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The main objective of the e-commerce organisation is to attract online customers and to increase the sales (SportsDirect, 2013). The following image will show screen-print of SportsDirect:
SportsDirect follows Business-to-Consumer (B2C) business model. There are significant differences between Business-to-Business (B2B) and Business-to-Consumer (B2C) customers. Concerning B2C customers, it involves business transactions between organisations and customers. The basic concept behind this business model is that e-retailers can sell the products to the customers through various tools such as internet shops or telemarketing. On the other hand, in B2B business model, both purchasers and sellers are business organisations. The purchasing procedure in B2C and B2B is also dissimilar. In B2C, the purchasing method is simple where customers use their credit or debit cards along with providing other necessary information in order to make a sale. Conversely, in B2B business model, the payment can be done through invoice, especially for bulk purchases (Barkley & et. al., 2007).
There is substantially more stake in sales opportunities in B2B websites in comparison to B2C websites. However, it can be observed that several B2B websites had faced bad customer experiences than B2C websites. Majority of B2B websites focus on designing websites for themselves rather than for the suitability of customers. Thus, this attitude creates a hindrance in the way of potential customers who use internet in order to discover organisations which can satisfy their requirements. However, it is worth mentioning that internet had significantly altered the relationship between organisations and customers where majority of interactions are demand oriented (BusinessWire, 2006).
The quick development of collaborative internet services has resulted in a continually increasing number of e-commerce websites. With the increase in e-commerce
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This report presents an analysis of an e-commerce business. In this report I have chosen an online business known as GAP enterprise. This firm uses its web based platform to sell high quality dresses and fashion accessories to a wide variety of customers.
The domain name system also identifies the role of the organization to attract online business and generate continuous traffic to its site (Bagby & Ruhnka, 2009). Hence, the domain name can have a significant effect on the reputation of the domain name holder, which can be an individual or a company as well.
Additionally, marketing firms may be consulted to provide assessments of product offerings and how the techniques used on the website might be improved upon. Lastly, external advertising must be decided upon as a way to increase visibility and traffic on the e-commerce sight.
In the first section, a PESTEL analysis have been conducted to make a critical assessment of the business environmental factors witnessed by Amazon along with the application of Porter’s Five forces Model in order to examine the company’s industrial growth prospects as well as competencies.
Farmyard Nurseries has been into Selling of Plants, Trees, and Herbs to the locals. Farmyard’s business model involves directly selling to the customers. Their market was confined to the nearby localities where there is minimum logistics involved with outlets to back up their presence. Farmyard Nurseries have varied special plants to market.
saral Electronic business strategic principles and initiatives are about the entire information system policy management and effective management of business. In this scenario, the information system strategies will offer business direction as well as facilitate the corporation
Lightened changes in information technology, especially in previous one ten years, has given the new concept of marketing in which buyer and owner do not see one another personally nor see the goods physically. The whole transaction is carried out with the aid of online communication. The complete deal is carried out by usage of a computer.
itively or negatively influences your beliefs about using the Internet to make purchases to what extent are you motivated to comply with their influences?
3. To what extent do you believe that your friends positively or negatively influence your beliefs about using the Internet