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Marketing Essays

Result for Subject Marketing:
19914 essays
The Basic Concept of Business-to-Business Marketing Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
In this particular case, the buyer-seller relation is pretty important but it is basically between the organizations instead of individual customers. In most of the cases, B2B marketing is short term activity which is done carefully with less glittery affairs. Relationships play a vital role in this module of marketing.
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Marketing an Asset Management Company Using GPS Satellite Technology Marketing Literature review
6 pages (1854 words) , Download 2 , Literature review
Free
Haghighat (2008) researched the usage of GPS technology and noted down examples of numerous industries like airlines as well as logistics that have used this technology to generate a competitive advantage. The author has also stated the use of this technology even in areas like agriculture and farming (Haghighat, 2008, p.2).
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Measuring Performance Marketing Essay
4 pages (1064 words) , Download 3 , Essay
Free
If the gross margin of a firm is higher in one year compared to the previous year, then it can be said that the company has shown higher efficiency in converting its raw materials into revenues in that year compared to the last year. Thus, companies always want to make a higher gross margin.
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Sleepy Inn Motel: A Marketing Case Study Marketing Case Study
4 pages (1000 words) , Download 3 , Case Study
Free
If the Sleepy Inn could manage to maintain 90% occupancy at the rate of $75 per night, they would make roughly $4,050 per day.  If about half of that were put towards paying off the loan on a $300,000 inground pool to be installed ($2000 per day, or $60,000 per month)—Huang could pay off the pool in 150 days or less, depending upon occupancy rates.
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Marketing Strategy for Coca-Cola Company Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
There are numerous strategic advantages that Coca-Cola possesses over its competitors. Therefore, with the right marketing mix, there is no reason why the company cannot be well ahead of its market leaders. The major focus should be on the influences that make consumers purchase. As discussed above, these can either be internal or external.
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Opportunities in Malaysian Consumerism Marketing Essay
5 pages (1695 words) , Download 2 , Essay
Free
ICT products and services, hence, can be considered as attractive areas of interest for Australian IT companies. This is highlighted by the fact that despite the technological development that has transpired in Malaysia, certain areas are still in their infancy, and industries such as e-banking, mobile technology, and other ICT sectors .
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Enhancing the Marketing Plan Marketing Essay
6 pages (1688 words) , Download 4 , Essay
Free
The paper is focused on analyzing the marketing plan of an athletic footwear and apparel company named Geno's Sports Apparel. Besides, the paper will also describe the competitors of Geno's Sports Apparel, major differentiating factors, and the intention of the company to become a leader in the ‘athletic footwear and apparel’ market.
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Effectiveness of Strategic Marketing and Recommendations for Ford Company Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The strategic marketing of Ford has its strengths. It combines cost-effective production know-how, Ford’s core competence, with advanced and sustainable technological design and an understanding of consumer tastes and culture. Ford’s advancement in rank from third to second was largely due to the drop in Toyota sales as a result of product recalls.
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Southwest Airlines Pricing and Product Strategies Marketing Research Paper
3 pages (1207 words) , Download 2 , Research Paper
Free
According to Capon and Hubert (2007), Southwest Airlines is a US Airline company that was founded in 1967 in Dallas, Texas. Currently, it is one of the swiftest growing airline corporations in America and has been existent for 35 years. This company charges very low airline fares in the US and has gradually extended its profits well beyond anyone’s expectations.
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Burberry Market Performance Marketing Essay
3 pages (864 words) , Download 6 , Essay
Free
It created its community through its main product, the trench coat. Burberry’s designs and quality opened to the upper crust as it got recognition and a luxury image from British royalty. This was a market position that its competitors would rarely reach. Burberry has produced and maintained its high-quality products which led to its rise in the market position.
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Southwest Airlines: Flying on a Full-Service Airline as Opposed Low Fare Discount Carrier Marketing Term Paper
8 pages (2197 words) , Download 3 , Term Paper
Free
Competitor description and the analysis of direct and indirect competitors is also an important part of a marketing plan. The strategy followed by the competitors and its weakness can provide the airline company advantage. Product is what every company offers, though in the case of the airline industry it is intangible.
