Nobody downloaded yet

The Ultimate Helmet ( H - Assignment Example

Comments (0) Cite this document
Summary
Marketing Strategy for the Ultimate Helmet Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts 10.11.2011 Marketing Strategy for the Ultimate Helmet Channel of distribution for the helmet The company has to ensure that the product reach the client in the right time…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
The Ultimate Helmet ( H
Read TextPreview

Extract of sample
"The Ultimate Helmet ( H"

Download file to see previous pages The effectiveness of this would matter mostly by the willingness of distributors to store and sell this new helmet. The channel would also take care of eliminating extra costs in getting new distributors. The channel would also ensure direct competition between the old helmet and the ultimate helmet. The old mode of distribution involved stocking the product at some online stores and merchant stores countrywide. This would ensure a global availability of our product. Another channel of distribution was identified to improve on the availability of the product. This channel was to identify new overseas sales people from different countries. This mode was established to make sure the ultimate helmet reached those countries that the old helmet was not able to get to due to poor channel of distribution. This would eliminate the need of the company having to first study the tax low in those countries to establish branches. Pricing of the product The pricing of the product is supposed to play a major role in sales made of the ultimate helmet. Taking into consideration the cost incurred in designing and making improvements the ultimate helmet is supposed to be high. A strategy to gain approval of the product had to be identified so that clients would believe they were paying the right price for the product. Different pricing strategies were identified by first dividing the market into two. These two markets are the new market identified and needed to be tapped while the second market was the market where people were using the old helmet. The new market, a penetration price had to be established which had to be lower than the old market price. This price required to be lower because most of these clients were seen as people who owned motorbikes but did not see the need of the helmet. It was established if the helmet was priced so high they would not bother even buying it. The market was seen to exist mostly in developing countries where motor bike ownership is taking toll in the 21st century. The old market was seen to exist in developed countries like the USA. People who owned motorbikes in these regions were more concerned with their comfort ability due to their high purchasing power. A factor that had to be put in consideration while also setting up the price is that these region stiff competition would be faced due to the existence of the old helmet. The old helmet producer had already established control over the market. It was established the main driver of the marketing would be first draw the attention of the client to the extra capabilities of the ultimate helmet and show them the benefit. This would then make the client buy the new helmet even if the price is higher than the old helmet. Promotion The helmet is supposed to be used mostly by people riding motorbikes and those people who like motorbike sporting. An appropriate channel of advertisement had to be identified with some weighted reason to make sure the product reached the intended client. The Medias of advertisement that were identified are as follow: Social media The helmet due to its capability in GPRS location and picking phone is so attractive to the generation. This group of people can be found on social media which includes face book, MySpace and Twitter. Most of these companies allow companies to advertise their product with them for a certain fee. We analyzed the different social media to identify which had many ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Ultimate Helmet ( H Assignment Example | Topics and Well Written Essays - 1250 words”, n.d.)
The Ultimate Helmet ( H Assignment Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/marketing/1436292-the-ultimate-helmet-h
(The Ultimate Helmet ( H Assignment Example | Topics and Well Written Essays - 1250 Words)
The Ultimate Helmet ( H Assignment Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/marketing/1436292-the-ultimate-helmet-h.
“The Ultimate Helmet ( H Assignment Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/marketing/1436292-the-ultimate-helmet-h.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Ultimate Dimension and Ultimate Reality
...Religion Ultimate Dimension and Ultimate Reality According to Frederick Streng, ultimate dimension is the reality that comes out when an individual lives within an extremely insightful strategy for action and profound sensitivity to life. Transforming knowledge, otherwise known as religious knowledge, maintains to have its ultimate basis in a transhuman aspect of existence. This source is known as ultimate reality, defined as the true state of how things are. It offers the standard for measuring the nature of man and reality in relation to Him or It. The norm for a person’s understanding of divine reality is linked to the norms of meaning in manly...
8 Pages(2000 words)Essay
Ultimate Project
... Ameen Alabdulaal Dennis N. Coon Ultimate Project A project refers to a series of planned tasks (Hall 15). They are of many types depending on the goals. In this essay, construction project will be discussed.Construction projects are aimed at offering efficiency in the construction and building fields. These projects are carried out to assist in combating challenges and invent new techniques that are cheap and of excellent quality. Construction projects can be subdivided into building and civil construction projects (Hall 34). Building projects are concerned with processes of adding structure toproperties. Civil projects, on the other hand, are concerned with the study of public infrastructure such as roads, bridges and ports... Ameen...
10 Pages(2500 words)Essay
H/R
