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Marketing - Essay Example

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Marketing Executive summary Internet provides a global connectivity through computer network for various purposes at different sectors of the market. With the advancement of technologies various types of websites came into existence for the purpose of businesses from different companies…
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Download file to see previous pages Table of Contents Table of Contents 3 Introduction 4 Types of Websites 6 Comparison between B2B & C2C websites 8 Recommendation for improvements 12 Conclusion 13 Reference 14 Introduction In the year 1990 commercialization f the web began with the introduction of linking websites and the information by Tim Berners-Lee’s. With the advancement in the technological field more innovative approach came into play with the innovation of new hyper text transfer protocol (HTML). New browser was developed by the developers of them the most prominent one becomes Internet Explorer from Microsoft Corporation which gained popularity amongst the users. The major factor behind the rapid growth of the Web technology is due to the fall in price of computers and interest rate of the bank which increases the ownership of computers to great extent amongst the people. Different types of websites came into existence and increased at lightning speed from 19,000 websites to 176M websites just within a period of 18 years from 1990’s to 2008. With time and technological inventions better understanding of the web techniques and developers helped in better communication and user friendly design which created more attractiveness for the websites for different companies. ...
E-commerce was introduced into web and companies carry out their business over internet for a better reach to the customer resulting in huge growth from $27M in the year 2000 to $ 139M in 2008. Figure 1: E-commerce retail sales growth 2000-2008 (Source: Cengage Learning, n.d.) This report is mainly concerned with the analysis of two kinds of websites one is Business to Business website (http://australia.cat.com/) and the other one is Consumer to Consumer website (eBay.com.au). Both these websites are based at Australia and the companies are operating their business in two different ways with the help of technologies which is needed to be evaluated in this project. Types of Websites While developing a website one of the foremost requirements for the company is to understand the types of business in which the company operates in. With proper understanding of the business process the website development team can implement the strategies and design the website for better grip in the market. Complying with the business model is very essential for a sustainable growth in the market for the company. For operating business online e-Commerce business model is the major tool for the companies to reach to the customers in a more convenient manner. E-Commerce technology can be implemented on several ways in different types of websites according to the business process and the product offering of the company. The different types of websites can be as follows- Business to Business (B2B) When the e-commerce transaction is taking place in between two business units and the buying and selling of goods and services are carried out for manufacturing and producing new products. In business to business process the raw ...Download file to see next pagesRead More
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