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Helen of Troy Ltd's Performance Marketing Essay
7 pages (1886 words) , Download 2 , Essay
Free
Helen of Troy Limited is a company that designs, produces, and markets brand names of personal care electrical products. Some of the products they work with include home air clippers, hairdryers, curling irons, and body massagers among others. The company’s household products are tools, cleaning, storage, and automotive categories among others.
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Quantitative and Qualitative Research Methods Marketing Essay
4 pages (1216 words) , Download 7 , Essay
Free
The scope of research is very broad and applies to every discipline of life. Research in a particular discipline helps us in numerous ways. It gives a picture of the facts and the circumstances that can affect the subject and study. Research, in general, is a separate discipline in itself and needs proper formulation for conducting it.
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Business Ethics and Social Responsibility and Its Impact on Efficiency Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
The report describes how business ethics and social responsibility can be used to increase efficiency, its effect on the reputation of the company. As a consultant for this firm, the report made by the ABC consultations will also discuss the basic features that are the most prominent for the organizations.
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Marketing Challenge for Culinarian Cookware Marketing Case Study
4 pages (1356 words) , Download 2 , Case Study
Free
Variation in the previous market research data increased the perplexity of the situation and marketing managers presented their viewpoint on the pros and cons of price promotion strategy. The company has conducted previous price promotions of 20% discount in the year 2004 (for CX1 Tyro collection line), in the year 2005 (for CX1, DX1 line) and in the year 2006 (CX1 and DX1 line).
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Distinctive Managerial, Organisational and Developmental Characteristics of Small Businesses Marketing Essay
10 pages (2664 words) , Download 3 , Essay
Free
Coaching and mentoring are considered as two similar terms indicating an act of leading and sharing knowledge. Where these two terms emerged in the 18th century, they have their roots in the work of classic scholars such as Aristotle and Plato. Over time, the definitions of these two terms have evolved greatly.
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Competing in Mature Product Markets Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The author states that one of the concerns facing the management is satisfying all involved stakeholders, including shareholders, customers, vendors, and to a lesser extent the society-at-large. Satisfying this diverse group is arduous at the best of times, but it gets close to impossible during an economic downturn or an industry-wide recession.
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Strategy for Koyo Jeans to Enter into the Market of China Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
To enter into the market of China, “Koyo” jeans can take the entry strategy of the joint venture. There are certain players in the clothing industry in Japan. Koyo jeans can identify some local players and deal with a joint venture with them. These local brands already enjoy a small proportion of market share.
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Economic Trends in an Executive MBA school Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author states that during the time of recession, consumers find themselves in financial crisis. They cut back on the credit card spending and can no longer be able to pay monthly bills. As a result of such circumstance, people opt to venture into white collar jobs that needs a higher level of expertise but would increase income levels.
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Strategic Marketing Plan for Pit Bull Pride of Delaware Marketing Term Paper
7 pages (2045 words) , Download 2 , Term Paper
Free
The founders of the organization felt the need of offering support to pit bulls as compared to other dog breeds that had families to take care of them. The core mission of the organization is to impact the lives of as many pit bulls as the organization possibly can through adoption, educating the public about pit bulls.
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Market Programs and the Marketing Mix of Google Marketing Essay
11 pages (3139 words) , Download 2 , Essay
Free
Google Incorporation has gone literary from a small company started in the year 1995 by two computer university students in Stanford University to an innovative firm that hosts the employment of over 10,000 individuals. Google has a core mission of ensuring that the entire world has an easy and fast way of accessing data on the internet.
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Organizational Behavior and Development Marketing Essay
4 pages (1110 words) , Download 2 , Essay
Free
Fran’s case is riddled with emotions and attitude in the workplace. How did Fran handle the conflicts she had with her boss, why was her boss so insensitive towards her? Why did the events in the dairy lead to Fran losing her job? What options did Fran have? These are the questions one needs to address to provide solutions based on various researches.
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Customer Aquisation Versus Retention Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author agued to hold the position that acquiring a customer is very expensive as compared to retaining one. Some statistics are quoted to allude to the costs of acquiring one customer through promotional services and sales as to being ranging from six to ten times higher than the costs that the business would incur in retaining a customer.
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How South Korean Students Make Decision for Choosing Master Course Abroad Marketing Dissertation
87 pages (9801 words) , Download 2 , Dissertation
Premium+
The aptitude of higher education institutions to survive and develop can only be promoted by up-to-date knowledge and information on the higher education environment, and more particularly acquiring marketing and communication stratagems that may influence students making resolutions on which university to register for their master courses abroad.
