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Marketing Essays

Result for Subject Marketing:
19914 essays
Recommendations Solution for Marketing Issues Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Project TO: Amanda Miller, CEO FROM: Consultant RE: Recommendations Solution for Marketing Issues DATE: Memo Purpose The Classic Airlines has sustained over the years and has had some glorious days in the recent past. With a fleet of over 375 highly advanced passenger carriers, it needs to be highlighted that the airline company Classic Airlines, is significantly one of the largest airlines that has been dominating the skies of around 240 cities.
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The Concept of Marketing Communications of Burberry Marketing Essay
14 pages (3965 words) , Download 6 , Essay
Free
Activities carried out by Burberry should be in a structured flow so that marketing communications are utilized to the company’s maximum benefits. Burberry has been failing to fulfill customer requirements and therefore many rival firms have managed to capture their loyally established clientele who switched for better trends, prices, and services.
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Company Analysis of the Ford Corporation Marketing Essay
8 pages (2283 words) , Download 2 , Essay
Free
Even though Henry Ford had great skill and craftsmanship in building cars, his skill was not enough to propel him into success. The Ford Motor Corporation was established with the assistance of the then president of the German- American bank, John Gray, and a coal dealer known as Alexander Malcomson.
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Marketing, Development, Distribution, and Sales Force Utilization Marketing Assignment
5 pages (1357 words) , Download 2 , Assignment
Free
The author of the paper argues in a well-organized manner that while Ford Group does expect the gas engine to continue being their flagship car, it is also expected that the gas-electric hybrid will carve out a niche for itself. The hybrid is expected to give the consumer more fuel efficiency over the standard car, although it will be less powerful.
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Home Depot Organization in the US Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Home Depot is one of the leading and largest US-based retailers headquartered in Atlanta, Georgia. The organization operates its business practices within the home improvement retail industry. The organization was founded by Arthur Blank and Bernie Marcus in the year 1978. The retail chain operates several big-box format stores across the US.
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The Future of Cameras Marketing Essay
5 pages (1393 words) , Download 3 , Essay
Free
A product life cycle (PLC) is a representation of the different stages that a product goes from development to withdrawal from the market. The different stages of the product life Cycle are research & development, introduction, growth, maturity, saturation, decline, and withdrawal or re-invention. There is no fixed time period for the Product Life Cycle.
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Graduate Employability Aspect of Human Resource Management and Marketing Marketing Literature review
4 pages (1447 words) , Download 3 , Literature review
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A number of scholars, both ancient and recent, have conducted research and critically analyzed the forces behind the persistent existence of wide gaps between employer expectations and employee requirements. To address this concern satisfactorily, it has always been studied under the SERVQUAL, GAPs, and the HEDPERF versus SERVPERF Models of Service Quality (Buttle, F. 1994, 45).
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Strategic Planning for Digital Marketing Communications Marketing Business Plan
13 pages (3579 words) , Download 13 , Business Plan
Free
The economy of the UK had been fragile for a long time. This poor condition of the United Kingdom’s economy has slowed down the business process to a remarkable extent. The food and drink industry of the United Kingdom (UK) is considered as the largest manufacturing sector that contributes £20.5 bn Gross Value Added (GVA) to its economy.
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A Model for the Allocation of Value in Western and Eastern Art Markets Marketing Dissertation
53 pages (13250 words) , Download 2 , Dissertation
This essay considers evidence in the literature pertaining to differences between the cultures involved in the Western and the Eastern art markets and the way value is allocated. Following this, the models currently used to evaluate the art markets and the allocation of value within these markets will be examined, and an alternative model for evaluation will be proposed.
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Shopping Trends in Leeds UK Marketing Essay
12 pages (3192 words) , Download 2 , Essay
Free
There is a need, therefore, to understand the buyer behavior in the United Kingdom in order to understand the purchasing choices that consumers make, what influences such decisions, and if there are any changing factors in society. The decision process that consumers engage in whenever they are buying a product is consumer behavior.
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Horizontal and Vertical Financial Analysis - PepsiCo vs Coca-Cola Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
In respect of vertical analysis, PepsiCo is found to have earned much more growth as compared to Coca-Cola such that PepsiCo’s revenues increased by 8% and 11% respectively as compared to previous years whereas Coca-Cola’s revenues increased with 4% and 6% during the same periods.
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International Marketing - Mulberry Handbags Marketing Essay
12 pages (3252 words) , Download 2 , Essay
Free
The company is known for its leather products with a specialization in women's handbags. Roger Saul is the founder of the company that opened up a firm in Chilcompton in England. Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear.
