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Marketing Essays

Result for Subject Marketing:
19702 essays
Foundations of Marketing Marketing Admission/Application Essay
9 pages (2414 words) , Download 2 , Admission/Application Essay
Free
It involves consideration of various strategies combined together to come up with a working program of the business. This results in the integration of marketing communication through the use of various promotional tools to reach customers. Various messages are feed into these promotion tools and sent to the customers to inform them about the products of the company.
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Social Marketing: Campaign Analysis Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
Social Marketing incorporates the transfer of information from higher authorities down to the common individual to warn and inform against the vices that the society normally presents to its members. The vices constitute drinking and driving, racial discrimination and abuse of the weaker gender. Social Marketing aspect is normally placed to favor the target audience and in most cases seizes to generate profit to the marketer (Ewing, 2001, p.5).
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Creating a Promoting Plan Marketing Essay
3 pages (750 words) , Download 3 , Essay
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Hence, PR and Advertisement will be an important part of the business’s promotional activities. Advertisement involves informing consumers about the business. It is also used for persuading people to buy the products offered by the business for sale. The advertisement for plan for the business should follow a target market approach.
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Reliance Anil Dharuhera Ambani Group Marketing Essay
5 pages (1312 words) , Download 2 , Essay
Free
Reliance Anil Dharuhera Ambani Group is one of the most popular and successful companies in India. The company is extremely well controlled and not only is it well-controlled but also the company exceeds the expectations of the shareholders every year. This goes to show that the company follows the principles of management very carefully be it planning, controlling.
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Integrated Marketing Communication Project Marketing Essay
7 pages (1837 words) , Download 8 , Essay
Free
Organizations have been determining different marketing measures in order to market their products or services. The manner in which the products or services are communicated to customers has been modified over the years. Newer policies and mechanisms are being applied in marketing communication planning.
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Analysis of Hyundai Motor Company Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Hyundai motor company is one of the most appreciated automotive companies in the global market. In this paper it has been analyzed that the company’s performance over the years from 2008 to 2010 has been improved on its operational side but the company has not been able to demonstrate the same performance in managing its finances.
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The Wireless Communication Industry Marketing Essay
4 pages (1119 words) , Download 2 , Essay
Free
Research in Motion (RIM) came into existence in 1984 with a focus on developing hardware and software for wireless data communication. Soon, the company established its stronghold in producing wireless two-way smart data communication devices. RIM started producing BlackBerry by weaving all three components together – hardware, software, and service to offer wireless email messaging.
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Essential Principles and New Realities of Marketing Marketing Essay
8 pages (2129 words) , Download 3 , Essay
Free
In the case of choosing between virtually identical alternatives, which is also known as ‘low involvement in buying’ the consumer is usually looking for very slight differences that will convince them to forego one product and spend money on the other. An example can be, when one wants to purchase a product like hair gel, that is from different companies and they have a similarity in price.
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Southwest Airlines Fuel Hedge Program: Why Southwest Hedged Fuel Marketing Research Paper
6 pages (1757 words) , Download 3 , Research Paper
Free
This study provides a short overview of the airline industry and the concept of hedging in the industry before focusing on Southwest Airlines' approach to hedging. The performance of the airline when applying their approach to hedging, as well as the relevant literature, is used henceforth to provide a rationale for fuel price hedging by Southwest Airlines.
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Organizational Structure and Behavioral Analysis Marketing Term Paper
5 pages (1503 words) , Download 2 , Term Paper
Free
A small organization focusing on informal communication aspects more works on flat structures (Nicholas, 325). The matrix organizational structures help in the effective combination of both functional and project-based operations in a concern. Functional denotes the hierarchy of functions while project denotes the incorporation of complexity unto such.
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Sanitex Limited - Marketing Research and Competitor Analysi Marketing Research Paper
5 pages (1603 words) , Download 2 , Research Paper
Free
Sanitas Limited, a company offering pest control services is eventually a growing company in West London. Its estimated worth is £500,000. Mr. Griffins, its CEO is ambitious to expand the company from West London. However, with a substantial background in accounting rather than in marketing, Mr. Griffins needs professional advice from the Marketing Manager prior to doing this activity.
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Managing the Supply Chain Marketing Essay
5 pages (1490 words) , Download 2 , Essay
Free
Therefore, the scope of supply chain management includes the organizational structure, product development process, procurement process, and supplier selection, inventory management, and legal issues. Toyota Motor Corporation was founded in 1927 by Kiichiro Toyoda and it is presently a multinational automaker employing 317,716 employees worldwide.