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Importance of the Marketing Concept to McDonalds Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The paper explains the relevance of the marketing concept to McDonald’s. The marketing concept is relevant to McDonald’s through competition analysis and marketing mix, which it pursues because of the diverse local needs and values of its markets and the need to address criticisms of the negative effects of McDonaldisation on the services sector and the health of its customers.
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Marketing Communications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
This paper tells that companies need to communicate with the existing customers and prospective future customers in order to increase their sales and retain the market share. Thus, each and every company needs to promote their product in a proper way. There is a need for marketing communications that would help the customers become aware of the product.
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Global marketing mix of McDonalds Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Interbrand, (2013) provides a list of the top 100 global brands, based on parameters such as performance, visibility and marketing reach. Among the 100 brands selected, the firm selected is McDonalds. The firm is ranked seventh among the global brands.
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Foreign Direct Investment in Emerging Markets in China Marketing Essay
10 pages (2948 words) , Download 3 , Essay
Free
Management skills from foreign investors are implemented in the host country. Foreign direct investments (FDI) have been viewed as the best financing tool in emerging markets. As stated above, emerging markets create new technologies which can increase productivity and create new jobs in the host country.
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Committees of Advertising Practice Codes of the UK Marketing Essay
11 pages (3235 words) , Download 2 , Essay
Free
Globalization and liberalization of the world economy have facilitated the growth of trade and commercial activities. The living standards of individuals all over the world have improved with the rise in the aggregate availability of goods and services. At this juncture, corporate firms entail a high degree of market competition with each other.
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Investigating Dynamics of Customer Loyalty: The Case of IKEA Marketing Essay
10 pages (3333 words) , Download 3 , Essay
Free
This text is a proposal for the funding of research into the effects, causes, and natures of different forms and extents of customer loyalty. The research hopes to unearth in a decisive fashion and to a measurable extent the realities of the whole matter of customer loyalty that has picked up steam in recent high-level business management discourse.
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Marketing Plan Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
To achieve this, the marketing department must carry out effective market researches to determine their target market and the features of the market that influence the consumption of their products. Additionally, through appropriate market researches, the commercial organization determines the appropriate ways of production thus perpetuating their profitability.
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Marketing plan and objectives Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Through the marketing strategy, the actual and expected performance of the firm is compared after a stipulated time. It allows the marketing manager and his team to examine and evaluate the marketing environment together with the inner operations of the company.
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Company Analysis: The Regency Grand Hotel Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
To oversee the changes in an organisation is full of challenges. There are umpteen numbers of relations and processes in an organisation that are difficult to fully understand. The Bangkok based Regency Grand Hotel was owned by local investors for fifteen long years.
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Integrated Marketing Plan: Starbucks Marketing Essay
15 pages (4239 words) , Download 3 , Essay
Free
Since the start of its journey, Starbucks has embarked on the path of expansion. Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States.
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Offshoring In the US Labor Market Marketing Essay
5 pages (1487 words) , Download 3 , Essay
Free
This study concentrates mainly on the routine production sector of the US economy and its related sectors influencing the earnings of routine producers. This does not criticize offshoring, but in several contexts of the US labor markets’ properties, it tries to focus on the related policies (mainly the need for proper education) to be implemented.
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Brand Loyalty for the Apple iPhone in the UK Market Marketing Dissertation
42 pages (10500 words) , Download 4 , Dissertation
These studies have made it possible to establish a viable definition of brand loyalty. Thus, brand loyalty is the frequency of repurchase of like-branded products influenced by positive sentiment toward the quality, pricing, innovations, or even adaptability (as just a few descriptions) of a favorite branded product.
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Critically Assess the Scope, Meaning and Relevance of Non-Discrimination in WTO Agreements Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
The WTO rules permit tariffs and other varieties of restrictions that assist to safeguard a nation from unfair trades. Thus , the phrase “ free trade “ can better be explained as a market where business can happen in an open and a fair field where there exists no ingenuous competition.
