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Marketing Essays

Result for Subject Marketing:
19897 essays
McDonalds Marketing Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
McDonald's faces extremely high competition from other stores making it hard to achieve very high profits. People are concerned with their health situations, so they seem to choose healthy menu items. McDonald's has, therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone.
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Analysis of Ten Trends Affecting the Organisation Marketing Assignment
4 pages (1294 words) , Download 3 , Assignment
Free
The shares of the company are publicly traded in Tadawul. However Saudi government owns the majority (70%) of its shares and the remaining shares are privately owned by the investors in different countries of the GCC (Gulf Cooperation Council) including Saudi Arabia. SABIC was founded in 1976 and operates globally in more than 44 countries in the world. 
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Vicos Project (Case Analysis) Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
The Vicos project is situated about 450 km northeast of Lima on the west of the Cordillera Blanca, the highest tropical mountain range in the world (Gildner, 2009). The territory of Vicosino extends from 2,800 to about 5,000 meters above sea level and covers about 18,000 hectares of land.
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Role of a Management Consultant in PepsiCo and Coca-Cola Marketing Essay
7 pages (2075 words) , Download 2 , Essay
Free
There are few giant multinational corporations in the world that have stood the test of time for more than a century. Since 1886, Coca-Cola has defined itself as a premium world-class beverage company, capable of making millions of customers around the world across continents and generations, regardless of cultures and races.
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Eastman Kodak - Comprehensive Strategic Plan Memo Marketing Essay
3 pages (750 words) , Download 2 , Essay
The resources used for this project include the corporate site of Eastman Kodak, the Annual report and the Global Sustainability report of the company, in addition to widely acknowledged resources like CNN Money, Thomson Reuters etc.
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Primary Marketing Challenge for the Company - Case of Just US Marketing Case Study
5 pages (1446 words) , Download 2 , Case Study
Free
In accordance with the case study, Kicking Horse is one of the major forces in the Canadian coffee market. Kicking Horse is promoting coffee products with the local name and they are also taking the help of e-commerce to increase brand equity among customers. E-Commerce gave the opportunity to the company to expand business outside Canada while the Just US is still operating in the local market.
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Hero Honda Motors Limited in Asia Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
Hero Honda achieves annual revenues of more than $1 billion in the fiscal year 2002-2003 was hampered by the uncertainty towards the long term future of the company and the refusal of Honda Motors to commit to the cause in the future. However, since the current contract of this joint venture will expire in the year 2004.
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Fiji Water Company Analysis and Market Strategies Marketing Term Paper
8 pages (2139 words) , Download 3 , Term Paper
Free
It is evident, from this study, that, environmental issues related to the consumption of Fiji water should be addressed by replacing the current packaging materials with non-biodegradable (Gary and Philip, 134). The marketing strategies and tactics selected in this survey meet the criteria of the meaningful memorable and likeable brand.
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Analysis of Marketing Myopia Article by Theodore Levitt Marketing Essay
4 pages (1085 words) , Download 2 , Essay
Free
Marketing Myopia is an article written by Theodore Levitt, a marketing professor at Harvard. To clearly understand the approach used by this author, we need to understand what the term marketing myopia is. Marketing myopia is when marketers focus on existing customer needs instead of studying underlying customer needs.
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Essentials of Marketing Communications Approach Marketing Assignment
4 pages (1288 words) , Download 2 , Assignment
Free
For Samsung to implement the marketing plan in their Samsung Galaxy S3 product, and achieve the objective, Samsung had to place the Samsung Galaxy S3’s price at a mid-range of the market, with the gadget’s price being slightly lower than that of its competitors. This clearly showed that Samsung aimed at selling Galaxy S3 to young people within the market segment.   
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Preparation of marketing job in Doha Bank, Qatar Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the bank website, the company is always looking for experienced and talented people to join its expanding workforce. The bank is aware that the quality of human capital is an essential competitive edge in the industry (Doha Bank, 2013). The bank also encourages merit in reward management and is committed to retaining the high talented employees.
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Case Analysis: Pure Organic Food and Juice Bar Marketing Essay
5 pages (1287 words) , Download 2 , Essay
Free
In 2009, the demand for organic foods was so high, that it represented a $2 billion industry founded on consumer perceptions that organic products were healthier and more environmentally conscious. The Canadian consumer market offered reports that approximately 20 to 25 percent of adults were eating vegetarian meals at least four times weekly.
