Free Marketing Essay Examples and Topics | Page 360

The Importance of Logo for any Organisation Marketing Essay

12 pages (3000 words) , Download 7 , Essay

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TABLE OF CONTENTS Executive Summary 2 Introduction 3 Selection Of Logo 3 Communication Campaign 6 Logo Of Marks And Spencer 7 Logo Of Channel 8 Logo Of Gucci 8 Logo Of Nike 9 Logo Of Hugo Boss 10 Logo Of Ralph Lauren 10 Logo Of Adidas 10 Logo Of Levis 11

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Critiquing Google as a Brand Marketing Admission/Application Essay

3 pages (750 words) , Download 2 , Admission/Application Essay

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From 1998 it became the complete commercial company. After its foundation it became the largest search engine in the world. Google has been the most important part of everyday life. But Google is often been criticised on several grounds. This paper tries to critically analyze Google’s relevance in the market and historical significance, and also tries to mark a creative analysis of its brand positioning.

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Sony Playstation Marketing Essay

4 pages (1000 words) , Download 4 , Essay

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Sony Playstation Introduction: Sony is one of the foremost producers of communications, electronics, video game, video, consoles and various types of information technology goods for their consumers and professional marketplaces. Sony Playstation is the one of their brand sequence of video game consoles developed and made by the Sony Computer Entertainment.

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Pharmaceutical Marketing Scene in the US Marketing Literature review

10 pages (2500 words) , Download 2 , Literature review

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The practice of giving and receiving gifts is often considered unethical. However, a deeper look into the issue reaches the age-old ‘chicken or egg’ question. Doctors are not to be blamed for the extreme extravagance from the part of medical companies, and medical companies will not offer any gifts if doctors are not ready to receive.

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3 Monthly Business Plan Working as a Sales Consultant Marketing Essay

3 pages (750 words) , Download 2 , Essay

3 monthly business plan working as a sales consultant.Casino in Disbury Manchester business plan Introduction Casino business has always been a tricky business in the past and owners have constantly been faced by challenges here and there. However, the few who managed to be successful in the business passed through a lot of hardship to reach there.

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Joss AMD Distribution Marketing Essay

4 pages (1048 words) , Download 2 , Essay

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Currently, we are importing and distributing Sedal hair products from the Dominican Republic to 132 beauty salons. Our sound understanding of the mechanics of the distribution process has helped us in establishing a reputed and trustworthy name in the market.

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Successful Marketing in Japan Marketing Essay

8 pages (2350 words) , Download 3 , Essay

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Japan takes a dominant place in the worldwide market as well as it provides greater marketing opportunities for businesses from outside the country. This piece of the paper addresses major factors that are to be considered by foreign businesses that intend to launch their lucrative business in Japan and explains what they should do to respond to cultural myopia that prevails in Japan.

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Critical Marketing Concept Marketing Essay

7 pages (2282 words) , Download 2 , Essay

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The idea could be accepted as a valid one or would be put for more discussions. This need for critical perspective is crucial in any field, and marketing is no exception, with critical marketing being existent from mid 20th century. That is, according to Moufahim and Mitussis (2009) “Critical marketing is a well-established field within marketing, with its own research agenda and community of scholars.

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Business Structures of the 21st Century: Grapple Mobile Marketing Assignment

6 pages (1500 words) , Download 2 , Assignment

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The Grapple always tends to meet the increasing needs for mobile applications building by investing heavily in R&D sector (Figaro Digital). The organisation holds the latest mobile technology so as to gain market attention effectively. While analysing the internal market environment of the Grapple, it seems that the company faces high degree competition from a number of huge market players including Apple and Android.

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Market Planning of Trek Bicycles Marketing Essay

7 pages (2068 words) , Download 4 , Essay

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Trek Bicycles are now available in over 90 countries across the world. Trek has around 70 distributors and 10 subsidiaries around the globe (Plunkett, 2006). Trek Bicycles was started with the following simple mission: Build the best bikes in the world (Trek Bikes, 2012). The company has grown from strength to strength and diversified its product line.

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The World is Flat Marketing Book Report/Review

8 pages (2153 words) , Download 2 , Book Report/Review

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The fourth chapter explores the way countries and individuals will have to incorporate changes in order to become part of the globalization scenario. He mentions that since the following and adopting of the Triple Convergence was an entirely new phenomenon thus the rising of confusion was a very likely phenomenon.

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Polaroid Advertising and Campaign Strategy Marketing Essay

9 pages (2734 words) , Download 3 , Essay

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Polaroid Corporation is an internationally recognized company established in the year 1937. It is an instant photography company established to provide electronic consumer products; it majors in the manufacture and sales of films and cameras. The extent of its sales extended through the world like bushfires. It has branches all over the world with its market base largely in Europe.

