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A Strategic Analysis of a Sports Equipment Company: UVEX Sports - Essay Example

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The purpose of this essay is to identify the conditions in which the Uvex Sports Equipment Company tends to operate. Both the macro as well as the micro environmental factors affecting the company will be analysed…
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A Strategic Analysis of a Sports Equipment Company: UVEX Sports
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Download file to see previous pages This essay talks about the products of UVEX that are manufactured taking into consideration highest quality standards. The products undergo strict in-house inspection thereby exceeding the legal requirements. Implementation of the REACH which is an improvement of EU chemical policy impacts the successful operations of the firms. Being one of the major brands of Germany, the company is successful at helping the nation to reduce the level of unemployment by increasing the number of employees each year. It is to be noted that approximately two-third of the UVEX’s 2080 strong workforce as on 31st June 2011 have been employed in Germany itself. UVEX provides premium quality and highest safety standard sports products. The company manufactures the goods keeping at consideration the requirements of the people at work, leisure and sports. The products are meant for any race, lifestyle, age and religion. The products are fashionable and have special designs in any of its products thus appealing to the youngsters by a great extent. The main focus of the company is towards the people who like sports as well as athletes. It has been observed that people from almost each class can purchase the products of UVEX. UVEX makes use of the safety expert systems which is a major system used for the purpose of analysis as well as optimization of the supply with the help of Personal Protective Equipment. It is to be mentioned that such safety expert systems provide the company with great benefits. ...
Social Factors UVEX provides premium quality and highest safety standard sports products. The company manufactures the goods keeping at consideration the requirements of the people at work, leisure and sports. The products are meant for any race, lifestyle, age and religion. The products are fashionable and have special designs in any of its products thus appealing to the youngsters by a great extent. The main focus of the company is towards the people who like sports as well as athletes. It has been observed that people from almost each class can purchase the products of UVEX (Uvex Safety Group, 2011). Technological Factors UVEX makes use of the safety expert systems which is a major system used for the purpose of analysis as well as optimization of the supply with the help of Personal Protective Equipment. It is to be mentioned that such safety expert systems provide the company with great benefits (UVEX Safety Group, 2011). Environmental Factors It has been apparent that UVEX not only offers its customers with the products which are environmentally sound but UVEX also tends to ensure that the environment in which it operates is not being harmed because of its operations. The company’s policies mainly focus upon the protection of the employees, consumers and the environment in which it operates. Furthermore, the company prepares climate controlling clothing designed with the help of intelligent material and manufacturing techniques for the purpose of complementing the body’s regulating system to remain cool and dry. It invests in solar power system so that it can reduce annual Carbon Di-Oxide (CO2) emission (Uvex Safety Group, n.d.). Legal Factors It has been found that UVEX Sports and Swix Sport USA in relation with the US Consumer Product Safety ...Download file to see next pagesRead More
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