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Evaluation of the Poster on Euro 2012 Marketing Essay
6 pages (1889 words) , Download 3 , Essay
Free
The poster covers vital issues in stereotyping and the development of new concepts in society. The poster does not appreciate the beauty of the city and the role of the inhabitants in changing and societal perception. In line with the changes in perception is the development of the new image. Society today is facing a serious challenge.
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Marketing Strategy for Fred Jones Construction Storm Roof Repair Marketing Essay
10 pages (2895 words) , Download 2 , Essay
Free
The storm roofing business realized a boom in Dallas right after a tornado touched down on April 2-3.2012 and a year ago on April 27, 2011. $ 100 million worth of insurance claims had been reported in 2011 for Dallas alone, based on the news report of Nielsen and Richter (2012). There were 19 separate warnings about a tornado approaching the Dallas population with 6.3 million people.
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Annual Report About Apple Company Analysis Marketing Essay
4 pages (1102 words) , Download 2 , Essay
Free
The company has developed various approaches that ensure that the products are adopted by various users across the world. In line with this, the company focuses on a strategy that offers users the best experience when using a product in a way that ensures the consumer will buy other products associated with the company.
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Evolution of Multinational Telecommunication Companies Marketing Personal Statement
9 pages (2720 words) , Download 2 , Personal Statement
Free
Telecommunication means communicating to distant places with the help of technological means. The early technologies used for telecommunication were visual signals, telegraphs, flags, heliographs, telephones, satellites, etc. However, the modern picture of telecommunication has changed. Now telecommunication signifies complex telephone networks.
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Strategic implementation plan for Apple Inc Marketing Research Paper
7 pages (1750 words) , Download 5 , Research Paper
Free
The objective of this research is to develop an implementation plan for the online service platform. It is believed that the company will be able to tap that segment of consumers in the market who give high priority to the after sales service of a product. The company has been losing significant sales volume due to poor after sales service.
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Nokia Marketing Plan Issues Marketing Essay
3 pages (960 words) , Download 2 , Essay
Free
Nokia is a company that has seen its apex in the world of mobile communications. It has more than 1.3 billion users and an employee base of more than a million across 120 countries (Nokia Annual Report, 2012). This company has built high-quality mobile products and truly fulfilled its mission statement of "Connecting People".
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Marketing Strategies - Usain Bolt Marketing Research Paper
7 pages (1959 words) , Download 3 , Research Paper
Free
At the heart of marketing is an important element called technology. Technology has revolutionized the way marketing is done and individuals and businesses that fail to adopt technology have had a rough time competing with technology-savvy businesses. In this paper, an analysis of the marketing of different businesses will be made.
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Marketing Strategy as a Part of Corporate Strategy Marketing Essay
24 pages (7211 words) , Download 2 , Essay
Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in a certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
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Pillsbury Cookie Challenge Marketing Case Study
6 pages (1250 words) , Download 4 , Case Study
Free
The researcher of this essay aims to analyze the key challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business; reasons behind Ivan Guillen and his team conducting the in-home discovery workshops and the purposed served; action/s that should Ivan Guillen and his team take.
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The Theory of Relationship Marketing Marketing Case Study
8 pages (2193 words) , Download 2 , Case Study
Free
The following paper illustrates that there are only thousands of people worldwide that have sought these biohacking magnetic implants. It's also mentioned, there is an indication that it could be problematic to gain considerable demand. This is not advantageous for the marketing entity in the provided case study.
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DHL Supply Chain Security Analysis Marketing Essay
12 pages (3348 words) , Download 2 , Essay
Free
From a traditional viewpoint, supply chain security is a matter of concern for international trade organizations but in today’s business world, logistic companies like DHL, FedEx, etc are investing a significant amount of resources in order to reduce security threats in their supply chain delivery model and also perceiving it as an important part of risk profile (Thai, 2009).
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The Marketing Planning Process for Dixons Retail Plc Marketing Case Study
12 pages (3214 words) , Download 2 , Case Study
Free
Marketing audit also involves the assessment of resources, products, distribution methods, competitors and market shares. In this case, Dixons Retail Plc reviewed all the product ranges and target markets. It was discovered that the product ranges were too narrow, and there was a need for more price points in order to satisfy all customers’ needs.
