Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Kingston Charcoal - Research Paper Example

Comments (0) Cite this document
Since the 1980s Kingsford Charcoal had a steady gradual growth of one to three percent in revenues every year. Howver, in the summer of 2000, Kingsford Charcoal was experiencing a softening in the overall charcoal category. This is when the services of brand managers Marcilie Smith Boyle and Allison Warren were acquired…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Kingston Charcoal
Read TextPreview

Extract of sample "Kingston Charcoal"

Download file to see previous pages However, there is a concern in production regarding the adequacy of Kingsford's existing capacity.
Grilling has been described as a passion and a way to party of common Americans during celebrations and occasions, the Clorox Company, founded in 1913, decided to acquire Kingsford Charcoal as one of its products in 1973.
Kingsford Charcoal is the one of the 50 products and the largest product group that Clorox Company markets around the world to consumers. It represented around 9 percent of Clorox's revenues in the year 2000. In addition to this, in the charcoal grilling business, Kingsford is the leading in sales, constantly getting more than 50 percent of the market share from 1997 to 2000. This is as opposed to Royal Oak's 14.2 percent share in 1997, which then gradually declined to 6.4 in the year 2000, and the constant range of 33 to 34 percent of market share of private label.
Charcoal briquettes are manufactured from wood, minerals, limestone, starch, borax, sodium nitrate, and sawdust in a two-part procedure. These charcoal briquettes were packaged in its present condition in blue bags and sold as Kingsford Charcoal as either "regular" or "blue bag." In addition, other briquettes are treated with Kingsford lighter fluid and sold as Kingsford Match Light in red bags, packaged as either "instant" or "red bag." Both types of briquettes were available in three sizes: 10 lbs., 20, lbs., and 48 lbs. for the regular or blue bags; and 8 lbs., 15 lbs., and 30 lbs. for the instant or red bags.
Kingsford Charcoal briquettes Size and Pricing
Regular or Blue Bags
Instant or Red Bags
10 lbs.
8 lbs.
20 lbs.
15 lbs.
48 lbs. (2 x 24 lb. bags)
Not available
30 lbs. (2 x 15 lb. bags)
Not available
Table 1. Various packaging sizes with prices of both types of Kingsford Charcoal briquettes.
The largest sizes were usually just available in club stores like Costco amd Sam's Club. However, food stores and supermarkets, merchandisers, and drug stores, and Wal-mart, carried a variety of the other smaller sizes. The prices given varied by type and size, and it has been found that the main competitors of Kingsford, Royal Oak and private label brands, were cheaper than Kingsford by 25 to 30 percent.
Key Success Drivers
The business of Kingsford Charcoal was seasonal, with its peak of 60 percent between the period of May 1 and September 1, which covers the holidays Memorial Day and 4th of July. These two holidays represent about 35 percent of Kingsford's annual sales.
Aside from the holidays, another factor that Kingsford sales are dependent on is the weather. When the weather is good, the tendency for sonsumers is to think that it would be a great time to barbecue. In this essence, a big part of the sales are from impulsive purchases.
Factors to Consider
The team of Smith Boyle and Warren found that there was a narrowing price gap because of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 words”, n.d.)
Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 words. Retrieved from
(Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 Words)
Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 Words.
“Kingston Charcoal Research Paper Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Graffiti in Kingston

There are some input data sets that have coordinates that are x andy. At the locations which are common, if the values are same, they are considered as duplicate. Therefore, they do not have any impact on the output. However, if the values of the points differ, they are considered as coincident points. Data is handled by different tools in different ways. For instance, in cases when the first point is used for calculation, the last point will be used in the other case which will result in different values. Therefore, coincident points should be removed and Spatial Statistics toolbox can be used to identify coincident points. The results that have been achieved have been projected in the map above. The map has been produced by usin...
2 Pages(500 words)Essay

No Name Woman: Maxine Hong Kingston

...No Name Woman: Maxine Hong Kingston Critical analysis No Name woman, although a heart wrenching tale, also comes out as an intriguing story to the readers. The reason perhaps, could be the way Kingston with an amazing flow jumps back and forth from what limited information she was told to her own imaginations, regarding how and why her anonymous aunt would have dealt with the atrocities that befell her. It makes one confused, as it becomes hard to distinguish whether it is reality that Kingston is narrating or her imagination about it. At the same time, one realizes that the way the story has been told is ambiguous yet effective. Kingston’s story contains multiple themes...
3 Pages(750 words)Essay

The Woman Warrior by Maxine Kingston

The paper will focus on the development of a strong female identity, the way that this identity engages with the narrative itself and includes a fusion of legend and personal myth/belief, as well as the revelation of East Asian American consciousness and the manner through which Maxine Kingston presents this within the respective stories included within the text (Hope 27). Firstly, from an examination of the text, it can clearly be noted that each of the stories seeks to develop what can be termed as a strong female identity. At first glance, the hardships, traditions, and repressive social norms that defined the lives of the heroines could be seen as proof that the entire premise and the rest of the book were intended to display...
5 Pages(1250 words)Essay

