Ford Motor Company Analysis Report - Essay Example

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The following project presents a report on the organisational analysis of Ford Motor Company. The report is presented using four perspectives, namely Bureaucratic, Contingency, Cultural and Political. It proposes recommendations based on the analysis of the four perspectives and identification of the challenges. …
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Ford Motor Company Analysis Report
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Download file to see previous pages The contingency perspective has been demonstrated with the technologies that are used along with the justification of their fitness in the organisational structure. In this regard, the structural problems have also been identified and analysed. The next part of the report demonstrates the cultural aspect of the organisation assessing its goals, norms and rules and how effectively the organisational structure fits into its present culture. Lastly, the report analyses the political perspective in the company while explaining the way in which power is distributed between stakeholders and managers. The project also proposes suitable recommendations based on the analysis of the above four perspectives and identification of the challenges. The Ford Motor Company is one of the largest manufacturers of automobile products in the world. The company had initially started with manufacturing twin cylinder engines which had a potential of 20mph. Later on, the company diversified into developing other models. The Model-T had become particularly popular since 1909 because of its price at $850, engine size, fuel consumption and speed in the range of 40-mph. The company had confronted an economic slowdown during the Second World War, but had gradually regained its potential since then. Even amidst very stiff competition, Ford has retained the topmost position with its constant production of innovative products. The worldwide popularity of the company can be attributed to its low price, innovative styles, enhanced production and customer satisfaction (Bryant University, 2004). Analysis Bureaucratic The Ford Motor Company, which is an America based multinational automaker, is located in...
This essay stresses that the company has a proper hierarchical structure in which each ones’ roles and responsibilities are clear and well defined. The rules and regulations are designed by the top management and implemented at the ground level. However, this often becomes difficult for the global organisation to incorporate. Ford is a global organisation where the business units are located at different geographic locations. This is the reason why the company has been decentralising at rapid rate. It is recommended that there should be greater decentralisation efforts from the top management. It is not easy to control the entire business from one place. Each business unit must have a specific implementation and management control.
This paper makes a conclusion that the company faces problems integrating the different cultures across the different global units. As the company has globalised, the bureaucratic structure has become increasingly obsolete. In order to create a single corporate culture, it is crucial for the top management to allocate power and authority to the individual managers. They should be accountable for implementing the culture, norms and regulations in the individual business units. Maintaining a single culture from a single location would be impossible. This is where the bureaucratic structure fails. Greater decentralisation and allocation of power and authority would be the most effective method of integrating the diverse culture of the global organisation and focussing one single and common norm. ...Download file to see next pagesRead More
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