Case Study on Toys R US Japan - Essay Example

Comments (1) Cite this document
Summary
In this paper, the proponent analyzes how Toys “R” US managed their initial entry in Japan. Various topics are included such as leadership, cultural diversity, and effective communication across cultures. Some of Hofstede's beliefs of Japanese versus American culture are included in the analysis.

Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.3% of users find it useful
Case Study on Toys R US Japan
Read TextPreview

Extract of sample
"Case Study on Toys R US Japan"

Download file to see previous pages The fate of Toys “R” US Japan is encompassed by issues such as leadership, understanding cultural diversity and implementing effective communication across varying cultures. Toys “R” US is a market leader in its industry particularly in the United States. Due to this advantage, its potential to expand can be possible across other economies with varying cultural backgrounds.
Toys “R” US eventually made its way in Europe. Amidst contradiction from the start among local counterparts, Toys “R” US was able to grow and continue to exist in the marketplace in Europe. Its expansion was not achieved overnight. It was able to experience challenges in times that it attempted to carry its strategic formula that it was able to successfully apply in the US retailing industry. In the US, its understanding about the market with customers who are after of the value they can get was able to inspire its discount formula. This made its fortune in the US retailing industry that it also envisioned to be achievable in other foreign markets.
Toys “R” US evaluated the toy market in Japan and the result was promising. In 1991, Japan had higher spending for toys. In fact, it was the world’s second largest market for toys for that year. The case is pointing it out that the good opportunity for toy market in Japan may be due to small number of children within a family and a higher demand for excellence in the academe. Children in Japan are encouraged to be excellent in the academe and a way to motivate them would be to reward them with toys. Furthermore, parents can afford to provide more toys for their children. A less number of children in a family in Japan proved to be an important factor why parents can eventually provide for their children’s needs for almost everything. ...
The company was willing to expand and go global. It started in Europe but eventually moved its way to Asia. If finally tried its chances in Japan and created a market evaluation in there at first. One important assessment it made was the interrelation between Japanese culture and its market. According to Hofstede the American culture emphasizes competition while Japanese culture emphasizes cooperation and harmony (Rainey, 1999). In reality Toys “R” US having the foundation of an American culture is always aiming to reach its competitive advantage. This is the very reason why it was able to evaluate the Japanese market in great detail. Along the way, it finally saw the importance of understanding precisely the prevailing Japanese retailing industry. Japan culture is known for collectivism while the United States is recognized for its individualism (Rainey, 1999). Toys “R” US finally was able to understand how the traditional retailing in Japan worked compared with the modern retailing strategies in the United States. Marked with certain level of competition and individualism, the Toys “R” US could hardly enter the Japanese retailing industry which was highly fragmented and ran by long-standing relationships among manufacturers, wholesalers and retailers (Spar, 1999). As stated in the case, Toys “R” US never took instantly its plunge into Japan’s retailing industry. It was able to familiarize the ongoing market trend in the retailing industry within the Japanese market. Toys “R” US was able to emphasize the value of understanding how it would market its product offerings and make it fit in the Japanese marketplace. Even though it was marked with full enthusiasm to enter into Japan’s market, Toys “R” US in the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Study on Toys R US Japan Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1429606-case-study-on-toys-r-us-japan
(Case Study on Toys R US Japan Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/marketing/1429606-case-study-on-toys-r-us-japan.
“Case Study on Toys R US Japan Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/marketing/1429606-case-study-on-toys-r-us-japan.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
vg
vgrant added comment 3 months ago
Student rated this paper as
Great paper! Used it to complete an assignment for a marketing course. It was easy as ABC, for the first time in my life.
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Intercultural communication: Japan
...and discusses the impacts of these differences on the success of the business venture and on business in general. There are tremendous differences in culture between the Japanese and Canadian teams. To a large degree it appears these cultural differences are indicative of broader differences between Japan and Western society. This particular case study explores these differences in the negotiation between the Canadian timbre makers and the Japanese furniture makers potentially interested in purchasing the wood as supplies Engel & Murakami (2000). The case study indicates that while the Canadian business team had little experience in Japanese society they decided to bring a man who was married to a Japanese woman Engel &...
3 Pages(750 words)Case Study
Rob Reiss (R&R)
...? (Assignment) R&R Case Rob Reiss is business minded person with extraordinary potentials and innovative concepts who established hisown national rep firm in 1959 and specialized in adult games. As he was driven by high ambitions, he sold his concern to an American Stock Exchange Company in exchange of shares. Then he built his own game manufacturing division and remained in this field for next five years so that he could acquire a better stature for his company. As a result of his expertise in the game industry, he could successfully identify the market changes and rapidly respond to those changes. The ‘Trivial Pursuit’ was the game developed in the Canada and subsequently introduced in the U.S at the...
