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Marketing Essays

Result for Subject Marketing:
19914 essays
Brand Analysis: Starbucks Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper will discuss Starbucks as one of the most prevalent coffee brands on the market, not just because of their coffee, but what one remembers when experiencing the brand as well. Part of experiencing a brand is also how it is obtained and, in the case of Starbucks, one usually buys it at a Starbucks store, or even in an affiliate store such as Barnes and Noble bookstore.
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Evaluation of Personal and Team Performance Marketing Essay
3 pages (1052 words) , Download 2 , Essay
It is the collective strength that helps one to excel in a particular field. One of the major strengths is the ability to outperform and excel in the given work and innovative thinking along with leadership skills. Leadership skills can be utilized as a major strength in the workplace, the ability to take quick decisions along with setting up the goal.
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Business/Marketing Plan Marketing Research Paper
3 pages (750 words) , Download 5 , Research Paper
Free
This is so because a businessperson has to weigh how their resources are going to be used. Resources are crucial elements in any business undertaking and if the resources are not utilized well, they will result in waste that may lead to increased cost of the project.
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Competitive Advantage at Louis Vuitton and Gucci Marketing Essay
4 pages (1000 words) , Download 67 , Essay
Free
Famous brand names like Louis Vuitton and Gucci with the kind of turnover and profits they enjoy annually are expected to deliver a competitive advantage. With annual sales of over a hundred and sixty-five billion US dollars and profit margins of over fifty percent, Louis Vuitton Gucci are relied upon to deliver competitive advantage.
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Fashion Assignment - Armani Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper discovers fashion of Giorgio Armani. To date, Armani designs, manufactures and distributes many fashion apparel and accessories including haute couture, leather goods, watches, shoes, ready to wear cosmetics, jewelry, eye wear and home interiors. They also have a variety of brands which cater to high class niches.
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Debenhams Strategy of Consumer Buying Behavior Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The author states that in every culture, there are some behaviors and attributes that are highly regarded as role models. Individuals who observe and portray those behaviors to society are considered as heroes. One of the strategies that Debenhams uses is using such cultural heroes to influence consumer behavior.
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Marketing Problems and Issues of Cloon Keen Atelier Marketing Essay
5 pages (1512 words) , Download 3 , Essay
Free
The company has several rivals in the market that manufacture the same products and have massive resources, great brand names, and a very wide distribution network compared to Cloon Kleen's. The company is therefore striving to gain market positioning and competitive advantage in the industry. Cloon Kleen is trying to look for cost-effective approaches.
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Consumer Behavior and Segmentation Marketing Assignment
7 pages (1845 words) , Download 2 , Assignment
Free
A recent test market was done on McLobsters in relation to McDonald's. McDonald's tested their products in their individual restaurants, merely by doing undersized, local promotions, along with offering it on carte du jours with a large "NEW" subsequent to it. The results of the test market of McLobster ought to not have been adequately cost-effective enough to mass market.
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Consumer Behaviour- Comparing Retailer and Consumer Perspectives Marketing Book Report/Review
4 pages (1352 words) , Download 3 , Book Report/Review
Free
The Swedish retailer IKEA’s success can be traced largely to its successful branding strategy. The democratic design used at the company is reflected in its wide range of product offerings, including home furnishings, which offer a unique blend of competitive price and appropriate form and functionality.
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Commercial Aircraft Marketing to Carriers Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
It has been apparently observed there lay immense number of airline companies presently in the global market. It is quite important for airline or aircraft manufacturer industry to maintain a better affiliation with different airline industries for the purpose of accomplishing their predetermined business targets by a greater level.
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Services Marketing and Management at The Edge Restaurant Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The Edge Restaurant is one of the renowned restaurants in the UK. This report focuses on the service delivery of the restaurant in the UEL Docklands Campus. After analyzing the It has been found that the restaurant has been facing issues pertaining to the delivery of quality services. The company has been recommended to make use of technology to streamline the service delivery process.
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Brand Marketing and Brand Personality Marketing Essay
9 pages (2722 words) , Download 2 , Essay
Free
Generally, consumers are considered to be rational in consumption. In most cases, as Dhar, 2007 argues, consumers tend to go for products that fit their personality. They gauge the worthiness of a product with what the product makes them feel. In this regard, managers infuse their brand with a personality.