...?Running head: HUMAN RESOURCE MANAGEMENT Human Resource Management Module: College: Human Resource Management 1. Organisations are moving towards a new level of competitiveness both internally and externally. In order to succeed there is need for the management to enhance efficiency in all departments primarily in Human Resources. The contemporary approach in HR management has been the increased role of the Line Managers. Line managers offer the first platform for employees to report back to the top management. This is the operational level whose performance directly affects success of a firm. Therefore, line managers’ position can be used to facilitate team work, higher performance, cohesive gap between the management... head: HUMAN RESOURCE ...
4 Pages(1000 words)Essay
Case H
...?A. The founders of the company decided to utilize a compensation and equity split strategy based on equality among partners. There were four founding partners. The four partners were making different salaries prior to starting the venture together. They had different job positions with different levels of responsibility. Due to the fact that the partners did know how to create a formula that could consider multiple variables such as credentials, salary, and experience they decided to used a simple equality formula. The formula was that everyone would be making $120,000 and that the equity would be shared equally among all partners. Before the venture the salaries of the partners were between $55,000 and $90,000. This means... The founders of ...
3 Pages(750 words)Case Study
The Helmet-To-Helmet Rule
... THE HELMET-TO-HELMET RULE Well, as the argument goes, the new Helmet-to-Helmet rule has ruined the game of football. The issue has been a topical affair in the face of emerging concerns regarding the safety of football players. As the debate rages, the new rule created in the course of 2010 has certainly brought sanity and some order into the game considering the injuries it has eliminated. Some people argue that the new rule eliminates much of the unnecessary hits that hitherto caused many injuries to the players. It is seen that the new helmet-to-helmet rule works effectively in reducing the number of concussions. This is basically achieved through the measures introduced by the rule, which holds the players accountable... is certainly...
6 Pages(1500 words)Essay
Ultimate career catch
...Ultimate career catch INTRODUCTION Our mission is to ensure the satisfaction of our clients. As your career consultant our main objective is to find the best career choice for you. Our main resource is your career preference. We use it to identify careers that best fit you and your current situation. We will take care of the research and analyze the pros and cons for each choice. This report will reflect different career choices, salary ranges, location areas, benefits, education requirements, and job description. Our research will provide tables and guides that will help you reach a conclusion. By the end of this report we will give our recommendation through strategic planning, researching, and analyzing of report...
6 Pages(1500 words)Research Paper
Ultimate Toronto
...team. References Applegate, LM RD Austin. (2007). Corporate Information Strategy and Management. UK: Routledge. Ivey School of Business. (2012). “The Toronto Ultimate Club.” Ivey Publishing. London, T. (2010). Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value. UK: Routledge. Loorbach, D, JC Bakel. (2010). “Business Strategies for Transitions Towards Sustainable Systems.” Business Strategy 41 (2). Simanis, E, S Hart. (2008). “The Base of the Pyramid Protocol: Beyond Basic Needs Business Strategies.” Innovations: Technology, Governance and Corporations 31 (2). Thornhill, S. (2007). “Strategic Purity: A Multi – Industry Evaluation of Pure...
2 Pages(500 words)Assignment
H
... How to Clean Lungs after Quitting Smoking HISTORY Leadership Slavery Politics Assassination President Colonization Hegemony Independence Loyalty Liberation Politicians JOBS Cooking Fishing Journalism Nursing Medicine Teaching Hairdressing Carpentry Weaving Sporting HABITS Drug abuse Smoking Drinking alcohol Stealing Robbery Sleeping Eating Crying Bullying Sagging How to Clean Lungs after Quitting Smoking Everyday smokers always subject their lungs to scarring. This is an effect of smoking that come as a result of long term exposure of the cigarette smoke. This leads to reduced oxygen supply to the body tissues. There are many ways that affected people can naturally detoxify their lungs and live a healthy life after quitting... How to Clean...
2 Pages(500 words)Assignment
Ultimate Factories: Coca-Cola
... Challenges Facing Coca-Cola For a very long time, I have known that Coca-Cola is one of the most successful multinationals in the world. As a leading beverage company, Coca-Cola has had a long history. However, little did I know that such a big multinational faces a myriad of challenges until I watched the Ultimate Factories: Coca-Cola. From this video clip, I found out that the company has been battling procurement, transportation, sustainability, forecasting, and fulfillment challenges. As a multinational, the company has established a series of subsidiaries in many countries. So, the major challenge faced in its procurement system has more to do with supplier contracts. There have been several cases of compliance in which many...
1 Pages(250 words)Article
Bicycle Helmet Safety
.... International Journal of Injury Control and Safety Promotion, 21(4), 367-375. Quirke, M., B., Mc Gillowa S., Comiskey, C., M, Wynne, C., O’Sullivan, K., & Hollywood, E. (2009). Bicycle Helmet Wearing in a Sample of Urban Disadvantaged Primary School Children. Retrieved from http://www.lenus.ie/hse/bitstream/10147/282992/1/Article6899.pdf Zhu, T, Hlaing A, Mary, O., Kerrigan, C, Schiebel, H, Renee, H, & Hollister, L. (2011). Preventable head and facial injuries by providing free bicycle helmets and education to preschool children in a head start program. 3(1), 689-697, doi:10.4236/health.2011.311116... Bicycle Helmet Safety Introduction Millions of the kids ride bicycles every day. However, only less than half of these...
4 Pages(1000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic The Ultimate Helmet ( H for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us