Free

Creating a Promoting Plan - Essay Example

Comments (0) Cite this document
Summary
The promotion should be a mixture of both Public Relation and Advertisement activities. The reason for selecting this type of plan is because experts believe that Advertising and PR (Public Relation) activities can take businesses to such high places where one alone cannot…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Creating a Promoting Plan
Read TextPreview

Extract of sample "Creating a Promoting Plan"

The promotion should be a mixture of both Public Relation and Advertisement activities. The reason for selecting this type of plan is because experts believe that Advertising and PR (Public Relation) activities can take businesses to such high places where one alone cannot. Hence, PR and Advertisement will be an important part of the business’s promotional activities. Advertisement involves informing consumers about the business. It is also used for persuading people to buy the products offered by the business for sale. The advertisement for plan for the business should follow a target market approach. The mass media, Radio and Television, should not be used. The reason for not using these media is because it is extremely expensive and should never be used unless the target market is the entire population. Since, this business serves only a particular market; hence advertising on mass medium is wastage of resources. The company should use below the line marketing effort in order to attract people towards the business. In the first stage when the business is still young, the company should offer sales discount and provide free samples to consumers in order to encourage trial purchase. Many businesses fail because they are unable to generate trial purchase and hence consumers are not aware of the product and its benefits. Hence, BTL activities are an extremely important part of the company’s promotion plan. When the sales pick up and the company matures, the focus of advertising should shift from generating trial purchases to inform people about the business and its strengths. This can be done through advertising on bill boards and using specialist magazines in order to make sure that the target market is being tapped effectively. (Armstrong and Keller, 2003) As soon as the company reaches some sort of maturity, the advertising and promotion of the company should also include Public Relations. Public relations are about creating a goodwill effect of the company. This is to show that the company is aware of its responsibilities and giving back the society in terms of employment and providing benefits to the under privileged. The ideal situation for this business should be that the company should associate itself with a cause that is relevant to the business’s products. For example, a yoghurt company can associate itself with a local sporting event in order to tell the people that Yoghurt is healthy and at the same time it is telling the target market that it is playing its role in developing young players. Similarly, celebrity association is also important and can only be achieved once the company matures as endorsements are expensive. A young many might not be financially well placed to pay the endorsing celebrities as they command extremely large amount. Hence it is recommended that the company should go into this venture of promoting their business once they are mature and financially stable enough to meet the high costs of conducting such expenses. (Keller and Kotler, 2004) The use of Advertising and PR as a part of company’s promotion plan will ensure the company’s visibility to its target market and this will generate not only sales, but will also work towards providing goodwill to the company. However, this should be done very cleverly and each campaign should continue the effect of the last campaign and at the same time providing something new to the people to talk about. Once, the company’s sales are stable, both advertisement and PR activities should be expedited in order to make sure that there is no room for competitor to enter the market and the business is capable enough to meet the demands of the market at a reasonable cost. (Daft, 1994) STEP-BY-STEP: In the launch stage, the company should promote its BTL advertising activities informing consumers about the special introductory pricing and discounts of the product. At this time, there is no need to conduct PR activities at it is expensive and the company is still young. Once the company gets older it should start advertising in newspaper and specialist magazines to inform people about its existence and its purpose of conducting the business. It is at this time that these activities should be accompanies by PR activities. The company should use celebrity endorsement and should sponsor local events. This is in line with the company’s objectives of letting people know that they exist in the market. In the end, the company should expedite its promotional efforts in order to discourage competition in the market. References: Armstrong, Gary and Kotler, Philips. (2003). Principles of Marketing. Prentice Daft, Richard L. (1994). Management. The Dryden Publications Keller, Kevin L and Kotler Phillips. (2004). Marketing Management. Prentice Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Creating a Promoting Plan Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Creating a Promoting Plan Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/marketing/1441705-creating-a-promoting-plan
(Creating a Promoting Plan Essay Example | Topics and Well Written Essays - 750 Words)
Creating a Promoting Plan Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/marketing/1441705-creating-a-promoting-plan.
“Creating a Promoting Plan Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/marketing/1441705-creating-a-promoting-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Creating a Promoting Plan

Creating an HR Strategic Plan

...? Creating an HR Strategic Plan Inserts His/Her Inserts Grade Inserts May 5th, Creating an HR Strategic Plan This paper identifies the relationship between an organization's strategic plan and the HR strategic plan of a medium sized IT organization that faces intense competition. Strategic goals Two goals of the organization derived from its strategic plan are mentioned below. 1. To increase the sales of the software products of the company. 2. To hire fifty more workers during the calendar year. Increasing the sales of the software products is indirectly linked to the HR functions while hiring fifty workers is directly...
3 Pages(750 words)Essay

Creating Marketing Plan for Online Service

...?The online marketing plan will enhance the required services to ensure that a large community is met. Currently, there is an increase in online services that are available online with continuous expectations of growth with the online community. The platforms which are currently available are providing expansion of interest in various online areas while creating a different approach to reaching target markets interested in specific businesses. Over the past five years, there has been an increase in online shopping by 40%. This is combined with over 85% of individuals that use the Internet to make a purchase. The expectation with the online purchases is reliant on the website and the ability to have a...
4 Pages(1000 words)Essay