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Retail Industry in the UK Marketing Essay
10 pages (2974 words) , Download 3 , Essay
Free
The UK retail industry employs over three million people and is the largest service industry. It is predicted to increase by 15% in the next five years which is a very low rate of growth compared to the sector’s performance in the past few years. The UK retail sector contributes 8% towards the country’s GDP which includes the UK retailers going overseas and expansion of e-commerce beyond the borders of the UK.
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Strategic Recommendations and Action Plan for MGM Resorts International Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The management team of MGM Resorts International should engage in the assessment of developmental impacts and their shortcomings. First, a close focus of tourism demand should be employed on the basis of the markets intended for visitors to the destination. Market trends, travel patterns, and tourist arrivals should be analyzed thoroughly.
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E-Marketing as the Process of Promoting Services and Products Marketing Essay
5 pages (1415 words) , Download 2 , Essay
Free
In addition, Goodbye, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis, they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p. 1).
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Marketing - Exam on Marketing Marketing Essay
3 pages (750 words) , Download 7 , Essay
Integrated marketing communications is a comprehensive approach to marketing and advertising that is customer centric and data driven. Within this spectrum of understanding integrated marketing communications involve the development, coordination or an organization’s advertising strategies and resources.
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Marketing - Brio Tuscan Grill Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
However it has also increased the competitive forces in the market with a large number of market players being present for a particular products category. In this regard it has become an utmost important activity for business organizations to distinguish their products and services from the rest of its competitors in the market.
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Determining the Distribution Channels Marketing Admission/Application Essay
3 pages (750 words) , Download 3 , Admission/Application Essay
The distribution channel opted by the company is expected to maximize the profits of the product through wide distribution at lowest possible costs. Distribution of a product can incur through various means either directly by the producer or indirectly through other means that are available in the market.
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Major Factors Affecting Waterstones Marketing Marketing Essay
9 pages (2417 words) , Download 2 , Essay
Free
The former consists of the company itself, customers, suppliers, marketing channels, and competitors. The latter is a sum of larger forces which could be environmental, cultural, societal, technological, political-legal, economic, and demographic. Like any other company, Waterstones is facing an ever-changing and turbulent marketing environment.
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Gathering Information in Marketing Marketing Term Paper
6 pages (2040 words) , Download 3 , Term Paper
Free
Understanding the potential market requires an understanding of the people's needs, the buying behavior, and the buying motivations. People buy products because they want to satisfy a certain need. Understanding the market requires an examination of the macro and micro trends. First involves an understanding of the market environment in six areas.
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Zatwsho LLC Case Study Marketing Case Study
5 pages (1250 words) , Download 2 , Case Study
Free
Zatswho LLC . This report analyzes the business idea of a mother and a daughter who started a new venture with the name of Zatswho. The report identifies tips for making a family business successful as well as pitfalls that family members should avoid to make the family business a success.
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Global Strategy of Volkswagen Marketing Essay
8 pages (2409 words) , Download 4 , Essay
Free
The journey of small cars began in late 1930 where Dr. Ferdinand Porsche challenged the development of cars for the German people. This idea was postponed due to the involvement of other projects and designs on the cars’ prototypes. Adolf Hitler dreamed to render every German a car, including ordinary individuals. The term was also referred to as the people’s car.
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Zara Fast Fashion From Savvy Systems Marketing Coursework
6 pages (1500 words) , Download 2 , Coursework
Free
Zara: Fast Fashion from Savvy Systems. The development of this strategic plan comes in the backdrop of numerous external of the company Inditex, and specifically the Zara brand, as a wild success. Numerous analysts have related the success achieved by the company in recent years.
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Retail Marketing at John Lewis Company in the UK Marketing Essay
6 pages (1838 words) , Download 2 , Essay
Free
The chosen industry is the retail industry that is concerned with the sale of physical goods through the use of fixed locations that are often better known as shops or stores. Over the years the retailing industry has also grown into newer selling strategies such as providing delivery-based services, using the internet to boost sales, and the like.
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Marketing Responses to Retailing Challenges Marketing Essay
6 pages (1791 words) , Download 2 , Essay
Free
A number of different industries and segments compose the modern economy both in terms of the consumer side and the supply side. Largely the supply side and the demand side are connected by various designs of retail outlets and retail companies. These retail companies and outlets all come together to compose the overall retailing industry.