Kingston Communications

...Kingston Communications Kingston recognized that their business and traditional valueswould be in need of a radical overall, to match their competitors and the market place when VOIP and other digital products came into being. Hence the overall of the company in 2006 -7. Initially, this seems to have been a sound strategy, given that the company is still in existence. It is doubtful that they would have survived if they had chosen to stay on the same path. However, as more and more companies enter in an ever increasing digital marketplace, the competition increases and, unlike in the past, Kingston no longer have the monopoly in communication service in their area of Humberside, in the UK. Using "Porter's Five Force Model" (http://www...
10 Pages(2500 words)Research Paper

Brians data analysis in Kingston School Closure

...Brian's Data Analysis in Kingston School Closure Brian Alley works as a Policy Officer in the Department of Regional Development and he has taken leave from work to complete his Master's degree in Social Science. For his Master of Arts thesis, he has gotten approval to study how rural communities deal with the decline of public services. He has chosen the proposed school closure in a town called Kingston to be his case study of rural decline. The proposed school closure is causing concern among local residents. Brian decides to do a quantitative study which includes conducting a pre and post-test of community attitudes, developing the attitude scale, trial testing the scale, conducting a community survey and data processing using SPSS...
6 Pages(1500 words)Research Paper

Recommendation and Implementation Plan: Four Points Kingston

...Recommendation and Implementation plan: Four Points Kingston INTRODUCTION Four point Kingston is a popular and a well reputed holiday resort which has opened for the public from the year 2000. By reading the case of the place one can give an easy implementation and the recommendations for the planning to be made in the place. It is having a well reputed name in the Kingston area and it attracts many tourists and the visitors to this place mainly due to the service and the reputation. This place gives the main attention to the people's service. This attracts more number of people to this resort. Although service is provided all over this place specially gives lot of technological services like fully furnished conference halls, internet...
4 Pages(1000 words)Case Study

Maxine Hong Kingston - a Girl without Fate

... Kingston’s No Woman In 1940, the girl who would grow up to be Maxine Hong Kingston became the first American-born child to Tom Hong and Chew Ying Lan who were then living in Stockton, California (Feng, 2003). Given an American and a Chinese name, Maxine Ting Ting Hong was a true product of immigrant parents. The young girl grew up speaking nothing but her parent’s language until she went to school, when she discovered she was incapable of communicating effectively with anyone else. From that time forward, the young girl would develop an affinity for words that would eventually blossom into a strong writing voice. This voice comes forward in her short story “No Name Woman” to tell of a family legend that has helped to shape the woman...
8 Pages(2000 words)Term Paper

Personal Safety and Levels of Victimisation in Kingston Town Centre in February

...A Report on Personal Safety and Levels of Victimisation in Kingston Town Centre in February XXXXX XXXXX XXXXX Course: XXXXX Date: XXXXX Introduction This report has been compiled with the aim of establishing personal safety and levels of victimization by people who visited Kingston town centre in February 2012. It considers these findings, at an aggregate level, in relation to the annual monitoring surveys undertaken since February 2007. This monitoring method is consistent with the rules for crime audit first advised by the Crime Reduction Team at the government office for London. Context In recent years, crime in British cities is far greater that its incidence (Killias and Clerici 2000). Certainly for some people, fear...
9 Pages(2250 words)Essay

The Woman Warrior by Maxine Hong Kingston

... Task The Woman Warrior Maxine Hong Kingston’s The Woman Warrior is the recounting of a story that happened in ancient China. The writing style of her texts is lyrical and appealing due to figures of speech employed to make the story more interesting. This book does not sustain a clear margin between the fantasy world and reality; that is why the author does not mention her name throughout the text. The ‘no name woman’ story is based on Brave orchid’s story concerning her sister-in-law. It describes the sister-in-laws ordeals and her pregnancy, while her partner having been gone for many years. The villagers criticized her for the reason that she had become pregnant. They treated her in a very terrible way and even destroyed her property...
4 Pages(1000 words)Essay

Photographs of my Parents by Maxim Hong Kingston

... Task Photos of my Parents Does one ever considered marrying someone out of your social group? .Well, according to Maxim Hong Kingston in “Photographs of my Parents”, we should not deny the fact that interracial marriages is common in modern society. Maxim gives a recount of her parent’s picture that she came across, and illustrates that marrying out of one’s social group is gaining acceptance in the modern society, and the decision to do so remains personal (Elize). I agree with her because lately I have come across people of a different race freely holding one another and kissing in public places without fear. Moreover, difficulty in categorizing people who I meet in the streets is never surprising because of the blends that result...
1 Pages(250 words)Article

Engineering Ethical Issues of the Katrina Hurricane Response and the TVAs Kingston Ash Spill

