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MKT 310 MOD 2 SLP - Essay Example

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Author’s details Date MKT 310 MOD 2 SLP Business description Comfort Cab is a special innovative idea that has been initiated with an aim of providing cab services to the people residing in the Seattle locality. The business will grow high levels of revenue through targeting the residents in this region as well as the visitors who do not have to buy a car within their short stay period in Seattle…
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Download file to see previous pages For instance during the winter period, a few tourists visit this region and hence targeting these foreigners will yield minimal returns. However, this is the time to maximize our potential in introduction of the alternative side through full embarking on the cab business. This explains why we are able to dominate this market region in all the seasons. In addition, the market development is enhanced by the fact that we are customer centered and hence bring to them the most unique services. Therefore, the most important approach involves highlighting the customer unrealized and hence unfulfilled needs; an approach that has helped us to highlight the unexplored market that we can strongly be able to exploit. Competitors The cab business in Seattle is flooded with high competition based on the fact that this is a service with high demand hence attracting many investors. At the Seattle locality, the competition is strong with some of the competitors having been in the business for a long period of time. For instance by the time of commencement of our operations, the Yellow Line Cab was already exploring the possibility of opening another branch office in the capital city with a record of 70 cars for cab business. Another major competitor at this regional level is Redys Cab Company which has dominated the market not only in this region but also countrywide. With such a competitor, the Comfort cab is forced to be innovative in frequently exploring unique approaches of emerging at the top in terms of services. Process The management intends to incorporate various marketing processes through mainly comparing its approaches with the processes adopted by the already successful competitors. In addition, the company will have its business listed with the directories available online to enable the potential customers, especially those visiting the country for the first time, to locate our business, the various ranges of services offered and the list of friendly prices that they can compare with the competitors. Basically, this is an appropriate marketing approach based on the fact that the cost incurred to have a business listed online is negligible. Distribution strategy The Comfort Cab business is currently distributed around the Seattle region. However, with time, we aim to establish more business branches in more towns in the country. This is a normal business growth trend based on the fact that for instance, the initial launching of the Yellow Line Cab is traced back to the Seattle but the business has grown massively with time, spreading to the other regions of the country. One of the reasons for the massive growth was based on the fact that this giant company had to initially buy the developing companies, amalgamate with others and even force others to exit from the business as a result of the massive competition. This is the distribution strategy targeted to be incorporated by Comfort Cabs with the growth being expected to cover the whole country in the next five years. Basically, it is apparent that our services are locally available and hence no extra effort is to be incurred by the company being forced to extend its ...Download file to see next pagesRead More
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