Company Analysis - Research Paper Example

Download file to see previous pages... The company’s core and associated brands include Ford, Mercury, Land Rover, Lincoln, Aston Martin, Volvo and Mazda (Ford Motor Company, “About Ford Motor Company”). Vision and Mission Company’s mission statement is reminiscent of a reflection of its core principle, identity, and values. Ford Motor Company operates its business throughout the world and endows with ‘personal mobility’ for the communities. The company is committed to serve the people with enthusiasm. Mission statement of Ford Motors is as following: “We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world” (Missionstatements, “Mission Statement”). Ford Motors offers values for all its stakeholders. Ford Motors focuses on ‘one team’ consisting of all stakeholders such as customers, employees, suppliers, dealers and investors among others. Vision statement shows the future perspective of the company. The vision statement reads, “One Ford: One Team, One Plan and One Goal” (Ford Motor company, “One Ford Mission and Vision”). Strategic Objectives Organizations set up several strategies to operate business efficiently in international market. Ford Motor Company witnessed lots of strategic challenges during recession in the US. In the recent past, Ford Motors has redesigned a coherent business strategy. Ford emphasizes on ‘One Ford’ philosophy. Strategies implemented by Ford Motors Source: (Ford Motor Company, “Annual Report 2010”). Ford Motor Company focuses on meeting the customers’ requirements by providing them quality products. It enhances the efficiency of its plants and processes by adopting advanced technologies. Their strategies are chiefly based on ‘One Ford’ approach. Ford offers high-quality vehicles with global appeal such as ‘fuel-efficient cars’, competent utility vehicles, and ‘fun-to-drive’. They ensure continuous improvement driven by their strong product line. Ford Motors highlights on overall profitability. Ford Motors’ loyalties to excellent fuel economy, stunning style as well as customer-focused technology are demonstrated throughout its product line. Lincoln, one of the associated brands, is under focus to be established as a luxury brand to attain opportunities in the developing markets. Excellent quality, laser-sharp spotlight on client safety and fuel efficiency continue to make Ford Motors a market leader with the US consumers. Ford Motors looks forward to 70% of its development in the next few years to originate from its market segment of Asia Pacific and Africa. Ford Motors also expects to witness sustainable growth in emerging markets of India, Brazil and China (Ford Motor Company, “Annual Report 2010”). Financial Objectives The remarkable decline in automotive industry sales that came together with stiff credit markets along with the expenses associated with the changing business mode put major difficulty on automotive liquidity. Ford Motors witnessed record losses in 2008 during recession. They developed a feasible financial plan to sustain. The basic challenge of Ford Motors to be concentrated upon has been its failure to produce small vehicles in the US that can be put up for sale to generate more profit. Ford Motors informed net earnings of $6.6 billion in the year 2010, an increase of $3.8 billion from the year of 2009. Ford Motors’ ...Download file to see next pagesRead More