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Marketing Essays

Result for Subject Marketing:
19897 essays
Information and Privacy Management in Human Resource Information Systems Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Strauss stressed that a marketing planning process must be systematic, strategic and well-grounded in terms of various contents to be included in the system. The first step in the model- that is planning and budgeting cycle- defines all the interfaces, milestones and marketing activities in the form of the project plan and project organization. 
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Starbucks Coffee Company Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The complete scenario related to their expansion process and the challenges faced during the course of internationalization have been determined. Conclusively, a few of the useful strategies have been recommended to the company which it could have implemented in their expansion process.
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Relevance of Marketing Concept to Sony Marketing Essay
7 pages (1997 words) , Download 2 , Essay
Free
Sony International Corporation is a Japanese multinational company with its headquarters in Tokyo Japan. Its founders were Akio Morita and his counterpart Masaru Ibuka. It is among the leading assemblers of electronic gadgets for both consumers and the professional markets. Sony is one of the leaders in the entertainment industry as it manufactures entertainment gadgets like video games, televisions, and many more.
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Learning & Memory on Consumer Marketing Essay
7 pages (2223 words) , Download 2 , Essay
Free
Marketers can start with learning and memory concept consumer knows their products and brands, and how they want. After choosing the right incentives to do the right perception of consumers, marketers can start teaching consumers what their brand is, some companies are trying to make their mark in value of money, and some of them try to make their brand stands for diversity or any other value they want.
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Marketing strategy assignment Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Marketing research is the first step in the introduction of a new product. Without the accurate market information, introduction of a new product is likely to fail. This step ensures that the company confirms the actual state of the consumer market.
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How Businesses Use Learning and Memory to Affect Consumers Marketing Essay
8 pages (2319 words) , Download 2 , Essay
Free
Encoding involves the receipt of information which is then processed or combined with other stimuli. Storage is the creation of a permanent record of information that has been encoded. Retrieval is the process of recalling information that has been processed in response to a particular cue or stimulus.
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Chicago demographics Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It has a huge population that and therefore very many services are required for the people. The nature of the services offered ranging from education to healthcare are generally good but there exist a few problems in health care that need to be addressed.
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SWOT Analysis for Virgin Active Marketing Essay
13 pages (3468 words) , Download 2 , Essay
Free
A Facebook page and a Twitter account will be set up under Virgin Active’s name to enable customers to leave feedback about the activities held at Virgin Active clubs. This will also allow customers to recommend and vote for these days that they would prefer. This can help increase customer interaction with the company and also allow Virgin to update them on the news and products offered by them.
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Marketing Strategy of Apple Marketing Dissertation
56 pages (9895 words) , Download 5 , Dissertation
Apple could maintain this differentiation strategy through its creative and marketing efforts in building futuristic product designs, which allows them to command premium pricing. Apple also adopts a bundling pricing and reference pricing strategy. In the international market, Apple standardizes product, place, and promotion strategies globally.
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E-Marketing Environment and Strategy of Michael Hill Marketing Assignment
15 pages (4262 words) , Download 5 , Assignment
Free
Michael has extended his stores all over New Zealand. In 1987 the company has been extended into the Australian market. In 2002 the company has opened its first three stores in Canada as well as the company has established in the United States. At the end of 2009, the company had 242 stores in New Zealand, Australia, Canada, and the United States. 
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Contemporary Issues In Marketing Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
Thus, the 21st century emphasises on the importance of branding and brand development activities in the marketplace in order to be a successful organisation. Today, a company’s brand is often related with the company’s products and services’ quality.
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Fast Food in Australia Marketing Essay
9 pages (2713 words) , Download 4 , Essay
Free
The historical sales growth of the company has not been that significant. The number of company-owned restaurants in Australia is significantly low. Moreover, the restaurants are not evenly distributed all over the country. Hence it is suggested that the company should increase its restaurants mainly in those Australian states where there it has significantly less number of restaurants.
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Marketing Strategies of Burberry for the Chinese Luxury Market Marketing Essay
87 pages (9610 words) , Download 7 , Essay
This chapter provides an introduction to the topic and the research inquiries contemplated in addressing the topic.  In this regard, this introductory chapter will provide an overview of what this research will encompass, will identify the aims and goals of this paper and will comment on the relevance and purpose of this research study.
