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Marketing Essays

Result for Subject Marketing:
19702 essays
Lowe's: Category Potential among Female Shoopers Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Preferences of women are different from those of men while doing shopping. Their attitude also differs when it comes to product selection and how they view pricing of different products at different shopping centers. The strategies that are used by different shopping malls need an analysis.
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Enhancing the Marketing Plan Marketing Essay
6 pages (1688 words) , Download 4 , Essay
Free
The paper is focused on analyzing the marketing plan of an athletic footwear and apparel company named Geno's Sports Apparel. Besides, the paper will also describe the competitors of Geno's Sports Apparel, major differentiating factors, and the intention of the company to become a leader in the ‘athletic footwear and apparel’ market.
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Kentucky Fried Chicken: Promotional and Pricing Strategies Marketing Term Paper
6 pages (1766 words) , Download 2 , Term Paper
Free
As the name suggests the product of KFC is chicken, more especially the fried chicken with the secret recipe of Colonel Sanders. The recipe is still a trade secret and only two unnamed senior executives of the company have had access to that complete recipe which is written by pencil on a piece of paper and signed by Colonel Sanders.
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My Reaction to the Film the Greatest Movie Ever Sold Marketing Movie Review
5 pages (1343 words) , Download 2 , Movie Review
Free
My initial impression was that it was like doing a school project but doing it big time because the brands that were involved were not fictional and it was actually shown in real theatres (I have not watched the film prior to this).  It was a bold movie because Morgan Spurlock is actually making a movie that shows how prevalent advertising and product placements in our daily lives are.
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Marketing Strategy of Gucci Marketing Essay
8 pages (2355 words) , Download 4 , Essay
Free
Pollet realizes the challenge that belies such a move since most of the company outlets have the traditional characteristics of using independent ideas and products from the others. This is the problem since the product managers would want to promote their products independently just like the stores would prefer to use independent ideas amid the cutthroat competition.
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Analysis of the Movie the Greatest Movie Ever Sold Marketing Movie Review
5 pages (1260 words) , Download 2 , Movie Review
Free
My initial assessment of the movie was since it was premised on exposing how pervasive brands are to the point it invades the movies, the film will just show how impossible it is to get the cooperation of big brands to be featured and actually pay for the film that illustrates how pervasive they are.  But Morgan Spurlock pulled it off.
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Barack Obamas Presidential Campaign in 2008 Marketing Essay
7 pages (2006 words) , Download 2 , Essay
Free
Web 2.0 specifies a fundamental change in how individuals use the Internet. It can be considered as a shift towards a more social, collaborative, interactive and responsive web, which has changed the philosophy of web developers and the philosophy of society as a whole. Today we are not using the web as a tool, instead, we are becoming part of it.
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Marketing Mix for Nintendo Wii Marketing Essay
6 pages (1563 words) , Download 3 , Essay
Free
The age-increased market competition has led to considerable pressure on business organizations to ensure organizational efficiency. The present study would analyze the case of Nintendo Corporation and analyze its elements of the marketing mix. Nintendo is a Japanese game console manufacturing and marketing company that is engaged in the production of gaming consoles.
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Balanced Scorecard Basics Marketing Essay
8 pages (2379 words) , Download 2 , Essay
Free
Innovative ‘localized approaches as the one followed by companies like McDonald's can help generate a better image for the organization (Culpan, 2002, p.60). Finally last but not least there should be a system for ensuring constant monitoring and evaluation. The use of a balanced scorecard can help a firm evaluate its financial as well as non-financial strategies.
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Space and Place Marketing Research Paper
3 pages (750 words) , Download 3 , Research Paper
Free
Examples include websites and blogs. On the other hand, place or physical presence is a marketing medium that is actually there including billboards, posters, and stores. This paper examines the “space” (digital) and “place” (physical) presence in a business organization.
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Integrated Marketing Communications Plan Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
At Ann’s Pastry, quality products are served and the regular menu includes fresh fish and shellfish which is supplied to them by a local company. The other raw materials that are used are also of very fine quality to ensure customer satisfaction. Ann’s Pantry is a local business that has twenty-five employees.
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Viejas Outlets Market Performance Marketing Essay
4 pages (1101 words) , Download 2 , Essay
Free
They have a vast range of brands that the consumers love. What separates them from other stores though, is the number of other fun activities they have for their customers such as bowling, video games, ice skating, mini golf, a casino, a host of delicious food brands, and a lot more! Despite all these activities, business was falling in Viejas outlets.
