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Opportunities of Online Retailing - Essay Example

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The author of the following essay "Opportunities of Online Retailing" highlights that E-commerce refers to buying, selling, or transferring products, services or information via the internet with the help of a handheld device. E-commerce business involves a wide range of business activities…
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Opportunities of Online Retailing
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Download file to see previous pages The sellers get the opportunity to display varieties of products and services through their online websites from where the consumers can choose the product to be bought (Pearson Education, 2014). Therefore, E-commerce helps in the eradication of issues related to distance and time by allowing the customers to perform the electronic exchange of products and services. With the emergence of various online platforms and the evolution of the internet, trade, and commerce all over the world is increasing at a rapid rate. In addition to the opportunities of E-commerce activities, there are also various challenges that are faced by the retailers in the implementation of E-commerce in the business process that would be discussed in this paper (KPMG, 2013).
B2B or Business-to-Business E-commerce is one of the major forms of the E-commerce business. It is a form of E-commerce transaction that exists between two business units such as, between wholesaler and manufacturer or between a wholesaler and the retailer. However, it is found that the overall volume of B2B transactions is much higher in comparison to the Business 2 Consumer (B2C) transactions. This is because of the fact that in a normal supply chain, there are multiple B2B transactions, as companies purchase various raw materials as well as other components that are used in the manufacturing process. The example of the automobile industry can be considered in context to B2B transaction. The automobile manufacturers purchase the parts and accessories such as lights, tires, batteries, and locks from their respective manufacturers, which involve a transaction between two businesses. Conversely, with respect to communication, B2B transaction refers to the communication between two or more companies that operates via the internet through personal handhelds devices or computer (Subramaniam & Shaw, 2010). ...Download file to see next pagesRead More
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