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Brand and Designing a Branding Strategy - Latigo-S Marketing Essay
10 pages (2881 words) , Download 2 , Essay
Free
There are new market entrants and even products that strive to obtain specific market share and they are creating strategies in order to make a difference and even substantial response from the target and prospective customers. Company XYZ together with its renowned deworming product ‘Latigo-S’ for adults and children is aiming to make a difference in a competitive environment.
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The Leadership of Successful Organizations Marketing Research Proposal
5 pages (1250 words) , Download 3 , Research Proposal
Free
With every change is associated with a whole range of competencies which the organizational personnel are required to demonstrate while the change is implemented. Indeed, it is the very requirement of skills that upsets most of the employees and inculcates controversies against the leader implementing the change.
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Mobile Phone Service Provider Selection by International Students in Australia Marketing Research Paper
27 pages (8709 words) , Download 4 , Research Paper
Firstly, to explore the extent that price is a determinant of mobile phone service provider selection by international students in Australia. Part of the first objective is also to explore the pattern of frequency of international calls made by international students and to gather data on the extent.
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The dysfunctional family dynamics Marketing Essay
22 pages (5500 words) , Download 3 , Essay
Systemic analysis of case study The dysfunctional family dynamics that are present in the household highlighted in the case is largely dictated by Tom and his maladjusted, distorted perception of control and society. Tom indicated that he was physically punished as a youth, which serves as a predictor of much of his dysfunctional behaviour against the children and his wife, Carrie.
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Business Process for IKEA to Manage Supply Chain Marketing Research Paper
7 pages (2228 words) , Download 3 , Research Paper
Free
The functional area, inventory management, is an integral part of the supply chain business process. The process for supply chain management in retailing is the most critical and the primary core task in the retail value chain process. At present, IKEA aims to double its sales volume within the next five years by serving most of the world market.
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CNS Breathe Strip Marketing Strategy Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Therefore, this means that for products to be competitive they have to be of superior quality and meet the need of the target market since they are the customers for the product and they will determine if the product makes sales or not. CNS has successfully introduced the breathing nasal strip to the various markets by using intensive advertising techniques, where they use a prominent person to be the brand’s public relations representative.
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Corporate Accounting, Financial Statement Analysis Of 3 Publishers Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
There are many ways to measure performance of the company which include balance score card, bench marking, management by objectives and ratio analysis. In this paper we will use the ratio analyses in analyzing the financial statement of the three publishing company, and establishing the performance of the three companies.
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Retailing Lessons from Loyalty Programs Around the Globe Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
The CVS, in the United States, is known as the largest loyalty- card program today, having been created in 2001. Through the development of loyalty program, CVS has the ability to identify the behavior of their customers when buying, and this enables them to create and develop marketing techniques (Eder 2005).
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Promotion Strategy for Lululemon Marketing Research Paper
9 pages (2672 words) , Download 3 , Research Paper
Free
The company promotes the message of wellness through exercise and positive thinking; the message has been embraced by the masses through the effective use of their unique marketing techniques. According to Gray single women are expected to out-earn their male counterparts in the near future so they represent a very attractive consumer base for major apparel manufacturers (Huffington Post, 2012).
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Introduction to Personal and Professional Practice Marketing Essay
8 pages (2232 words) , Download 2 , Essay
Free
Responsibility refers to being accountable for decisions and actions, and University students are expected to be responsible and take initiative in their tasks (Baker, 2009). I have had to initiate conversations with members of the faculty, make intelligent choices about the courses to take, and critically decide which marketing-related clubs I needed to join.
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Role of Browsers in Surfing the Internet Marketing Essay
6 pages (1888 words) , Download 2 , Essay
Free
The Internet is truly a transformational technology that affects everyone on the planet today. People now do things differently, from shopping to banking to dating to socializing and it has also changed how businesses are being run and managed. The Internet came out of the World Wide Web but this term is rarely used nowadays.
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Coping Major Difficulties of Pret A Manger Marketing Essay
5 pages (1571 words) , Download 3 , Essay
Free
The company prepares and serves sandwiches in the business market by circumventing obscure preservatives, chemicals, and additives. Though Pret A Manger is principally a private company, it does not have to face many difficulties to grow like a public-based company. Currently, there lies the presence of 295 shops of the company in the world.
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Health Organization Marketing Essay
3 pages (750 words) , Download 2 , Essay
Health Organization Unlike other business organizations, health organizations are faced with various marketing challenges. These challenges affect different aspects of marketing such as price and promotion. Saint Anthony is a leading diabetes treatment centres in Chicago.