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The New Owner of Liverpool Football Club Marketing Coursework
7 pages (1996 words) , Download 2 , Coursework
Free
The owner also plans to find out the appropriate ways of reaching out to their segmented and targeted fans. The present economic crises, the heavy debt of the club, and the growing expenses have called for the need for steady revenue generation which could only be attained with the help and support of the loyal fans of the club.
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Primo Motors Company Marketing Essay
5 pages (1512 words) , Download 2 , Essay
Free
The paper will examine the extent to which an organization can segment the vehicle market based on customer requirements. To analyze the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analyzed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organization.
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Marketing Oriented Approach Marketing Essay
6 pages (1777 words) , Download 2 , Essay
Free
Hence, it has become increasingly important for business managers to make themselves abreast of the various orientations that a company can adopt in line with its business strategy to compete successfully in today’s corporate rat race. It is useful to compare and contrast firms that lie at two ends of the spectrum.
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TopShop - The Marketing Story Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
This store has risen to cult status and is one leading brand name in high street fashion. What makes TopShop click? TopShop implements aggressive marketing strategies. It is constantly there in the minds of people. The positioning is extremely strong. Marketing strategies have to be designed and modified according to the market conditions.
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Foundries Strategic Marketing Issues Marketing Term Paper
5 pages (1412 words) , Download 3 , Term Paper
Free
Moreover, they are innovating new ways of revitalizing the foundry industry through reshaping and renovation. They also approach the development of technology and engaging customers collaboratively. Currently, the trend of foundries expansion is very rapid as many cultures, individuals, and companies are more connected than before.
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Strategy and Structure of Optical Distortion Inc to Fit the Competition Marketing Case Study
4 pages (1031 words) , Download 3 , Case Study
Free
Having been invented in 1965 by Robert D Garrison and the chicken farm owner in Oregon, ODI has continued to grow and expand in the poultry industry. By purchasing patents and other legal rights, it dedicated itself to providing a solution to birds that suffer from cannibalism and improve the retention problems by debeaking them. The aim was to increase egg production and meat for its customers.
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Labatt Blue Marketing Paper Marketing Research Paper
3 pages (750 words) , Download 7 , Research Paper
Free
This was due to the color of its label. Labatt beer earned several awards within the brewing industry (Jordan & Fredrix 1). This study therefore highlights on various proposed marketing strategies and whether Labatt Blue should introduce a seasonal beer. Problem Definition The characteristics of the Canadian beer market provide an exceptional clear context aimed at increasing the volume of sales.
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Manhattan Bagel Franchise - Strengths and Weaknesses Marketing Essay
3 pages (787 words) , Download 2 , Essay
The contract between the franchisor and the franchisee is what is referred to as the ‘franchise’. In 1960, The International Franchise Association was established with the sole aim of establishing a conducive economic and regulatory atmosphere for the franchising business. Since its inception, the association now has over 1000 franchise members, as well as 350 suppliers and 7000 franchisee members.
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Marketing in the 21st Century Marketing Article
3 pages (750 words) , Download 4 , Article
Free
Customization and personalization can be used interchangeably but according to researchers they are a bit different. With the rise of internet, marketers are optimistic about the future of personalization. The database technology has improved and increase of two way communication has made it easier for companies to offer personalized products.
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Environmental Factors and Their Impact, Importance of Segmentation, Targeting Marketing Essay
9 pages (2735 words) , Download 2 , Essay
Free
Smartphone sales accounted for 52% of the sales of the total mobile phone markets in the region. (Arthur and Garside, 2011) This change in the trend is the beginning of a huge makeover in the entire mobile handsets market. A finding by Mintel's report shows that there is tremendous growth in smartphone sales in all major markets. “In the US, sales of smartphones grew 82% from 2008 to 2010.
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Pacaking and Labelling: Important Aspect of Marketing Mix Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
According to the paper marketing in its broad aspect can be termed as a process through which individuals or organizations create value for customers and gain what they want, that is profitability and long term relations from customers in exchange of the value they provide. Traditionally marketing mix was only comprised of four P’s.
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Innovation at cirque du soleil Marketing Essay
3 pages (750 words) , Download 2 , Essay
68. 2008). This company began its operations with seventy three employees and in 2007 it had over three thousand people working for it. These people were employed in its departments like art direction, stage settings, lighting and special effects, information technology, marketing and many others.
