Description of the Oak Creek Soccer Tournament - Term Paper Example

? Marketing plan for Oak Creek Soccer Tour nt of the Oak Creek Soccer Tour nt Soccer at this stage in regional sports is one of the most potential sports. The current marketing plan evolves on the similar thought, to promote Soccer across Oak Creek by inviting various section of the society and making them the part of the team. The target elements of the event would be businesses that take part in philanthropic activities for sponsorships, students from educational institutes and regional soccer clubs to play the sport. The event will also be relying on the public community at large to take part in it and make this program a success. The revenues generated from the tournament will be used for the promotion of this sport across the region to build better and competitive soccer teams. The entire marketing plans focuses on two primary objectives, first is how to give the maximum coverage to the entire event and secondly how to get the maximum possible responses from those inputs while providing exemplary social advocacy and entertainment to the people. Market Place Analysis for Oak Creek Soccer Tournament Young Soccer Club, which is working in collaboration with McLean Youth Soccer and Oak Creek Soccer Club was able to acquire plenty of information about the current situation of availability of the Soccer sport in Oak Creek Southeastern Milwaukee County. In the previous almost every sports event that has taken place in the Oak Creek was able to attract a large number of spectators leading towards success. These types of events have proven to the beneficial for the growth of many sponsor companies in the region and have led to the increase of interest of the sports among the people. This clearly shows that the people have the love of sports and need more opportunities to explore other arenas of sports and entertainment. The current sports related community is in the county is already well aware of this sport but due to lack of grass root professionalism and related events of this sport that provide quality and effective management can lead to success. In addition, the unavailability of many wide scale opportunities for Soccer sports but the availability of material resources like the Soccer ground and related equipment makes it a viable opportunity to explore. There are seven college levels teams for Soccer with most of those players have played the game only thrice in the last 6 months at the college level. Four local clubs manage six community teams that play the sport every fortnightly. Most of these community teams are active for over 5 years showing the commitment to the sport. There are two college level Soccer teams at the moment and two at the community level that are specifically limited to women, showing the involvement of the women in the sport. Most of the clubs are self-managed with little or no patron-ship from any concern. There have been held two club level Soccer tournaments in the past 5 years due to lack of resources and efficient management but every tournament had massive success and acceptance in Oak Creek Southeastern Milwaukee County. SWOT Analysis for Oak Creek Soccer Tournament The SWOT analysis is based on neutral market research done by the Young Soccer Club and other related Soccer associations including the Oak Creek Soccer Club and Wisconsin Youth Soccer. Strengths A potential growth opportunity for the sponsors A potential growth opportunity for the Soccer related sports businesses Growth of sport and social awareness in the Oak Creek Support from the local community, educational institutes and local clubs Willingness of the local clubs to become potential partners in the association and play a vital role in the success of the event The promise of the Milwaukee government to provide Soccer sport facilities to the educational institutes in the near future Available and maintained soccer ground Weaknesses Weak base of the soccer sport in the community Insufficient support from businesses and local politicians Insufficient promotion of the sport from the community Low number of athletes who can play the soccer properly Unavailability of many professional coaches and sports clubs No much attention paid by the educational institutes for the development of the sport Committee members and volunteers not much aware of the dynamics of the sport Opportunities Sponsorship form various sections of the society Encouragement from educational institutes and political leaders Opportunity to grow the sport rapidly due to the recent world Soccer tournament Exposure the players to play nationally and internationally The suitability of the sport to males and females alike Game not limited to seasons Threats: Interest of the people in other sports like hockey, baseball and basketball Time needed for the development of the game in various sections of the community Unavailability of committee members and volunteers in case of immediate meeting required Other much popular seasonal games being played simultaneously during the tournament Oak Creek Soccer Tournament and its Extensions The Oak Creek Soccer Tournament will be held at the Valley Fields Soccer stadium. The tournament will be held with the collaboration of Oak Creek Soccer Club and Wisconsin Youth Soccer guided by the popular soccer teams, Milwaukee Wave and Marquette Golden Eagles. The purpose is to bring more sponsorship and professionals in this sport to raise the quality of Soccer played in Oak Creek. This event seeks to draw sports professionals, players, coaches and people to this sport. The Oak Creek Soccer Tournament is a bright opportunity for many leading brands to come ahead and show their commitment to the betterment of health and entertainment opportunities. Young Soccer Club will be working with almost every leading sports store to provide good quality sports uniforms and equipment the teams at a relatively low cost to increase the inclusion of as many as possible team for the event. The prime source of the Soccer teams will be the colleges, schools and universities including the Carollton Elementary, Meadowview Elementary, East Middle School, Oak Creek High School and famous universities like the Marquette University, the University of Wisconsin-Milwaukee, Milwaukee School of Engineering and the Medical College of Wisconsin. Each educational institute will be able to have two different teams, one of the boys and one of the girls to face the opposite team of the same gender. This way, the Oak Creek Soccer Tournament intends to bring in as much as possible teams in the sports ground and be able to attract a large number of spectators. The tickets will be sold and the revenue that is generated will be used for the development of professionalism in the Oak Creek Soccer teams and prepare them for inter-regional competitions. The sports clubs that are total of four in number in the region will be played separately. The matches will be arranged one in the morning and one in the evening. At the end of every match will be an awarding ceremony where the winner and the runner-up team will be officially declared. The mayor and the aldermen have shown their willingness to take part in the ceremony. In addition, regular training and practice sessions and test matches will be held among the teams to hone their soccer skills. Oak Creek Soccer Tournament Tickets and