Free Marketing Essay Examples and Topics | Page 362

Marketing Problems Faced by Apple Marketing Essay

3 pages (1044 words) , Download 2 , Essay

Free

To sell its product to the target market Apple uses its advertising strategy. It invests a significant part of its revenue in its marketing practices. Marketing is an important tool because it helps in boosting up the sales of the brand. It also helps to create the brand image in the minds of the consumers.

Preview sample

Challenges of Western Brands when Marketing to Chinese Marketing Literature review

10 pages (2886 words) , Download 2 , Literature review

Free

China started an economic reform to liberalize its economic and political regulations. These changes have made consumers in China increasingly wealthy. The disposable income of urban households has grown steadily from 2004 to 2007. This domestic has a lot of potentials, which in turn has attracted the interest of local and foreign corporations.

Preview sample

sponsored ads

Hire a pro to write
a paper under your requirements!

Win a special DISCOUNT!

Put in your e-mail and click the button with your lucky finger

YOUR PRIZE:

—

Apply my DISCOUNT

Nordstrom: How to Succeed by Selling Just One Shoe Marketing Essay

3 pages (750 words) , Download 2 , Essay

These various categories of goods are divided by department and each department is headed by a department head responsible for the functioning of his or her department. While department heads take are responsible for promotion, personnel, buying and other controls within the department, the central management sets broad policies regarding the type of merchandise, prices, customer service, chain wide advertising and other decisions that affect the entire chain.

Preview sample

AIDS is a Mass Murder Marketing Essay

10 pages (2500 words) , Download 2 , Essay

Free

The researcher of this paper presents the method of social marketing that is basically adapting with commercial marketing methods to focus on the social front instead of a product promotion. The social marketing programs can also help populations overcome problems and lead of effective HIV/AIDS prevention.

Preview sample

Marketing Approaches Marketing Essay

7 pages (1750 words) , Download 3 , Essay

Free

Marketing Approaches Table of Contents Table of Contents 2 Introduction 3 Market Segmentation 4 Market Segmentation of Coca-Cola & Pepsi 4 Brand Positioning of Coca-Cola and Pepsi 5 Marketing Approaches of Coca-Cola 6 Marketing Approaches of Pepsi 6 Marketplace for Coca-Cola and Pepsi 7 Problems of Coca-Cola in the International Market 7 Problems of Pepsi in the International Market 10 Chances of Success in Market 10 Conclusion 12 References 13 Bibliography 15 Introduction In the 21st century, marketing has become one of the most common and stimulating tools for organisations.

Preview sample

Marketing Events for Ocean Spray Marketing Essay

9 pages (2469 words) , Download 2 , Essay

Free

Part of the innovation strategy is its plan to widen market presence by tapping other nontraditional marketing channels to get its marketing message across a captive market. An example of this is by joining trade events and exhibits, such as the Taste of Christmas in London, to be able to reach potential clients on a personal level.

Preview sample

Hayek's Idea of Information Use and Its Use in 21st Century Marketing Essay

11 pages (2750 words) , Download 2 , Essay

Free

The main functioning of any market depends on the achievement of efficiency in terms of outcome and also in terms of other economic variables, political variables and also societal variables. According to Hayek's view, in a centrally planned economy, every individual or economic agent knows only a small fraction of the aggregate knowledge.

Preview sample

Ethel's Chocolate Lounges Case Studies Marketing Term Paper

3 pages (750 words) , Download 2 , Term Paper

Free

In its simplest form, marketing tends to appeal to all consumers with a simple or generic product or service. It may not be the ideal product, but it serves a definitely identified need. However now that there are different classes of society, marketing can also create basic and augmented products and services that serve the diverse needs of customers.

Preview sample

Marketing Strategy for Comfort Cabs Business Marketing Essay

7 pages (1905 words) , Download 3 , Essay

Free

Therefore, the services to be provided by Comfort Cabs will be inclusive of travel agencies in this sector that has been marked to be one of the rapidly growing sectors in the economy. In addition, Comfort cabs aim at capitalizing on planning for travel as a way of ring unlimited business opportunities that are available in the northwest region of the Pacific.