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Related Industries and Competitors of Mercedes Benz Marketing Essay
5 pages (1436 words) , Download 3 , Essay
Free
Today, Mercedes Benz is a brand among the most popular brands in the world. The company grew over the years to become one of the leading suppliers of automobiles around the world. The success of the leading companies depends on the strategies the company incorporates. Innovation of new ideas, which brings forth new products, is a factor behind this success.
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Apple Incorporated and the Power of Its Brands Marketing Essay
8 pages (2565 words) , Download 2 , Essay
Free
Apple's toughest competitors in its industry include Microsoft, Dell, Google, Hewlett-Packard Company and many more. The presence of these key players in the Personal Computers Industry makes the competition intense for Apple Incorporated. This resulted in its being able to work out for its competitive advantage and that is to create a need for its offerings.
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Insurance Policies Marketing Coursework
4 pages (1116 words) , Download 2 , Coursework
Free
In our case, the insurer posed questions like “do you do outdoor or manual duties?” The response from Mr. Farid was no but an analysis from the claim forms reveals otherwise. Further analysis in the case study reveals that Mr. Farid does not deny the answers he gave. He had stated he is the Manager and added that his work entailed inspection of construction sites.
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Corporate Accounting, Financial Statement Analysis Of 3 Publishers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
There are many ways to measure performance of the company which include balance score card, bench marking, management by objectives and ratio analysis. In this paper we will use the ratio analyses in analyzing the financial statement of the three publishing company, and establishing the performance of the three companies.
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Marketing Communications Plan and Press Release for Viejas Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Viejas Outlet Center is one of the America’s earliest outlet centers situate opposite to the Viejas Casino. Viejas Outlet Center, an award winning retail enterprise, has nearly fifty stores. Some of the most attractive features of Viejas Outlet Center include open-air stage arenas, a number of stores and various on-site leisure facilities.
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Corporate Social Responsibility of Merck Pharmaceuticals Marketing Research Paper
8 pages (2384 words) , Download 4 , Research Paper
Free
The corporate conscience impacts all stakeholders and the bigger community including built and natural environments. The stakeholders go beyond shareholders as described by Milton Friedman (1984) that encompass investors, managers, employees, consumers, suppliers, the public, and the community to which an organization may be belonging to or operating.
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Health Care Demand Scenario Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
It will specifically cater to the people who have attained that age and have bodily disabilities that are permanent. Their offering of these facilities will help them in improving the health standards even for the people who live below the poverty line. Medi-Insurance will cover almost 80% of the total costs incurred in getting medical attention.
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Economics and Ethics of Barco Projection Systems Marketing Case Study
4 pages (1033 words) , Download 2 , Case Study
Free
Barco Projection Systems had created a niche for itself by developing video projection systems for industrial applications. The products were designed and manufactured mainly targeted for industrial use. However, it was also capable of connecting to TVs, VCRs, and lately to the computers retrieving data and graphics and screening on the wall.
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Development of an Integrated Marketing Communication Mix Strategy - HP Marketing Essay
10 pages (2816 words) , Download 4 , Essay
Free
The reason behind choosing Russia is because of its competitive market in the IT industry. Russia is one of the fastest-growing countries in technology, development and investment. According to a report of Reuters, the overall IT spending is expected to grow at a CAGR of about 17% from 2010 to 2014 which will position Russia as a prominent IT hub across the world.
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Goldman Sachs Group Marketing Essay
3 pages (750 words) , Download 4 , Essay
Indeed, Goldman Sachs dates back to the 19th century when in 1869 founder Marcus Goldman established the company in lower Manhattan. Despite the recent controversies, Goldman Sachs has enjoyed an illustrious history. This essay examines background elements related to the organization, its current structure and business procedures, and its products and services.
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Coca Cola Marketing Marketing Essay
3 pages (750 words) , Download 4 , Essay
The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting relationships with its suppliers and customers. As a responsible citizen of the society, the company works for the betterment of the communities that it operates in.
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How Virgin Atlantic Advertise Itself in the UK and Los Angeles Marketing Essay
5 pages (1841 words) , Download 2 , Essay
Free
The promotion has been defined as that tactical marketing tool that is aimed at generating the desired response from the target market (O'Guinn, Allen & Semenik, p.11). The different forms of promotions can include strategies like advertising, direct marketing, sales promotion and even public relations.
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Strategic Marketing Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Although some marketers have found a niche or a particular advantage that will take some time to copy or counter, sooner or later this will be done and that will end a company’s competitive advantage in this respect. That is why the effectiveness of a strategy depends on how well it is planned, how perfectly it is executed and how it helps develop customers and loyalty that is there to stay for a comparatively long term.
