Assignment on Brasil food - Essay Example

Comments (0) Cite this document
Assignment on Brasil Foods Executive Summary Brazil is among the four countries in the world that are experiencing economic boom, increasing middle-class wealth to the extent that they are referred to using a special acronym BRIC (Brazil, Russia, India and China)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Assignment on Brasil food
Read TextPreview

Extract of sample "Assignment on Brasil food"

Download file to see previous pages The paper specifically studies three things. First it studies Brazil as a country and the impact of its economy with regards to providing a competitive advantage to its home bred companies and industries. Porter’s Diamond Model is used extensively in this section. Secondly, the paper studies globalisation and specifically the rise of emerging markets, their characteristics and ways for multinational corporations to succeed in these high potential markets. The frameworks developed by Khanna and Palepu (2010) are used extensively in this section. The third section analyses the internal and external environments of Brasil Foods using the classical frameworks: PESTEL, SWOT and Porter’s five forces. The paper finds Brasil Foods to be a strong organisation with a sound business model, a strong home economy and sustainable core competencies that should enable it pursue its multinational strategy. The paper concludes by recommending that Brasil Foods begin its multinational strategy in the Middle East where it has an established base that it could use to advance into North Africa as well. China is also recommended. Table of Contents Executive Summary ii Table of Contents 1 1.Introduction 2 2.Literature review 2 3.Analysis 5 3.1.Internal and external influences on Brazil 5 3.2.Globalisation, emerging markets and Brasil Foods 7 3.3.Internal and external analysis of Brasil Foods 9 4.Conclusion and recommendations 11 References 13 Appendix A: PESTLE analysis 15 Appendix B: Five forces analysis 17 Appendix C: SWOT analysis 19 1. Introduction Brasil Foods seeks to replicate its domestic success internationally. Its international strategy so far has been to simply export commodities and low-value added goods to its foreign customers. However, for the company to realize the vision outlined in its strategic plan titled “BRF 2015”, the company’s international strategy has to move from being export-based to transnational where the company will need to produce, distribute and brand products within its target emerging markets. There are four broad factors at play that could influence the success or failure of Brasil Foods 2015 vision: the internal and external influences of the company’s host country – Brazil; the effect of globalisation; the strategies, structure, culture and capabilities of the company itself; and how it shall go about managing the complexity and change that shall arise out of its new international strategy. This paper looks at each of these factors and gives a concludes with some recommendations for the senior management of Brasil Foods to take into consideration as they seek to remodel their international strategy from export-based to a multinational strategy. 2. Literature review In looking at the internal and external influences of the company’s host country, Brazil, the immediate question that arises is whether Brazil provides an environment where Brasil Foods will be able to create and sustain competitive advantage against the world’s best competitors in the food industry. Porter (1990) proposed a diamond model that outlined four broad attributes of a nation that shape the environments in which local firms compete and that could either promote or impede the creation of competitive advantages for its local firms. The diamond model tackles a broad range of issues from the strength of Brazil’s domestic market, to level of local competitive rivalry, to the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Assignment on Brasil food Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Assignment on Brasil food Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from
(Assignment on Brasil Food Essay Example | Topics and Well Written Essays - 3000 Words)
Assignment on Brasil Food Essay Example | Topics and Well Written Essays - 3000 Words.
“Assignment on Brasil Food Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Assignment on Brasil food

Food Marketing 'ethics' play in food marketing

...?Introduction Written regulations cannot possibly cover all potential marketing abuses and existing laws may be difficult to enforce. However, beyondthe written laws and regulations, business is also governed by social codes and rules of professional ethics (Kotler & Armstrong, 2004). Enlightened companies encourage their managers to look beyond the dictates of the regulatory system and do the right thing. The concept of ethics is very important in the day to day operations of any particular business especially with regards to food marketing. There is need for socially responsible business to strike a fine balance between its profit making goals as well as the need to protect the long term interests of their consumers and...
13 Pages(3250 words)Assignment


8 Pages(2000 words)Essay

Marine training

3 Pages(750 words)Research Paper

Preview 5 Aquinas, An Anthology on Natural Law and Politics

3 Pages(750 words)Book Report/Review

Food and Beverage Operations

...Food and Beverage Operations Various Food and Beverage Systems There are various production systems. The traditional system involves purchasingraw foods. Facilities take care of receiving, storing, preparing, cooking, holding, serving, and washing (cleanup) of foods. Each day the work starts and stops and the cycle continues. The most daily work is right before the meal is served. This is not the most efficient way of doing things. The centralised production system separates the production of food from the service of food by place, time, or both place and time. The food is delivered to the area where it will be...
16 Pages(4000 words)Assignment


...Jewish people mark notable occasions from time to time, and the celebrations include eating and drinking. The Jewish are supposed to eat healthy food because they are urged to protect their body. The food taken after circumcision is referred to as se’udat mitzvah. It is among the historic Jewish occasions. The ceremony is observed to encourage close family to stick together and also integrate members of the community. Though brit Milah has no mandated foods and drinks, many Jewish families and groups practice traditions of dining foods. Many Jewish families practice a brit Milah of Chickpeas, as well as, nuts because they symbolize birth and existence cycles. Moreover,...
1 Pages(250 words)Assignment

Food chemistry

...when MOO was blended with other fats. From these studies, it is evident that through interesterification excellent oxidative properties of one oil improves the oxidative stability of the other oil or fat. Problems in using IEs oils in food industries PHOs offered a variety in quality of fats on oils that were to be used in different applications both in business and basic consumer consumption. For example, spreads and margarines can be better produced from partial hydrogenation compared to interesterification. Therefore, interesterification is likely to limit practical applications of fats and oils in the various sectors of industry and consumer applications. Also since PHOs have longer shelf life, higher melting points...
3 Pages(750 words)Assignment

Junk food

...Junk food Affiliation: Summary Prewriting The topic is on health and wellness and it concerns the issue of junk food in school and whether it is the main cause of obesity among the children. The title of the article is “Junk food in schools and childhood obesity.” And the intended audience is guardians. The authors are experienced researchers with renowned credible corporation known as RAND which provides quality and objective research services. With the increase in childhood obesity, the topic presents an arguable claim. Topic statement Junk food in elementary school contributes minimally to the obesity among the children of this age and especially fifth graders as...
3 Pages(750 words)Assignment

Food and Drug Association

...FDA: Food and Drug Association- An Outline Introduction FDA or food and drug association in different countries is associated with sanctioning approval to various activities associated with medical research and development, introduction of new medicine, trying new way of treatment and most importantly use of technology to detect and cure the individual from various critical disease. FDA is stands for The Food and Drug Administration. It is an agency of the United States Department of Health and Human Services; The FDA is accountable for shielding and endorsing community health through the guideline and administration of food security, restriction on the extensive use...
3 Pages(750 words)Assignment

Effectiveness of the Current US Immigration Laws

11 Pages(2750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Assignment on Brasil food for FREE!

Contact Us