Preview sample

Design a Marketing Metrics System for a Commercial Organisation - Coca-Cola Marketing Essay

12 pages (3281 words) , Download 3 , Essay

Free

If there is no marketing, then all logistics and operations are of no use as the revenue needs to flow. “Marketing may once have been regarded as more an art than a science. Executives may once have cheerfully admitted that they knew they wasted half the money they spent on advertising, but they didn’t know which half. Those days, however, are gone.” (Farris et al., 2006).

Preview sample

PESTLE and Marketing Strategies Marketing Essay

6 pages (1500 words) , Download 3 , Essay

Free

Nestle is known for understanding its local environment and designing local marketing strategies that effectively target the market. Needham and Dransfield (2000) stress the role of external scanning in devising effective marketing strategies: “Examining the business environment helps an organisation develop appropriate marketing strategies, including the marketing mix” (p.305).

Preview sample

Marketing Function and Strategy Audit Marketing Article

3 pages (750 words) , Download 3 , Article

Free

The stores offer general merchandise, fuel, health care and pharmacy among other things. The company runs approximately 2,394 customary and hard-discount store, comprising 899 authorized Save –A –Lot stores. The company makes approximately $ 38 billion of sales yearly.

Preview sample

Coca-Cola Company - Mission, Goals, Product Differentiation Strategies Marketing Research Paper

4 pages (1081 words) , Download 2 , Research Paper

Free

The consumer packaged product under evaluation is Coca-Cola Zero. The product is of interest because it is among the company’s most successful products in the market. The Coca-Cola Company produces the product to increase its sale in the competitive beverage market. The company has been in business for over 125 years with its product sales in over 200 countries.

Preview sample

The Use of Product Placement in the USA, Sweden, And Switzerland Marketing Literature review

4 pages (1291 words) , Download 2 , Literature review

Free

The literature review will be as discussed by Mary-Lou Galician a prominent researcher on media trends, in her research on product placement. Also, it will look at product placement in various movies. The literature review will look at the development and use of product placement in the USA, Sweden, and Switzerland.

Preview sample

Creating Strategy for Company: ABB Case Marketing Case Study

4 pages (1000 words) , Download 3 , Case Study

Free

Theories from Levitt and Porter are applied in the key points presented in this following discussion. In line with this, the proponent also discusses theories identified to the issues in the case study and critically assesses how useful the application of the theory is for developing future strategy.

Preview sample

SWOT analysis Marketing Case Study

6 pages (1500 words) , Download 3 , Case Study

Free

Marketing the hotel can be done collectively for the company and not a single unit the concept of boutique hotel can be identified as a week point for the new group. Maintaining the hotel as it is would be a major challenge for the new group if they lack the experience needed to run such an establishment.

Preview sample

Retail Business Analysis Marketing Research Paper

4 pages (1074 words) , Download 2 , Research Paper

Free

Generic marketing strategies encompass planning methodologies, which an entity utilizes to enhance performance. Such a strategy is evident in an organization focusing on attaining a viable advantage (Pizam, 2010). Market segmentation strategy is the grouping of consumers with similar needs that an organization can satisfy by tailoring the elements of the marketing mix.

Preview sample

Newspaper Should Not Be Produced in the US Marketing Research Paper

4 pages (1243 words) , Download 2 , Research Paper

Free

The newspaper has proved to be one of the important mediums of providing information to the people. In past decades, it was widely used to be aware of the transactions in a country. But society and the environment keep on changing, which leads to rapid changes in the business world. Researchers concluded that there has been a great change in the world economy on the basis of technology.

Preview sample

Marketing Objectives Marketing Essay

7 pages (1939 words) , Download 2 , Essay

Free

The new product is 20% less heavy than the existing ones and consumes 30% less power than the existing products in the range. As a result, this product will be one of the most revenue-generating products for the company shortly. This will also be the most environmentally friendly product ever developed by G Electronics.