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Enhancing the Effectiveness of Marketing Communication Mix for Fiat 500 Marketing Essay

9 pages (2889 words) , Download 3 , Essay

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It takes time for a consumer to decide about the model and make of automobile that they want. Thus, it is important to attract consumers to the product by highlighting some of the unique features of Fiat 500 that are lacking in other automobiles and then to provide them with constant support to help them remain engaged while they are making their minds.

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McDonald's and its cultural branding principle through effective communication process Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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From its humble beginning as a small barbeque restaurant, McDonald’s today is one of the gigantic international companies operating with more than 32,000 restaurants operating across more than 100 countries in the world to at least 60 million people every day. McDonald’s is most familiar with its brands such as Big Mac and Chicken McNuggets.

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Retail Marketing of Organic Food Products Marketing Essay

9 pages (2439 words) , Download 3 , Essay

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Organic foods are becoming more popular by the day. Consumers are choosing to buy naturally grown food products that haven’t been contaminated and synthetically grown. “The term "organic" typically describes food that has been cultivated and/or processed without the use of chemicals of any sort including fertilizers, insecticides, artificial coloring or flavoring and additives”.

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Market Segmentation for the Coffee Market Marketing Research Paper

5 pages (1393 words) , Download 2 , Research Paper

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Market segmentation is a process of forming a sub-set of a market that contains people or organizations with one or more similar characteristics that would influence them to demand the same kinds of products and services on the ground product/service qualities and price. The concept of market segmentation helps a firm to effectively market its products or services without exerting much effort.

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Managing Hotels in the Downturn Marketing Essay

4 pages (1201 words) , Download 2 , Essay

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The hotels that can boost the revenue are expected to provide better pricing as they aim at the optimization of some of the untapped opportunities, as well as maximizing bundling and customer loyalty schemes. Additionally, this article reports some outlines of the customer-oriented pricing approaches.

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Online Shopping Popularity vs Retail Outlets Marketing Research Paper

7 pages (2006 words) , Download 2 , Research Paper

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The benefits of opening an online store versus a retail store. The paper aims at discovering answers to the following questions: Is it money-wise useful to open an online store in this day and age? Who are the chief consumers buying online and what are the trends and buying habits of the consumers, and the leading products bought online?

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The United States and Japans International and Domestic Markets Marketing Essay

7 pages (1991 words) , Download 2 , Essay

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The two markets will be discussed in relation to both countries as they are interrelated. The relationship between these two countries has been shaped around the corresponding paradigm of specializing in products such as agriculture and manufactured goods along with their rivalry over high-end technology.

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The Role of Consumer Behavior Marketing Essay

3 pages (750 words) , Download 2 , Essay

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Branding is a tremendous strategy because it allows a company to charge a premium price for its products. The current proposal of introducing men and women suits is an excellent idea. This opportunity is an untapped market that is aligned with the vision and principles of the company.

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The Role of Consumer Behavior in Marketing Decisions Marketing Essay

3 pages (750 words) , Download 3 , Essay

I believe that whenever someone passes by a Starbucks outlet, they are tempted to go inside on account of the rich aroma of fresh coffee coming out of the store and the inviting upholstery that promises to remove the exhaustion at the day’s end. Starbucks has managed to create a brand identity for itself quick unlike any others and after the success of Starbucks, a number of coffee shops sprang up in US and also globally but none matched the rich aura of sophistication that Starbucks was able to generate (Clark, 2007).

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Analyzing Visual Advertising Marketing Essay

3 pages (750 words) , Download 2 , Essay

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The advertising campaign by Camel Cigarettes in the 1940’s suffered from a similar dilemma. (Advertising methodologies through the 20th century) Whilst it is true that advertising rules were not so stringent during that age and the health risks of smoking were generally unknown to the masses, the advertisement is still considered to be incorrect in its approach.

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Marketing Communications Programme of Adidas Marketing Essay

8 pages (2438 words) , Download 4 , Essay

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According to Fill (2009, p.912), “communications audit is a process that can help assess whether an organization is communicating with its consumers and other stakeholders in an effective and meaningful way.” Typically, a communication process involves the sender (or marketing team), who encodes the message in a particular way, then sends it through a channel of transmission.

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L'Oreal: Building its empire in Indonesia through its luxury brand, Lancme Marketing Term Paper

3 pages (750 words) , Download 4 , Term Paper

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The Republic of Indonesia has a 240.3 million strong population inhabiting numerous islands covering a total area of 2 million square kilometers. The country boasts of a literacy rate of 90.4% and is a progressive Asian economy with tremendous potential for fast moving consumer products (Web, 2011).