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Governmental Structure Marketing Essay
2 pages (712 words) , Download 2 , Essay
Free
The federal parliament of Canada is composed of 105 senators. This body does not exert a lot of power. The real legislative power is held by the 308 member House of Commons (CultureGrams, 2011). The four major political parties of Canada are the Liberal Party, Conservative Party, New Democratic Party, and Bloc Quebecois.
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Serivice Performance Marketing Research Paper Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The new conditions companies work in require paying particular attention to this issue. The quality of performance in international organizations is severely controlled as a key indicator of an organization’s success in the market (Marsh et al, 1999). New market conditions make companies more customer-oriented.
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The Hotel Industry Marketing Essay
4 pages (1173 words) , Download 2 , Essay
Free
For a comprehensive conceptual explanation of service recovery, the work of Prideaux, Moscardo, and Laws (2006) is an excellent resource. It compiled several studies on the subject that are specific to the tourism and hospital industries. For example, the book included the research undertaken by Peg and Suh.
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Challenges Faced by a Company When Developing New Products in the Global Economy Marketing Research Paper
7 pages (1986 words) , Download 2 , Research Paper
Free
Though some of the challenges in penetrating new international markets may be based on regulatory measures in the markets, a large number of challenges are derived from the organizations, their processes, and their production environments. Such include managerial, organizational, and technological factors (Kumar and Addie, 2006).
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Proximity Based Marketing Marketing Article
3 pages (750 words) , Download 2 , Article
Free
There are several LBS types such as person-oriented LBS, which consists of application with user based services where the user controls the collection and utilization of location information, and the device-oriented LBS where user applications are external, in which the device or a person located does not control the service.
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McDonalds Marketing Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
McDonald's faces extremely high competition from other stores making it hard to achieve very high profits. People are concerned with their health situations, so they seem to choose healthy menu items. McDonald's has, therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone.
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Analysis of Ten Trends Affecting the Organisation Marketing Assignment
4 pages (1294 words) , Download 3 , Assignment
Free
The shares of the company are publicly traded in Tadawul. However Saudi government owns the majority (70%) of its shares and the remaining shares are privately owned by the investors in different countries of the GCC (Gulf Cooperation Council) including Saudi Arabia. SABIC was founded in 1976 and operates globally in more than 44 countries in the world. 
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Vicos Project (Case Analysis) Marketing Term Paper
3 pages (750 words) , Download 2 , Term Paper
The Vicos project is situated about 450 km northeast of Lima on the west of the Cordillera Blanca, the highest tropical mountain range in the world (Gildner, 2009). The territory of Vicosino extends from 2,800 to about 5,000 meters above sea level and covers about 18,000 hectares of land.
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Role of a Management Consultant in PepsiCo and Coca-Cola Marketing Essay
7 pages (2075 words) , Download 2 , Essay
Free
There are few giant multinational corporations in the world that have stood the test of time for more than a century. Since 1886, Coca-Cola has defined itself as a premium world-class beverage company, capable of making millions of customers around the world across continents and generations, regardless of cultures and races.
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Eastman Kodak - Comprehensive Strategic Plan Memo Marketing Essay
3 pages (750 words) , Download 2 , Essay
The resources used for this project include the corporate site of Eastman Kodak, the Annual report and the Global Sustainability report of the company, in addition to widely acknowledged resources like CNN Money, Thomson Reuters etc.
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Primary Marketing Challenge for the Company - Case of Just US Marketing Case Study
5 pages (1446 words) , Download 2 , Case Study
Free
In accordance with the case study, Kicking Horse is one of the major forces in the Canadian coffee market. Kicking Horse is promoting coffee products with the local name and they are also taking the help of e-commerce to increase brand equity among customers. E-Commerce gave the opportunity to the company to expand business outside Canada while the Just US is still operating in the local market.
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Hero Honda Motors Limited in Asia Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
Hero Honda achieves annual revenues of more than $1 billion in the fiscal year 2002-2003 was hampered by the uncertainty towards the long term future of the company and the refusal of Honda Motors to commit to the cause in the future. However, since the current contract of this joint venture will expire in the year 2004.
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Fiji Water Company Analysis and Market Strategies Marketing Term Paper
8 pages (2139 words) , Download 3 , Term Paper
Free
It is evident, from this study, that, environmental issues related to the consumption of Fiji water should be addressed by replacing the current packaging materials with non-biodegradable (Gary and Philip, 134). The marketing strategies and tactics selected in this survey meet the criteria of the meaningful memorable and likeable brand.