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Traditional Marketing and Critical Marketing Marketing Essay
8 pages (2289 words) , Download 3 , Essay
Free
Recent developments underscore how the “marketing-era” period has further evolved, ushering in new marketing perspectives. There are currently new logics in the field that characterize recent marketing practices such as the way intangible resources are integrated into the creation of value and relationships.
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Advertising Strategy Used by Old Navy to Target Young Male Customers Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The purpose of this memo is to apprise you of my feelings and professional opinion regarding the new advertising campaign launched by Old Navy directed at young male customers. Indeed, you have even targeted this campaign at ‘Mike’, a hypothetical consumer in the age bracket 25 to 35 years, who would presumably go for these products in a big way.
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Types of organizations Marketing Essay
3 pages (750 words) , Download 3 , Essay
Innovation has been the driving force behind post-enlightenment progress and in totality, all of the developments of history. It is the urge to change, to not accept the conventional, and to strive for the unknown. If it were not for this ability to set and strive for higher goals, humans would still be cavemen of Plato’s Republic who thought that world is limited to the wall they were looking at all their lives (Christiansen, 2000).
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Triangle Order Fulfillment Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Triangle order is a company which has had an increase in the cases of low quality in the past 6 months. The orders have had various errors caused by the employees who work on the orders. This is a case study on Triangle order; we take a look at some of the reason behind this increase in number of error and what can be the reason behind the error increase.
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Marketing and Strategy Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
It is quite evident that with increased globalization and improved technology, there are constant key emerging trends in marketing which are also changing various consumer needs. Marketing is defined as the conceptualization ad delivery of great customer satisfaction.
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Business and Institutional Marketing Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
As 85% of the company’s sales is derived from corporate consumes, the firm is designing its promotional tactics to attract such market segments. In addition, the organization also divides its market segments on the basis of national cultures as cultural variances have a significant impact on product sales.
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Overview of Volkswagen AG, Its Market and Existing Portfolio of Products Marketing Research Paper
8 pages (2358 words) , Download 2 , Research Paper
Free
The automobile manufacturer Volkswagen AG hosts a large number of international brands under its banner. International brands like Skoda, Audi, Seat, and Bentley among others are encompassed by Volkswagen under its banner. Apart from just designing and manufacturing automobiles the group also works to render a large number of services to its consumer profile.
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The Different Types of Marketing Strategies Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The promotion of the product is reasonably and undoubtedly salient and preeminent. The promotion depends upon how the marketing strategies have come under development. With proper, accurate, and precise marketing strategies, the marketers are in a better situation to promote and market the product or service.
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The Global Pharmaceutical Industry Marketing Essay
3 pages (750 words) , Download 3 , Essay
The essay "the global pharmaceutical industry" aims to integrate appropriate theory to critically analyse the macro-environmental factors that have influenced the development of the global pharmaceutical industry during the period of the case.Macro-environmental factors are socio- cultural, political, legal, environmental, economic and technological.
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Efficient Market Hypothesis and Market Behaviour Marketing Coursework
7 pages (1750 words) , Download 3 , Coursework
Free
Occasionally, due to the availability of certain information, investors will act as if directed in one way or another.  The decision to act this way may end up being wrong or right for all investors. When the price of a stock can be influenced by a “herd” on Wall Street with prices set at the margin by the most emotional person, or the greediest person, or the most depressed person.
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ENTOUCH Telecom: New Service Launch Strategy and Plan Marketing Term Paper
12 pages (3265 words) , Download 5 , Term Paper
Free
This online store will enable the target customers to shop for their favorite telecommunication products over the internet. The company will provide the customers with the opportunity to shop for the products while sitting at home and will deliver the products. This in turn will allow the company to increase the market penetration.
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Relationship Marketing Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
Customer relationship is the life force of any organization to sustain. Positive relationships within the organization with the customers, suppliers, workers, are significant for sustainable development and constancy. Loyal relationships with those worthy individuals can help to develop a competitive advantage for any company.
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Product and Place with Nutritional Supplements Marketing Assignment
5 pages (1540 words) , Download 2 , Assignment
Free
As the paper tells, distribution channels are normally organized into vertical, horizontal, conventional, and multichannel marketing systems. The author of this paper also notes that depending on the target market available, the distribution of goods and services can be done intensively, selectively, or exclusively.
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