Nobody downloaded yet

Marketing in Hospitality industry - Essay Example

Comments (0) Cite this document
In general “marketing concept is based on the premise that firms determine customer wants and needs and then design products or services….while achieving company goals”. Hospitality industry is characterized by cyclical trends. For example, many tourist destinations close down during adverse weather conditions like extreme heat or extreme cold. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.6% of users find it useful
Marketing in Hospitality industry
Read TextPreview

Extract of sample
"Marketing in Hospitality industry"

Download file to see previous pages Marketing in Hospitality industry

This boils down to the fact that reaching a near exact (if not exact) supply and demand equation is important for achieving company goals. In hospitality industry, market supply can be measured by the number of beds or hotels available in an area. They are categorized as budget, mid-market or luxury experiences. Demand, which is an important factor in determining the profitability of a hospitality organization can be categorized as negative, nil, latent, falling, irregular, full , overfull an unwholesome ). Each demand type requires a different marketing strategy. For example if there is a latent demand it means that demand can be created by providing services that customers need. For example, many hotels provide “domestic short breaks” as a way of creating latent demand (Bowie and Buttle 2004). Another demand categorization stems from different types of travel which can be business travel and travel for leisure. Both these could be domestic and international.
Hospitality industry is characterized by cyclical trends. For example, many tourist destinations close down during adverse weather conditions like extreme heat (e.g. UAE) or extreme cold. Thus, the hotels and restaurants have to ensure that they either earn enough during the peak tourist seasons to sustain their operational costs during the troughs or come up with marketing techniques to attract customers during these times. Socio-cultural factors also impact this industry to a great extent. Eating and drinking habits, travel habits and types of entertainment that people like to indulge in are all important factors that the hotels and restaurants in a particular area need to keep in mind before designing services or products. Demographic factors also impact this industry. For example, countries that have aging population need to have restaurants that have menus according to their liking which would be very different from those in younger countries. Technological advances in communication as well as kitchen equipment are vital factors affecting hospitality marketers. Environmental factors have today become very sensitive issues for marketers of this industry. The race for setting up new leisure properties has had an adverse impact on the environment which the local populations have started acknowledging now. Local population of these places has felt the effects of deforestation and carbon emission resulting from ferrying tourists from one place to the other. Thus, the marketers need to keep these sensitive issues in mind and promote green services which do not harm the environment. The intermingling of the local and foreign population also has impact on the social and cultural values of the local youth. Internal factors that impact this industry are suppliers, employees, intermediaries, competitors, publics and customers (Bowie and Buttle 2004). Suppliers are very important for a restaurant of a hotel to maintain quality. Employees are of utmost significance in this business as they are the face of the organization. Service is an intangible experience which is highly dependent on courtesy as well as skill. Intermediaries are important links between the customers and the hoteliers. They help to influence consumer choices for a particular destination and hotel. Competition like any other industry is very important factor in determining the marketing strategy. Direct competitors can be tackled by designing value add services but indirect competitors pose equal amount of threat as the direct ones. For example, the decision on buying a luxury car vs. going on a holiday has a significant impact on the business generation for this industry. High fixed cost is another important characteristic of this industry. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing in Hospitality industry Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Marketing in Hospitality Industry Essay Example | Topics and Well Written Essays - 2500 Words)
“Marketing in Hospitality Industry Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Hospitality industry marketing planning. Radisson Edwardian Hotel in the UK
...?Marketing Planning Summary Hospitality industry is one of the biggest industries in the UK which contributes almost 2.4 million jobs. The share of hospitality in the UK economy was almost ?46 billion in the year 2010 (BHA, 2010). The report describes the SWOT analysis and PESTLE analysis and its impact on hospitality industry. The organisation chosen for this report is Radisson Edwardian Hotel in the UK. It is one of the famous luxurious hotels in the UK. Further, this report will outline the 7Ps of marketing and how Radisson Edwardian Hotel applied 7Ps in their hotel. Table of Contents Table of Contents...
9 Pages(2250 words)Essay
Hospitality Industry Marketing
...Task: Hospitality Industry Marketing In hospitality, marketing is very important because it helps the employees in the industry to know their customers needs. For those working in hotel management, understanding what the customers need is vital. Better hospitality services; involve maximum cooperation between managers and leaders of both hospitality, and human resource. It is important for them to have an agreement that, for them to achieve their goals, they should recognize their customers and do their best to please them. Through successful marketing, the leaders of the...