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Factors Contributing to Coca Cola's Success in the Beverage Industry Marketing Essay
7 pages (1627 words) , Download 4 , Essay
Free
Coca-Cola is a type of effervescent soft drink that is sold or distributed in restaurants, stores, and various vending machines all over the world (“Brands”). Coca-Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine.
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Marketing Plan for a New Fair Trade Coffee Company Marketing Coursework
9 pages (2250 words) , Download 3 , Coursework
Free
According to the report the focus of the essay is in engaging all of the stakeholders in trade in continuous and fruitful dialogue, with an eye towards replacing short-sighted emphases on profits with a longer-term sustainability-focused emphasis when it comes to doing trade and conducting business.
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Marketing Environment of a Country Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
In terms of its technological development and economic growth, Canada is on par with some of the top countries in the world including the United States. The trade regime is very competitive, with a low 0.9 percent average tariff and few non-tariff barriers. Its GDP (PPP) Is $1.4 trillion which has seen a 2.5% growth; per capita GDP is $40,541.
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Health Care Management Program Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
When we talk about healthcare management, we actually mean talking about the ways to improve the provision of healthcare facilities to patients. Effective healthcare management is essential for improving the wellbeing of citizens. Healthcare management includes a variety of elements that work together to ensure health recovery of patients.
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The Meaning of Relationship Marketing and Its Relevance to Business Marketing Assignment
10 pages (2798 words) , Download 2 , Assignment
Free
There are many advantages that can be obtained from utilizing the strategy given that the perceptions of people towards consumer products are mainly shaped by aspects such as cultural values. Thus, in order for Y2K to succeed, it should take into account factors such as the cultural values of the targeted consumers.
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Information and Privacy Management in Human Resource Information Systems Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Strauss stressed that a marketing planning process must be systematic, strategic and well-grounded in terms of various contents to be included in the system. The first step in the model- that is planning and budgeting cycle- defines all the interfaces, milestones and marketing activities in the form of the project plan and project organization. 
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Starbucks Coffee Company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The complete scenario related to their expansion process and the challenges faced during the course of internationalization have been determined. Conclusively, a few of the useful strategies have been recommended to the company which it could have implemented in their expansion process.
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Relevance of Marketing Concept to Sony Marketing Essay
7 pages (1997 words) , Download 2 , Essay
Free
Sony International Corporation is a Japanese multinational company with its headquarters in Tokyo Japan. Its founders were Akio Morita and his counterpart Masaru Ibuka. It is among the leading assemblers of electronic gadgets for both consumers and the professional markets. Sony is one of the leaders in the entertainment industry as it manufactures entertainment gadgets like video games, televisions, and many more.
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Learning & Memory on Consumer Marketing Essay
7 pages (2223 words) , Download 2 , Essay
Free
Marketers can start with learning and memory concept consumer knows their products and brands, and how they want. After choosing the right incentives to do the right perception of consumers, marketers can start teaching consumers what their brand is, some companies are trying to make their mark in value of money, and some of them try to make their brand stands for diversity or any other value they want.
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Marketing strategy assignment Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Marketing research is the first step in the introduction of a new product. Without the accurate market information, introduction of a new product is likely to fail. This step ensures that the company confirms the actual state of the consumer market.
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How Businesses Use Learning and Memory to Affect Consumers Marketing Essay
8 pages (2319 words) , Download 2 , Essay
Free
Encoding involves the receipt of information which is then processed or combined with other stimuli. Storage is the creation of a permanent record of information that has been encoded. Retrieval is the process of recalling information that has been processed in response to a particular cue or stimulus.
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Chicago demographics Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It has a huge population that and therefore very many services are required for the people. The nature of the services offered ranging from education to healthcare are generally good but there exist a few problems in health care that need to be addressed.
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SWOT Analysis for Virgin Active Marketing Essay
13 pages (3468 words) , Download 2 , Essay
Free
A Facebook page and a Twitter account will be set up under Virgin Active’s name to enable customers to leave feedback about the activities held at Virgin Active clubs. This will also allow customers to recommend and vote for these days that they would prefer. This can help increase customer interaction with the company and also allow Virgin to update them on the news and products offered by them.
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Marketing Strategy of Apple Marketing Dissertation
56 pages (9895 words) , Download 5 , Dissertation
Apple could maintain this differentiation strategy through its creative and marketing efforts in building futuristic product designs, which allows them to command premium pricing. Apple also adopts a bundling pricing and reference pricing strategy. In the international market, Apple standardizes product, place, and promotion strategies globally.