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Marketing Audit and Business Lifecycle of General Motors Company Marketing Assignment
9 pages (2552 words) , Download 2 , Assignment
Free
The absence of a good link between organizational strategy and the marketing strategy may be a major challenge towards strategy implementation. The organizational stretch should be considered, for instance, the degree to which capabilities, structures, processes, systems, and resources may need adjustments so as to deliver the strategies.
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Prohibited and restricted imports on meat to EU Marketing Essay
3 pages (750 words) , Download 2 , Essay
their impact on marketing activities of Meat exporters in EU countries. Since the crisis that UK has to go through because of Mad Cow disease, countries in the European Union have adopted strategies to protect meat consumers in their countries, from buying prohibited and restricted meat.
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The consumers of Coca-Cola Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In this case, particular attention is put on Coke Zero’s advertising campaign in order to establish how it is intended to influence the buyer decision process. The New York Daily News states that “In its continuing efforts to draw a distinctly male consumer base, Coke Zero has launched a new ad campaign and defends men's right to “guys-being-guys.”
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Doritos Super Bowl Commercial Campaign Marketing Essay
8 pages (2131 words) , Download 2 , Essay
Free
The research enumerates various expert deductions and analyses into the subject matter as well as insights into practical participatory marketing techniques with reference to Doritos. Contemporary marketing entails the formulation of strategies and campaigns that beat the stiff competition experienced in the highly creative markets. 
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A Motivational Effect Behind the TOMS Product Marketing Research Paper
9 pages (3633 words) , Download 3 , Research Paper
Free
The corporation has had exceptional success, becoming countrywide valued and known for its superior deeds. According to their online media, TOMS has issued 10 million pairs of shoes across over 60 countries globally. A motivating cause behind the TOMS product is their exhibition of corporate responsibility via their yearning to assist others in need.
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Commandos by Pyros Studios. Website Planning Report Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
‘Commandos’ is a single/multi player real-time strategy computer game that has been developed by Pyros Studios. Pyros Studios released the third series of the game and are in the process of developing the fourth series. The website is being developed by Pyros Studios to strengthen the brand and to increase anticipation of the fourth series.
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An Assessment of Service Quality Dimensions of Islamic Banks of Jordan Marketing Thesis Proposal
15 pages (4687 words) , Download 3 , Thesis Proposal
Free
Various statistical tools and techniques would be used to analyze the data obtained through the questionnaire surveys to get accurate results. The total budget allocated for conducting this research study has been estimated to be $16,000 and three years timeline has been set to successfully complete this research study.
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Asda and Tesco - Competitive Advantages of Electronic Advertising to Companies in the UK Marketing Dissertation
62 pages (10231 words) , Download 2 , Dissertation
The convenience of the digital age must inevitably lead towards a transformation in marketing and business practices, just as it is led to a transformation in the way consumers buy and sell. Locating goods and services as desired is achievable with the convenience undreamed of in earlier decades to the extent that the importance of online ordering, capability becomes a necessity for any business.
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In What Ways Do Social Class and Cultural Capital Have an Impact on Consumer Behavior Marketing Essay
11 pages (3098 words) , Download 2 , Essay
Free
Social class and cultural capital play a tremendous role in consumer behavior, often dictating the volume of purchases and the variety of purchases that an individual in society determines is acceptable to fulfill their psychological and lifestyle needs. Social class is defined by the economic resources available to the individual, their educational status, and their occupations.
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Marketing as a concept in business Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
Advertising is a brand awareness tool that uses the mass media to increase the reputation of either a product or service. It is a paid form of either non-personal representation of a good or service by an identified sponsor.
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Evaluation of the use of Internet Marketing in the Home Appliances Sector in India Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The Internet is an innovative technological advancement in the field of information and communication technology. It offers distinct advantages over conventional media to interact with customers and Internet marketing is making huge strides as a part of the marketing activities in business organizations.
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Singapore airline Marketing Literature review
12 pages (3000 words) , Download 5 , Literature review
Free
Singapore Airlines holds a place of pride in being the national flying career in Singapore catering to both the international and local consumer base. The company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
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Southwest Airline Marketing Essay
5 pages (1412 words) , Download 2 , Essay
Free
The regulatory body of the industry is the Federal Aviation Administration (FAA), which provides operating standards and guidelines as well as enforcing the regulations and punish the offenders.  Air is the fastest mode of transport, which connects both short and far geographies. Southwest Airlines was first incorporated as Air Southwest Company on 15, March 1967. 
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Article on Ford Performance Critique Marketing Research Paper
3 pages (911 words) , Download 17 , Research Paper
Free
At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult. However, it is not impossible to achieve this goal. The company is trying its best to draw customers.