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Changes in the Travel and Tourism Market Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
The last five years have been a roller coaster ride in the travel and tourism markets. The pendulum has consistently swung both ways with respect to boom and decline in the tourism trends worldwide. It is a market that is very important for any economy and is capable of creating more jobs per million currency investments than any other market or industry.
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Retail Marketing: John Lewis Company in the UK Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
Retail industry is the subdivision of economy which comprises of trade of finished goods to the end user. The industry is expanding at a considerable rate globally. The reason behind the fact is growing awareness of the consumer and amplified competition amongst the market leaders.
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Traits of Small Businesses visa-a-vis Well Resourced Large Companies Marketing Essay
10 pages (2866 words) , Download 2 , Essay
Free
Small businesses can achieve sustained growth through merging with other businesses which are critical in resource sharing. Small businesses should implement internet technologies in order to overcome their location barrier as well as increase their turnover. Small businesses should also maintain financial statements which are critical in accessing debt financing.  
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Marketing Planning Marketing Coursework
4 pages (1226 words) , Download 2 , Coursework
Free
The vision of the company is to become “the earth’s favorite little food company” (Innocent 2011, p1). Innocent wants to become the company that generates delicious, natural, ethical, and healthy food and makes it available to the world (Innocent 2011, p1). The current competitors in the market include Tropicana (PepsiCo), Happy Monkey etc.
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Rolls Royce Plcs Principal Products Marketing Essay
4 pages (1205 words) , Download 3 , Essay
Free
Rolls Royce PLC is an international business provider of an ‘integrated power system’ with its headquarters in Westminster, in the United Kingdom. It is the world’s second core manufacturer of aircraft engines along with having chief businesses in ‘marine propulsion equipment and in the energy segment as well.
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UPS Company Strategy Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
UPS Company Strategy Despite the dramatic improvements UPS has brought to the lives of millions in all parts of the planet, change had been a rare companion (Garvin & Levesque 2006). The situation changed with Mike Eskew becoming the company’s CEO in 2001, when the company entered the new stage of its organizational evolution.
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The Quality Education by King Abdulaziz University: Skills for the Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
The analysis is one of my mathematical skills, one that is important in the course as it involves the study of a lot of things that answer questions on why and what. The study of people, their interests and all that would affect Marketing strategies would not give me a headache at all because I am naturally an observant person when it comes to personalities.
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Creating Competitive Advantage Marketing Essay
5 pages (1560 words) , Download 2 , Essay
Free
There is a major transformation that is occurring in the way that firms relate with the customers. The digital economy has enabled the customers to have a lot of information on companies which allows them to make informed decisions. The integration of processes and sharing of relevant information between partners has largely been due to the presence of e-commerce.
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New Media and Consumer Behaviour Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
As technology advances, different means of reaching the consumers are developed. The different companies and organizations embrace the new technology to reach their consumers and increase their revenue. In most cases, companies have managed to embrace the new technologies with great success. Key among the new technology is the use of social media to market their products.
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Investigating Foreign Market Marketing Essay
4 pages (1128 words) , Download 2 , Essay
Free
The Argentinean customers desire to use imported food products printed in Spanish and also desire a personalized approach in regard to the product markets. However, the legislative conditions in Argentina are considered to be quite favorable for the formation of contracts with exporters and thereby helping in the trade of imported commodities (Nebraska, 2011).
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Product of Gain Marketing Admission/Application Essay
3 pages (750 words) , Download 2 , Admission/Application Essay
Though these factors and forces may vary depending on the specific company and industrial group, they can generally be divided into broad micro environmental and macro environmental components. Trade has significantly improved due to many factors that have greatly advanced the marketing options.
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Marketing Plan for Product Line Marketing Essay
9 pages (2320 words) , Download 2 , Essay
Free
The target market will be the young adults, most of which will be engaged in various business operations or day-to-day communication with their relations. The small appliance supports Company G’s mission statement in several ways. In the first place, the appliances are made using very few materials and little energy.
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New Media and Consumer Behaviour Marketing Essay
8 pages (2119 words) , Download 2 , Essay
Free
The advancement in technology has evolved our perceptions, ways of thinking, and communication. Technology has made communication easier and better by connecting people in many ways which have facilitated information gathering and sharing about different products and their consumption.