Sponsorships The primary purpose of the Oak Creek Soccer Tournament event is the promotion of the sport in the Oak Creek. With that in mind there are to be three different kinds of tickets. The first one is for the students, which will be the lowest in price being $5 per match or $60 for the entire tournament. These tickets will be available from the participating educational institutes only. The second type of tickets is for the public which would be available from all the leading stores and sports shops. The price of these tickets would be $10 per match and $120 for the entire tournament. The last kind of tickets is the executive seats tickets ranging from $25 to $50 per match or $350 to $600 for the tournament depending on the placement of the seat. However, the category 3 seats and the first row of the category1 seats will be reserved for the representatives of the sponsors. The core strategy of the Oak Creek Soccer Tournament is the provision of better sports opportunities to the people while keeping every section of the region actively involved in the promotion and success of the event. For the delivery of this message, the representatives of industrial concerns in the area will be called upon to get along with the project. The partners that will be taking part in the organization and funding of the program through sponsorships will be provided reserved spaces in the sports ground, tickets for their logos and other advertisements material. The Valley Fields soccer stadium is to be distributed in four sections as for the sponsor advertisements is concerned. One section towards the north will be reserved for the media partners, south for the businesses that will be sponsoring the event, the east pavilion for the representation of the educational institutes and the last section towards the west of the ground will be reserved for the advertisements of the independent Soccer clubs. The advertisement material will be placed around the grille of the seats that separates the spectators from the ground. Inventory Required and Sponsorships Available Stadium for seven days $300/day x 7 = $2100 Adidas Competition Soccer Ball - White with Black $53.99x10 = $539.9 Sponsor a Team (complete uniform and gear) $250x15 = $3750 Advertisement Television (Approx Budget) $ 10,000 Advertisement Banners and Brochures (Approx Budget) $ 5,000 Advertisement Radio (Approx Budget) $ 5,000 Refreshment Arrangements for teams (Approx Budget) $ 15,000 Trophies, medals, certificates (Approx Budget) $5000 Publications (Admission Tickets, Invitation cards) $ 1500 Prize Money 1st 18+ team (Boys) $5000 Prize Money 1st 18+ team (Girls) $5000 Prize Money 2nd 18+ team (Boys) $2500 Prize Money 2nd 18+ team (Girls) $2500 Prize Money 1st 12+ team (Boys) $3000 Prize Money 1st 12+ team (Girls) $3000 Prize Money 2nd 12+ team (Boys) $1500 Prize Money 1st 12+ team (Boys) $1500 Prize Money 1st Under 12 team (Boys) $3000 Prize Money 1st Under 12 team (Girls) $3000 Prize Money 2nd Under 12 team (Boys) $1500 Prize Money 1st Under 12 team (Boys) $1500 There is no registration fee for the teams; therefore, the entire Oak Creek Soccer Tournament will be primarily relying on ticket sales and sponsorships. Every team taking part will either be sponsored by the respective educational institute or club. Oak Creek Soccer Tournament Promotion methods Oak Creek Soccer Tournament will be promoted using mass media and other related communication channels. Mayor Richard has also committed to help the club in the arrangement of the tournament and use his influence on the media. As mentioned earlier, the tickets will be sold in educational institutes, departmental stores and sports stores. Media and Press: The Oak Creek Soccer Tournament will be marketed over the Oak Creek press and television for the promotion across the County. The marketing campaign will go on for the least of 2 months before the commencement of the Oak Creek Soccer Tournament to spread the word of the tournament and also be include as many as possible teams for the matches. Most of the local media channels and press will be convinced to sponsor the message delivery in return of the provision of media pavilion and advertisement hoardings at specified places in the sports ground. Press Liaison The press in the modern times of telecommunication plays vital role in the success and failure of an event. For this reason, the leading organizing members of the tournament along with the members of the community will be conducting four press conferences to brief the media about the Oak Creek Soccer Tournament and its working mechanism. Flyers and Brochures To attract a large number of students to the sports tournament, flyers and brochures will be distributed among the students in all public and private institutes to make them aware of the event. Radio Radio programs are to be arranged and interviews of the organizing members detailing about the event will be broadcasted. in addition, radio channels will be convinced to sponsor the advertisement of the Oak Creek Soccer Tournament. Mayor Richard will also be asked to invite the people to the tournament. Banners and Public Transport To spread the word to the every nook and corner of Oak Creek, these marketing channels are also considered to be effective and efficient. Seating Details and Entertainment The place chosen for the Oak Creek Soccer Tournament is the Valley Fields Soccer stadium. The pavilions will be divided into four category seats. The seats are to be reserved for the representatives of the teams taking part in the tournament. The stadium consists of two floodlit soccer grounds and is in proximity from the main center of the urban activities. Some of the leading singers and bands are to be arranged to provide entertainment to the spectators to provide a well-rounded entertainment program to them. The entertainment performances will be arranged during the mid-break of the match and afterwards. The purpose of the provision of the entertainment is to retain the existing visitors base and attract more towards the Soccer tournament event. The provision of snacks will be done by the representatives of the regional departmental stores at the retail prices that are available in the market. Public Relation Strategies The Oak Creek Soccer Tournament will be publically campaigned to make the public aware of the tournament. The tournament campaign will be revolving around the theme of a healthy and sports oriented Oak Creek. In addition, the tournament will revolve around the soccer and its impact on team play and sportsmanship. The media used will include all the modes of mass communication and person to person communication. The use of traditional methods will be used including the television and print. Other marketing strategy includes tele-marketing to various sports clubs and organizations. The educational institutes and the sponsors will be met in person. To finalize the project, the organizers will hold a general meeting of all the willing sponsors and organizations that will enable the executive committee to finalize the funding requirements and layout the plan for the entire Oak Creek Soccer Tournament. The meeting of the agreeing sponsors and partners will be held first Sunday after new year at the city hall. Bibliography David Kent Stotlar (2005). Developing successful sport marketing plans, Morgantown, WV: Fitness Information Technology. Read More