Preview sample

The Marketing Mix on Mercedes Benz Marketing Essay

5 pages (1444 words) , Download 3 , Essay

Free

The organization is currently looking for market opportunities to achieve further global expansion in the Chinese market. The country the firm is targeting is the emerging economy of China and the growth of the lower-middle and middle-class families. China is a member of the prestigious BRCIS organization.

Preview sample

Why Organisations Should Spend Time Gathering Secondary Data Prior to Undertaking Primary Research Marketing Coursework

9 pages (2250 words) , Download 3 , Coursework

Free

Name Instructor Task Date Introduction Managing a business well in today’s dynamic world requires having updated information about the present, to be able to predict the future more precisely. This requires undertaking a marketing research. Marketing research is a systematic process of designing processes of collecting, analyzing and reporting data so that the information about the prevailing situation may be interpreted to the business managers.

Preview sample

The Level of Customer Service at Nordstrom Marketing Assignment

4 pages (1070 words) , Download 3 , Assignment

Free

Target is a business enterprise that does not provide many choices of products for customers. In addition, Target has been widely accused of poor customer service and its lack of concern for customer needs. In contrast to the expensive Nordstrom, Target sells designer merchandise at discount prices but there are stringent rules for their sales.

Preview sample

Johnson and Johnson Marketing Term Paper

8 pages (2000 words) , Download 3 , Term Paper

Free

Organizations can position their products on the basis of utilization, cost, or quality. The advertisements play significant part for positioning the products and the offerings of organizations.

Preview sample

The Luxury Food Service Industry Marketing Essay

13 pages (3250 words) , Download 2 , Essay

Free

The conclusion from this study states that marketing always concentrates on the most fundamental necessities of companies with the intent to identify its potential customers, their needs and preferences. The luxury food industries in London can make use of the marketing tools to boost up the quality of service they provide, by implementing effective service marketing strategies.

Preview sample

Analysis of Business Operations Shuzworld Inc Marketing Term Paper

8 pages (2000 words) , Download 2 , Term Paper

Free

The company Shuzworld Inc needs to ensure that it has control over the processes of making eyelets and soles because some of the operators or hosts are out of control. This memorandum provides information that will assist the company in making decisions, forecasts and controlling production processes.

Preview sample

A Marketing Plan To Enter China Marketing Essay

4 pages (750 words) , Download 2 , Essay

Free

Admittedly, the very first thing that is noticed about Chinese culture is the importance they give to relationships and connections. In other words, there is a term ‘Guanxi’ in Chinese that means ‘relationship’. Evidently, the Chinese give too much stress on having relationships based on trust and cooperation.

Preview sample

Marketing of Huggies Brand Pull-Ups Marketing Research Paper

8 pages (2139 words) , Download 2 , Research Paper

Free

Only if the product and services are ‘reached’ to the customer, or if differently said, only if the customer is ‘made’ to buy those products or services, organizations can survive and succeed. To reach the customers or make the customers buy it, organizations have come up with effective marketing strategies.

Preview sample

Precise Software Solutions Existing Operations Marketing Case Study

9 pages (2268 words) , Download 2 , Case Study

Free

The existing customers could raise complaints with the company, thus necessitating Precise to clarify with many difficulties. The prospective customers could also hate the product, leading to its total failure. It is clear that it would be perilous for a company including Precise to launch a product without its complete set of functionalities.

Preview sample

Marketing Practices of China Marketing Research Paper

5 pages (1250 words) , Download 3 , Research Paper

Free

The purpose of writing this paper is to identify the country’s practices in marketing and determine their impacts on international trade. It determines the effects of China’s trade policies around the globe. It will also establish the strategies that the firms in the country are using to market themselves.