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Ryanair Marketing Project in Kuwait Marketing Research Paper
4 pages (1176 words) , Download 2 , Research Paper
Free
Ryanair lowers its costs by standardizing its Boeing-737s and contracting out services. Their use of secondary airports to cut turn-around times and charges is also a competitive advantage over rivals like Jazeera Air. Its point-to-point non-stop services would also appeal to business people plying the Europe - Middle East route.
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Memo to Paul Taylor: American Equipment Incorporated Marketing Term Paper
7 pages (1803 words) , Download 2 , Term Paper
Free
One of the major steps that AM should take is to prepare to go global. This entails establishing various managerial positions that will be responsible for overseeing the effective distribution of the products in the new markets. In its efforts to enter the three foreign markets, AM should establish an export sales department.
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Analysing COmpany's Market, Productive and Financial Performance Marketing Essay
6 pages (1679 words) , Download 2 , Essay
Free
An annual report should be ample and show the company’s activities throughout the foregoing year. Annual reports are anticipated to confer to stakeholders and other engrossed person information on the company’s actions and monetary presentation. Almost every sway requires annual reports to be prepared by companies and be disclosed.
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Analyses and evaluate the micro-external environment of (two) international markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Mintel Oxygen (2012) has segregated two types of bedroom furniture such as fitted bedroom furniture and non-fitted bedroom furniture in order to analyse the unique selling proposition (USP) of an individual product portfolio of the bedroom furniture industry in UK.
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Influence of Marketing Communication Strategies Marketing Essay
10 pages (2761 words) , Download 2 , Essay
Free
The high level of connectivity explosion which has happened over the past couple of years because of the tremendous level of penetration of the internet as well as the emergence of various kinds of sophisticated technological gadgets has been the key to influencing and powering a significant amount of revolution.
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Controversial Forms of Marketing Marketing Assignment
3 pages (940 words) , Download 4 , Assignment
Free
Most companies exhibit a concern for the consumption by customers of their products. Product consumption affects the demand for the product. Based on the sales estimates that the marketing department establishes the manufacturing department of a firm creates a production schedule. Sales forecasts are also useful to determine the optimum inventory level to carry.
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Marketing Strategies of Low-Cost Airline in Japan Marketing Essay
9 pages (2594 words) , Download 3 , Essay
Free
Skymark Airline is the third-largest domestic carrier in Japan. The low-cost airline is switching its first A380 destination to New York from London in order to improve its profitability in an atmosphere of economic uncertainty in the UK showing no relenting signs. Skymark Airline faces significant obstacles and hurdles in areas such as partnerships, network, and aircraft configuration.
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Recommendations Solution for Marketing Issues Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
Project TO: Amanda Miller, CEO FROM: Consultant RE: Recommendations Solution for Marketing Issues DATE: Memo Purpose The Classic Airlines has sustained over the years and has had some glorious days in the recent past. With a fleet of over 375 highly advanced passenger carriers, it needs to be highlighted that the airline company Classic Airlines, is significantly one of the largest airlines that has been dominating the skies of around 240 cities.
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The Concept of Marketing Communications of Burberry Marketing Essay
14 pages (3965 words) , Download 6 , Essay
Free
Activities carried out by Burberry should be in a structured flow so that marketing communications are utilized to the company’s maximum benefits. Burberry has been failing to fulfill customer requirements and therefore many rival firms have managed to capture their loyally established clientele who switched for better trends, prices, and services.
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Company Analysis of the Ford Corporation Marketing Essay
8 pages (2283 words) , Download 2 , Essay
Free
Even though Henry Ford had great skill and craftsmanship in building cars, his skill was not enough to propel him into success. The Ford Motor Corporation was established with the assistance of the then president of the German- American bank, John Gray, and a coal dealer known as Alexander Malcomson.
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Marketing, Development, Distribution, and Sales Force Utilization Marketing Assignment
5 pages (1357 words) , Download 2 , Assignment
Free
The author of the paper argues in a well-organized manner that while Ford Group does expect the gas engine to continue being their flagship car, it is also expected that the gas-electric hybrid will carve out a niche for itself. The hybrid is expected to give the consumer more fuel efficiency over the standard car, although it will be less powerful.
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Home Depot Organization in the US Marketing Term Paper
10 pages (2500 words) , Download 2 , Term Paper
Free
Home Depot is one of the leading and largest US-based retailers headquartered in Atlanta, Georgia. The organization operates its business practices within the home improvement retail industry. The organization was founded by Arthur Blank and Bernie Marcus in the year 1978. The retail chain operates several big-box format stores across the US.
