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Marketing Practices of China - Research Paper Example

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The purpose of this paper “Marketing Practices in China” is to evaluate the emerging markets the Chinese community is venturing into when doing business. It closely examines three articles from two business publications, the Financial Times and the Forbes Magazine…
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Marketing Practices of China

Download file to see previous pages... The article from the Financial Times examines the activities of the HNA business group of China. The group is the first investment company from China to start purchasing property around the world. It indulges in purchases across various sectors ranging from the shipping industry, hotel industry and airline industry in various countries across the globe (Lemer and Rabinovitch 23). The company has a lot of capital and is increasingly obtaining more property around the world. The CEO of the group tells the writer of the article that they will purchase more companies outside his country. This will be because the financial crisis around the globe affects many companies. They will purchase those companies which are in debt since they will be cheap to acquire (Lemer and Rabinovitch 24). The other investment companies in China only invest their money in natural resources when investing outside their country. The company’s global focus comes after their witnessing of growth in their domestic activities (Luo 15).
The business uses diverse marketing strategies and professional management styles that bring it success. The businesses future plans are to spread their investment activities to other continents around the globe such as Africa and the South American continents. The company invests in a series of industries that have relations to one another. Their investments are in various industries ranging from the airline industry, the hotel industry, the shipping industry and the entertainment industry (Lemer and Rabinovitch 24). ...
This will be because the financial crisis around the globe affects many companies. They will purchase those companies which are in debt since they will be cheap to acquire (Lemer and Rabinovitch 24). The other investment companies in China only invest their money in natural resources when investing outside their country. The company’s global focus comes after their witnessing of growth in their domestic activities (Luo 15). The business uses diverse marketing strategies and professional management styles that bring it success. The businesses future plans are to spread their investment activities to other continents around the globe such as Africa and the South American continents. The company invests in a series of industries that have relations to one another. Their investments are in various industries ranging from the airline industry, the hotel industry, the shipping industry and the entertainment industry (Lemer and Rabinovitch 24). The business is aware of the concerns and actions of their competitors and has measures to stop them. They plan to increase their investment in the financial and insurance industries in countries that are willing to accept their initiatives. However, management claims that they do not intend to invest in countries where the regimes are wary of their activities. This they say will not be good for their business activities and will not also enhance their growth activities. The management of the business also claims that all their activities are done in accordance with the existing rules and regulations (Lemer and Rabinovitch 23). The second article from Forbes magazine examines the chances of success for Chinese brands around the globe. The author states that their success is dependent on the favor they get ...Download file to see next pagesRead More
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