Facebook - Essay Example

Comments (0) Cite this document
Summary
The growth of facebook since its introduction was phenomenal. When it was introduced, many people perceived it just as another communication channel or social network rather than anything else…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Facebook
Read TextPreview

Extract of sample "Facebook"

Download file to see previous pages Business, marketing, advertising, politics etc are some segments in which facebook contributed heavily to the global public apart from providing instant communication opportunities. The recent political developments in Arab world are believed to be stimulated by facebook. In fact the current Arab revolution is referred as facebook revolution. “The dictator of Tunisia was overthrown in less than one month after being in power for 23 years. There is no question about how opponents of his regime were able to topple it. Two words describe it: Facebook, Twitter”. In Libya also facebook contributed heavily for the expulsion of Gadhafi. In short, the influence of facebook over human life is growing day by day. “Facebook was founded in 2004 by a former-Harvard student Mark Zuckerberg”. He has also pointed out that “facebook and its idea spread across the college campus within months from launching and at present it is the second largest social networking site, second only to my space as far as traffic is concerned”. The founding of facebook has raised some controversies about the ownership of the idea of facebook. Mark Zuckerberg was accused of stealing the idea of his college roommates and fellow computer science students. Anyway, it is a fact that in early 2003 itself, the idea of creating a social network was in the mind of Zuckerberg. In fact he has started another social network Buddy Zoo in 2003 itself with the help of some of his close friends. In January 2004, Zuckerberg started writing the source codes of facebook and on February 4, he launched Thefacebook. In 2005, the name Thefacebook has been changed to Facebook. Controversies regarding the founding of facebook Former Harvard classmates Cameron Winklevoss and Tyler Winklevoss claim that Zuckerberg stole their idea for a social networking site whilst he was employed by them to assist with the sites development, the site in question being connectu.com. They filed a lawsuit as early as 2004 but the case was dismissed in March 2007, although it was quickly re-filed in Boston, eventually Facebook settled the case for $65m (Ryankette, 2011). Still there are many stories spreading about the stealing of this idea by Zuckerberg. “After Facebook announced the settlement, but before the settlement was finalized, lawyers for the Winklevosses suggested that the hard drive from Mark Zuckerberg's computer at Harvard might contain evidence of Mark's fraud”(Carlson, 2010). Critics label him as a cheat. It should be noted that besides Zuckerberg, there three co-founders for facebook; Dustin Moskovitz, Eduardo Saverin, and Chris Hughes. In short, the disputes about the ownership of the idea of facebook created lot of negative publicity to facebook. What made Facebook a success today? According to Shih (2009), “right this moment at least 150000000 people are interacting with friends and talking about the brands on facebook”(Shih, 2009, p.i). The success of facebook primarily lies in its ability to attract business people towards it. Business has realised the potentials of facebook quickly in conducting its marketing campaigns successfully. Facebook users normally share their ideas and opinions about the new products they might have purchased recently and this type of publicity is even better than word of mouth publicity for business people. So they have shown increased interests in posting marketing ads in facebook which helped facebook to grow considerably. Marketers can make use of targeted ads to reach specific segments of customers using facebook and that also with a minimal spending for advertising. Facebook ads are more effective and cheaper than other ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Facebook Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1435593-you-have-been-appointed-as-consultants-to-the
(Facebook Essay Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/marketing/1435593-you-have-been-appointed-as-consultants-to-the.
“Facebook Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1435593-you-have-been-appointed-as-consultants-to-the.
  • Cited: 1 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Facebook

Corporate Social Responsibility in Mitsubishi

7 Pages(1750 words)Essay

Facebook

...Facebook Executive Summary Facebook is currently the top ranked social networking site that has surpassed strong competitors in the market due to its innovative features and options. The concept that initiated from the dorms of Harvard University by a student, has managed to attract more than 600 million users in the past 7 years. The co-founder of Facebook, Mark Zuckerberg, had been accused of stealing the concept of Facebook from three students in Harvard University. However, he won his case against them and cleared any misconceptions about the source of the concept. Facebook was launched when the idea of social networking sites had already been...
15 Pages(3750 words)Essay