...Engineering Ethical Issues in respect of the Katrina Hurricane Response and the TVA’s Kingston Ash Spill Ethical issues usually involve differing perceptions of responsibility and duty with respect to organizations, society, supervisors, governments, moral obligations, and collective and individual rights (Schwester 348). Both professional and public service ethics in the technical –rational traditions are governed by deontological and theological ethics. These ethics focus on the person’s decision-making process as the member of a profession and within the modern organization. In the public domain, deontological ethics are intended to safeguard the organization’s integrity by assisting individuals conform to the professional norms...
6 Pages(1500 words)Coursework

No Name Woman By Maxine Hong Kingston and On Seeing England for the First Time By Jamaica Kincaid

... No Name Woman" By Maxine Hong Kingston As seen in the book “No Name Woman by Maxine Hong Kingston” adultery in an issue with a strong connection to the humanity and the entire society. The author explores how this issue, is presence in the real life. It is vivid that adultery is presence in works of literature whereby the writers actually discuss real lie events in their work, and Maxine doesn’t only write form her point of view but also from the opinions of other people who are involved in adultery. On Seeing England for the First Time" By Jamaica Kincaid It is vital to note that at the end of the book, Kincaid is happy that she “was unable to draw a map of England correctly” (Maxine 1019). She states this because she was happy as she...
1 Pages(250 words)Essay

Summary of The Woman Warrior Written by Maxine Hong Kingston

...The Woman Warrior The book -The Woman Warrior: Memoirs of a Girlhoodamong Ghosts by Maxine Hong Kingston is a collection of memoirs, which can be best classified as creative non-fiction. The writer, Maxine Hong Kingston blends autography with old folktales from the Chinese, portraying an experience of the Chinese – Americans living in US in the shadow of Chinese revolution. The sections- “No Name Woman”, which has three characters; Maxine’s aunt (the “no – name woman”), Maxine (narrator), and Maxine’s mother tells the norms of the Chinese. Its title takes its punch line, “you must not tell anyone”. This reflects the strength of a woman, and portrays someone embrace her feminine sexuality to attract a lover. The punishment was not the raid...
1 Pages(250 words)Book Report/Review

The Woman Warrior by Maxine Hong Kingston

... “The Woman Warrior” by Maxine Hong Kingston A. Brief Summary In the post-modern text, “The Woman Warrior”, Kingston tells the story about her aunt, a no-name woman back in China, as described by her mother. The aunt was forced into having sex with a villager, got pregnant, and was assaulted by the same man, due to which she drowned herself and the baby in a family well. Kingston further states that she does not know what kind of a girl to grow into, being a Chinese by birth and growing up in America. She dreams of growing into a warrior. She narrates stories about her mother, Brave Orchid, who was a surgeon back in China. Brave Orchid studied in a medical school, and had spent nights in a room haunted by ghosts. She encountered actual...
5 Pages(1250 words)Book Report/Review

Customer Motivation for Using Kingston Department Store

...Marketing report on motivation at KDS. The Research Design The study was conducted in London at a store that was selling a wide variety of goods and services. The study aimed at establishing customers motivations for using Kingston Department stores (KDS) and explore ways of fostering their loyalty and encouraging them to spend more. The study had four objectives achieve and four research questions. The objectives were; to explain the reasons why people were going to KDS; to explore the aspects of the store which could encourage or discourage its use among the customers; to find out the range of products or services which were lacking in the store, but are demanded; to come up with lessons that could be drawn from the study of the business...
9 Pages(2250 words)Research Paper

Overcoming Ghost Stories and Hauntings: Beloved by Toni Morrison and No Name Woman by Maxine Kingston

...Overcoming Ghost Stories and Hauntings Introduction The ghost is one that not only haunts supernaturally. There is the idea of being haunted as a symbol of what one carries with them through their life. In the stories Beloved by Toni Morrison, No Name Woman by Maxine Kingston and Snapshots by Viramontes, there is a concept of what it means to be a ghost through metaphor. The ghost is one that is a part of what has happened to another person as well as the how this has affected the character for the rest of their lives. The ghosts that haunt cause one to deal with the present and future in a different manner, specifically because of the choices that are made. Rather than the present context of living, each of the characters...
10 Pages(2500 words)Book Report/Review

Kingston Pipeline Environmental Impact

...Kingston Pipeline – Environmental Impact Utilities Kingston is owned by Ontario Corporation No. 1425447 which is in turn wholly owned by the City of Kingston. Utilities Kingston provides various utilities to the citizens of City of Kingston in the form of natural gas, electricity, and water services, and has been doing so for over 100 years now. They provide an affordable, socially conscious utility service in a cost-effective manner. (Kingston 2000) The provision of gas pipelines makes up a significant part of the company’s business. However, how socially conscious they are when it comes to gas pipelines is definitely questionable. There is no denying the environmental hazards of these gas pipelines, and whether or not Kingston...
11 Pages(2750 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Kingston Charcoal for FREE!

Contact Us