3 Pages(750 words)Case Study
CASE STUDY-WALMART'S JAPAN STRATEGY
...?Summarization of article d ‘Wal-Mart’s Japan strategy’ The article deals with the struggles and the story behind the retail giant’s international expansion into a highly developed and sophisticated Asian market, namely Japan. The company began its operations, not through a direct entry, but by acquiring Seiyu, one of the largest (fifth) supermarket chains in Japan. But within one year (2003), the success of the strategy became suspect. One primary reason was the basic strategy followed by the companies. While Seiyu, focused on small grocery based stores in the centre of a locality, Wal-Mart, following it American strategy was more intent of creation of large scale operations, with huge...
1 Pages(250 words)Case Study
Planner R US
...? Rock ‘n’ Reggae Event Management TABLE OF CONTENTS Page No Section I – Project Plan 3 2. Section II – Work Breakdown Structure 6 3. Section III– Risk Analysis 9 4. Section IV – Cost Estimates 7 5. Section V – Schedule Chart 9 6. References 11 7. Appendices 12 Section I – Project Plan “Rock ‘n’ Reggae” is the name for a music festival intended by a municipality to be organized in summer in a town of the Florida state, USA by Planners “RUS. The venue planned is Marley Memorial Field which is a football stadium of high school having capacity of 8000 people. This leisurely event is created for the entertainment of the targeted audience which includes the music fans of the region, local residents and students. A meeting was made... risk in...
5 Pages(1250 words)Case Study
Casestudy of banks R us
...?Case study of ‘Banks R Us’ Strategic performance management encompasses the process of systematically steering an organization in line with its mission, aims, and strategies. Key performance signs and vital success factors are used to measure strategic performance. These performance measures also help in identifying corrective actions. Besides setting the near-term direction for an organization within budget constraints, the management is also responsible for setting the long-term strategic goals of an organization. Strategic performance directly influences strategic goals; hence, it is even more critical to an organization’s success. On the other hand, operational performance management...
4 Pages(1000 words)Case Study
Mozart Effect in Childrens Toys
...) could occur. Rather, the manufacturer specifically used the word OR. That was intentional. The only implied result of their testimonial that will most likely occur is that the music will cause movement. Most 16 year olds will run and small children, regardless of what kind of music they hear, love music and therefore will move or dance. This CD, like most of the 'Mozart Effect' toys the author looked at while preparing this research, is truly designed for one thing - to make money for the company. Word Count = 2,000 References Bangerter, A. and Heath, C. (2004). "The Mozart effect: tracking the evolution of a scientific legend." British Journal of Social Psychology, 43, pp....
5 Pages(1250 words)Case Study
Carrefours Exit from Japan
...Case study from "Carrefour's Exit from Japan" from a marketing point of view Strategic Problem Carrefour's strategic problem was that they did not fully take into account a few important realities like the Japanese consumer behavior, the changing fashion trends in Japan, not having a Japanese partner, and the loss of trust in the company and its brands. Tactical Problem Before entering the Japanese market, Carrefour had already set up networks in other Asian countries like Taiwan, Malaysia, China, and Thailand which the company believed shared similar buying behaviors of purchasing products more hastily and at varied points of time. Issues related to tactical problems One of Carrefour's criteria for...
2 Pages(500 words)Case Study
Economic Development of Japan
... of 1979, globalization and flow of capital to third world countries and economic mismanagement have all been blamed for the decline [Weisbrot et al, 2001]. The IMF figures of real per capita GDP (in constant 2000 US$) shows that when compared to 1960-80, almost in all cases per capita GDP declined during the two decades 0f 1980-2000. For the top GDP bracket (which includes Japan), the annual rate of GDP growth fell by 1%. Reference: [Weisbrot et al, 2001] Japanese society has also undergone changes. It is a nation with a rich cultural society, which reflects its traditional, stratificational and regional stretch. Japan too has cultural groups on the grounds of economic standards of people. Within these different local cultures... [CIA...
6 Pages(1500 words)Case Study
McFarlane Toys: The Best of Interactive Marketing
...is already a technologically savvy crowd. The company can sell both music downloads and video game downloadable products. All the products would be sold directly by the company through its own corporate Spawn website. The video game segment is an industry in its growth stage, thus more releases of these types of products can help the company further increase its revenues. The fact that the toy industry is not very profitable outside the United States is a good reason for the company to diversify. Within the toy industry there is also room for growth for the company. We are living in a knowledge economy. Currently a toy segment that is not being targeted by the large players is the...
2 Pages(500 words)Case Study
Toys R US
...CASE STUDY: TOYSRUS The key marketing issue(s) in this case is/are: John H Eyler wanted to open a massive and a lavish store in the Times Square. To make it more attractive he wanted to put up a 30 foot tall animatronic dinosaur outside the store (TOYSRUS, 1997, p.560). Eyler has done a massive research and has gone to an extent from big retail giants to small retailers so that he can actually introduce ‘Schwarz magic’ with a price, which Toys R Us can afford. The company linked with Amazon.com, a joint website to beat the latest challenge by which they are able to follow EDLP....
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Case Study on Toys R US Japan for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us