Manhattan Bagel Franchise - Strengths and Weaknesses - Essay Example

Download file to see previous pages Manhattan Bagel always brings fame to the customer's desire for each varied sensation in flavor. It also creates a very uniquely attractive place featuring traditional as well as modern selections for their meals. The company is about authentic food for real people, this serves in a way suggesting that each customer is a treasured neighbor. The company’s authentic food includes, award-winning baked bagels and boil, and also goes right into our appetizing and freshly baked food.

The success of Manhattan stores depends on various factors, this includes the availability of suitable store sites and securing of lease terms for new locations, also, should consider the company’s ability to obtain or acquire construction and also other necessary permits promptly, and moreover, ability to meet schedules set for construction, the financial and capabilities of company’s main franchises, lastly, the company should have a business and general economy conditions (Grumet). Its success partially depends on the ability it has to attract, contract, and retain suitable franchisees and their abilities to open and also operate each of the stores successfully. To spice it all up, Manhattan businesses may be subjected to changes in product tastes to maintain consumers, local and regional economic conditions, national, type, and the trends in demography, location, and number of businesses competing.

The competition is always increasing in the Bagel industry significantly with an increasing number of regional, local, and national stores competing for locations of stores and franchisees, as well as their customers. The services offered by the company are standardized and maintained by the authorities’ regular checks (Grumet). It understands and also acknowledges that every detail or information that is valid to the company is given attention. Through this, the company maintains high standards in its operations and product demands are in that case increased, sold all over the markets by their stores while the reputation and goodwill are protected.

Manhattan Bagel Strengths
Manhattan Bagel's strengths are seen in the company’s brand which exists with a franchisee field support structure. It began at its inception and thereafter polished and honed ever since. The other strength of Manhattan Bagel is the senior positions in the management are filled with veterans from the company thus bringing a very strong background in operating the business. The leadership in the company is also very skillful and experienced in all supporting departments. Moreover, the program in the company extends the daily operations in individual stores, from the right manuals supply to topical training through field support. Additionally, while the company strives to uphold the standards of its stated brands, it also works with franchisees on a consultative base through the Franchise Consultant network to help it improve by moving the brand forward. The company also has an in-house culinary department ranking as the best in the industry (Grumet). The culinary researchers in the company and seasonal chefs are considered to be in a constant quest for the future of Manhattan. Through this, the company franchises showcased and the cutting-edge culinary prospered in the markets.

Manhattans Bagel weaknesses
Though many companies have gone into franchising, the franchising format of doing business has many inherent disadvantages. One major disadvantage is that the franchisee is usually denied the freedom to work under his terms since he is strictly required to work under the terms laid down by the franchisor. Another disadvantage is the franchise fee which the franchisee has to pay, not to mention the advertising fee as well as royalties. In addition, the franchisee is forced to maintain a delicate balancing act in that they should be cautious not to trample on the restrictions given by the franchisor while at the same maintaining their ability to maintain the business despite the limitations therein. The franchise is also faced with the risk of running at a loss if other franchises linked to his franchise perform dismally. Last but not least, the franchise agreement is normally short term with the franchisee having very little said as far as the terms of termination are concerned. ...Download file to see next pages Read More