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Free Trade Agreements Colombia Marketing Essay

4 pages (1181 words) , Download 2 , Essay

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It has two legislative houses: the Senate and the House of Representatives. The president, who is elected only for a single term of four years, is both the chief of state and the head of government. So while we are there we will have to follow the policies accordingly so as to not jeopardize our relations with the government.

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Market Share Analysis at Dart Group Plc and Jet2holiday Marketing Case Study

3 pages (750 words) , Download 22 , Case Study

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Jet2holiday is a part of Dart Group Plc, it operators in aviation and tour operator. Jet2holiday offers packaged tours at a less price because of the variety of elements involved in the overall package. Jet2holidays was launched in 2007 and since then it has been serving its customers with a reasonable package holiday all over the world.

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Wal-Mart Business Strategy Analysis Marketing Essay

7 pages (1885 words) , Download 2 , Essay

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The company is listed on the bourses of the New York Stock Exchange where its stocks are actively being traded. The present study would try to critically analyze the business strategies of Wal-Mart so as to suggest plausible recommendations in order to ensure a sustainable competitive edge in the market (Wal-Mart, 2011).

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The Marketing Mix of Mini Cheddar Marketing Essay

6 pages (1814 words) , Download 3 , Essay

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This abstract part provides an overview of the company and the products they sell. The Mini Cheddar is a British Company that deals with cheese and cheese-related products the analysis of the results indicated that the Mini Cheddar Company was doing very well in Britain market. The good results of the company were because of the good strategy of the company price.

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Can the Brand Be Revitalised Marketing Essay

8 pages (2026 words) , Download 3 , Essay

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From the very start, the management of the Starbucks company has been considerate about providing the customers with not only the best coffee but also one of the best and ultimate experiences. The focus of the company has always been providing customers with the best experience and high-quality service along with high-quality products.

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The Effectiveness of Various Marketing Strategies Marketing Assignment

6 pages (1728 words) , Download 2 , Assignment

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This paper is an assessment of the effectiveness of various marketing strategies that can be adopted by implementers of any effective marketing mix plan. These include product distribution strategies, pricing strategies, promotion strategies, communication strategies, and strategies related to product quality.

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Wind Power Production Initiative Marketing Case Study

6 pages (1917 words) , Download 2 , Case Study

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One of the key issues faced by firms, in general, is their inability to develop a sustainable strategy for market and brand performance. Such aspects, therefore, outline that the firms may not be fully equipped with the necessary resources to develop tools and techniques to help them measure the brand performance as well as creating greener industrial brands.

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The Luxury Market: Chateau Mouton Rothschild Marketing Article

7 pages (2117 words) , Download 3 , Article

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Château Mouton Rothschild has been able to create something for its hard fan followers and has ensured that it is a product category in itself. It is in the category of conspicuous consumption, where a consumer purchases a product more for the purpose of satisfying a certain monetary display or that of wealth than the purpose of fulfilling a need.

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Strategic Marketing Planning as an Essential Marketing Tool Marketing Essay

6 pages (1756 words) , Download 5 , Essay

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All level managers brainstorm on the proper strategy to be included based on the market research. This paper aims to analyze and discuss strategic marketing planning as an essential tool to the marketing strategies of an organization. It focuses on the model developed by Porter as generic competitive strategies.

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Direct and Marketing Communication Marketing Essay

7 pages (2181 words) , Download 4 , Essay

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Anthony Menswear uses business-to-consumer marketing through several activities such as internet marketing, advertising, and public relations and maintaining brand reputation. Since the initiation phase, Anthony Menswear has maintained a good status in the apparel business by providing a range of quality products at affordable rates.

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International Corporate Communications in KFC Marketing Essay

10 pages (2834 words) , Download 6 , Essay

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In every organisation, communication is regarded as a continuous business activity. Communication comprises sending and receiving information, thoughts, facts and feelings. It is one of the essential marketing components in the corporate world where people share information and collaborate with organisation.

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Retailing Lessons from Loyalty Programs Around the Globe Marketing Research Paper

3 pages (750 words) , Download 4 , Research Paper

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The CVS, in the United States, is known as the largest loyalty- card program today, having been created in 2001. Through the development of loyalty program, CVS has the ability to identify the behavior of their customers when buying, and this enables them to create and develop marketing techniques (Eder 2005).

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Marketing Proposal - LA Fitness Gym Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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Some of the locations in which LA fitness gym is located in the UK include Manchester, North, South and West London, Nottinghamshire, Surrey, Warwickshire, Buckinghamshire, Cambridgeshire, Dorset, Essex, Hampshire, Kent, Leicestershire and London. However, for the individuals to attain their fitness goals, it is also essential for them to maintain their fitness diet.