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The European Central Banks Targeted Inflation Rates Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
The author states that the rate of inflation is declining more rapidly," said Commerzbank economist Ulrike Rondorf. "In January, it should fall below the critical 2 percent mark for the first time in a year." Due to inflated prices, several economists have estimated a slump in the European economy including a look at higher household energy.
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Marketing Heritage and Digital Innovation an Apparent Contradiction Marketing Essay
11 pages (3448 words) , Download 3 , Essay
Free
Marketing heritage is an emerging concept in the marketing field which is based on the historical status of the older companies and it is explicitly linked to the brand identity and consumer appeal. In the competitive global market, innovative technology-based new marketing strategies, marketing tools, and internet-based social marketing theories are getting popular and at the same time.
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The Impact of Social Media and New Media on Business Promoting Marketing Term Paper
8 pages (2000 words) , Download 5 , Term Paper
Free
The concept of new media and responses from consumer behavior has begun to alter the way in which many are approaching brand building and relationships created. An alternative approach to brand building was created as well as how the responses are received by consumers. The effect is one which is used specifically with social media.
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Product Life Cycle Marketing Model Marketing Essay
6 pages (2017 words) , Download 2 , Essay
Free
The company finds and develops a new idea about a product. At this stage, different aspects of information regarding a product are translated and incorporated into a single or unified product that is considered new. The product is taken through various changes that demand more time and money at this development phase and this must be done before exposing the product to ultimate consumers through pilot projects.
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AIDS Is a Mass Murderer Marketing Essay
7 pages (2128 words) , Download 2 , Essay
Free
The Rainbow group, which in association with Hamburg-based ad agency Das Committee has conceived and promoted this awareness campaign, has defended the shock, disgust, and provocation invoked by the ad.  Its spokesperson says that the ad is intended to wake up young Germans to the reality of AIDS prevalence in the country – a subject that has faded of late in public discourse.
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Principles of Marketing for Business Marketing Essay
4 pages (1250 words) , Download 2 , Essay
Free
Marketers can use this theory in conducting market research about the consumer behavior of a target market audience. It is a well-known fact that a successful product is largely one that can satisfy the needs and wants of the customers. Hence marketers spend considerable time and resources trying to figure out the demands of the customers.
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Concept of McLuhan's Definition of Hot Media Marketing Assignment
9 pages (2364 words) , Download 2 , Assignment
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The media concept presented by McLuhan has been a topic of intense argument by scholars pertaining to the authenticity of dividing media on the basis of senses of eye and ear. The author of the paper starts first by introducing the ‘concept’ so that a discussion on the concept of ‘hot media’ could be understood.
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Facebook and The Economist - Strengths and Weaknesses Marketing Essay
8 pages (2582 words) , Download 2 , Essay
Free
Current statistical findings suggest that Facebook has a greater influence on the way people communicate. The main advantage of using Facebook is that it permits the marketers to be in connection with people all around the day whether they are on their mobile devices, at home or at work, watching TV, or shopping with their friends.
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Economic Impacts on Event Management Marketing Literature review
8 pages (2412 words) , Download 2 , Literature review
Free
‘Events’, in this context can be termed as any social or corporate happenings organized in a planned and structured manner. Hence, it is quite apparent that events have to be systematically managed to be organized efficiently that in turn can provide with utmost satisfaction to the participants in terms of investors, visitors, and other stakeholders.
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Consumer and Buying Behavior Marketing Research Paper
8 pages (2194 words) , Download 4 , Research Paper
Free
There are a large number of competing brands in the market and it is very important to create a distinction between brands so as to emerge competitive in the market. In this regard, the role of consumer behaviour plays a critical role as it largely includes the thought process of the consumer while making the purchase decision for buying a new product.
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A Marketing Plan for BW Leisure Trust Marketing Essay
4 pages (1168 words) , Download 2 , Essay
Free
Over the last two years, the number of people who use the facilities of this trust has grown significantly. However, competition has also risen from the other leisure facility providing centres and private gyms. Like any other commercial organization, BWLT also requires a proper marketing plan to become independent of taxpayers’ money and to stay ahead of its rivals.
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Marketing Communication Activities - the New Hotel Marketing Research Paper
8 pages (2371 words) , Download 2 , Research Paper
Free
The plan outlines the marketing communication activities that the business will need to be involved in so as to deliver effective marketing messages to the targeted potential customers. Marketing communication activities entail all the duties undertaken with the aim of getting messages to customers, important audiences and prospects. Marketing communication activities are meant to promote the products, services and activities of a business.
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