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Analysis of Marketing Myopia Article by Theodore Levitt Marketing Essay
4 pages (1085 words) , Download 2 , Essay
Free
Marketing Myopia is an article written by Theodore Levitt, a marketing professor at Harvard. To clearly understand the approach used by this author, we need to understand what the term marketing myopia is. Marketing myopia is when marketers focus on existing customer needs instead of studying underlying customer needs.
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Essentials of Marketing Communications Approach Marketing Assignment
4 pages (1288 words) , Download 2 , Assignment
Free
For Samsung to implement the marketing plan in their Samsung Galaxy S3 product, and achieve the objective, Samsung had to place the Samsung Galaxy S3’s price at a mid-range of the market, with the gadget’s price being slightly lower than that of its competitors. This clearly showed that Samsung aimed at selling Galaxy S3 to young people within the market segment.   
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Preparation of marketing job in Doha Bank, Qatar Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the bank website, the company is always looking for experienced and talented people to join its expanding workforce. The bank is aware that the quality of human capital is an essential competitive edge in the industry (Doha Bank, 2013). The bank also encourages merit in reward management and is committed to retaining the high talented employees.
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Case Analysis: Pure Organic Food and Juice Bar Marketing Essay
5 pages (1287 words) , Download 2 , Essay
Free
In 2009, the demand for organic foods was so high, that it represented a $2 billion industry founded on consumer perceptions that organic products were healthier and more environmentally conscious. The Canadian consumer market offered reports that approximately 20 to 25 percent of adults were eating vegetarian meals at least four times weekly.
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Evaluation of the Poster on Euro 2012 Marketing Essay
6 pages (1889 words) , Download 3 , Essay
Free
The poster covers vital issues in stereotyping and the development of new concepts in society. The poster does not appreciate the beauty of the city and the role of the inhabitants in changing and societal perception. In line with the changes in perception is the development of the new image. Society today is facing a serious challenge.
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Marketing Strategy for Fred Jones Construction Storm Roof Repair Marketing Essay
10 pages (2895 words) , Download 2 , Essay
Free
The storm roofing business realized a boom in Dallas right after a tornado touched down on April 2-3.2012 and a year ago on April 27, 2011. $ 100 million worth of insurance claims had been reported in 2011 for Dallas alone, based on the news report of Nielsen and Richter (2012). There were 19 separate warnings about a tornado approaching the Dallas population with 6.3 million people.
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Annual Report About Apple Company Analysis Marketing Essay
4 pages (1102 words) , Download 2 , Essay
Free
The company has developed various approaches that ensure that the products are adopted by various users across the world. In line with this, the company focuses on a strategy that offers users the best experience when using a product in a way that ensures the consumer will buy other products associated with the company.
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Evolution of Multinational Telecommunication Companies Marketing Personal Statement
9 pages (2720 words) , Download 2 , Personal Statement
Free
Telecommunication means communicating to distant places with the help of technological means. The early technologies used for telecommunication were visual signals, telegraphs, flags, heliographs, telephones, satellites, etc. However, the modern picture of telecommunication has changed. Now telecommunication signifies complex telephone networks.
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Strategic implementation plan for Apple Inc Marketing Research Paper
7 pages (1750 words) , Download 5 , Research Paper
Free
The objective of this research is to develop an implementation plan for the online service platform. It is believed that the company will be able to tap that segment of consumers in the market who give high priority to the after sales service of a product. The company has been losing significant sales volume due to poor after sales service.
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Nokia Marketing Plan Issues Marketing Essay
3 pages (960 words) , Download 2 , Essay
Free
Nokia is a company that has seen its apex in the world of mobile communications. It has more than 1.3 billion users and an employee base of more than a million across 120 countries (Nokia Annual Report, 2012). This company has built high-quality mobile products and truly fulfilled its mission statement of "Connecting People".
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Marketing Strategies - Usain Bolt Marketing Research Paper
7 pages (1959 words) , Download 3 , Research Paper
Free
At the heart of marketing is an important element called technology. Technology has revolutionized the way marketing is done and individuals and businesses that fail to adopt technology have had a rough time competing with technology-savvy businesses. In this paper, an analysis of the marketing of different businesses will be made.
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Marketing Strategy as a Part of Corporate Strategy Marketing Essay
24 pages (7211 words) , Download 2 , Essay
Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in a certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
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Pillsbury Cookie Challenge Marketing Case Study
6 pages (1250 words) , Download 4 , Case Study
Free
The researcher of this essay aims to analyze the key challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business; reasons behind Ivan Guillen and his team conducting the in-home discovery workshops and the purposed served; action/s that should Ivan Guillen and his team take.
