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Marketing Essays

Result for Subject Marketing:
19897 essays
Analysis for Methanol Chemicals Company PLC Marketing Research Paper
4 pages (1268 words) , Download 2 , Research Paper
Free
Methanol Chemicals Company PLC produces formaldehyde and methanol for use in the pharmaceutical, agricultural, construction, and paper manufacturing industries. In general, the company is engaged mainly in the manufacture of methanol of premium grade like formaldehyde. The company has earned a reputation of being a world-class company.
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Marketing Ethics Marketing Coursework
4 pages (1162 words) , Download 3 , Coursework
Free
Sneeze chose to promote the subscription by hook or by crook.  Graham Godkind, who is the owner of the agency, argues that his company has not committed any fraud and the use of the phrase “constitutes fraud” suggests that in the books of Law, Sneeze has not committed any crime which is punishable with the verdict given for fraud.
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Brazil, One of the BRICS Countries Marketing Essay
3 pages (750 words) , Download 2 , Essay
The inhabitants of the nation had been the Portuguese who shaped the religion and derived the mostly spoken language. However, as the population grew through interaction in intermarriage, trade and colonization, a mixture of races had been added to create diversity.
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Report on Burberry's Success- the 4 P's of marketing Marketing Essay
3 pages (750 words) , Download 4 , Essay
Trench coats were the heritage products of Burberry and still remain the signature product for the brand. In terms of products, the company offers a wide range of apparels as well as accessories under its two product lines which are the Burberry Prorsum and the Burberry Brit.
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Introduction to Analog Devices Inc Marketing Research Paper
4 pages (1144 words) , Download 2 , Research Paper
Free
It designs, manufactures, and markets a wide line of high-performance ICs that incorporate analog, mixed-signal, and digital signal processing technologies (Analog, 2011, p.3). It sells its products all over the globe through a direct sales staff, third-party distributors, independent sales representatives, and its website (Analog, 2011, p.7).
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Blackberry Smartphones and Its Competitors Marketing Term Paper
4 pages (1474 words) , Download 2 , Term Paper
Free
They are aimed at meeting the dynamic needs of the market. Blackberry brands have specifically been challenged by the competitive smartphone market as attributed by the attractive features that Samsung, iPhone, and HTC Mobile have presented to the customers in their brands. Consumers are attracted to the features that a smartphone brand exhibits.
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The Customer Analysis and Market Segmentation Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Others also partner to form companies or large organizations. The result of all this innovation is that, competition in the market is increased and thus, the businesses have to market their products to gain customer loyalty. To ensure that they gain the desired results, marketers have to make predictions of the outcome of their marketing (Davenport & Harris, 2009).
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Performance of Saudi Stock Market Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
Free
The Saudi stock market has evolved extensively since it was first inaugurated in 1984. The structural changes and regulatory changes in the market have brought in more investment in the market. The market has grown to the largest stock market in the Middle East contributing about 33% of the total traded volume in the region (Samba Financial Group, 2009).
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Proctor & Gamble Marketing Mix Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
It will be most appropriate to divide the entire span of P&G’s operations in two time scales: the one that began with its inception and lasted until 1964 when the Neil Borden, the president of the American Marketing Association, first coined the term “Marketing Mix” and the second one is the post 1964 era when marketing philosophy had started taking its root as a theory and practice and its applicability had become vogue among marketing experts.
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Pricing at Deutsche Telekom Marketing Essay
4 pages (1200 words) , Download 4 , Essay
Free
Deutsche Telekom is a German telecommunications company with its headquarters in Bonn, North Rhine-Westphalia, and Germany. In Europe, this is the largest telecommunications company, and it was formed in 1996 in the privatization of the former state-owned monopoly Deutsche Bundespost. However, as of the year 2008, the governmental state of Germany still owned fare share of the company.
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Information management Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Apparently, both Facebook and telegraph are sources of information systems where people and organizations interact and share information. Telegraph requires the operation of a human medium while Facebook is an individual operating system. As examples of information systems, both Facebook and telegraph offer socio-technical systems platform where participants develop, organize and manage information and its contents (Grint & Willocks, 1995, p.
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Effects of Franchised and International Brand Stores on Local Saudi Clothing Retail Stores Marketing Dissertation
9 pages (2336 words) , Download 2 , Dissertation
Free
Saudi Arabia is getting a very competitive intense economy where most of the international brands are interested to invest and derive good revenue from the strength of local purchasing power. Many international events in the Saudi Kingdom are now approaching foreign investment and it is arranging many exhibitions.