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E-Marketing Environment and Strategy of Michael Hill Marketing Assignment
15 pages (4262 words) , Download 5 , Assignment
Free
Michael has extended his stores all over New Zealand. In 1987 the company has been extended into the Australian market. In 2002 the company has opened its first three stores in Canada as well as the company has established in the United States. At the end of 2009, the company had 242 stores in New Zealand, Australia, Canada, and the United States. 
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Contemporary Issues In Marketing Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
Thus, the 21st century emphasises on the importance of branding and brand development activities in the marketplace in order to be a successful organisation. Today, a company’s brand is often related with the company’s products and services’ quality.
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Fast Food in Australia Marketing Essay
9 pages (2713 words) , Download 4 , Essay
Free
The historical sales growth of the company has not been that significant. The number of company-owned restaurants in Australia is significantly low. Moreover, the restaurants are not evenly distributed all over the country. Hence it is suggested that the company should increase its restaurants mainly in those Australian states where there it has significantly less number of restaurants.
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Marketing Strategies of Burberry for the Chinese Luxury Market Marketing Essay
87 pages (9610 words) , Download 7 , Essay
This chapter provides an introduction to the topic and the research inquiries contemplated in addressing the topic.  In this regard, this introductory chapter will provide an overview of what this research will encompass, will identify the aims and goals of this paper and will comment on the relevance and purpose of this research study.
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Brand and Designing a Branding Strategy - Latigo-S Marketing Essay
10 pages (2881 words) , Download 2 , Essay
Free
There are new market entrants and even products that strive to obtain specific market share and they are creating strategies in order to make a difference and even substantial response from the target and prospective customers. Company XYZ together with its renowned deworming product ‘Latigo-S’ for adults and children is aiming to make a difference in a competitive environment.
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The Leadership of Successful Organizations Marketing Research Proposal
5 pages (1250 words) , Download 3 , Research Proposal
Free
With every change is associated with a whole range of competencies which the organizational personnel are required to demonstrate while the change is implemented. Indeed, it is the very requirement of skills that upsets most of the employees and inculcates controversies against the leader implementing the change.
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Mobile Phone Service Provider Selection by International Students in Australia Marketing Research Paper
27 pages (8709 words) , Download 4 , Research Paper
Firstly, to explore the extent that price is a determinant of mobile phone service provider selection by international students in Australia. Part of the first objective is also to explore the pattern of frequency of international calls made by international students and to gather data on the extent.
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The dysfunctional family dynamics Marketing Essay
22 pages (5500 words) , Download 3 , Essay
Systemic analysis of case study The dysfunctional family dynamics that are present in the household highlighted in the case is largely dictated by Tom and his maladjusted, distorted perception of control and society. Tom indicated that he was physically punished as a youth, which serves as a predictor of much of his dysfunctional behaviour against the children and his wife, Carrie.
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Business Process for IKEA to Manage Supply Chain Marketing Research Paper
7 pages (2228 words) , Download 3 , Research Paper
Free
The functional area, inventory management, is an integral part of the supply chain business process. The process for supply chain management in retailing is the most critical and the primary core task in the retail value chain process. At present, IKEA aims to double its sales volume within the next five years by serving most of the world market.
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CNS Breathe Strip Marketing Strategy Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Therefore, this means that for products to be competitive they have to be of superior quality and meet the need of the target market since they are the customers for the product and they will determine if the product makes sales or not. CNS has successfully introduced the breathing nasal strip to the various markets by using intensive advertising techniques, where they use a prominent person to be the brand’s public relations representative.
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Corporate Accounting, Financial Statement Analysis Of 3 Publishers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
There are many ways to measure performance of the company which include balance score card, bench marking, management by objectives and ratio analysis. In this paper we will use the ratio analyses in analyzing the financial statement of the three publishing company, and establishing the performance of the three companies.
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Retailing Lessons from Loyalty Programs Around the Globe Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
The CVS, in the United States, is known as the largest loyalty- card program today, having been created in 2001. Through the development of loyalty program, CVS has the ability to identify the behavior of their customers when buying, and this enables them to create and develop marketing techniques (Eder 2005).