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The Theory of Relationship Marketing Marketing Case Study
8 pages (2193 words) , Download 2 , Case Study
Free
The following paper illustrates that there are only thousands of people worldwide that have sought these biohacking magnetic implants. It's also mentioned, there is an indication that it could be problematic to gain considerable demand. This is not advantageous for the marketing entity in the provided case study.
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DHL Supply Chain Security Analysis Marketing Essay
12 pages (3348 words) , Download 2 , Essay
Free
From a traditional viewpoint, supply chain security is a matter of concern for international trade organizations but in today’s business world, logistic companies like DHL, FedEx, etc are investing a significant amount of resources in order to reduce security threats in their supply chain delivery model and also perceiving it as an important part of risk profile (Thai, 2009).
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The Marketing Planning Process for Dixons Retail Plc Marketing Case Study
12 pages (3214 words) , Download 2 , Case Study
Free
Marketing audit also involves the assessment of resources, products, distribution methods, competitors and market shares. In this case, Dixons Retail Plc reviewed all the product ranges and target markets. It was discovered that the product ranges were too narrow, and there was a need for more price points in order to satisfy all customers’ needs.
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Marketing Audit and Business Lifecycle of General Motors Company Marketing Assignment
9 pages (2552 words) , Download 2 , Assignment
Free
The absence of a good link between organizational strategy and the marketing strategy may be a major challenge towards strategy implementation. The organizational stretch should be considered, for instance, the degree to which capabilities, structures, processes, systems, and resources may need adjustments so as to deliver the strategies.
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Prohibited and restricted imports on meat to EU Marketing Essay
3 pages (750 words) , Download 2 , Essay
their impact on marketing activities of Meat exporters in EU countries. Since the crisis that UK has to go through because of Mad Cow disease, countries in the European Union have adopted strategies to protect meat consumers in their countries, from buying prohibited and restricted meat.
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The consumers of Coca-Cola Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In this case, particular attention is put on Coke Zero’s advertising campaign in order to establish how it is intended to influence the buyer decision process. The New York Daily News states that “In its continuing efforts to draw a distinctly male consumer base, Coke Zero has launched a new ad campaign and defends men's right to “guys-being-guys.”
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Doritos Super Bowl Commercial Campaign Marketing Essay
8 pages (2131 words) , Download 2 , Essay
Free
The research enumerates various expert deductions and analyses into the subject matter as well as insights into practical participatory marketing techniques with reference to Doritos. Contemporary marketing entails the formulation of strategies and campaigns that beat the stiff competition experienced in the highly creative markets. 
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A Motivational Effect Behind the TOMS Product Marketing Research Paper
9 pages (3633 words) , Download 3 , Research Paper
Free
The corporation has had exceptional success, becoming countrywide valued and known for its superior deeds. According to their online media, TOMS has issued 10 million pairs of shoes across over 60 countries globally. A motivating cause behind the TOMS product is their exhibition of corporate responsibility via their yearning to assist others in need.
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Commandos by Pyros Studios. Website Planning Report Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
‘Commandos’ is a single/multi player real-time strategy computer game that has been developed by Pyros Studios. Pyros Studios released the third series of the game and are in the process of developing the fourth series. The website is being developed by Pyros Studios to strengthen the brand and to increase anticipation of the fourth series.
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An Assessment of Service Quality Dimensions of Islamic Banks of Jordan Marketing Thesis Proposal
15 pages (4687 words) , Download 3 , Thesis Proposal
Free
Various statistical tools and techniques would be used to analyze the data obtained through the questionnaire surveys to get accurate results. The total budget allocated for conducting this research study has been estimated to be $16,000 and three years timeline has been set to successfully complete this research study.
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Asda and Tesco - Competitive Advantages of Electronic Advertising to Companies in the UK Marketing Dissertation
62 pages (10231 words) , Download 2 , Dissertation
The convenience of the digital age must inevitably lead towards a transformation in marketing and business practices, just as it is led to a transformation in the way consumers buy and sell. Locating goods and services as desired is achievable with the convenience undreamed of in earlier decades to the extent that the importance of online ordering, capability becomes a necessity for any business.
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In What Ways Do Social Class and Cultural Capital Have an Impact on Consumer Behavior Marketing Essay
11 pages (3098 words) , Download 2 , Essay
Free
Social class and cultural capital play a tremendous role in consumer behavior, often dictating the volume of purchases and the variety of purchases that an individual in society determines is acceptable to fulfill their psychological and lifestyle needs. Social class is defined by the economic resources available to the individual, their educational status, and their occupations.
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