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The Selling Process and Selling Tools Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The author states that target market should have qualified and determining dimensions that match the needs of customers by providing good services and products. Determining and estimating the competition strength is also important in sales. Knowledge of the segment that will need a company’s product or services will save time and resources.
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Qualitative Research on Kit Kat Marketing Essay
8 pages (2167 words) , Download 2 , Essay
Free
The success of a business overall or an individual product is dependent on a large number of factors with the marketing aspect being one of them. In itself marketing is also a broad domain and requires adherence to every aspect in detail for the acceptance, success as well as exploring future prospects for the business.
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Old advertising and marketing vs. effective new media campaigns Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations
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Company Culture Report Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
Currently the company has a total of 150,000 employees, with almost 21,000 locations in over 61 countries. The company’s location mostly serves hot and cold beverages, full leaf tea, pastries and snacks (Newman, Amy, Ober, and Scot, 2013, pp342). Evening locations mostly serves beers, wines and also small bites.
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Digital Fashion Marketing Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
This essay explores fashion marketing. Pull marketing involves active involvement in seeking the marketing content often through opening mail, text or web searches whereas push marketing involves sending a message by the marketer without the consent of the recipients which can include display advertisements on websites and new blogs.
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Fact-Finding Techniques for Requirements Discovery of Business Systems Analysis and Design Marketing Essay
3 pages (750 words) , Download 2 , Essay
It is the collection of data or information gathering. For there to be an analysis and study of a system, there is need to collect the relevant information and facts. In collecting facts, there are those that are expressed in a quantitative form. These facts are referred to as data.
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Application of Financial Accounting Analysis Marketing Essay
10 pages (2585 words) , Download 2 , Essay
Free
The success of individual activities in a project cannot be achieved without financial accounting.  I understood my role as a project manager not as directing the project, and also recognized that I cannot effectively achieve my goals without receiving the proper information on financial performance, in a timely manner.
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Marketing Professional Practice Assignment Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
Besides reaching out to mandated clients, The Turning Point continues its practice of taking in women addicts from the streets. The Turning Point is also reaching out to younger clients who fall into the trap of vices and crime and other behavioral addiction such as alcoholism, problem gambling, and domestic violence.
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Emax electronics uae Marketing Essay
3 pages (750 words) , Download 2 , Essay
It initiated the concept of 'Big Box’ (Grasser and Meller 2009, p.6). This one-stop-outlet of innovation and benchmark success in retail distinction, customer care, and convenience was expected to reach more than 40 stores come the end of year 2012. As a full service vertically integrated electronic company, Emax provides the widest range of more than100, 000 goods across 20 and more categories from three hundred brands in the sector of electronics.
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Key Marketing Issues Facing Gillette Indonesia Marketing Case Study
6 pages (1500 words) , Download 5 , Case Study
Free
Indonesia has a large poor population living in the rural areas and a small wealthy population living in the urban areas. Gillette is an international company and a world leader razor and blades for shaving men. Gillette entered Indonesia in 1971and established a wide market presence (Harvard Business School 1998, p.
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Compulsive Consumption Marketing Literature review
9 pages (2250 words) , Download 3 , Literature review
Free
The latest issues in the society of the housing crisis and student debt have increased awareness of the effects of compulsive consumption. Research has made known that the management strategy of finance increase academic stress level (Roberts’s et. al 2012). For an average individual, buying services and products is routine and normal behavior.
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The Strength of the Companies Marketing Coursework
4 pages (1102 words) , Download 2 , Coursework
Free
Furthermore, this reflects a well-thought-out segmentation strategy whereby the company has developed different dairy brands for different customer segments, thereby catering to the unique preferences, tastes, and needs of each. However, one weakness reflected is that of high operating expenses.
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Positioning and the Relevance of Department Store Marketing Essay
10 pages (2734 words) , Download 3 , Essay
Free
Generally, all the departments have a contribution to the success of the departmental store and in most cases, all departments are under the same roof. They have different roles such as offering customer care, after-sale services, restocking merchandising and control of all the operations in the store.
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Financial Position of Macys Inc Marketing Research Paper
17 pages (4658 words) , Download 6 , Research Paper
Free
Generally, the study has been prepared in order to understand the financial position of Macy’s Inc followed by its performance within the retail industry of the United States. It would be conducting a ratio analysis of the company for understanding the trend of performance from the year 2009 till 2013.