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Promotion Strategy for Lululemon Marketing Research Paper
9 pages (2672 words) , Download 3 , Research Paper
Free
The company promotes the message of wellness through exercise and positive thinking; the message has been embraced by the masses through the effective use of their unique marketing techniques. According to Gray single women are expected to out-earn their male counterparts in the near future so they represent a very attractive consumer base for major apparel manufacturers (Huffington Post, 2012).
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Introduction to Personal and Professional Practice Marketing Essay
8 pages (2232 words) , Download 2 , Essay
Free
Responsibility refers to being accountable for decisions and actions, and University students are expected to be responsible and take initiative in their tasks (Baker, 2009). I have had to initiate conversations with members of the faculty, make intelligent choices about the courses to take, and critically decide which marketing-related clubs I needed to join.
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Role of Browsers in Surfing the Internet Marketing Essay
6 pages (1888 words) , Download 2 , Essay
Free
The Internet is truly a transformational technology that affects everyone on the planet today. People now do things differently, from shopping to banking to dating to socializing and it has also changed how businesses are being run and managed. The Internet came out of the World Wide Web but this term is rarely used nowadays.
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Coping Major Difficulties of Pret A Manger Marketing Essay
5 pages (1571 words) , Download 3 , Essay
Free
The company prepares and serves sandwiches in the business market by circumventing obscure preservatives, chemicals, and additives. Though Pret A Manger is principally a private company, it does not have to face many difficulties to grow like a public-based company. Currently, there lies the presence of 295 shops of the company in the world.
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Health Organization Marketing Essay
3 pages (750 words) , Download 2 , Essay
Health Organization Unlike other business organizations, health organizations are faced with various marketing challenges. These challenges affect different aspects of marketing such as price and promotion. Saint Anthony is a leading diabetes treatment centres in Chicago.
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Ryanair Marketing Project in Kuwait Marketing Research Paper
4 pages (1176 words) , Download 2 , Research Paper
Free
Ryanair lowers its costs by standardizing its Boeing-737s and contracting out services. Their use of secondary airports to cut turn-around times and charges is also a competitive advantage over rivals like Jazeera Air. Its point-to-point non-stop services would also appeal to business people plying the Europe - Middle East route.
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Memo to Paul Taylor: American Equipment Incorporated Marketing Term Paper
7 pages (1803 words) , Download 2 , Term Paper
Free
One of the major steps that AM should take is to prepare to go global. This entails establishing various managerial positions that will be responsible for overseeing the effective distribution of the products in the new markets. In its efforts to enter the three foreign markets, AM should establish an export sales department.
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Analysing COmpany's Market, Productive and Financial Performance Marketing Essay
6 pages (1679 words) , Download 2 , Essay
Free
An annual report should be ample and show the company’s activities throughout the foregoing year. Annual reports are anticipated to confer to stakeholders and other engrossed person information on the company’s actions and monetary presentation. Almost every sway requires annual reports to be prepared by companies and be disclosed.
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Analyses and evaluate the micro-external environment of (two) international markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Mintel Oxygen (2012) has segregated two types of bedroom furniture such as fitted bedroom furniture and non-fitted bedroom furniture in order to analyse the unique selling proposition (USP) of an individual product portfolio of the bedroom furniture industry in UK.
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Influence of Marketing Communication Strategies Marketing Essay
10 pages (2761 words) , Download 2 , Essay
Free
The high level of connectivity explosion which has happened over the past couple of years because of the tremendous level of penetration of the internet as well as the emergence of various kinds of sophisticated technological gadgets has been the key to influencing and powering a significant amount of revolution.
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Controversial Forms of Marketing Marketing Assignment
3 pages (940 words) , Download 4 , Assignment
Free
Most companies exhibit a concern for the consumption by customers of their products. Product consumption affects the demand for the product. Based on the sales estimates that the marketing department establishes the manufacturing department of a firm creates a production schedule. Sales forecasts are also useful to determine the optimum inventory level to carry.
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Marketing Strategies of Low-Cost Airline in Japan Marketing Essay
9 pages (2594 words) , Download 3 , Essay
Free
Skymark Airline is the third-largest domestic carrier in Japan. The low-cost airline is switching its first A380 destination to New York from London in order to improve its profitability in an atmosphere of economic uncertainty in the UK showing no relenting signs. Skymark Airline faces significant obstacles and hurdles in areas such as partnerships, network, and aircraft configuration.
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