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Marketing Essays

Result for Subject Marketing:
19897 essays
Strategy for Koyo Jeans to Enter into the Market of China Marketing Case Study
8 pages (2000 words) , Download 4 , Case Study
Free
To enter into the market of China, “Koyo” jeans can take the entry strategy of the joint venture. There are certain players in the clothing industry in Japan. Koyo jeans can identify some local players and deal with a joint venture with them. These local brands already enjoy a small proportion of market share.
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Economic Trends in an Executive MBA school Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author states that during the time of recession, consumers find themselves in financial crisis. They cut back on the credit card spending and can no longer be able to pay monthly bills. As a result of such circumstance, people opt to venture into white collar jobs that needs a higher level of expertise but would increase income levels.
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Strategic Marketing Plan for Pit Bull Pride of Delaware Marketing Term Paper
7 pages (2045 words) , Download 2 , Term Paper
Free
The founders of the organization felt the need of offering support to pit bulls as compared to other dog breeds that had families to take care of them. The core mission of the organization is to impact the lives of as many pit bulls as the organization possibly can through adoption, educating the public about pit bulls.
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Market Programs and the Marketing Mix of Google Marketing Essay
11 pages (3139 words) , Download 2 , Essay
Free
Google Incorporation has gone literary from a small company started in the year 1995 by two computer university students in Stanford University to an innovative firm that hosts the employment of over 10,000 individuals. Google has a core mission of ensuring that the entire world has an easy and fast way of accessing data on the internet.
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Organizational Behavior and Development Marketing Essay
4 pages (1110 words) , Download 2 , Essay
Free
Fran’s case is riddled with emotions and attitude in the workplace. How did Fran handle the conflicts she had with her boss, why was her boss so insensitive towards her? Why did the events in the dairy lead to Fran losing her job? What options did Fran have? These are the questions one needs to address to provide solutions based on various researches.
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Customer Aquisation Versus Retention Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The author agued to hold the position that acquiring a customer is very expensive as compared to retaining one. Some statistics are quoted to allude to the costs of acquiring one customer through promotional services and sales as to being ranging from six to ten times higher than the costs that the business would incur in retaining a customer.
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How South Korean Students Make Decision for Choosing Master Course Abroad Marketing Dissertation
87 pages (9801 words) , Download 2 , Dissertation
Premium+
The aptitude of higher education institutions to survive and develop can only be promoted by up-to-date knowledge and information on the higher education environment, and more particularly acquiring marketing and communication stratagems that may influence students making resolutions on which university to register for their master courses abroad.
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Importance of the Marketing Concept to McDonalds Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The paper explains the relevance of the marketing concept to McDonald’s. The marketing concept is relevant to McDonald’s through competition analysis and marketing mix, which it pursues because of the diverse local needs and values of its markets and the need to address criticisms of the negative effects of McDonaldisation on the services sector and the health of its customers.
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Marketing Communications Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
This paper tells that companies need to communicate with the existing customers and prospective future customers in order to increase their sales and retain the market share. Thus, each and every company needs to promote their product in a proper way. There is a need for marketing communications that would help the customers become aware of the product.
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Global marketing mix of McDonalds Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Interbrand, (2013) provides a list of the top 100 global brands, based on parameters such as performance, visibility and marketing reach. Among the 100 brands selected, the firm selected is McDonalds. The firm is ranked seventh among the global brands.
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Foreign Direct Investment in Emerging Markets in China Marketing Essay
10 pages (2948 words) , Download 3 , Essay
Free
Management skills from foreign investors are implemented in the host country. Foreign direct investments (FDI) have been viewed as the best financing tool in emerging markets. As stated above, emerging markets create new technologies which can increase productivity and create new jobs in the host country.
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Committees of Advertising Practice Codes of the UK Marketing Essay
11 pages (3235 words) , Download 2 , Essay
Free
Globalization and liberalization of the world economy have facilitated the growth of trade and commercial activities. The living standards of individuals all over the world have improved with the rise in the aggregate availability of goods and services. At this juncture, corporate firms entail a high degree of market competition with each other.
