-store customers as expected from a Bumble Corporation staff. They would like to take the concept of warehouse for order fulfillment as two extra steps for better serving the customers of Bumble Corporation. Bumble Corporation must carry on warehousing their goods without any hindrances in this process. They should spend for additional one to three warehouses to extend over the continental United States. This step will closely signify the “Amazon’s warehouse” fulfillment model in which a two day delivery process will be accessible for customers (Online Book Retailing: Operational Strategies (A)). The customers will appreciate this convenience and practicality and will be ready to pay more for having their order delivered in two days instead of the three to five business days. For reducing the service expenses, Bumble Corporation can take up partnership with any of the best parcel service providers. Through the use of parcel service, customers will be able to receive exact shipping dates and also get the facility of tracking their orders after making a purchase. The customer will get satisfied with the assured arrival and they would appreciate the logic of the company’s service process that provides the shipment tracking. In addition to these changes, the Bumble Corporation can also try providing a customer creation section for its electronic department. Generally customer pull environment follows a model of ‘just in time,’ which allows customers to design the product they need before the company produces them or has it stocked in the warehouses. This environment, however, might be unreasonable for the domicile goods and the fashions division. On the other hand, the electronics department will be highly benefited by the “customer pull” environment (Introduction to e-commerce). Creation of this type of an environment enables the customers to take delivery of exactly the kind of TV, computer or gaming articles that they want. Adopting this technique will help the Bumble Corporation to avoid excess of inventory, which would ultimately lead to loss for the business. Developing Bumble Corporation’s Customers and creating referrals             Winning over new customers may be simple for the company by means of increased advertising, publicity through social media, locating new markets, or conducting various marketing campaigns. Increasing marketing for Bumble Corporation may include the use of keywords throughout Google Searches and introducing “Pay-Per-Click Advertising” (Understanding Pay – Per- Click Advertising). An instance for stimulating the promotional campaign will be selecting a new color scheme or making changes in the advertisement layouts. Other marketing technique include following up the mails to authorized users who have discarded their shopping cart. These mails may include coupons or free delivery invitation for the customers to come back and complete the orders. Another mailing strategy is sending weekly or monthly newsletters to reliable customers and purchasers that may feature promotions and arrival of new products. Newsletters will assist the clients to feel linked with Bumble Corporation be it in any of the stores, or online on their site.            While launching new markets, Bumble Corporation has to take care that the markets are fresh and that they are highly innovative. They should encourage for the referral programs for attracting new customers and also to influence the existing clients. The referral programs can provide cash offers or benefits or an additional shopping experience in return for referring their friends or relatives. Adding new customers is a key element for any business. In the case of Bumble Corporation it is important to stimulate existing clients that can be achieved by a well-organized “Order Fulfillment process”. (Rosa.,Clemens & Hofstede v.1.1). Conclusion In conclusion, there are various choices obtainable to Bumble Corporation that will assist the industry attain their objectives of increasing their presence of electronic commerce. The areas that the industry require to focus on to achieve this objective include: reach new consumers and turn referrals into reliable customers, execute social commerce into their web site, pay awareness to its on the whole electronic commerce model and develop order fulfillment efficiency. By adding charge to these four parts Bumble Corporation will raise and keep their client base and reach new stages of revenue development. Increasing the industry’s presence of electronic commerce will need some investment by the organization in the regions of personnel and property. These funds will assist Bumble Corporation attain its objectives and will carry the organization into a lengthy, successful future. Memo to Bumble Corporation: TO: The Executive Team of Bumble Corporation FROM: Consultant. DATE: June 12, 2014 SUBJECT: Mobile Commerce Mobile commerce means Internet allowed devices that can be anything from a “mobile phones,” (e Marketer Mobile Commerce Roundup). tablet, or even a moveable music machine. These functions more normally known as “apps” (e Marketer Mobile Commerce Roundup). enable a customer to browse stocks, make purchases, and even decide whether to have their order send to their home or picked up in a limited store. There are numerous companies that presently use the space of mobile commerce. They contain banking, purchase, ticketing, marketing and advertising, storefront and brokerage, and auction. Main companies use M-commerce contains Amazon, EBay, Starbucks, etcetera and USAA Bank. Mobile Commerce positively can be incorporated into Bumble Corporation’s customary shopping experience of brick-and-mortar. By incorporating M-commerce into the Company’s customers range, they can confirm to make sure a thing is in stock previous to driving to the store. Mobile commerce can interrelate with the on the whole shopping experience of Bumble Corporation by permitting customers to browse and create purchases on the go. Nowadays society has adults in constant movement, so bringing mobile commerce to the Bumble Corporation’s customer base is vital in the company’s achievement.   Works Cited Balancing business and user experience perspectives to create successful e-commerce site. saksoft. n.d.Web. 13 June 2014. e Marketer Mobile Commerce Roundup. e Marketer.2013. Web. 13 June 2014. Introduction to e-commerce.2000.Web. 13 June 2014. Journal of Internet Banking and Commerce. JIBC.ARRAY DEVELOPMENT. 2013.Vol.18,no.1.Web. 13 June 2014. Online Book Retailing: Operational Strategies (A).The Wharton School Of The University Of Pennsylvania. n.d. Web. 13 June 2014. Rosa, Marcello. L., Clemens, S. & Hofstede, A. The Order Fulfillment Process Model. Yawlfoundation. 2009. Version: 1.1.Web. 13 June 2014. Strebinger, A. & Treiblmaier, H.The Impact Of Business To Consumer E-Commerce On Organizational Structure, Brand Architecture, It Structure, And Their Interrelations. Structures.2006. Web. 13 June 2014. Understanding Pay – Per- Click Advertising.5 Ways to Ensure a Successful Campaign. WSI We simplify the Internet. 2010. Web. 13 June 2014. Read More