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Common Types of Key Success Factors of E- bay - Case Study Example

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The researcher of this essay will make an earnest attempt to evaluate and present technology-related key success factors (KSF), manufacturing-related KSF’s, distribution-related KSF’s, marketing-related KSF’s, skills-related KSF’s, organization capability…
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Common Types of Key Success Factors of E- bay
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Download file to see previous pages The researcher states that e-Bay does not have a manufacturing related KSF as it is in the online auction industry where independent sellers and corporations sell through e-Bay which acts as a platform. e-Bay has a global reach that no other online auction company has. With 168 million buyers and sellers based in 115 countries around the world taking part in active buying and selling on the website, the company has, over the years developed alliances with major names such as UPS to provide its customers with extremely reliable, cost-effective and timely distribution services. e-bay has a strong marketing strategy which allows it to reach consumers globally. Having formed alliances with major names such as Disney, AOL and IBM allow it to engage in advertisement opportunities which allows it to appeal to a wide range of consumers. e-Bay has no need of a traditional sales force, therefore there is no predominant skill related to KSF possessed by e-Bay. 1/3 of all American internet users are registered with e-Bay and prefer it for carrying out their online purchases. A very big reason for this is that is the inexhaustible variety of products that are on sale at the website. Apart from this extremely successful differentiation strategy, e-Bay as an organization is successful because of the convenience, safety, and cost-effectiveness that it provides to its customers. Requiring no traditional sales force to aid in the selling process, the corporation can keep its costs down and increase profits. Another KSF for e-Bay is the fact that it is a publicly traded company. The company’s first IPO generated $66 million and the subsequent offer generated $660 million in the capital. The company has almost 95 million registered users in more than 150 countries around the world and is the largest and most recognized auction website in the world with an established brand name that commands respect. ...Download file to see next pagesRead More
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