Preview sample

Incorporating Integrated Marketing Communication Marketing Essay

5 pages (1509 words) , Download 5 , Essay

Free

However, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of messages into various media. In retrospect, marketers view traditional media, sales promotion, direct marketing, and public relations as different entities with distinct purposes.

Preview sample

World Travel Services Marketing Assignment

3 pages (750 words) , Download 2 , Assignment

World Travel Services. Marketing and product innovation are the most important advantages that companies can rely on in order, to succeed and survive in the market place. A marketing plan is a guide that organizations rely on for a period of time in the future.

Preview sample

Merger and Acquisition Between Wells Fargo and Wachovia Marketing Term Paper

7 pages (1795 words) , Download 2 , Term Paper

Free

In the case where mergers are hostile or either friendly, they are usually categorized as a horizontal, conglomerate, or vertical. The horizontal merger could be the merger between companies that make and service in similar markets or sell similar products for example the merger between Wells Fargo and Wachovia.

Preview sample

Challenges that Steven B. Belkin faced and recommendations for their solution Marketing Case Study

4 pages (750 words) , Download 5 , Case Study

Free

This research will begin with the statement that Steven Belkin was a resident of Grand Rapids in Michigan. As a grown-up, he had the ambition of establishing his own firm that would operate privately in the back to back group charter industry that is still growing. Steven and his friend Alan established The Travel Group Corporation (TTG) that operated in the industry.

Preview sample

Marketing Communications Marketing Essay

3 pages (970 words) , Download 4 , Essay

Free

The ad is targeted toward the audience who are living a very fast and busy life that they do not get time for anything else. The ad is targeted towards the audience who want to explore the mysteries of the world. It is a two-minute ad but it says a lot to its audience. It conveys a lot of messages.

Preview sample

Strategic Marketing Marketing Essay

4 pages (1000 words) , Download 2 , Essay

Free

Marketing Module 3 Case Study Name of the Writer Name of the Institution Marketing Module 3 Case Study INTRODUCTION Gone are the days when a consumer was simply satisfied with a single generic product or brand. Today’s consumers want variety, they want customization, they want a product or service that appeals to their individual needs or to the needs of their social class or age segment or even subculture.

Preview sample

Product and Place Issues in Marketing Marketing Term Paper

4 pages (1208 words) , Download 2 , Term Paper

Free

The business identified the following products for its customer’s fruit salad, veggie mix, and pro-biotic yogurt with mixed berries, smoothies, wraps, and stir-fry. It wishes to use the following project objectives to penetrate the market. The objective of supplying fruit salad in the market is to create a rivalry with the preexisting business organization.

Preview sample

What Enhances Introduction of a Strong Brand Marketing Case Study

10 pages (2711 words) , Download 3 , Case Study

Free

This report covers the effectiveness and valuation of the application of the consumer-based brand equity model in the attainment of success by the Ralph Lauren brand. The report further aims at dissecting the ways in which consumer resonance with the products of a company can best be achieved and improved upon.

Preview sample

Marketing - the Wharton Challenge Marketing Essay

13 pages (3748 words) , Download 2 , Essay

Free

Communication has made it possible for individuals to communicate and make business transactions in the comfort of their homes and workplaces. In other words, it has changed the manner in which businesses communicate with their consumers (Jones and Ryan 2009, p4). A remarkable feature in the advancement of technology is the Internet. The Internet has changed both the lifestyle of the people and the business.

Preview sample

Production Challenges at Shuzworld Marketing Term Paper

13 pages (3417 words) , Download 2 , Term Paper

Free

To increase production efficiency, the managers have the great responsibility of realigning operations including the production flow layout, making changes to the staffing plan, as well as other logistics such as warehousing and distribution. The memorandum looks at three key issues at the Shuzworld namely improvement of the current workflow.

Preview sample

The Influence of Marketing through Culture and Tradition in Kuwait Marketing Research Paper

6 pages (1800 words) , Download 3 , Research Paper

Free

Kuwait is an Arab country with a very rich culture because of the diverse combination of different people. This culture exerts its influence on the marketing strategies employed by most firms. Company’s use specific strategies for particular situations in order to purposely get a competitive advantage, increase their market share, and improve their sales.