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Criteria That Could Be Used to Identify Potential Target Segments Marketing Essay
7 pages (1920 words) , Download 2 , Essay
Free
As well as brief background analysis of the industry, product and marketplace is also presented in this essay. And finally, the potential positioning strategy by which the product might be positioned in the market is also discussed along with recommendations in order to enhance its demand in the market.
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Strategic Management Analysis - Better Place Marketing Essay
5 pages (1393 words) , Download 2 , Essay
Free
‘Better Place’ was a company that operated in the locomotive industry whose headquarters were based in California while the department of research and development was based in Israel. Better Place’s missions: The Company rode on the main mission as being to reduce and ultimately stop the use of oil by vehicles (Etzion and Struben, 2011, p. 2).
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The advertising of condoms Marketing Term Paper
22 pages (5500 words) , Download 2 , Term Paper
A condom is a thin sheath, usually of very thin rubber, worn over the organ to prevent conception or sexually transmitted disease. It is believed that the word CONDOM is a blend of the French word CONtraceptif and DOMicile meaning “home contraceptive".
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A suitable marketing plan for a football club Marketing Coursework
15 pages (3750 words) , Download 3 , Coursework
Free
The paper takes the different aspects of marketing plan including the assessment of Israeli market environment, various attendance objectives for the club, detailed analysis of market segmentation as well as target markets and the different elements of marketing mix such as promotion, price, place and product.
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Philip Morris USA Marketing Research Paper
14 pages (4138 words) , Download 2 , Research Paper
Free
In most cases, a researcher uses an open-ended question to enable the researcher to gather a more subjective response from the selected research survey participants. Using this particular research study approach, the researcher can provide each of the research survey participants to share their own opinion or thoughts about each question asked.
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Gas Industry of the United Arab Emirates: Brand Value and its Effect on Public Perception Marketing Thesis
30 pages (8049 words) , Download 2 , Thesis
Brand value also helps in measuring the value that is generated from the marketing investments. If the brand value is monitored regularly then it also enables the marketing agency and the client to react to the market fluctuations promptly and also assign particular resources for taking measures in those areas.
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Marketing Mix Stimuli Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
According to the research findings, it can, therefore, be said that P&G has created the extended portfolio for the Ariel brand. The brand is maintaining a portfolio of four products in order to satisfy daily housing need of customers belong to the United Kingdom. The product portfolio of Ariel brand can be explained in the following manner.
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The Basic Concept of Business-to-Business Marketing Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
In this particular case, the buyer-seller relation is pretty important but it is basically between the organizations instead of individual customers. In most of the cases, B2B marketing is short term activity which is done carefully with less glittery affairs. Relationships play a vital role in this module of marketing.
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Marketing an Asset Management Company Using GPS Satellite Technology Marketing Literature review
6 pages (1854 words) , Download 2 , Literature review
Free
Haghighat (2008) researched the usage of GPS technology and noted down examples of numerous industries like airlines as well as logistics that have used this technology to generate a competitive advantage. The author has also stated the use of this technology even in areas like agriculture and farming (Haghighat, 2008, p.2).
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Measuring Performance Marketing Essay
4 pages (1064 words) , Download 3 , Essay
Free
If the gross margin of a firm is higher in one year compared to the previous year, then it can be said that the company has shown higher efficiency in converting its raw materials into revenues in that year compared to the last year. Thus, companies always want to make a higher gross margin.
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Sleepy Inn Motel: A Marketing Case Study Marketing Case Study
4 pages (1000 words) , Download 3 , Case Study
Free
If the Sleepy Inn could manage to maintain 90% occupancy at the rate of $75 per night, they would make roughly $4,050 per day.  If about half of that were put towards paying off the loan on a $300,000 inground pool to be installed ($2000 per day, or $60,000 per month)—Huang could pay off the pool in 150 days or less, depending upon occupancy rates.
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Marketing Strategy for Coca-Cola Company Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
There are numerous strategic advantages that Coca-Cola possesses over its competitors. Therefore, with the right marketing mix, there is no reason why the company cannot be well ahead of its market leaders. The major focus should be on the influences that make consumers purchase. As discussed above, these can either be internal or external.