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The Future of Cameras Marketing Essay
5 pages (1393 words) , Download 3 , Essay
Free
A product life cycle (PLC) is a representation of the different stages that a product goes from development to withdrawal from the market. The different stages of the product life Cycle are research & development, introduction, growth, maturity, saturation, decline, and withdrawal or re-invention. There is no fixed time period for the Product Life Cycle.
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Graduate Employability Aspect of Human Resource Management and Marketing Marketing Literature review
4 pages (1447 words) , Download 3 , Literature review
Free
A number of scholars, both ancient and recent, have conducted research and critically analyzed the forces behind the persistent existence of wide gaps between employer expectations and employee requirements. To address this concern satisfactorily, it has always been studied under the SERVQUAL, GAPs, and the HEDPERF versus SERVPERF Models of Service Quality (Buttle, F. 1994, 45).
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Strategic Planning for Digital Marketing Communications Marketing Business Plan
13 pages (3579 words) , Download 13 , Business Plan
Free
The economy of the UK had been fragile for a long time. This poor condition of the United Kingdom’s economy has slowed down the business process to a remarkable extent. The food and drink industry of the United Kingdom (UK) is considered as the largest manufacturing sector that contributes £20.5 bn Gross Value Added (GVA) to its economy.
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A Model for the Allocation of Value in Western and Eastern Art Markets Marketing Dissertation
53 pages (13250 words) , Download 2 , Dissertation
This essay considers evidence in the literature pertaining to differences between the cultures involved in the Western and the Eastern art markets and the way value is allocated. Following this, the models currently used to evaluate the art markets and the allocation of value within these markets will be examined, and an alternative model for evaluation will be proposed.
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Shopping Trends in Leeds UK Marketing Essay
12 pages (3192 words) , Download 2 , Essay
Free
There is a need, therefore, to understand the buyer behavior in the United Kingdom in order to understand the purchasing choices that consumers make, what influences such decisions, and if there are any changing factors in society. The decision process that consumers engage in whenever they are buying a product is consumer behavior.
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Horizontal and Vertical Financial Analysis - PepsiCo vs Coca-Cola Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
In respect of vertical analysis, PepsiCo is found to have earned much more growth as compared to Coca-Cola such that PepsiCo’s revenues increased by 8% and 11% respectively as compared to previous years whereas Coca-Cola’s revenues increased with 4% and 6% during the same periods.
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International Marketing - Mulberry Handbags Marketing Essay
12 pages (3252 words) , Download 2 , Essay
Free
The company is known for its leather products with a specialization in women's handbags. Roger Saul is the founder of the company that opened up a firm in Chilcompton in England. Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear.
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Governmental Structure Marketing Essay
2 pages (712 words) , Download 2 , Essay
Free
The federal parliament of Canada is composed of 105 senators. This body does not exert a lot of power. The real legislative power is held by the 308 member House of Commons (CultureGrams, 2011). The four major political parties of Canada are the Liberal Party, Conservative Party, New Democratic Party, and Bloc Quebecois.
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Serivice Performance Marketing Research Paper Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
The new conditions companies work in require paying particular attention to this issue. The quality of performance in international organizations is severely controlled as a key indicator of an organization’s success in the market (Marsh et al, 1999). New market conditions make companies more customer-oriented.
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The Hotel Industry Marketing Essay
4 pages (1173 words) , Download 2 , Essay
Free
For a comprehensive conceptual explanation of service recovery, the work of Prideaux, Moscardo, and Laws (2006) is an excellent resource. It compiled several studies on the subject that are specific to the tourism and hospital industries. For example, the book included the research undertaken by Peg and Suh.
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Challenges Faced by a Company When Developing New Products in the Global Economy Marketing Research Paper
7 pages (1986 words) , Download 2 , Research Paper
Free
Though some of the challenges in penetrating new international markets may be based on regulatory measures in the markets, a large number of challenges are derived from the organizations, their processes, and their production environments. Such include managerial, organizational, and technological factors (Kumar and Addie, 2006).
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Proximity Based Marketing Marketing Article
3 pages (750 words) , Download 2 , Article
Free
There are several LBS types such as person-oriented LBS, which consists of application with user based services where the user controls the collection and utilization of location information, and the device-oriented LBS where user applications are external, in which the device or a person located does not control the service.
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