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Marketing Strategy of Fultons ice Land Marketing Case Study

5 pages (1308 words) , Download 4 , Case Study

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It is evidently clear from the discussion that Steve Fulton who is the manager of Fulton’s Ice Land skating runs a successful hockey program but Fulton expects to increase profits by trying to expand and improve the public skating program. Therefore Fulton is trying to adopt some strategies which would increase its profits.

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Advertising Campaign of M&S Lingerie Marketing Essay

4 pages (1374 words) , Download 2 , Essay

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This is one of the reasons why marketing directors need to ensure that their advertisements are socially responsible, and this is the main topic of this article. The purpose of the article is to discuss the claims that the latest Marks & Spencer lingerie advertisement is irresponsible. The image in question is currently banned.

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Marketing Analysis: Pricing and Placing Issues Marketing Term Paper

5 pages (1390 words) , Download 2 , Term Paper

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Price is the consideration that is paid for a commodity or a service whereas place determines the availability of a commodity in areas where it is required. The pricing strategies adopted by a company will greatly influence the number of purchases that will be made. If not appropriately set, the turnover will drastically reduce and the margin will be low.

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Description of the Oak Creek Soccer Tournament Marketing Term Paper

9 pages (2410 words) , Download 2 , Term Paper

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Soccer at this stage in regional sports is one of the most potential sports. The current marketing plan evolves on a similar thought, to promote Soccer across Oak Creek. The target elements of the event would be businesses that take part in philanthropic activities for sponsorships, students from educational institutes.

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Decision Analysis for the United States Army Marketing Essay

4 pages (1258 words) , Download 3 , Essay

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Weapons acquisition is among the problematic areas in the US department of defense that have decision analysis tools applied. Analytical decisions are undertaken when there is ample time to compare the facets, to choose the most profitable course of direction. The best module amongst the alternatives is taken (See appendix).

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Starbucks Market Analysis Marketing Research Paper

7 pages (2086 words) , Download 2 , Research Paper

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The business operated one facility in Seattle, Washington, until 1984 when the business was sold to Schultz’s II Giornale. By 1987, Starbucks had 165 different sales centers of operation. In the late 1990s, Starbucks had a dedicated American following, and the business began its expansion into international countries, where it is now present in 55 different countries.

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Motivation and Marketing Mix Marketing Literature review

10 pages (2500 words) , Download 2 , Literature review

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Volumes have been written on employee motivation so as to determine the direction that organizations should maintain in HR management. Evidently, understanding various theories helps managers to enhance employee retention and productivity by utilizing motivation as the key factor to improve individual efficiency.

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Issues in Global Business and Consultancy - GlaxoSmithKline Company Marketing Essay

8 pages (2276 words) , Download 2 , Essay

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The company strives despite the challenges in the global business, including economic disparity among different states barring affordability, diseases outbreak, increasing cost of production and transportation to achieve their mission. The company operates in more than 100 countries spread across the world, meaning that they have to obey the trade treaties and international trade organizations such as the World Trade Organisation.

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The US Service Sector Marketing Essay

3 pages (1091 words) , Download 2 , Essay

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. Any decline in the movement of the service industry will negatively impact the United States a lot because the U.S. has become a knowledge service economy. The service industry accounts for 80% of the jobs in the United States. The lack of growth in this sector could be related to a variety of factors.

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Evaluation of Current Strategy - Fulton's Ice Land Case Marketing Case Study

4 pages (1116 words) , Download 5 , Case Study

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There are two types of programs- Hockey Programs and Public Skating Programs. The public skating programs require additional personnel costs, entertainment costs as well as promotional costs. The personnel costs have not been detailed in the case, but the recent entertainment cost and the promotional cost were $12000.

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Economic Factors Affecting Marketing Decision Marketing Essay

4 pages (1119 words) , Download 3 , Essay

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The marketing environment consists of “the actors and forces outside marketing that affect the marketing management’s ability to build and maintain successful relationships with target customers.” Toyota is one of the world’s leading car manufacturing companies which produce and market more than 8 million cars every year.

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Market Analysis for Acer Hi-fi System Marketing Essay

3 pages (916 words) , Download 3 , Essay

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Technology advancement has greatly revolutionized the music industry as witnessed by the rapid development of new products to suit the market needs, tastes, and preferences of different market segments. This has seen different electronic companies specializing in music-related products introducing competitive products in the market. This has increased competition as customers have several options to choose from.

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Milwaukee Emergency Center for Animals Marketing Case Study

6 pages (1775 words) , Download 2 , Case Study

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Teamwork is a chief value in the hospital through recognition of the working staff as the mainmast. Retention and attraction to the hospital are through motivational rewards and programs that recognize hard work and achievement. Improvement of the hospital services and problem-solving comes under the hospital value of accountability.

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Marketing Essays