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Investigating Dynamics of Customer Loyalty: The Case of IKEA Marketing Essay
10 pages (3333 words) , Download 3 , Essay
Free
This text is a proposal for the funding of research into the effects, causes, and natures of different forms and extents of customer loyalty. The research hopes to unearth in a decisive fashion and to a measurable extent the realities of the whole matter of customer loyalty that has picked up steam in recent high-level business management discourse.
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Marketing Plan Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Free
To achieve this, the marketing department must carry out effective market researches to determine their target market and the features of the market that influence the consumption of their products. Additionally, through appropriate market researches, the commercial organization determines the appropriate ways of production thus perpetuating their profitability.
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Marketing plan and objectives Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Through the marketing strategy, the actual and expected performance of the firm is compared after a stipulated time. It allows the marketing manager and his team to examine and evaluate the marketing environment together with the inner operations of the company.
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Company Analysis: The Regency Grand Hotel Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
To oversee the changes in an organisation is full of challenges. There are umpteen numbers of relations and processes in an organisation that are difficult to fully understand. The Bangkok based Regency Grand Hotel was owned by local investors for fifteen long years.
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Integrated Marketing Plan: Starbucks Marketing Essay
15 pages (4239 words) , Download 3 , Essay
Free
Since the start of its journey, Starbucks has embarked on the path of expansion. Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States.
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Offshoring In the US Labor Market Marketing Essay
5 pages (1487 words) , Download 3 , Essay
Free
This study concentrates mainly on the routine production sector of the US economy and its related sectors influencing the earnings of routine producers. This does not criticize offshoring, but in several contexts of the US labor markets’ properties, it tries to focus on the related policies (mainly the need for proper education) to be implemented.
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Brand Loyalty for the Apple iPhone in the UK Market Marketing Dissertation
42 pages (10500 words) , Download 4 , Dissertation
These studies have made it possible to establish a viable definition of brand loyalty. Thus, brand loyalty is the frequency of repurchase of like-branded products influenced by positive sentiment toward the quality, pricing, innovations, or even adaptability (as just a few descriptions) of a favorite branded product.
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Critically Assess the Scope, Meaning and Relevance of Non-Discrimination in WTO Agreements Marketing Essay
17 pages (4250 words) , Download 3 , Essay
Free
The WTO rules permit tariffs and other varieties of restrictions that assist to safeguard a nation from unfair trades. Thus , the phrase “ free trade “ can better be explained as a market where business can happen in an open and a fair field where there exists no ingenuous competition.
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The Automobile Industry Toyota Marketing Research Paper
9 pages (2522 words) , Download 4 , Research Paper
Free
The above illustrations clearly show that the customers' expectations about the Toyota brand were severely affected by the recent recall incidents. The 10k report or the annual report released by Toyota on 18 March 2011 shows that the sales of Toyota vehicles in Japan, North America, Europe, and other regions steadily declined from 2008 onwards.
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Bias in Performance Evaluation Marketing Case Study
5 pages (1284 words) , Download 2 , Case Study
Free
The set of criteria can of course be modified according to the needs of the organization and the individual. Lastly, examining an employee’s skill set is also an integral part of evaluations. It helps understand an employee’s strengths and weaknesses and provides a broader view of an employee’s performance.
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Health Care Demand Scenario Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
It will specifically cater to the people who have attained that age and have bodily disabilities that are permanent. Their offering of these facilities will help them in improving the health standards even for the people who live below the poverty line. Medi-Insurance will cover almost 80% of the total costs incurred in getting medical attention.
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Corporate Social Responsibility Adds to Brand Value Marketing Essay
7 pages (2278 words) , Download 2 , Essay
Free
The high increase of competition in all industries worldwide, especially during the last decade, has led to the following result: firms operating in different sectors have been trying to identify strategies that allow them to increase their competitiveness without setting their operations at risk.
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Analyzing Global Products through the example of the H & M and Zara industry Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Cooperation does take place when associated cooperation of outsourcing outlets is shaped and is associated by a well-organized allocation of its system. Business strategies mean progress due to the formation of outsources that are both business owned and controlled from within.
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Marketing of Groceries Marketing Essay
7 pages (2053 words) , Download 2 , Essay
Free
Several factors affect the marketing strategies of the company both directly and indirectly in the marketing environment. The factors can be classified into three forms under marketing environment, the internal environment, the macro environment, and the microenvironment. Macro-environmental factors are important environmental factors.