Preview sample

Equal Employment Opportunity Laws Marketing Essay

5 pages (1449 words) , Download 2 , Essay

Free

The Equal Employment Opportunity Commission has the mandate to ensure that the federal government follows these EEO rules. The Office of the Civil Rights (OCR) ensures and administers compliance with the laws, guidance, and regulations that prohibits discrimination in the workplace (England, 2009).

Preview sample

SWOT Analysis on Apple Company Marketing Research Paper

4 pages (1201 words) , Download 2 , Research Paper

Free

Apple has been known for its innovation strategy and is one of the most successful companies. The company is known for its innovation, its unique ability to design and develop the company’s operating systems. The strength of the company lies in providing the customers with new products and solutions with superior ease of use.

Preview sample

GNLD and Its Product Nutritional Supplements Marketing Assignment

4 pages (1049 words) , Download 2 , Assignment

Free

Market forces help firms to contrast a competitive environment with their products. Though many firms have proved to fail in competing effectively as a result of these market forces, it is important for the firm to scan both external and internal environmental factors since it is an essential planning strategy.

Preview sample

Industry Forecasting Marketing Research Paper

4 pages (1270 words) , Download 2 , Research Paper

Free

The Ford vehicle is a product of a manufacturing company by the name of Ford Motor Vehicle Company, which is headquartered in Detroit, USA. The automobile industry came into being in the year 1769 with inventions in automobiles that ran on steam engines. In the year 1806, the first car to run on fuel was created. It used an engine that had an internal burning mechanism for producing energy.

Preview sample

Franchising Business Model Marketing Research Paper

7 pages (1913 words) , Download 6 , Research Paper

Free

Franchising is a practice used as an alternative to building chain stores. This is done in order to distribute goods just like chain stores but in the case of franchising liabilities and investment is both restricted. Franchising is a type of retailing method that has spread very quickly all over the globe over the recent years.

Preview sample

Marketing: Innovation Project Marketing Essay

3 pages (750 words) , Download 3 , Essay

Innovation provides the wheels that drive change. It is the foundation upon which ideas and better ways of doing operations are based. In any case, it has been constantly proven that businesses that are always in the forefront in terms of innovation and invention will certainly lead the market with ease.

Preview sample

Spirituality in Organizational Strategy Marketing Essay

5 pages (1250 words) , Download 2 , Essay

Free

For one to be a leader, he or she should have a guiding purpose or vision. Additionally, he should have a clear mind of what he wants to achieve personally and professionally. He pursues his goals despite the setbacks in the organization. Spirituality in an organization is essential.

Preview sample

Competitive Strategy for Netflix and Direct TV Marketing Research Paper

5 pages (1462 words) , Download 3 , Research Paper

Free

Netflix is the leading internet subscription company with over 20 million subscribers who enjoy unlimited television shows and movies via an internet connection to their computers. In addition, Netflix has continued to enjoy an increase in the number of subscribers. Despite being in a competitive market, Netflix has managed to stand out among the rest, by achieving a competitive advantage.

Preview sample

Case Analysis of CUP Marketing Essay

4 pages (1000 words) , Download 2 , Essay

Free

CUP experienced a downfall when many of its clients or customers cancelled and ended their contract with the company. There are so many grounds of such action of the customers. Some of the are not being happy or contented with the agent, not pleased with the service, sluggish processing of documents, etc.

Preview sample

Marketing Strategy for the Ultimate Helmet Marketing Assignment

5 pages (1460 words) , Download 2 , Assignment

Free

The distribution chain is supposed to eliminate the possibility of counterfeits selling in the market as originals. One of the channels of distribution that was identified as using the channel that was used to sell the old helmet. The effectiveness of this would matter mostly by the willingness of distributors to store and sell this new helmet.

Preview sample

Marketing Essays