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The Automobile Industry Toyota Marketing Research Paper
9 pages (2522 words) , Download 4 , Research Paper
Free
The above illustrations clearly show that the customers' expectations about the Toyota brand were severely affected by the recent recall incidents. The 10k report or the annual report released by Toyota on 18 March 2011 shows that the sales of Toyota vehicles in Japan, North America, Europe, and other regions steadily declined from 2008 onwards.
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Bias in Performance Evaluation Marketing Case Study
5 pages (1284 words) , Download 2 , Case Study
Free
The set of criteria can of course be modified according to the needs of the organization and the individual. Lastly, examining an employee’s skill set is also an integral part of evaluations. It helps understand an employee’s strengths and weaknesses and provides a broader view of an employee’s performance.
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Health Care Demand Scenario Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
It will specifically cater to the people who have attained that age and have bodily disabilities that are permanent. Their offering of these facilities will help them in improving the health standards even for the people who live below the poverty line. Medi-Insurance will cover almost 80% of the total costs incurred in getting medical attention.
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Corporate Social Responsibility Adds to Brand Value Marketing Essay
7 pages (2278 words) , Download 2 , Essay
Free
The high increase of competition in all industries worldwide, especially during the last decade, has led to the following result: firms operating in different sectors have been trying to identify strategies that allow them to increase their competitiveness without setting their operations at risk.
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Analyzing Global Products through the example of the H & M and Zara industry Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Cooperation does take place when associated cooperation of outsourcing outlets is shaped and is associated by a well-organized allocation of its system. Business strategies mean progress due to the formation of outsources that are both business owned and controlled from within.
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Marketing of Groceries Marketing Essay
7 pages (2053 words) , Download 2 , Essay
Free
Several factors affect the marketing strategies of the company both directly and indirectly in the marketing environment. The factors can be classified into three forms under marketing environment, the internal environment, the macro environment, and the microenvironment. Macro-environmental factors are important environmental factors.
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Marketing Planning and Promotion Marketing Essay
9 pages (2285 words) , Download 2 , Essay
Free
A marketing plan describes a written manuscript whose purpose is to illustrate the prevailing market stand of a business together with its marketing stratagem within the period roofed by the marketing plan. The life of a marketing plan is probably one to five years. Promotion is part of a marketing plan whereby it describes how a business will deliver its unique selling proposition to its prospective clients.
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Economic Theories - Why We Left our Factories in China by Sheridan Prasso Marketing Article
4 pages (1040 words) , Download 3 , Article
Free
In economics, the amount of increment in terms of cost is not always constant with each volume added.  This is especially true with manufacturing plants.  To illustrate, let us use the above example.  Let us say that the cost for making the component is $5 for 1,000 units which would cost the component maker $5,000 to manufacture a 1,000 unit of a particular part. 
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Essential Marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Essential Marketing Table of Contents 1.Overview 3 2.Identify and explain the environmental factors affecting the marketing of Burberry 3 2.0.Micro Environmental Factors 3 2.1.Macro Environmental Factors 4 3.Explain the criteria and the different segmentation methods which can be used by Burberry 5 4.Using segmentation targeting and positioning principles how and why have Burberry changed their segmentation strategy over time?
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Burger King Marketing Campaign Analysis Marketing Term Paper
4 pages (1252 words) , Download 2 , Term Paper
Free
Marketers cannot compel consumers to buy their product or service offerings, but they can actually influence their buying behaviors. It is not the right approach to twist consumers’ arms to buy certain products or service offerings that would not perfectly match their needs or wants. Marketers are mastering the art of creating a need for their product.
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Customer Service of FedEx Marketing Case Study
5 pages (1478 words) , Download 4 , Case Study
Free
The case study deals with FedEx and the customer service that it had shown towards the customer, Anita who has couriered two packets from Kitchener, Ontario to Simpsonville, South Carolina through FedEx, and to her disbelief, the company had misplaced one of the packets out of the two sent which was supposed to be portrayed in the tradeshow in Simpsonville.
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Analysis of Marketing Mix Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Product prices are determined by several factors such as production cost, demand and supply, transport costs, business objectives, and market conditions. The management determines which products to engage in and evaluates different factors to determine market prices. In most cases, pricing depends on business objectives and current management.
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Institution Affiliation Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Free
According to Ferrell & Hartline (2010) marketing strategies target the intended market. They further say that the strategies are used for increasing the population of their consumers. In the modern marketing environment many factors have emerged which complicate the marketing strategies.
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