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Marketing Planning and Promotion Marketing Essay
9 pages (2285 words) , Download 2 , Essay
Free
A marketing plan describes a written manuscript whose purpose is to illustrate the prevailing market stand of a business together with its marketing stratagem within the period roofed by the marketing plan. The life of a marketing plan is probably one to five years. Promotion is part of a marketing plan whereby it describes how a business will deliver its unique selling proposition to its prospective clients.
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Economic Theories - Why We Left our Factories in China by Sheridan Prasso Marketing Article
4 pages (1040 words) , Download 3 , Article
Free
In economics, the amount of increment in terms of cost is not always constant with each volume added.  This is especially true with manufacturing plants.  To illustrate, let us use the above example.  Let us say that the cost for making the component is $5 for 1,000 units which would cost the component maker $5,000 to manufacture a 1,000 unit of a particular part. 
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Essential Marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
Essential Marketing Table of Contents 1.Overview 3 2.Identify and explain the environmental factors affecting the marketing of Burberry 3 2.0.Micro Environmental Factors 3 2.1.Macro Environmental Factors 4 3.Explain the criteria and the different segmentation methods which can be used by Burberry 5 4.Using segmentation targeting and positioning principles how and why have Burberry changed their segmentation strategy over time?
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Burger King Marketing Campaign Analysis Marketing Term Paper
4 pages (1252 words) , Download 2 , Term Paper
Free
Marketers cannot compel consumers to buy their product or service offerings, but they can actually influence their buying behaviors. It is not the right approach to twist consumers’ arms to buy certain products or service offerings that would not perfectly match their needs or wants. Marketers are mastering the art of creating a need for their product.
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Customer Service of FedEx Marketing Case Study
5 pages (1478 words) , Download 4 , Case Study
Free
The case study deals with FedEx and the customer service that it had shown towards the customer, Anita who has couriered two packets from Kitchener, Ontario to Simpsonville, South Carolina through FedEx, and to her disbelief, the company had misplaced one of the packets out of the two sent which was supposed to be portrayed in the tradeshow in Simpsonville.
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Analysis of Marketing Mix Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Product prices are determined by several factors such as production cost, demand and supply, transport costs, business objectives, and market conditions. The management determines which products to engage in and evaluates different factors to determine market prices. In most cases, pricing depends on business objectives and current management.
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Institution Affiliation Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Free
According to Ferrell & Hartline (2010) marketing strategies target the intended market. They further say that the strategies are used for increasing the population of their consumers. In the modern marketing environment many factors have emerged which complicate the marketing strategies.
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Brand Analysis: Starbucks Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper will discuss Starbucks as one of the most prevalent coffee brands on the market, not just because of their coffee, but what one remembers when experiencing the brand as well. Part of experiencing a brand is also how it is obtained and, in the case of Starbucks, one usually buys it at a Starbucks store, or even in an affiliate store such as Barnes and Noble bookstore.
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Evaluation of Personal and Team Performance Marketing Essay
3 pages (1052 words) , Download 2 , Essay
It is the collective strength that helps one to excel in a particular field. One of the major strengths is the ability to outperform and excel in the given work and innovative thinking along with leadership skills. Leadership skills can be utilized as a major strength in the workplace, the ability to take quick decisions along with setting up the goal.
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Business/Marketing Plan Marketing Research Paper
3 pages (750 words) , Download 5 , Research Paper
Free
This is so because a businessperson has to weigh how their resources are going to be used. Resources are crucial elements in any business undertaking and if the resources are not utilized well, they will result in waste that may lead to increased cost of the project.
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Competitive Advantage at Louis Vuitton and Gucci Marketing Essay
4 pages (1000 words) , Download 67 , Essay
Free
Famous brand names like Louis Vuitton and Gucci with the kind of turnover and profits they enjoy annually are expected to deliver a competitive advantage. With annual sales of over a hundred and sixty-five billion US dollars and profit margins of over fifty percent, Louis Vuitton Gucci are relied upon to deliver competitive advantage.
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Fashion Assignment - Armani Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This paper discovers fashion of Giorgio Armani. To date, Armani designs, manufactures and distributes many fashion apparel and accessories including haute couture, leather goods, watches, shoes, ready to wear cosmetics, jewelry, eye wear and home interiors. They also have a variety of brands which cater to high class niches.