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Implementation Strategies - Barnes and Nobles Marketing Essay
6 pages (1580 words) , Download 2 , Essay
Free
The success of the strategies companies formulate depends on the implementation, strategic controls, and contingency plans that the managers of the firm develop. The proposed implementation plan includes objectives, functional tactics, action items, milestones, deadlines, tasks, task ownership, and resource allocations.
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Defining the Strategy Process in Action Marketing Admission/Application Essay
3 pages (964 words) , Download 2 , Admission/Application Essay
Information is data that comes into existence from secondary or primary sources. Anything that provides knowledge to a person or informs is an information source. These sources may be people, speeches, documents, pictures, organizations, observations, etc. They may be principal sources, secondary sources, and or tertiary sources.
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Petro-Canadas Total Compensation Strategy and Program Marketing Research Paper
6 pages (1999 words) , Download 2 , Research Paper
Free
Petro-Canada accounts for one of the leading integrated oil and gas companies. The project seeks to explore the total compensation programs and strategies formulated in this company. For this purpose, it analyses the compensation structure and package of Applications Analyst I who belongs to the Department of Information Systems.
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AIDS Is a Mass Murderer Marketing Essay
7 pages (2128 words) , Download 2 , Essay
Free
The Rainbow group, which in association with Hamburg-based ad agency Das Committee has conceived and promoted this awareness campaign, has defended the shock, disgust, and provocation invoked by the ad.  Its spokesperson says that the ad is intended to wake up young Germans to the reality of AIDS prevalence in the country – a subject that has faded of late in public discourse.
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Impact of Mobile Computing Technology on Traditional Mobile Telephony Marketing Dissertation
79 pages (10341 words) , Download 4 , Dissertation
In order to identify the worth and value of mobile phones produced by Apple and Nokia, a comparative analysis has been conducted between these two organizations that revealed that Apple has been successful in the recent run because of the use of innovative technology in an effective manner while Nokia’s market share has plummeted largely because of its complacent approach and strategies.
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Toyotas Position in the Automobile Industry Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The company is faced with the issue of government policies when making entries into new markets. This has seen the company given quotas in the supply of cars like in the case of China and the US. Toyota manages has handled the issue of quotas by making partnerships with local car manufacturers and eventually establishing a plan in such countries.
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What is Needed to become an excellent Entrepreneur Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
What is Needed to become an excellent Entrepreneur? In this paper, I will discuss the basic things that I have learnt during my course of studies which enabled me to understand and develop a close insight on the fundamental elements of marketing and sales.
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Major Segments of the Soft Drink Product Marketing Research Paper
8 pages (2079 words) , Download 2 , Research Paper
Free
It is quite important to highlights that consumers significantly purchase their products based on their view of the level of fashion possessed by the products. This implies that as marketers we need to notice the changes in demand for our products due to the relationship of the consumers and the brands.
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Kooler Refresh Marketing Plan Analysis Marketing PowerPoint Presentation
6 pages (1733 words) , Download 2 , PowerPoint Presentation
Free
The industry is composed of companies that strive to deliver desired products to consumers who have fluctuating tastes. Currently, Coca-Cola and Pepsi have commercialized their brand to establish a larger market share due to unique brand flavor and advertising campaigns. Kooler refresh seeks to enter the market of Coca-Cola (42.8% market share).
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Marketing Plan for Beauty Salon the Tulip Marketing Term Paper
7 pages (1929 words) , Download 3 , Term Paper
Free
In this fast-paced capitalist world, people more than ever need time to unwind and tend to their bodies idyllic location has been short-listed for “The Tulip” which is located in XYZ shopping mall very close to Qatar’s main business district. This will allow for women with busy corporate lives to still be able to make time.
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Classic Airlines Marketing Marketing Essay
8 pages (2170 words) , Download 2 , Essay
Free
In order to fully justify any changes to the current business model or to its branding strategies, it is necessary to utilize a nine-step problem-solving model to improve Classic Airline’s competitive position. The first step is to identify the problem. In this case, there are two distinct problems.
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Motivation Techniques in General Motors Marketing Article
3 pages (750 words) , Download 3 , Article
Stiff competition that is experienced by local and international firms calls for adequate measures to maintain the productivity of the employees and reduce labor turnover that has affected the profitability of some companies. One of the notable strategies for enhancing the performance of employees is motivation.
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