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Opportunities in Malaysian Consumerism Marketing Essay
5 pages (1695 words) , Download 2 , Essay
Free
ICT products and services, hence, can be considered as attractive areas of interest for Australian IT companies. This is highlighted by the fact that despite the technological development that has transpired in Malaysia, certain areas are still in their infancy, and industries such as e-banking, mobile technology, and other ICT sectors .
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Enhancing the Marketing Plan Marketing Essay
6 pages (1688 words) , Download 4 , Essay
Free
The paper is focused on analyzing the marketing plan of an athletic footwear and apparel company named Geno's Sports Apparel. Besides, the paper will also describe the competitors of Geno's Sports Apparel, major differentiating factors, and the intention of the company to become a leader in the ‘athletic footwear and apparel’ market.
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Effectiveness of Strategic Marketing and Recommendations for Ford Company Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The strategic marketing of Ford has its strengths. It combines cost-effective production know-how, Ford’s core competence, with advanced and sustainable technological design and an understanding of consumer tastes and culture. Ford’s advancement in rank from third to second was largely due to the drop in Toyota sales as a result of product recalls.
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Southwest Airlines Pricing and Product Strategies Marketing Research Paper
3 pages (1207 words) , Download 2 , Research Paper
Free
According to Capon and Hubert (2007), Southwest Airlines is a US Airline company that was founded in 1967 in Dallas, Texas. Currently, it is one of the swiftest growing airline corporations in America and has been existent for 35 years. This company charges very low airline fares in the US and has gradually extended its profits well beyond anyone’s expectations.
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Burberry Market Performance Marketing Essay
3 pages (864 words) , Download 6 , Essay
Free
It created its community through its main product, the trench coat. Burberry’s designs and quality opened to the upper crust as it got recognition and a luxury image from British royalty. This was a market position that its competitors would rarely reach. Burberry has produced and maintained its high-quality products which led to its rise in the market position.
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Southwest Airlines: Flying on a Full-Service Airline as Opposed Low Fare Discount Carrier Marketing Term Paper
8 pages (2197 words) , Download 3 , Term Paper
Free
Competitor description and the analysis of direct and indirect competitors is also an important part of a marketing plan. The strategy followed by the competitors and its weakness can provide the airline company advantage. Product is what every company offers, though in the case of the airline industry it is intangible.
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Helen of Troy Ltd's Performance Marketing Essay
7 pages (1886 words) , Download 2 , Essay
Free
Helen of Troy Limited is a company that designs, produces, and markets brand names of personal care electrical products. Some of the products they work with include home air clippers, hairdryers, curling irons, and body massagers among others. The company’s household products are tools, cleaning, storage, and automotive categories among others.
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Quantitative and Qualitative Research Methods Marketing Essay
4 pages (1216 words) , Download 7 , Essay
Free
The scope of research is very broad and applies to every discipline of life. Research in a particular discipline helps us in numerous ways. It gives a picture of the facts and the circumstances that can affect the subject and study. Research, in general, is a separate discipline in itself and needs proper formulation for conducting it.
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Business Ethics and Social Responsibility and Its Impact on Efficiency Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
The report describes how business ethics and social responsibility can be used to increase efficiency, its effect on the reputation of the company. As a consultant for this firm, the report made by the ABC consultations will also discuss the basic features that are the most prominent for the organizations.
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Marketing Challenge for Culinarian Cookware Marketing Case Study
4 pages (1356 words) , Download 2 , Case Study
Free
Variation in the previous market research data increased the perplexity of the situation and marketing managers presented their viewpoint on the pros and cons of price promotion strategy. The company has conducted previous price promotions of 20% discount in the year 2004 (for CX1 Tyro collection line), in the year 2005 (for CX1, DX1 line) and in the year 2006 (CX1 and DX1 line).
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Distinctive Managerial, Organisational and Developmental Characteristics of Small Businesses Marketing Essay
10 pages (2664 words) , Download 3 , Essay
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Coaching and mentoring are considered as two similar terms indicating an act of leading and sharing knowledge. Where these two terms emerged in the 18th century, they have their roots in the work of classic scholars such as Aristotle and Plato. Over time, the definitions of these two terms have evolved greatly.
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Competing in Mature Product Markets Marketing Assignment
6 pages (1500 words) , Download 2 , Assignment
Free
The author states that one of the concerns facing the management is satisfying all involved stakeholders, including shareholders, customers, vendors, and to a lesser extent the society-at-large. Satisfying this diverse group is arduous at the best of times, but it gets close to impossible during an economic downturn or an industry-wide recession.
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