Creating a Plan for Positive Influence

...? CREATING A PLAN FOR POSITIVE INFLUENCE CREATING A PLAN FOR POSITIVE INFLUENCE Completing a project involving many people successfully is an uphill task. Without a good plan, providing high quality becomes almost impossible. Worst still, lack of proper plans may make meeting set deadline a tight squeeze. As a leader of a team entrusted with completing a one-year project, planning is crucial. This is the only sure way of eliminating chances of failing to meet the project deadline. Therefore, presenting a plan that will ensure satisfaction, motivation, and performance among the team members is an absolute privilege. In any organization, human capital is an essential asset in achieving set objectives. Therefore, as a team leader... ,...
3 Pages(750 words)Essay

Creating a Plan for Positive Influence

...Creating a Plan for Positive Influence Miguel Garcia June 19, LDR/531 Creating a Plan for Positive To complete a one – year project, the team should plan systematically and strategically how to finish the assigned task. The members of the team must exert satisfactory effort to the project as they work as a team. However, in a group, the individual members tend to contribute less effort in a project (Robbins & Judge, 2011). Given this, the focus of this paper shall mainly delve at creating a plan for positive influence that would increase the motivation, satisfaction, and performance among individual members of the team....
4 Pages(1000 words)Essay

Creating a Business Plan : Electronic Money Card

...? Creating a Business Plan: Electronic Money Card [Supervisor’s Contents Contents 2 Executive Summary 3 Personnel 3 Product/Service 4 Marketing and Sales 6 Market Research 8 Operations 10 Financials: 11 Exit Strategy 12 Reflection 13 Reference list 14 Creating a business plan: Electronic money card Executive Summary The company E-Solutions will be a limited liability company (LLC) and it plans to start its operation within the United Kingdom. E-Solutions would be launching an electronic money system which would make the travelling and the shopping easier for the general public. LLC protects owners from personal liability and it combines features of both...
12 Pages(3000 words)Essay

Creating a Plan for Positive Influence

...Creating a Plan for Positive Influence and Section # of Creating a Plan for Positive Influence The following plan has been designed to be able to increase the team's motivation, satisfaction, and performance in a business setting. The Team members: The most vital element to bear in mind concerning teams is that they are consisting of individuals. The pleasure, and the annoyance, of tackling with individuals is that everyone has diverse morals, values, and motivation. Moreover, these are not at all times crystal clear. Though, the influence of offending an individual's morals and attitudes, or else of averting them from gratifying their motivations, these...
4 Pages(1000 words)Essay

Marketing Planning: Marketing Plan Creating

...1. Marketing Planning is most easily definable as the comprehensive, aggregative and integrated procedure of creating a marketing plan. In order to do so, all strategic components of the process inclusive of environmental factors, the markets, rivals, corporate objectives particularly as narrated in mission statements, a careful examination of all strategic issues, including the business environment, the markets themselves, as well as abilities and capacities all have to be critically examined. In fact, ensuring that the plan is communicated effectively to all related and concerned personnel is a part of the planning process (Bnet, 2008). 2. A Strategic Business Unit or an SBU is in essence a sub-segment within an organization... this the...
4 Pages(1000 words)Essay

Creating a Bankruptcy Plan

...Creating a Bankruptcy Plan Answer to Questions: a. What is the ratio of Chapter 7 to Chapter 11 filings for businesses? The ratio of cases of bankruptcy of Chapter 7 to Chapter 11 in the United States as of 2001 is 34 percent. The study of Flyn E, Bermant G. and Bakewell G. in 2002 stated that 960,944 cases were filed under Chapter 7 and only 33,700 cases were filed under Chapter 11.(Flynn, E., Bermant, G. & Bakewell, K., 2002). b. What is the typical time span for filing for Chapter 11, confirmation, and successful completion of the reorganization plan? A debtor may be qualified to apply for Chap. 11 bankruptcy after he received credit counseling from an authorized agency. A debtor is...
2 Pages(500 words)Essay

Creating an Emergency Response Plan

...of the extent of damage it would cause and even the potential threat it would pose to the employees, and the community living nearby the factory. Therefore, the office of the factory engineer will be in-charge of implementing this emergency response plan and the maintenance department will play a supporting role because in normal circumstances the factory engineer devises plans, which are forwarded to the maintenance department where other junior engineers and technicians can implement the plan (Fema, 2008). One of the steps the engineer could take is to create a barrier surrounding the factory, which will prevent fire from spreading into the factory. This would be...
1 Pages(250 words)Essay

Creating a Structured Lesson Plan

...and the characteristic of the learner (Skowron, 2010). It helps the teacher to bring his or her own sense of learning and teaching into the classroom. When creating the lesson plan, the teacher must consider the student’s background, lesson objectives, and the skills to be taught, the resources to use in teaching, the activities, the time constraint, and the connection between the previous as well as forthcoming lessons. The teacher should adhere to requirement of competency and the published standards that the lesson will be addressing. The teacher should note what was covered in prior lessons and what the student need to learn in the next lesson (Hensworth, 2011). This should include the goal and...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Creating a Promoting Plan for FREE!

Contact Us