5 Pages(1250 words)Research Paper
Hospitality marketing
...and efficient manner. Lastly, innovation can be utilized in marketing techniques to come up with new and better ways of undertaking marketing activities so as to achieve optimal efficiency. I believe that price is also a building block for competitive advantage. This is because most customers, especially in the hospitality industry, are price sensitive; hence, they will opt for a cheaper product among the competing products. Therefore, a hospitality organization which offers cheapest products will have a competitive advantage over other organizations in the industry. Evaluate the different management orientations. Discuss benefits and...
4 Pages(1000 words)Essay
Hospitality marketing
...7 October Hospitality Marketing The first thing Leslie needs to do is identify the weaknesses in the current system. From the case study, some of the obviously noticeable weaknesses include long working hours, lack of incentives from the top management to motivate the workers to enhance employee retention, lack of experience and formal marketing training of the functioning manager, lack of awareness among the individual restaurants about the upcoming weekly specials, lack of action or adequate response to Leslie’s notifications by the head office, lack of examination of the customers’ satisfaction surveys, and useless collection of business cards for the free lunch draw on monthly basis....
1 Pages(250 words)Assignment
Hospitality marketing
...Hospitality marketing Marketing refers to efforts that aim at promoting sales of a product. Hospitality marketing therefore defines initiatives to market goods and services from hospitality industry. This paper responds to questions about hospitality industry. Question 1 Definition of a mission statement A mission statement is an expression of the scope of an enterprise’s operations. It defines an organization’s intention and the reasons for establishment. Consequently, a mission statement is an expression of what an organization ought to have been if it functioned in its ideal environment. The definition of a mission statement therefore identifies a number of elements that an expression must satisfy (Shoemaker and Shaw, p. 579... the...
5 Pages(1250 words)Essay
Hospitality marketing
...Product positioning is an important marketing strategy that must be utilized by managers to increase the demand for a product or service. Product positioning creates an image differentiating a product and promising a benefit in the minds of the customers (Shoemaker & Shaw). It also provides the customer with at perception about the product or service offering. Companies in the hospitality industry can greatly benefit from the use of product positioning. A positioning statement for a company in the hospitality industry is: To provide the customers with a unique once in a lifetime experience that will be remembered forever. There are different strategies...
2 Pages(500 words)Essay
Hospitality marketing
...Hospitality Marketing Table of Contents Question 3 Question 2 6 Question 3 8 Question 4 10 Works Cited 13 Question The management orientation concept of the organizations involves values which significantly follow a culture which encompasses the operations and various practices of the organization. In the context of hospitality industry, the organizations involve different orientation concepts at diverse places and times comprising product or service, selling, operations, bottom-line operations as well as marketing orientation (Shoemaker & Shaw 16). Product/Service Orientation The product/service orientation concept considerably facilitates companies operating in the hospitality industry in terms of implementing various marketing... -of-mouth...
7 Pages(1750 words)Essay
Services marketing: physical evidence in hospitality industry cut. This makes the cost of giving the spa service to be much lower thus making it sustainable in the long run. Conclusion Spas and resorts have become a major part of the hospitality industry. This market is relatively new to the industry and can only be said to be still in the growth phase. The market however promises a bright future in the hospitality industry. Needless to say, those who will master this market and offer it the service and product it is seeking, at the right price, will harvest good returns in the future. The marketing aspects of the spa and resort can be said to...
10 Pages(2500 words)Essay
Hospitality industry
...include indoor attractions and sporting activities. Advancement in transport Many forms of transportation are available for visitors who want to move from place to place. Similarly, the development of shipping has made it easy for visitors to travel along the beaches and see what it offers. However, the current charges should be revised by lowering the cost to motivate more people to travel. So far, the advancement in transport is worth recognizing in Bournemouth. How hotels and accommodation in Bournemouth meet the needs of visitors To achieve customer satisfaction is the most important thing in the hospitality industry. Giving them accommodation and warm reception is vital for their upkeep. Bournemouth...
4 Pages(1000 words)Assignment
Hospitality industry
...Tourism Inbound tourism is the act of not - residents travelling in a different country that is not their usual home and staying there for less than 12 months. The activities include business, leisure and for other purposes. Outbound Tourism Outbound tourism is the activities that involve residents travelling to another country. 3.2 Describe the Purpose and Responsibilities of a tour operator, taking into account special markets General Role of a Tour Operator and how they contribute to the industry A tour operator is a person or a company that creates and markets inclusive tours with the sub-contractors to make a package. Most of the tour operators sell through travel agencies and...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing in Hospitality industry for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us