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Debenhams Strategy of Consumer Buying Behavior Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The author states that in every culture, there are some behaviors and attributes that are highly regarded as role models. Individuals who observe and portray those behaviors to society are considered as heroes. One of the strategies that Debenhams uses is using such cultural heroes to influence consumer behavior.
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Marketing Problems and Issues of Cloon Keen Atelier Marketing Essay
5 pages (1512 words) , Download 3 , Essay
Free
The company has several rivals in the market that manufacture the same products and have massive resources, great brand names, and a very wide distribution network compared to Cloon Kleen's. The company is therefore striving to gain market positioning and competitive advantage in the industry. Cloon Kleen is trying to look for cost-effective approaches.
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Consumer Behavior and Segmentation Marketing Assignment
7 pages (1845 words) , Download 2 , Assignment
Free
A recent test market was done on McLobsters in relation to McDonald's. McDonald's tested their products in their individual restaurants, merely by doing undersized, local promotions, along with offering it on carte du jours with a large "NEW" subsequent to it. The results of the test market of McLobster ought to not have been adequately cost-effective enough to mass market.
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Consumer Behaviour- Comparing Retailer and Consumer Perspectives Marketing Book Report/Review
4 pages (1352 words) , Download 3 , Book Report/Review
Free
The Swedish retailer IKEA’s success can be traced largely to its successful branding strategy. The democratic design used at the company is reflected in its wide range of product offerings, including home furnishings, which offer a unique blend of competitive price and appropriate form and functionality.
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Commercial Aircraft Marketing to Carriers Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
It has been apparently observed there lay immense number of airline companies presently in the global market. It is quite important for airline or aircraft manufacturer industry to maintain a better affiliation with different airline industries for the purpose of accomplishing their predetermined business targets by a greater level.
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Services Marketing and Management at The Edge Restaurant Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The Edge Restaurant is one of the renowned restaurants in the UK. This report focuses on the service delivery of the restaurant in the UEL Docklands Campus. After analyzing the It has been found that the restaurant has been facing issues pertaining to the delivery of quality services. The company has been recommended to make use of technology to streamline the service delivery process.
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Brand Marketing and Brand Personality Marketing Essay
9 pages (2722 words) , Download 2 , Essay
Free
Generally, consumers are considered to be rational in consumption. In most cases, as Dhar, 2007 argues, consumers tend to go for products that fit their personality. They gauge the worthiness of a product with what the product makes them feel. In this regard, managers infuse their brand with a personality.
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Factors Contributing to Coca Cola's Success in the Beverage Industry Marketing Essay
7 pages (1627 words) , Download 4 , Essay
Free
Coca-Cola is a type of effervescent soft drink that is sold or distributed in restaurants, stores, and various vending machines all over the world (“Brands”). Coca-Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine.
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Marketing Plan for a New Fair Trade Coffee Company Marketing Coursework
9 pages (2250 words) , Download 3 , Coursework
Free
According to the report the focus of the essay is in engaging all of the stakeholders in trade in continuous and fruitful dialogue, with an eye towards replacing short-sighted emphases on profits with a longer-term sustainability-focused emphasis when it comes to doing trade and conducting business.
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Marketing Environment of a Country Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
In terms of its technological development and economic growth, Canada is on par with some of the top countries in the world including the United States. The trade regime is very competitive, with a low 0.9 percent average tariff and few non-tariff barriers. Its GDP (PPP) Is $1.4 trillion which has seen a 2.5% growth; per capita GDP is $40,541.
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Health Care Management Program Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
When we talk about healthcare management, we actually mean talking about the ways to improve the provision of healthcare facilities to patients. Effective healthcare management is essential for improving the wellbeing of citizens. Healthcare management includes a variety of elements that work together to ensure health recovery of patients.
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The Meaning of Relationship Marketing and Its Relevance to Business Marketing Assignment
10 pages (2798 words) , Download 2 , Assignment
Free
There are many advantages that can be obtained from utilizing the strategy given that the perceptions of people towards consumer products are mainly shaped by aspects such as cultural values. Thus, in order for Y2K to succeed, it should take into account factors such as the cultural values of the targeted consumers.
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