Facebook

...Begin with a detailed of the network and what it is primarily used for.  Be sure to include some graphic elements. As the most used social networking site, Facebook is primarily used to reconnect and stay in touch with people; its “mission is to make the world more open and connected.”1 To join, users must first register, after which they can then create a personal profile that shares personal information, add other users as friends, post photos and videos, message and chat with other users, play games, use apps, and join countless groups, causes, and networks. A user’s Facebook page consists of several key features, including a user profile, privacy settings, news feed, messaging, video calling, the...
3 Pages(750 words)Essay

Facebook

...Running head: Web based web e-book Web based Face E-book Affiliation November 2009 Web based Face-E-Book business Emergence of the Internet has offered numerous opportunities to the businesses and industries to survive and grow not only in local markets as well as internationally. Lot of new and innovative types of online businesses can be seen nowadays. This report presents analysis of the new web based business development and implementation. This business will be an online book retailer shop that will facilitate the people to buy and search books online. The main inspiration of this system development has emerged from the “FaceBook”. This new web based system will be a website that offers the facility to people to...
2 Pages(500 words)Essay

Facebook

...Full Advertising on Facebook With the growth of internet users and the easy access an individual has to information in connecting through the web, more and more business establishments are looking to its influence in reaching out customers. The latest and ever growing Facebook social networking site has become a part of the advertising activities of both big and small businesses and proves true to its claim that its pages ‘give business the opportunity to build a consumer base, sell products, run  promotions, schedule appointments or reservations, share information, and interact with customers’ (Cohen). Ashley Watson lists Starbucks, Victoria’s Secret, Zara, McDonalds, H&M, Taco Bell, Subway, Lacoste,...
2 Pages(500 words)Essay

Facebook

...Introduction Social networks have been a major part of the internet and have had a massive impact on internet users. Attracting a high number of people to become internet users is one of its effects. Social networks are an enormous area of the World Wide Web which is usually targeted for people looking for ways of communicating through different modes. Social networks operate by providing a wide range of selected ways to their users which make it easier to communicate, share different files, and create different groups with different interests, which are features that always attract internet users. The internet has a variety of different social networking websites such as MySpace, Netlog, Hi5, Yahoo and Facebook. This...
5 Pages(1250 words)Essay

Facebook

...Facebook Facebook Effectiveness of communication in the social media The social networking sites like Facebook involves various positive societal effects. Facebook enhances easier reach to large groups of people simultaneously. People create new friendship as well as reconnect with various people using the networking sites. People also take advantage of the websites due to the ability of reaching millions of people (Lee & Ingraffea, 2007). Experts argue that effective communication can be achieved among users of social networking sites such as Facebook. The social media sites enhance the connection with the targeted audience. This entails posting or getting the discussion started, and then coordinating the protest march. Getting... the...
5 Pages(1250 words)Essay

Facebook

..., that there is, ultimately, “no contenting some people References: Topsites, 2012. Web. 16 April 2012 : http://www.alexa.com. BBC. (2011, Aug 22). Facebook changes privacy options. Retrieved from BBC: http://www.bbc.co.uk/news/technology-14633427 BBC. (2010, Jan 28). Canada to probe Facebook privacy. Retrieved from BBC: http://news.bbc.co.uk/2/hi/technology/8484664.stm Jhonston, A., & Wilson, S. (2012). Privacy Compliance RIsks for Facebook. IEEE Technology and Society Magazine. Teschler, L. (2010). Facebook Follies and Privacy Problems. Design.com.... book: Introduction: The Web 2.0 has given the world or communications and internet a totally new dimension and vision. It has enabled new forms of communications that were not possible...
4 Pages(1000 words)Research Paper

Facebook

...Facebook Facebook is a social networking site that was founded by a 23 year old keen computer programmer, psychology student at Harvard, Mark Zuckerberg in 2005. It was not his first application since he had already launched other networking sites like Coursematch that allowed users to see those taking their degree (Harvell & Ben, 5). The Facebook platform needs that an individual creates an account that is signing up and creating a profile that will identify him or her. Friends and family use this to interact despite distance that may be an impediment when it comes to physically meeting or calling. It is important that once one joins Facebook and becomes a member, they...
2 Pages(500 words)Essay

Disadvantage/Economic Hardship Addendum

6 Pages(1500 words)Admission/Application Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Facebook for FREE!

Contact Us